The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Mercedes-Benz, The new S. Class, Sense and Sensibility Agency: Scholz & Volkmer Intermediales Design / Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Donuts Agency: JACK / Venice Client: Gold's Gym Category: Collateral Advertising / Collateral Posters: Single
BMW Choose A Model Agency: Fallon Interactive / MN Client: BMW Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Express web site Agency: Resource Marketing, Inc. / OH Client: Express Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Out of Order Agency: Mullen / Wenham Client: Cozone.com Category: Newspaper / Newspaper 600 Lines or Less: Single
Safety First : Bear, Bunny, Squirrel, Bird Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Fashion Two Agency: Grey Worldwide / London Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
2020 Green Agency: Second Story Interactive Studios / OR Client: Aetna Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
The Scrabbler Agency: Ogilvy / London Client: Mattel Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
The Einhorn Challenge Agency: AGI / BW Client: Zeeb & Hornung GmbH & Co. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Mobile Campaign Agency: Tribal DDB / NY Client: Marketocracy Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Nike Paralympics - Stare, Sorry, Awkward Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: Newspaper / Newspaper Over 600 Lines: Campaign
The Sim House Agency: Murder Inc. / CA Client: Electronic Arts Category: Beyond the Banner
Corporate Stationary Agency: The Jupiter Drawing Room (South Africa) / Cape Town Client: Ruth Chowles Category: Brand and Corporate Identity / Corporate Identity
Heroes / Mr. Chinese Food Delivery Agency: DDB / Chicago Client: Anheuser Busch Inc., Bud Light Category: Consumer Radio / Consumer Radio: Single
Name Drop Agency: dweck! / New York Client: Foodline Category: Consumer Radio / Consumer Radio: Single
Ouch Agency: AgênciaClick / SP Client: O Boticario Category: Banners / Banner - Single
Biofibras Agency: DM9DDB / Client: Parmalat Category: Banners / Banner - Single
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
World Climate Conference Den Haag Hotelroom Promotion Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: WWF Germany Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
IBM Olympics "Kayak Game" Agency: OgilvyInteractive worldwide / NY Client: IBM Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Audi TT minisite Agency: marchFIRST / NY Client: Audi of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike Paralympics - Wheelchair Parking Bay Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: International Foreign Language Commercial / Foreign Language Television
Nike Paralympics - "Wheelchair Parking Bay" Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: International Foreign Language Commercial / Foreign Language Television
Factory Agency: F/Nazca Publicidade Ltda. / São Paulo Client: Skol Beer Category: International Foreign Language Commercial / Foreign Language Television
Pets.com Banners Agency: Lot21, Inc. / CA Client: Pets.com Category: Banners / Banner - Campaign
Wimbledon Banner Agency: OgilvyInteractive Client: IBM Category: Banners / Banner - Campaign
Olive Room Matches Agency: Slaughter Hanson / Birmingham Client: The Olive Room Category: Package Design / Commercial Product Packaging
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH Agency: Goodby Silverstein and Partners / San Francisco Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Infestation Campaign Agency: USA Networks / NY Client: USA Networks Category: Integrated Branding Campaign
C&A Agency: AgênciaClick / SP Client: C&A Category: E-Commerce / E-Commerce B2C - Web Sites
Edgewood Creek.com Agency: Modem Media / CA Client: Edgewood Creek Category: E-Commerce / E-Commerce B2B - Web Sites
Dog Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
R/GA Holiday Game Agency: R/GA Digital Studios / NY Client: R/GA Digital Studios Category: Self-Promotion / Self-Promotion - Web Sites
Plumber Agency: Leo Burnett - London / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
andrewlok.com Agency: onemanbrand.com / Singapore Client: Andrew Lok Category: Collateral Advertising / Collateral: Self-Promotion
They Might Be Giants Agency: The Chopping Block / NY Client: They Might Be Giants Category: Brand Gaming / Brand Gaming - Banners
Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm Agency: Ames Design / Seattle Client: Pearl Jam Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Safety First: Bear Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill Agency: Goodby Silverstein and Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY Agency: Fallon / Minneapolis Client: SPORTS ILLUSTRATED Category: Trade / Trade B/W or Color Less Than A Page: Campaign
Suicide Note Agency: Ogilvy / London Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
demolition derby Agency: The Miller Group Advertising / Santa Monica Client: Los Angeles Dance International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Jumper Agency: Arnold Worldwide / Boston Client: Volkswagen of America Inc Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Bleak Agency: Young & Rubicam Chicago / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Tazo Full Leaf Tea 2 Ounces Bricks Agency: Sandstrom Design / Portland Client: Tazo Category: Package Design / Product Packaging: Campaign
Landspeed Agency: TBWA Hunt Lascaris / Gauteng Client: BMW Category: Consumer Television / Consumer Television Over :30 Single
ASIA'S LEADING COMMUNICATIONS COMPANY Agency: Kinetic Interactive / Client: Singapore Telecommunications LTD Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
India, China, Turkey Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Dog, Park, Driving Test Agency: BMP DDB / London Client: Volkswagen Group Ltd Category: Consumer Television / Consumer Television Varying Lengths: Campaign

