The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Utah, San Antonio, LA
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America, Inc Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Old Man, Ox Cart, Fisherman, Kids, Forest
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Seychelles Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Boxer Gymnast Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Supermarket, Prom, Bedroom
Agency: Publicis & Hal Riney / San Francisco
Client: Discovery.Com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill
Agency: Goodby Silverstein and Partners / San Francisco
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Narrative Spaces
Agency: Kinetic Interactive /
Client: AAMER Taher Design Studio Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
heavyindustry.net
Agency: Heavy / NY
Client: Heavy Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Typhoo Website
Agency: Mother Ltd. /
Client: Premier Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
CD Walkman
Agency: TBWA Hunt Lascaris / Gauteng
Client: Hi Fi Corporation Category: Consumer Television / Consumer Television Under $50,000 Budget
Doggie Dad
Agency: Ground Zero Advertising / LOS ANGELES
Client: ESPN - NFL Preseason Category: Consumer Television / Consumer Television Under $50,000 Budget
Imposter
Agency: WONGDOODY /
Client: Azteca Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget
Safety First : Bear, Bunny, Squirrel, Bird
Agency: Wieden + Kennedy / New York
Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Lorgan's The Retro Store
Agency: Kinetic Interactive /
Client: Lorgan's The Retro Store Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Scanrail
Agency: SLB Interactive /
Client: NSB Utland Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
New Beetle
Agency: Arnold Worldwide / MA
Client: Volkswagen of America, Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Dayton's Challenge Web Site
Agency: Periscope / MN
Client: Dayton's Challenge Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
BMW Choose A Model
Agency: Fallon Interactive / MN
Client: BMW Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Express web site
Agency: Resource Marketing, Inc. / OH
Client: Express Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Mercedes-Benz A Class
Agency: Scholz & Volkmer Intermediales Design /
Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
eleven22. The shape of things to come
Agency: Scholz & Volkmer Intermediales Design /
Client: USM U. Schaerer Soehne AG, Swiss Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Mercedes-Benz, The new S. Class, Sense and Sensibility
Agency: Scholz & Volkmer Intermediales Design /
Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Ninja
Agency: Kruskopf Olson Advertising / Minneapolis
Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Dog
Agency: Kruskopf Olson Advertising / Minneapolis
Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Elvis & Bonaparte Go To Hell Website
Agency: Elvis & Bonaparte / OR
Client: Elvis & Bonaparte Category: Self-Promotion / Self-Promotion - Web Sites
www.rui--camilo.de
Agency: Scholz & Volkmer Intermediales Design /
Client: Rui Camilo Photography Category: Self-Promotion / Self-Promotion - Web Sites
R/GA Holiday Game
Agency: R/GA Digital Studios / NY
Client: R/GA Digital Studios Category: Self-Promotion / Self-Promotion - Web Sites
Target Web Site
Agency: Organic / IL
Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
Target Web Site
Agency: Organic / IL
Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
Finger
Agency: Ogilvy & Mather Singapore / Atlanta
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
MacSomething
Agency: Mullen / Wenham
Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Single
Superhero
Agency: CRISPIN PORTER & BOGUSKY / Miami
Client: Giro Sport Design Category: Collateral Advertising / Collateral Posters: Single
Donuts
Agency: JACK / Venice
Client: Gold's Gym Category: Collateral Advertising / Collateral Posters: Single
Elvis: That's the way it is
Agency: The Chopping Block / NY
Client: Turner Classic Movies Category: Brand Gaming / Brand Gaming - Banners
Hotelli Kultakala
Agency: Sulake /
Client: Kolumbus Oy Category: Brand Gaming / Brand Gaming - Banners
