The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Dog Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Stairs Agency: J. Walter Thompson de Mexico / Granada Client: Nike Mexico Category: Outdoor / Outdoor: Single
Agency: CLM/BBDO / Issy Les Moulineaux Client: Aucland Category: Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Fallon / Minneapolis Client: UJA Federation Category: Trade / Trade B/W or Color Less Than A Page: Single
Agency: Fallon / London Client: UK Time-Timex Category: Trade / Trade B/W or Color Less Than A Page: Single
Agency: Merkley Newman Harty / New York Client: Fila Category: Trade / Trade B/W or Color Less Than A Page: Single
Agency: WONGDOODY / Seattle Client: WONGDOODY/LA Category: Trade / Trade B/W or Color Less Than A Page: Single
Agency: Young & Rubicam / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Agency: Young & Rubicam / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Agency: BBDO/Guerrero Ortega / Makati Client: Adidas Philippines Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Bryant Fulton & Shee / Vancouver Client: The Spy Store Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Butler Shine & Stern / Sausilito Client: Wiffle Ball Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Butler Shine & Stern / Sausilito Client: Wiffle Ball Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Hand-It-Back Bookstore Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: The Integer Group / Lakewood Client: Reptilian Haven Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: JDA / Perth Client: Adventure World Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Kowloon Wholesale Seasfood Co. / Santa Monica Client: Jack in the Box Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Odiorne Wilde Narraway & Partners / San Francisco Client: Electronic Arts Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Saatchi & Saatchi / Singapore Client: Sony Asia Pacific Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Sawyer Riley Compton / Atlanta Client: Brunswick Lanes Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: WONGDOODY / Seattle Client: Seattle SuperSonics Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: WORK / Richmond Client: WORK Beer Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Campaign
Agency: Dentsu / Tokyo Client: Japan Lighting Design Category: Outdoor / Outdoor: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Wall Street Journal Category: Outdoor / Outdoor: Campaign
Agency: Ground Zero / Los Angeles Client: Los Angeles Times Category: Outdoor / Outdoor: Campaign
Agency: Octagon / Singapore Client: Lotto News Plus Category: Outdoor / Outdoor: Campaign
Agency: Saatchi & Saatchi / Auckland Client: Auckland Regional Council Category: Outdoor / Outdoor: Campaign
Agency: TBWA/Chiat/Day / Los Angeles Client: The Museum of Contemporary Art Category: Outdoor / Outdoor: Campaign
Agency: Clarity Coverdale Fury / Minneapolis Client: Radio K Category: Outdoor / Guerilla Advertising
Agency: Contract Advertising / Mumbai Client: Parke-Davis Category: Outdoor / Guerilla Advertising
Agency: Dentsu Young & Rubicam / Singapore Client: Singapore Cancer Society Category: Outdoor / Guerilla Advertising
Agency: J. Walter Thompson / Detroit Client: White Castle Restaurants Category: Outdoor / Guerilla Advertising
Agency: Kirshenbaum Bond & Partners West / San Francisco Client: He'brew (Shmaltz Brewery) Category: Outdoor / Guerilla Advertising
Agency: Kirshenbaum Bond & Partners West / San Francisco Client: He'brew (Shmaltz Brewery) Category: Outdoor / Guerilla Advertising
Agency: Leo Burnett / London Client: Heinz Salas Crème Category: Outdoor / Guerilla Advertising
Agency: Lowe Lintas / Bangkok Client: SSL Healthcare Category: Outdoor / Guerilla Advertising
Agency: Net#work BBDO / Benmore Client: Virgin Atlantic Category: Outdoor / Guerilla Advertising
Agency: Ogilvy / London Client: Ford of Britain Category: Outdoor / Guerilla Advertising
Agency: Ogilvy / London Client: Mattel/Scrabble Category: Outdoor / Guerilla Advertising
Agency: Ogilvy / London Client: Mattel/Scrabble Category: Outdoor / Guerilla Advertising
Agency: Ogilvy & Mather / Cape Town Client: BP/Sanccob Category: Outdoor / Guerilla Advertising
Agency: Ogilvy & Mather / Cape Town Client: Capetalk Category: Outdoor / Guerilla Advertising
Agency: Palmer Jarvis DDB Downtown / Toronto Client: Labatt Breweries of Canada Category: Outdoor / Guerilla Advertising
Agency: Saatchi & Saatchi / Cape Town Client: Allen Beacham Category: Outdoor / Guerilla Advertising
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Outdoor / Guerilla Advertising
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: DeVito/Verdi / New York Client: TheStreet.com Category: Newspaper / Newspaper Over 600 Lines: Campaign

