The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Laramara Foundation Agency: Zentropy Partners / Thunder House Brazil / SP Client: Laramara Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
The Truth Agency: Circle.com / MA Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
2020 Green Agency: Second Story Interactive Studios / OR Client: Aetna Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
The Book of Paper Agency: Mother Advertising / London Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion
andrewlok.com Agency: onemanbrand.com / Singapore Client: Andrew Lok Category: Collateral Advertising / Collateral: Self-Promotion
beldings call for entries Agency: Ground Zero Advertising / LOS ANGELES Client: Advertising Club of Los Angeles Category: Collateral Advertising / Collateral: Self-Promotion
P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living" Agency: Sudden Industries / NY Client: Columbia Records Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
adidas BEAT RUGBY Site and Rugby Game Agency: Saatchi & Saatchi New Zealand / Client: Adidas International Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
The Scrabbler Agency: Ogilvy / London Client: Mattel Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm Agency: Ames Design / Seattle Client: Pearl Jam Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Safety First: Bear Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Lettuce Girl Agency: Arnold Worldwide / Boston Client: Volkswagen of America, Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Runner Agency: Leagas Delaney / San Francisco Client: Adidas Olympics Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Jumper Agency: Arnold Worldwide / Boston Client: Volkswagen of America Inc Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Shark Agency: *S,C,P,F..., S. L. / Barcelona Client: BMW.Iberia Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
The Sim House Agency: Murder Inc. / CA Client: Electronic Arts Category: Beyond the Banner
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano Agency: Arnold Worldwide / Boston Client: Volkswagen of America, Inc Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Old Man, Ox Cart, Fisherman, Kids, Forest Agency: TBWA Hunt Lascaris / Johannesburg Client: Seychelles Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Boxer Gymnast Runner Agency: Leagas Delaney / San Francisco Client: Adidas Olympics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Supermarket, Prom, Bedroom Agency: Publicis & Hal Riney / San Francisco Client: Discovery.Com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill Agency: Goodby Silverstein and Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY Agency: Fallon / Minneapolis Client: SPORTS ILLUSTRATED Category: Trade / Trade B/W or Color Less Than A Page: Campaign
London by night Agency: WCRS Limited / London, W1R 4BS Client: Centrepoint - Young Homelessness Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings Agency: TBWA\Chiat\Day LA / Los Angeles Client: The Museum of Contemporary Art Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Bear, Bunny, Squirrel, Safety First Agency: W & K New York / New York Client: ESPN Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Floorboards Agency: Saatchi & Saatchi / London Client: COI/Army Category: Public Service/Political / Public Service/Political Television: Single
Never Agency: Grey Worldwide / Melbourne, Victoria Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single
Different Agency: J. Walter Thompson / London Client: Special Olympics Category: Public Service/Political / Public Service/Political Television: Single
Turned Table Agency: Abbott Mead Vickers BBDO / London Client: Timebank Category: Public Service/Political / Public Service/Political Television: Single
Bodybag Agency: CRISPIN PORTER & BOGUSKY / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Elvis & Bonaparte Go To Hell Website Agency: Elvis & Bonaparte / OR Client: Elvis & Bonaparte Category: Self-Promotion / Self-Promotion - Web Sites
www.rui--camilo.de Agency: Scholz & Volkmer Intermediales Design / Client: Rui Camilo Photography Category: Self-Promotion / Self-Promotion - Web Sites
R/GA Holiday Game Agency: R/GA Digital Studios / NY Client: R/GA Digital Studios Category: Self-Promotion / Self-Promotion - Web Sites
AMBULATE, AQUEOUS, CIRCUMVOLVE Agency: Mullen / Wenham Client: AMERICAN HERITAGE DICTIONARY Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH Agency: Goodby Silverstein and Partners / San Francisco Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
MANSON Agency: DeVito/Verdi / New York Client: ACLU Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Pizza Box Agency: Colle & Mcvoy / Minneapolis Client: Minneapolis League of Women Voters Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
demolition derby Agency: The Miller Group Advertising / Santa Monica Client: Los Angeles Dance International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Monday Agency: Fallon London / London Client: UK Time, Timex Category: Outdoor / Outdoor: Single
Lose the Ability Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Stairs Agency: J. Walter Thompson de Mexico / Granada Client: Nike Mexico Category: Outdoor / Outdoor: Single
The Longest Day Agency: Hill Holliday / San Francisco Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
SWASTIKA Agency: Borders Perrin Norrander / Portland Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Suicide Note Agency: Ogilvy / London Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
wall Agency: Mother Advertising / London Client: Britart.com Category: Outdoor / Outdoor: Campaign
Loneliest Place on earth Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Trade / Trade Color Full Page or Spread: Single
Ball of Lies Agency: Ground Zero Advertising / LOS ANGELES Client: Advertising Club of Los Angeles Category: Trade / Trade Color Full Page or Spread: Single
cold, soup, litter, heroin, beds Agency: TBWA/London / London Client: The Big Issue Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
RWANDA - BURUNDI, TIMOR-INDONESIA, RUSSIA - CHECHNYA Agency: McCann-Erickson / 28046 Madrid Client: MEDECINS SANS FRONTIERES Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
good air, architecture, nintendo, syphilis Agency: Ogilvy & Mather Argentina / Cap. Fed. Client: Museo de la Ciudad (Museum of the City) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