They Might Be Giants
Agency: The Chopping Block / NY
Client: They Might Be Giants Category: Brand Gaming / Brand Gaming - Banners
SAT-Call For Entries
Agency: Di Zinno Thompson / Coronado
Client: San Diego Ad Club Category: Brand and Corporate Identity / Booklet/Brochure
Uncommon Threads
Agency: Slaughter Hanson / Birmingham
Client: Plain Clothes Category: Brand and Corporate Identity / Booklet/Brochure
Irreverence Justified
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Category: Brand and Corporate Identity / Booklet/Brochure
Consolidated Paper Promo
Agency: Cahan & Associates / San Francisco
Client: Consolidated Papers Category: Brand and Corporate Identity / Booklet/Brochure
The Book of Paper Aeroplanes
Agency: Mother Ltd / London
Client: Mother Ltd Category: Brand and Corporate Identity / Booklet/Brochure
London by night
Agency: WCRS Limited / London, W1R 4BS
Client: Centrepoint - Young Homelessness Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings
Agency: TBWA\Chiat\Day LA / Los Angeles
Client: The Museum of Contemporary Art Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Bear, Bunny, Squirrel, Safety First
Agency: W & K New York / New York
Client: ESPN Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
AMBULATE, AQUEOUS, CIRCUMVOLVE
Agency: Mullen / Wenham
Client: AMERICAN HERITAGE DICTIONARY Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2001 Interactive Gold Pencil
Agency:
Tribal DDB / NY
Client:
Anheuser Busch
Title:
Whassup? site
Category:
Integrated Branding Campaign
Annual ID:
010049N
Award:
2001 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
Utah, San Antonio, LA
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010084A
Award:
2001 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America, Inc
Title:
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010017A
Award:
2001 Advertising Gold Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Seychelles
Title:
Old Man, Ox Cart, Fisherman, Kids, Forest
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010018A
Award:
2001 Advertising Silver Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas Olympics
Title:
Boxer Gymnast Runner
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010019A
Award:
2001 Advertising Silver Pencil
Agency:
Publicis & Hal Riney / San Francisco
Client:
Discovery.Com
Title:
Supermarket, Prom, Bedroom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010020A
Award:
2001 Advertising Bronze Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
Nike
Title:
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010021A
Award:
2001 Interactive Gold Pencil
Agency:
Kinetic Interactive /
Client:
AAMER Taher Design Studio
Title:
Narrative Spaces
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010032N
Award:
2001 Interactive Silver Pencil
Agency:
Heavy / NY
Client:
Heavy
Title:
heavyindustry.net
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010033N
Award:
2001 Interactive Bronze Pencil
Agency:
Mother Ltd. /
Client:
Premier Brands
Title:
Typhoo Website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010034N
Award:
2001 Advertising Silver Pencil
Agency:
TBWA Hunt Lascaris / Gauteng
Client:
Hi Fi Corporation
Title:
CD Walkman
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
010093A
Award:
2001 Advertising Bronze Pencil
Agency:
Ground Zero Advertising / LOS ANGELES
Client:
ESPN - NFL Preseason
Title:
Doggie Dad
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
010094A
Award:
2001 Advertising Bronze Pencil
Agency:
WONGDOODY /
Client:
Azteca Mexican Restaurants
Title:
Imposter
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
010095A
Award:
2001 Design Bronze Pencil
Agency:
Wieden + Kennedy / New York
Client:
ESPN
Title:
Safety First : Bear, Bunny, Squirrel, Bird
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
010017D
Award:
2001 Interactive Gold Pencil
Agency:
Kinetic Interactive /
Client:
Lorgan's The Retro Store
Title:
Lorgan's The Retro Store
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010020N
Award:
2001 Interactive Gold Pencil
Agency:
SLB Interactive /
Client:
NSB Utland
Title:
Scanrail
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010021N
Award:
2001 Interactive Silver Pencil
Agency:
Arnold Worldwide / MA
Client:
Volkswagen of America, Inc.