2001 Interactive Bronze Pencil

Scholz & Volkmer Intermediales Design /

DaimlerChrysler AG

Mercedes-Benz, The new S. Class, Sense and Sensibility

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010028N

2001 Advertising Bronze Pencil

JACK / Venice

Gold's Gym

Donuts

Collateral Advertising / Collateral Posters: Single

010050A

2001 Interactive Bronze Pencil

Fallon Interactive / MN

BMW

BMW Choose A Model

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010024N

2001 Interactive Bronze Pencil

Resource Marketing, Inc. / OH

Express

Express web site

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010025N

2001 Advertising Bronze Pencil

Mullen / Wenham

Cozone.com

Out of Order

Newspaper / Newspaper 600 Lines or Less: Single

10009A

2001 Design Bronze Pencil

Wieden + Kennedy / New York

ESPN

Safety First : Bear, Bunny, Squirrel, Bird

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

010017D

2001 Advertising Bronze Pencil

Grey Worldwide / London

Findus

Fashion Two

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010011A

2001 Interactive Bronze Pencil

Second Story Interactive Studios / OR

Aetna Foundation

2020 Green

Non-Profit Organizations / Non-Profit - Web Sites

010065N

2001 Interactive Bronze Pencil

Ogilvy / London

Mattel

The Scrabbler

Promotional Advertising / Promotional Advertising - Other Digital Advertising

010019N

2001 Interactive Bronze Pencil

AGI / BW

Zeeb & Hornung GmbH & Co.

The Einhorn Challenge

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

010030N

2001 Interactive Bronze Pencil

Tribal DDB / NY

Marketocracy

Mobile Campaign

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

010031N

2001 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Nike Paralympics - Stare, Sorry, Awkward

Newspaper / Newspaper Over 600 Lines: Campaign

010006A

2001 Interactive Bronze Pencil

Murder Inc. / CA

Electronic Arts

The Sim House

Beyond the Banner

010011N

2001 Design Bronze Pencil

The Jupiter Drawing Room (South Africa) / Cape Town

Ruth Chowles

Corporate Stationary

Brand and Corporate Identity / Corporate Identity

010013D

2001 Advertising Bronze Pencil

DDB / Chicago

Anheuser Busch Inc., Bud Light

Heroes / Mr. Chinese Food Delivery

Consumer Radio / Consumer Radio: Single

010073A

2001 Advertising Bronze Pencil

dweck! / New York

Foodline

Name Drop

Consumer Radio / Consumer Radio: Single

010074A

2001 Interactive Bronze Pencil

AgênciaClick / SP

O Boticario

Ouch

Banners / Banner - Single

010003N

2001 Interactive Bronze Pencil

DM9DDB /

Parmalat

Biofibras

Banners / Banner - Single

010004N

2001 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Hollywood Video

The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan

Consumer Radio / Consumer Radio: Campaign

010077A

2001 Advertising Bronze Pencil

Ogilvy & Mather Frankfurt / Frankfurt

WWF Germany

World Climate Conference Den Haag Hotelroom Promotion

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

010061A

2001 Interactive Bronze Pencil

OgilvyInteractive worldwide / NY

IBM

IBM Olympics "Kayak Game"

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

010040N

2001 Interactive Bronze Pencil

marchFIRST / NY

Audi of America

Audi TT minisite

Promotional Advertising / Promotional Advertising - Web Sites

010014N

2001 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Nike Paralympics - Wheelchair Parking Bay

