The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Abuse Agency: Colenso BBDO / Ponsonby Client: Youthline Category: Public Service/Political / Public Service/Political Radio: Single
Interactive Invitation - Schmooze Fest 3.0 Agency: Inetz / UT Client: Inetz Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Laramara Foundation Agency: Zentropy Partners / Thunder House Brazil / SP Client: Laramara Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living" Agency: Sudden Industries / NY Client: Columbia Records Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
heavy.com Agency: Heavy / NY Client: Heavy Category: Brand Gaming / Brand Gaming - Banners
Monday Agency: Fallon London / London Client: UK Time, Timex Category: Outdoor / Outdoor: Single
Heroes / Mr. Really Bad Toupe Wearer Agency: DDB Chicago / Chicago Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
The Buddy Lee Challenge Agency: Fallon Interactive / MN Client: Lee Jeans, Co. Category: Integrated Branding Campaign
10socks Agency: BBDO Denmark / Category: E-Commerce / E-Commerce B2C - Web Sites
Nike iD Agency: Critical Mass / AB Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
The Longest Day Agency: Hill Holliday / San Francisco Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Chris Christmas Rodriguez Agency: Mother Ltd. / Client: Mother Ltd. Category: Self-Promotion / Self-Promotion - Other Digital Advertising
MacSomething, Obscure Pale Ale, Some French WIne Agency: Mullen / Wenham Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Campaign
Dog Agency: Colenso BBDO / Ponsonby Client: Television 3 Category: International Foreign Language Commercial / Foreign Language Television
Someone Else's Child Agency: Saatchi & Saatchi / Hong Kong Client: Unicef Category: International Foreign Language Commercial / Foreign Language Television
Never Agency: Grey Worldwide / Melbourne, Victoria Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single
Lorgan's The Retro Store Agency: Kinetic Interactive / Client: Lorgan's The Retro Store Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Scanrail Agency: SLB Interactive / Client: NSB Utland Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano Agency: Arnold Worldwide / Boston Client: Volkswagen of America, Inc Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Old Man, Ox Cart, Fisherman, Kids, Forest Agency: TBWA Hunt Lascaris / Johannesburg Client: Seychelles Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lettuce Girl Agency: Arnold Worldwide / Boston Client: Volkswagen of America, Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Shark Agency: *S,C,P,F..., S. L. / Barcelona Client: BMW.Iberia Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Reading the Paper, 2001 Agency: TBWA\Chiat\Day / Los Angeles Client: The Museum of Contemporary Art Category: Newspaper / Newspaper 600 Lines or Less: Single
Spirit Level Agency: AgĂȘnciaClick / SP Client: Tecto Category: Banners / Banner - Single
Shoebox Agency: Euro RSCG Tatham McConnaughy / Chicago Client: Physicians for Human Rights Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
music 3w Agency: Deepend London / Client: Music3w.com Category: E-Commerce / E-Commerce B2B - Web Sites
Baby Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Scout Agency: Core77 / NY Client: Herman Miller Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Virgin Amenity Kit Agency: Turner Duckworth / San Francisco Client: Virgin Atlantic Category: Direct Mail / Direct Mail: Campaign
Mercedes-Benz A Class Agency: Scholz & Volkmer Intermediales Design / Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
cold, soup, litter, heroin, beds Agency: TBWA/London / London Client: The Big Issue Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Invent Agency: Freestyle Interactive & Goodby Silverstein and Partners / CA Client: Hewlett-Packard Category: Banners / Banner - Campaign
Dad Can I Have Some $? Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
You're Scaring Me Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Narrative Spaces Agency: Kinetic Interactive / Client: AAMER Taher Design Studio Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Shopping Bag -Annual Report Agency: Clarke Goward / Boston Client: Goodwill Category: Brand and Corporate Identity Design / Annual Report
SAT-Call For Entries Agency: Di Zinno Thompson / Coronado Client: San Diego Ad Club Category: Brand and Corporate Identity / Booklet/Brochure
Uncommon Threads Agency: Slaughter Hanson / Birmingham Client: Plain Clothes Category: Brand and Corporate Identity / Booklet/Brochure
Irreverence Justified Agency: Wieden + Kennedy / Amsterdam Client: Nike Category: Brand and Corporate Identity / Booklet/Brochure
A Hard Day's Night Agency: The Chopping Block / NY Client: Miramax Films Category: Promotional Advertising / Promotional Advertising - Web Sites
Ambulate Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Circumvolve Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Orbit e-stickers Agency: POPNYC / NY Client: Cartoon Network Online Category: Beyond the Banner / Beyond the Banner - Campaign
Elvis & Bonaparte Go To Hell Website Agency: Elvis & Bonaparte / OR Client: Elvis & Bonaparte Category: Self-Promotion / Self-Promotion - Web Sites
Football Agency: Saatchi & Saatchi / London Client: monster.com Category: Consumer Television / Consumer Television Over :30 Single
Paralympics 2000 Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
MANSON Agency: DeVito/Verdi / New York Client: ACLU Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Shower, Deck, Phone Call Agency: Black Rocket / San Francisco Client: OurHouse.com Category: Consumer Radio / Consumer Radio: Campaign
Whassup? site Agency: Tribal DDB / NY Client: Anheuser Busch Category: Integrated Branding Campaign
Utah, San Antonio, LA Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign

2001 Advertising Gold Pencil

Colenso BBDO / Ponsonby

Youthline

Abuse

Public Service/Political / Public Service/Political Radio: Single

010062A

2001 Interactive Gold Pencil

Inetz / UT

Inetz

Interactive Invitation - Schmooze Fest 3.0

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

010038N

2001 Interactive Gold Pencil

Zentropy Partners / Thunder House Brazil / SP

Laramara Foundation

Laramara Foundation

Non-Profit Organizations / Non-Profit - Web Sites

010063N

2001 Interactive Gold Pencil

Sudden Industries / NY

Columbia Records

P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"

Promotional Advertising / Promotional Advertising - Other Digital Advertising

010017N

2001 Interactive Gold Pencil

Heavy / NY

Heavy

heavy.com

Brand Gaming / Brand Gaming - Banners

010053N

2001 Advertising Gold Pencil

Fallon London / London

UK Time, Timex

Monday

Outdoor / Outdoor: Single

010028A

2001 Advertising Gold Pencil

DDB Chicago / Chicago

Anheuser Busch Inc. Bud Light

Heroes / Mr. Really Bad Toupe Wearer

Consumer Radio / Consumer Radio: Single

010070A

2001 Interactive Gold Pencil

Fallon Interactive / MN

Lee Jeans, Co.

The Buddy Lee Challenge

Integrated Branding Campaign

010048N

2001 Interactive Gold Pencil

BBDO Denmark /

N/A

10socks

E-Commerce / E-Commerce B2C - Web Sites

010044N

2001 Interactive Gold Pencil

Critical Mass / AB

Nike

Nike iD

E-Commerce / E-Commerce B2C - Web Sites

010045N

2001 Advertising Gold Pencil

Hill Holliday / San Francisco

National D-Day Museum

The Longest Day

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010051A

2001 Interactive Gold Pencil

Mother Ltd. /

Mother Ltd.

Chris Christmas Rodriguez

Self-Promotion / Self-Promotion - Other Digital Advertising

010061N

2001 Advertising Gold Pencil

Mullen / Wenham

Drinks.com

MacSomething, Obscure Pale Ale, Some French WIne

Newspaper / Newspaper Over 600 Lines: Campaign

010004A

2001 Advertising Gold Pencil

Colenso BBDO / Ponsonby

Television 3

Dog

International Foreign Language Commercial / Foreign Language Television

010032A

2001 Advertising Gold Pencil

Saatchi & Saatchi / Hong Kong

Unicef

Someone Else's Child

International Foreign Language Commercial / Foreign Language Television

010096A

2001 Advertising Gold Pencil

Grey Worldwide / Melbourne, Victoria

Transport Accident Commission

Never

Public Service/Political / Public Service/Political Television: Single

010067A

2001 Interactive Gold Pencil

Kinetic Interactive /

Lorgan's The Retro Store

Lorgan's The Retro Store

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010020N

2001 Interactive Gold Pencil

SLB Interactive /

NSB Utland

Scanrail

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010021N

2001 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America, Inc

Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010017A

2001 Advertising Gold Pencil

TBWA Hunt Lascaris / Johannesburg

Seychelles

Old Man, Ox Cart, Fisherman, Kids, Forest

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010018A

2001 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America, Inc.