2001 Advertising Bronze Pencil

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Dog

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010044A

2001 Advertising Bronze Pencil

J. Walter Thompson de Mexico / Granada

Nike Mexico

Stairs

Outdoor / Outdoor: Single

010030A

2001 Advertising Merit Award

CLM/BBDO / Issy Les Moulineaux

Aucland

Non-Broadcast / Non-Broadcast Cinema: Single

010575A

2001 Advertising Merit Award

Fallon / Minneapolis

UJA Federation

Trade / Trade B/W or Color Less Than A Page: Single

010313A

2001 Advertising Merit Award

Fallon / London

UK Time-Timex

Trade / Trade B/W or Color Less Than A Page: Single

010314A

2001 Advertising Merit Award

Merkley Newman Harty / New York

Fila

Trade / Trade B/W or Color Less Than A Page: Single

010315A

2001 Advertising Merit Award

WONGDOODY / Seattle

WONGDOODY/LA

Trade / Trade B/W or Color Less Than A Page: Single

010316A

2001 Advertising Merit Award

Young & Rubicam / Chicago

Checkered Past Records

Trade / Trade B/W or Color Less Than A Page: Single

010317A

2001 Advertising Merit Award

Young & Rubicam / Chicago

Checkered Past Records

Trade / Trade B/W or Color Less Than A Page: Single

010318A

2001 Advertising Merit Award

BBDO/Guerrero Ortega / Makati

Adidas Philippines

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010332A

2001 Advertising Merit Award

Bryant Fulton & Shee / Vancouver

The Spy Store

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010333A

2001 Advertising Merit Award

Butler Shine & Stern / Sausilito

Wiffle Ball

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010334A

2001 Advertising Merit Award

Butler Shine & Stern / Sausilito

Wiffle Ball

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010335A

2001 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Hand-It-Back Bookstore

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010336A

2001 Advertising Merit Award

The Integer Group / Lakewood

Reptilian Haven

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010337A

2001 Advertising Merit Award

JDA / Perth

Adventure World

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010338A

2001 Advertising Merit Award

Kowloon Wholesale Seasfood Co. / Santa Monica

Jack in the Box

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010339A

2001 Advertising Merit Award

Odiorne Wilde Narraway & Partners / San Francisco

Electronic Arts

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010340A

2001 Advertising Merit Award

Saatchi & Saatchi / Singapore

Sony Asia Pacific

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010341A

2001 Advertising Merit Award

Sawyer Riley Compton / Atlanta

Brunswick Lanes

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010342A

2001 Advertising Merit Award

Wieden + Kennedy / New York

ESPN

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010343A

2001 Advertising Merit Award

Wieden + Kennedy / New York

ESPN

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010344A

2001 Advertising Merit Award

WONGDOODY / Seattle

Seattle SuperSonics

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010346A

2001 Advertising Merit Award

WORK / Richmond

WORK Beer

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010347A

2001 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Campaign

010273A

2001 Advertising Merit Award

Dentsu / Tokyo

Japan Lighting Design

Outdoor / Outdoor: Campaign

010274A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Wall Street Journal

Outdoor / Outdoor: Campaign

010275A

2001 Advertising Merit Award

Ground Zero / Los Angeles

Los Angeles Times

Outdoor / Outdoor: Campaign

010276A

2001 Advertising Merit Award

Octagon / Singapore

Lotto News Plus

Outdoor / Outdoor: Campaign

010277A

2001 Advertising Merit Award

Saatchi & Saatchi / Auckland

Auckland Regional Council

Outdoor / Outdoor: Campaign

010279A

2001 Advertising Merit Award

TBWA/Chiat/Day / Los Angeles

The Museum of Contemporary Art

Outdoor / Outdoor: Campaign

010280A

2001 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

Radio K

Outdoor / Guerilla Advertising

010281A

2001 Advertising Merit Award

Contract Advertising / Mumbai

Parke-Davis

Outdoor / Guerilla Advertising

010282A

2001 Advertising Merit Award

Dentsu Young & Rubicam / Singapore

Singapore Cancer Society

Outdoor / Guerilla Advertising

010283A

2001 Advertising Merit Award

J. Walter Thompson / Detroit

White Castle Restaurants

Outdoor / Guerilla Advertising

010284A

2001 Advertising Merit Award

Kirshenbaum Bond & Partners West / San Francisco

He'brew (Shmaltz Brewery)

Outdoor / Guerilla Advertising

010285A

2001 Advertising Merit Award

Kirshenbaum Bond & Partners West / San Francisco

He'brew (Shmaltz Brewery)

Outdoor / Guerilla Advertising

010286A

2001 Advertising Merit Award

Leo Burnett / London

Heinz Salas Crème

Outdoor / Guerilla Advertising

010287A

2001 Advertising Merit Award

Lowe Lintas / Bangkok

SSL Healthcare

Outdoor / Guerilla Advertising

010288A

2001 Advertising Merit Award

Net#work BBDO / Benmore

Virgin Atlantic

Outdoor / Guerilla Advertising

010289A

2001 Advertising Merit Award

Ogilvy / London

Ford of Britain

Outdoor / Guerilla Advertising

010290A

2001 Advertising Merit Award

Ogilvy / London

Mattel/Scrabble

Outdoor / Guerilla Advertising

010291A

2001 Advertising Merit Award

Ogilvy / London

Mattel/Scrabble

Outdoor / Guerilla Advertising

010292A

2001 Advertising Merit Award

Ogilvy & Mather / Cape Town

BP/Sanccob

Outdoor / Guerilla Advertising

010293A

2001 Advertising Merit Award

Ogilvy & Mather / Cape Town

Capetalk

Outdoor / Guerilla Advertising

010294A

2001 Advertising Merit Award

Palmer Jarvis DDB Downtown / Toronto

Labatt Breweries of Canada

Outdoor / Guerilla Advertising

010295A

2001 Advertising Merit Award

Saatchi & Saatchi / Cape Town

Allen Beacham

Outdoor / Guerilla Advertising

010296A

2001 Advertising Merit Award

Saatchi & Saatchi / London

COI/The Army

Outdoor / Guerilla Advertising

010297A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Newspaper / Newspaper Over 600 Lines: Campaign

010131A

2001 Advertising Merit Award

DeVito/Verdi / New York

TheStreet.com

Newspaper / Newspaper Over 600 Lines: Campaign

010132A

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