Title:
New Beetle
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010022N
Award:
2001 Interactive Silver Pencil
Agency:
Periscope / MN
Client:
Dayton's Challenge
Title:
Dayton's Challenge Web Site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010023N
Award:
2001 Interactive Bronze Pencil
Agency:
Fallon Interactive / MN
Client:
BMW
Title:
BMW Choose A Model
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010024N
Award:
2001 Interactive Bronze Pencil
Agency:
Resource Marketing, Inc. / OH
Client:
Express
Title:
Express web site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010025N
Award:
2001 Interactive Gold Pencil
Agency:
Scholz & Volkmer Intermediales Design /
Client:
DaimlerChrysler AG
Title:
Mercedes-Benz A Class
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
010026N
Award:
2001 Interactive Silver Pencil
Agency:
Scholz & Volkmer Intermediales Design /
Client:
USM U. Schaerer Soehne AG, Swiss
Title:
eleven22. The shape of things to come
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
010027N
Award:
2001 Interactive Bronze Pencil
Agency:
Scholz & Volkmer Intermediales Design /
Client:
DaimlerChrysler AG
Title:
Mercedes-Benz, The new S. Class, Sense and Sensibility
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
010028N
Award:
2001 Advertising Silver Pencil
Agency:
Kruskopf Olson Advertising / Minneapolis
Client:
Fuji Ya
Title:
Ninja
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
010043A
Award:
2001 Advertising Bronze Pencil
Agency:
Kruskopf Olson Advertising / Minneapolis
Client:
Fuji Ya
Title:
Dog
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
010044A
Award:
2001 Interactive Gold Pencil
Agency:
Elvis & Bonaparte / OR
Client:
Elvis & Bonaparte
Title:
Elvis & Bonaparte Go To Hell Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
010057N
Award:
2001 Interactive Silver Pencil
Agency:
Scholz & Volkmer Intermediales Design /
Client:
Rui Camilo Photography
Title:
www.rui--camilo.de
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
010058N
Award:
2001 Interactive Bronze Pencil
Agency:
R/GA Digital Studios / NY
Client:
R/GA Digital Studios
Title:
R/GA Holiday Game
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
010060N
Award:
2001 Interactive Gold Pencil
Agency:
BBDO Denmark /
Client:
N/A
Title:
10socks
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
010044N
Award:
2001 Interactive Gold Pencil
Agency:
Critical Mass / AB
Client:
Nike
Title:
Nike iD
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
010045N
Award:
2001 Interactive Silver Pencil
Agency:
Organic / IL
Client:
Target.Direct
Title:
Target Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
010046N
Award:
2001 Interactive Silver Pencil
Agency:
Organic / IL
Client:
Target.Direct
Title:
Target Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
010046N
Award:
2001 Interactive Bronze Pencil
Agency:
AgênciaClick / SP
Client:
C&A
Title:
C&A
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
010047N
Award:
2001 Advertising Silver Pencil
Agency:
Ogilvy & Mather Singapore / Atlanta
Client:
Guinness
Title:
Finger
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
010002A
Award:
2001 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Drinks.com
Title:
MacSomething
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
010003A
Award:
2001 Advertising Silver Pencil
Agency:
CRISPIN PORTER & BOGUSKY / Miami
Client:
Giro Sport Design
Title:
Superhero
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
010049A
Award:
2001 Advertising Bronze Pencil
Agency:
JACK / Venice
Client:
Gold's Gym
Title:
Donuts
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
010050A
Award:
2001 Interactive Gold Pencil
Agency:
Heavy / NY
Client:
Heavy
Title:
heavy.com
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
010053N
Award:
2001 Interactive Silver Pencil
Agency:
The Chopping Block / NY
Client:
Turner Classic Movies
Title:
Elvis: That's the way it is
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
010054N
Award:
2001 Interactive Silver Pencil
Agency:
Sulake /
Client:
Kolumbus Oy
Title:
Hotelli Kultakala
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
010055N
Award:
2001 Interactive Bronze Pencil
Agency:
The Chopping Block / NY
Client:
They Might Be Giants
Title:
They Might Be Giants
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
010056N
Award:
2001 Design Gold Pencil
Agency:
Di Zinno Thompson / Coronado
Client:
San Diego Ad Club
Title:
SAT-Call For Entries
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
010002D
Award:
2001 Design Gold Pencil
Agency:
Slaughter Hanson / Birmingham
Client:
Plain Clothes
Title:
Uncommon Threads
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
010003D
Award:
2001 Design Gold Pencil
Agency:
Wieden + Kennedy / Amsterdam
Client:
Nike
Title:
Irreverence Justified
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
010005D
Award:
2001 Design Silver Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Consolidated Papers
Title:
Consolidated Paper Promo
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
010006D
Award:
2001 Design Silver Pencil
Agency:
Mother Ltd / London
Client:
Mother Ltd
Title:
The Book of Paper Aeroplanes
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
010009D
Award:
2001 Advertising Bronze Pencil
Agency:
WCRS Limited / London, W1R 4BS
Client:
Centrepoint - Young Homelessness
Title:
London by night
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
010064A
Award:
2001 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day LA / Los Angeles
Client:
The Museum of Contemporary Art
Title:
Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
010100A
Award:
2001 Advertising Bronze Pencil
Agency:
W & K New York / New York
Client:
ESPN
Title:
Bear, Bunny, Squirrel, Safety First
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
010101A
Award:
2001 Advertising Silver Pencil
Agency:
Mullen / Wenham
Client:
AMERICAN HERITAGE DICTIONARY
Title:
AMBULATE, AQUEOUS, CIRCUMVOLVE
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
010026A