Lettuce Girl

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010012A

2001 Advertising Gold Pencil

*S,C,P,F..., S. L. / Barcelona

BMW.Iberia

Shark

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010047A

2001 Advertising Gold Pencil

TBWA\Chiat\Day / Los Angeles

The Museum of Contemporary Art

Reading the Paper, 2001

Newspaper / Newspaper 600 Lines or Less: Single

010007A

2001 Interactive Gold Pencil

AgĂȘnciaClick / SP

Tecto

Spirit Level

Banners / Banner - Single

010001N

2001 Advertising Gold Pencil

Euro RSCG Tatham McConnaughy / Chicago

Physicians for Human Rights

Shoebox

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

010060A

2001 Interactive Gold Pencil

Deepend London /

Music3w.com

music 3w

E-Commerce / E-Commerce B2B - Web Sites

010041N

2001 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Fox Sports

Baby

Consumer Television / Consumer Television :30/:25 Single

010081A

2001 Interactive Gold Pencil

Core77 / NY

Herman Miller

Scout

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

010035N

2001 Design Gold Pencil

Turner Duckworth / San Francisco

Virgin Atlantic

Virgin Amenity Kit

Direct Mail / Direct Mail: Campaign

010004D

2001 Interactive Gold Pencil

Scholz & Volkmer Intermediales Design /

DaimlerChrysler AG

Mercedes-Benz A Class

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010026N

2001 Advertising Gold Pencil

TBWA/London / London

The Big Issue Foundation

cold, soup, litter, heroin, beds

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010054A

2001 Interactive Gold Pencil

Freestyle Interactive & Goodby Silverstein and Partners / CA

Hewlett-Packard

Invent

Banners / Banner - Campaign

010005N

2001 Advertising Gold Pencil

Young & Rubicam Chicago / Chicago

H & R Block

Dad Can I Have Some $?

Consumer Television / Consumer Television :20 and Under: Single

010087A

2001 Advertising Gold Pencil

Young & Rubicam Chicago / Chicago

H & R Block

You're Scaring Me

Consumer Television / Consumer Television :20 and Under: Single

010089A

2001 Interactive Gold Pencil

Kinetic Interactive /

AAMER Taher Design Studio

Narrative Spaces

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010032N

2001 Design Gold Pencil

Clarke Goward / Boston

Goodwill

Shopping Bag -Annual Report

Brand and Corporate Identity Design / Annual Report

010001D

2001 Design Gold Pencil

Di Zinno Thompson / Coronado

San Diego Ad Club

SAT-Call For Entries

Brand and Corporate Identity / Booklet/Brochure

010002D

2001 Design Gold Pencil

Slaughter Hanson / Birmingham

Plain Clothes

Uncommon Threads

Brand and Corporate Identity / Booklet/Brochure

010003D

2001 Design Gold Pencil

Wieden + Kennedy / Amsterdam

Nike

Irreverence Justified

Brand and Corporate Identity / Booklet/Brochure

010005D

2001 Interactive Gold Pencil

The Chopping Block / NY

Miramax Films

A Hard Day's Night

Promotional Advertising / Promotional Advertising - Web Sites

010012N

2001 Advertising Gold Pencil

Mullen / Wenham

American Heritage Dictionary

Ambulate

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010022A

2001 Advertising Gold Pencil

Mullen / Wenham

American Heritage Dictionary

Circumvolve

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010023A

2001 Interactive Gold Pencil

POPNYC / NY

Cartoon Network Online

Orbit e-stickers

Beyond the Banner / Beyond the Banner - Campaign

010009N

2001 Interactive Gold Pencil

Elvis & Bonaparte / OR

Elvis & Bonaparte

Elvis & Bonaparte Go To Hell Website

Self-Promotion / Self-Promotion - Web Sites

010057N

2001 Advertising Gold Pencil

Saatchi & Saatchi / London

monster.com

Football

Consumer Television / Consumer Television Over :30 Single

010078A

2001 Advertising Gold Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Paralympics 2000

Consumer Television / Consumer Television Over :30 Single

010099A

2001 Advertising Gold Pencil

DeVito/Verdi / New York

ACLU

MANSON

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010057A

2001 Advertising Gold Pencil

Black Rocket / San Francisco

OurHouse.com

Shower, Deck, Phone Call

Consumer Radio / Consumer Radio: Campaign

010075A

2001 Interactive Gold Pencil

Tribal DDB / NY

Anheuser Busch

Whassup? site

Integrated Branding Campaign

010049N

2001 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Fox Sports

Utah, San Antonio, LA

Consumer Television / Consumer Television :30/:25 Campaign

010084A

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