The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Hill Holliday / Boston Client: John Hancock Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Agency: Periscope / Minneapolis Client: Mastercraft Boat Company Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Agency: Periscope / Minneapolis Client: The Show 2000 Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Agency: Crispin Porter & Bogusky / Miami Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Ground Zero / Los Angeles Client: Hunger Free America Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Impiric / Argentina Client: IBM Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Pearson Communications / Campbell Client: Hewlett-Packard Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Leagas Delaney / London Client: Barelays Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: McCann-Erickson / Hamburg Client: Hamburger Abendblatt-Daily Hamburgian Newspaper Category: Consumer Television / Consumer Television Over :30 Campaign
Federal Government Agency: OgilvyInteractive Brasil / São Paulo Client: Federal Government Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Campaign
Agency: Dentsu / Tokyo Client: Japan Lighting Design Category: Outdoor / Outdoor: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Wall Street Journal Category: Outdoor / Outdoor: Campaign
Agency: Ground Zero / Los Angeles Client: Los Angeles Times Category: Outdoor / Outdoor: Campaign
Agency: Octagon / Singapore Client: Lotto News Plus Category: Outdoor / Outdoor: Campaign
Agency: Saatchi & Saatchi / Auckland Client: Auckland Regional Council Category: Outdoor / Outdoor: Campaign
Agency: TBWA/Chiat/Day / Los Angeles Client: The Museum of Contemporary Art Category: Outdoor / Outdoor: Campaign
Agency: Fallon / Minneapolis Client: UJA Federation Category: Trade / Trade B/W or Color Less Than A Page: Single
Agency: Fallon / London Client: UK Time-Timex Category: Trade / Trade B/W or Color Less Than A Page: Single
Agency: Merkley Newman Harty / New York Client: Fila Category: Trade / Trade B/W or Color Less Than A Page: Single
Agency: WONGDOODY / Seattle Client: WONGDOODY/LA Category: Trade / Trade B/W or Color Less Than A Page: Single
Agency: Young & Rubicam / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Agency: Young & Rubicam / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Agency: Black Sheep / Singapore Client: British Council Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Pagano Schenck and Kay / Boston Client: The Times Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Agency: Palmer Jarvis DDB / Vancouver Client: McDonald's Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Klabin-Kimberly Agency: DPZ.com / São Paulo Client: Klabin-Kimberly Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Agency: Ogilvy & Mather / India Client: Visual Interactive Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Agency: OgilvyInteractive / Cape Town Client: BP South Africa Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Agency: Tribal DDB / New York Client: Sephora Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Agency: Ogilvy & Mather / Singapore Client: Asia Pacific Breweries Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Seychelles Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Crispin Porter & Bogusky / Miami Client: GT Bicycles Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Pagano Schenck and Kay / Boston Client: Performer Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Almap/BBDO Comunicacoes / São Paulo Client: Effem Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: ARNOLD Worldwide / Boston Client: Royal Caribbean Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BPM DDB / London Client: Pharmacia + Upjohn Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BPM DDB / London Client: Volkswagen Group Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BPM DDB / London Client: Volkswagen Group Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BPM DDB / London Client: Volkswagen Group Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: BPM DDB / London Client: Volkswagen Group Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Cliff Freeman and Partners / New York Client: Quixi Category: Consumer Magazine / Magazine Color Full Page or Spread: Single

2001 Interactive Merit Award

Hill Holliday / Boston

John Hancock

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010154N

2001 Interactive Merit Award

Periscope / Minneapolis

Mastercraft Boat Company

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010155N

2001 Interactive Merit Award

Periscope / Minneapolis

The Show 2000

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010156N

2001 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Florida Department of Health