2001 Interactive Gold Pencil

Zentropy Partners / Thunder House Brazil / SP

Laramara Foundation

Laramara Foundation

Non-Profit Organizations / Non-Profit - Web Sites

010063N

2001 Interactive Silver Pencil

Circle.com / MA

American Legacy Foundation

The Truth

Non-Profit Organizations / Non-Profit - Web Sites

010064N

2001 Interactive Bronze Pencil

Second Story Interactive Studios / OR

Aetna Foundation

2020 Green

Non-Profit Organizations / Non-Profit - Web Sites

010065N

2001 Advertising Silver Pencil

Mother Advertising / London

Mother

The Book of Paper

Collateral Advertising / Collateral: Self-Promotion

010045A

2001 Advertising Bronze Pencil

onemanbrand.com / Singapore

Andrew Lok

andrewlok.com

Collateral Advertising / Collateral: Self-Promotion

010046A

2001 Advertising Silver Pencil

Ground Zero Advertising / LOS ANGELES

Advertising Club of Los Angeles

beldings call for entries

Collateral Advertising / Collateral: Self-Promotion

010048A

2001 Interactive Gold Pencil

Sudden Industries / NY

Columbia Records

P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"

Promotional Advertising / Promotional Advertising - Other Digital Advertising

010017N

2001 Interactive Silver Pencil

Saatchi & Saatchi New Zealand /

Adidas International

adidas BEAT RUGBY Site and Rugby Game

Promotional Advertising / Promotional Advertising - Other Digital Advertising

010018N

2001 Interactive Bronze Pencil

Ogilvy / London

Mattel

The Scrabbler

Promotional Advertising / Promotional Advertising - Other Digital Advertising

010019N

2001 Design Bronze Pencil

Ames Design / Seattle

Pearl Jam

Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm

Collateral Design / Promotional and Point-of-Purchase Posters: Single

010012D

2001 Design Bronze Pencil

Wieden + Kennedy / New York

ESPN

Safety First: Bear

Collateral Design / Promotional and Point-of-Purchase Posters: Single

010016D

2001 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America, Inc.