International Foreign Language Commercial / Foreign Language Television

010034A

2001 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Nike Paralympics - "Wheelchair Parking Bay"

International Foreign Language Commercial / Foreign Language Television

010034A

2001 Advertising Bronze Pencil

F/Nazca Publicidade Ltda. / São Paulo

Skol Beer

Factory

International Foreign Language Commercial / Foreign Language Television

010098A

2001 Interactive Bronze Pencil

Lot21, Inc. / CA

Pets.com

Pets.com Banners

Banners / Banner - Campaign

010007N

2001 Interactive Bronze Pencil

OgilvyInteractive

IBM

Wimbledon Banner

Banners / Banner - Campaign

010008N

2001 Design Bronze Pencil

Slaughter Hanson / Birmingham

The Olive Room

Olive Room Matches

Package Design / Commercial Product Packaging

010015D

2001 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

WALL STREET JOURNAL

EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010027A

2001 Interactive Bronze Pencil

USA Networks / NY

USA Networks

Infestation Campaign

Integrated Branding Campaign

010052N

2001 Interactive Bronze Pencil

AgênciaClick / SP

C&A

C&A

E-Commerce / E-Commerce B2C - Web Sites

010047N

2001 Interactive Bronze Pencil

Modem Media / CA

Edgewood Creek

Edgewood Creek.com

E-Commerce / E-Commerce B2B - Web Sites

010043N

2001 Advertising Bronze Pencil

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Dog

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010044A

2001 Interactive Bronze Pencil

R/GA Digital Studios / NY

R/GA Digital Studios

R/GA Holiday Game

Self-Promotion / Self-Promotion - Web Sites

010060N

2001 Advertising Bronze Pencil

Leo Burnett - London / London

McDonald's

Plumber

Consumer Television / Consumer Television :20 and Under: Campaign

010090A

2001 Advertising Bronze Pencil

onemanbrand.com / Singapore

Andrew Lok

andrewlok.com

Collateral Advertising / Collateral: Self-Promotion

010046A

2001 Interactive Bronze Pencil

The Chopping Block / NY

They Might Be Giants

They Might Be Giants

Brand Gaming / Brand Gaming - Banners

010056N

2001 Design Bronze Pencil

Ames Design / Seattle

Pearl Jam

Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm

Collateral Design / Promotional and Point-of-Purchase Posters: Single

010012D

2001 Design Bronze Pencil

Wieden + Kennedy / New York

ESPN

Safety First: Bear

Collateral Design / Promotional and Point-of-Purchase Posters: Single

010016D

2001 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

Nike

TV Guide, Timesheet, Bar tab, Email, Credit Card Bill

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010021A

2001 Advertising Bronze Pencil

Fallon / Minneapolis

SPORTS ILLUSTRATED

LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY

Trade / Trade B/W or Color Less Than A Page: Campaign

010042A

2001 Advertising Bronze Pencil

Ogilvy / London

The Samaritans

Suicide Note

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010053A

2001 Advertising Bronze Pencil

The Miller Group Advertising / Santa Monica

Los Angeles Dance International

demolition derby

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010059A

2001 Advertising Bronze Pencil

Arnold Worldwide / Boston

Volkswagen of America Inc

Jumper

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010014A

2001 Advertising Bronze Pencil

Young & Rubicam Chicago / Chicago

Checkered Past Records

Bleak

Trade / Trade B/W or Color Less Than A Page: Single

010039A

2001 Design Bronze Pencil

Sandstrom Design / Portland

Tazo

Tazo Full Leaf Tea 2 Ounces Bricks

Package Design / Product Packaging: Campaign

010014D

2001 Advertising Bronze Pencil

TBWA Hunt Lascaris / Gauteng

BMW

Landspeed

Consumer Television / Consumer Television Over :30 Single

010080A

2001 Interactive Bronze Pencil

Kinetic Interactive /

Singapore Telecommunications LTD

ASIA'S LEADING COMMUNICATIONS COMPANY

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

010037N

2001 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Fox Sports

India, China, Turkey

Consumer Television / Consumer Television :30/:25 Campaign

010086A

2001 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group Ltd

Dog, Park, Driving Test

Consumer Television / Consumer Television Varying Lengths: Campaign

010092A

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