Lettuce Girl

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010012A

2001 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas Olympics

Runner

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010013A

2001 Advertising Bronze Pencil

Arnold Worldwide / Boston

Volkswagen of America Inc

Jumper

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010014A

2001 Advertising Gold Pencil

*S,C,P,F..., S. L. / Barcelona

BMW.Iberia

Shark

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010047A

2001 Interactive Bronze Pencil

Murder Inc. / CA

Electronic Arts

The Sim House

Beyond the Banner

010011N

2001 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America, Inc

Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010017A

2001 Advertising Gold Pencil

TBWA Hunt Lascaris / Johannesburg

Seychelles

Old Man, Ox Cart, Fisherman, Kids, Forest

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010018A

2001 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas Olympics

Boxer Gymnast Runner

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010019A

2001 Advertising Silver Pencil

Publicis & Hal Riney / San Francisco

Discovery.Com

Supermarket, Prom, Bedroom

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010020A

2001 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

Nike

TV Guide, Timesheet, Bar tab, Email, Credit Card Bill

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010021A

2001 Advertising Bronze Pencil

Fallon / Minneapolis

SPORTS ILLUSTRATED

LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY

Trade / Trade B/W or Color Less Than A Page: Campaign

010042A

2001 Advertising Bronze Pencil

WCRS Limited / London, W1R 4BS

Centrepoint - Young Homelessness

London by night

Exceptional Innovation in Marketing / Innovative Marketing: Single

010064A

2001 Advertising Silver Pencil

TBWA\Chiat\Day LA / Los Angeles

The Museum of Contemporary Art

Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings

Exceptional Innovation in Marketing / Innovative Marketing: Single

010100A

2001 Advertising Bronze Pencil

W & K New York / New York

ESPN

Bear, Bunny, Squirrel, Safety First

Exceptional Innovation in Marketing / Innovative Marketing: Single

010101A

2001 Advertising Bronze Pencil

Saatchi & Saatchi / London

COI/Army

Floorboards

Public Service/Political / Public Service/Political Television: Single

010066A

2001 Advertising Gold Pencil

Grey Worldwide / Melbourne, Victoria

Transport Accident Commission

Never

Public Service/Political / Public Service/Political Television: Single

010067A

2001 Advertising Silver Pencil

J. Walter Thompson / London

Special Olympics

Different

Public Service/Political / Public Service/Political Television: Single

010068A

2001 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

Timebank

Turned Table

Public Service/Political / Public Service/Political Television: Single

010069A

2001 Advertising Bronze Pencil

CRISPIN PORTER & BOGUSKY / Miami

American Legacy Foundation

Bodybag

Public Service/Political / Public Service/Political Television: Single

010070A

2001 Interactive Gold Pencil

Elvis & Bonaparte / OR

Elvis & Bonaparte

Elvis & Bonaparte Go To Hell Website

Self-Promotion / Self-Promotion - Web Sites

010057N

2001 Interactive Silver Pencil

Scholz & Volkmer Intermediales Design /

Rui Camilo Photography

www.rui--camilo.de

Self-Promotion / Self-Promotion - Web Sites

010058N

2001 Interactive Bronze Pencil

R/GA Digital Studios / NY

R/GA Digital Studios

R/GA Holiday Game

Self-Promotion / Self-Promotion - Web Sites

010060N

2001 Advertising Silver Pencil

Mullen / Wenham

AMERICAN HERITAGE DICTIONARY

AMBULATE, AQUEOUS, CIRCUMVOLVE

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010026A

2001 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

WALL STREET JOURNAL

EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010027A

2001 Advertising Gold Pencil

DeVito/Verdi / New York

ACLU

MANSON

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010057A

2001 Advertising Silver Pencil

Colle & Mcvoy / Minneapolis

Minneapolis League of Women Voters

Pizza Box

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010058A

2001 Advertising Bronze Pencil

The Miller Group Advertising / Santa Monica

Los Angeles Dance International

demolition derby

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010059A

2001 Advertising Gold Pencil

Fallon London / London

UK Time, Timex

Monday

Outdoor / Outdoor: Single

010028A

2001 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London

The Economist

Lose the Ability

Outdoor / Outdoor: Single

010029A

2001 Advertising Bronze Pencil

J. Walter Thompson de Mexico / Granada

Nike Mexico

Stairs

Outdoor / Outdoor: Single

010030A

2001 Advertising Gold Pencil

Hill Holliday / San Francisco

National D-Day Museum

The Longest Day

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010051A

2001 Advertising Silver Pencil

Borders Perrin Norrander / Portland

BORDERS PERRIN NORRANDER

SWASTIKA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010052A

2001 Advertising Bronze Pencil

Ogilvy / London

The Samaritans

Suicide Note

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010053A

2001 Advertising Silver Pencil

Mother Advertising / London

Britart.com

wall

Outdoor / Outdoor: Campaign

010031A

2001 Advertising Silver Pencil

Fallon / Minneapolis

Sports Illustrated

Loneliest Place on earth

Trade / Trade Color Full Page or Spread: Single

010036A

2001 Advertising Bronze Pencil

Ground Zero Advertising / LOS ANGELES

Advertising Club of Los Angeles

Ball of Lies

Trade / Trade Color Full Page or Spread: Single

010037A

2001 Advertising Gold Pencil

TBWA/London / London

The Big Issue Foundation

cold, soup, litter, heroin, beds

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010054A

2001 Advertising Silver Pencil

McCann-Erickson / 28046 Madrid

MEDECINS SANS FRONTIERES

RWANDA - BURUNDI, TIMOR-INDONESIA, RUSSIA - CHECHNYA

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010055A

2001 Advertising Bronze Pencil

Ogilvy & Mather Argentina / Cap. Fed.

Museo de la Ciudad (Museum of the City)

good air, architecture, nintendo, syphilis

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010056A

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