Public Service/Political / Public Service/Political Television: Campaign

010451A

2001 Advertising Merit Award

Ground Zero / Los Angeles

Hunger Free America

Public Service/Political / Public Service/Political Television: Campaign

010452A

2001 Interactive Merit Award

Impiric / Argentina

IBM

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

010167N

2001 Interactive Merit Award

Pearson Communications / Campbell

Hewlett-Packard

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

010168N

2001 Advertising Merit Award

Leagas Delaney / London

Barelays

Consumer Television / Consumer Television Over :30 Campaign

010498A

2001 Advertising Merit Award

McCann-Erickson / Hamburg

Hamburger Abendblatt-Daily Hamburgian Newspaper

Consumer Television / Consumer Television Over :30 Campaign

010499A

2001 Interactive Merit Award

OgilvyInteractive Brasil / São Paulo

Federal Government

Federal Government

Non-Profit Organizations / Non-Profit - Other Digital Advertising

010201N

2001 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Campaign

010273A

2001 Advertising Merit Award

Dentsu / Tokyo

Japan Lighting Design

Outdoor / Outdoor: Campaign

010274A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Wall Street Journal

Outdoor / Outdoor: Campaign

010275A

2001 Advertising Merit Award

Ground Zero / Los Angeles

Los Angeles Times

Outdoor / Outdoor: Campaign

010276A

2001 Advertising Merit Award

Octagon / Singapore

Lotto News Plus

Outdoor / Outdoor: Campaign

010277A

2001 Advertising Merit Award

Saatchi & Saatchi / Auckland

Auckland Regional Council

Outdoor / Outdoor: Campaign

010279A

2001 Advertising Merit Award

TBWA/Chiat/Day / Los Angeles

The Museum of Contemporary Art

Outdoor / Outdoor: Campaign

010280A

2001 Advertising Merit Award

Fallon / Minneapolis

UJA Federation

Trade / Trade B/W or Color Less Than A Page: Single

010313A

2001 Advertising Merit Award

Fallon / London

UK Time-Timex

Trade / Trade B/W or Color Less Than A Page: Single

010314A

2001 Advertising Merit Award

Merkley Newman Harty / New York

Fila

Trade / Trade B/W or Color Less Than A Page: Single

010315A

2001 Advertising Merit Award

WONGDOODY / Seattle

WONGDOODY/LA

Trade / Trade B/W or Color Less Than A Page: Single

010316A

2001 Advertising Merit Award

Young & Rubicam / Chicago

Checkered Past Records

Trade / Trade B/W or Color Less Than A Page: Single

010317A

2001 Advertising Merit Award

Young & Rubicam / Chicago

Checkered Past Records

Trade / Trade B/W or Color Less Than A Page: Single

010318A

2001 Advertising Merit Award

Black Sheep / Singapore

British Council

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010253A

2001 Advertising Merit Award

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010254A

2001 Advertising Merit Award

Pagano Schenck and Kay / Boston

The Times

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010255A

2001 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

McDonald's

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010256A

2001 Interactive Merit Award

DPZ.com / São Paulo

Klabin-Kimberly

Klabin-Kimberly

Promotional Advertising / Promotional Advertising - Other Digital Advertising

010127N

2001 Interactive Merit Award

Ogilvy & Mather / India

Visual Interactive

Promotional Advertising / Promotional Advertising - Other Digital Advertising

010128N

2001 Interactive Merit Award

OgilvyInteractive / Cape Town

BP South Africa

Promotional Advertising / Promotional Advertising - Other Digital Advertising

010129N

2001 Interactive Merit Award

Tribal DDB / New York

Sephora

Promotional Advertising / Promotional Advertising - Other Digital Advertising

010130N

2001 Advertising Merit Award

Ogilvy & Mather / Singapore

Asia Pacific Breweries

Consumer Magazine / Magazine Color Full Page or Spread: Single

010116A

2001 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Seychelles

Consumer Magazine / Magazine Color Full Page or Spread: Single

010129A

2001 Advertising Merit Award

Crispin Porter & Bogusky / Miami

GT Bicycles

Consumer Magazine / Magazine Color Full Page or Spread: Single

010147A

2001 Advertising Merit Award

Pagano Schenck and Kay / Boston

Performer

Consumer Magazine / Magazine Color Full Page or Spread: Single

010156A

2001 Advertising Merit Award

Almap/BBDO Comunicacoes / São Paulo

Effem

Consumer Magazine / Magazine Color Full Page or Spread: Single

010157A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Royal Caribbean

Consumer Magazine / Magazine Color Full Page or Spread: Single

010158A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Consumer Magazine / Magazine Color Full Page or Spread: Single

010159A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Consumer Magazine / Magazine Color Full Page or Spread: Single

010160A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Consumer Magazine / Magazine Color Full Page or Spread: Single

010161A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Consumer Magazine / Magazine Color Full Page or Spread: Single

010162A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Consumer Magazine / Magazine Color Full Page or Spread: Single

010163A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Consumer Magazine / Magazine Color Full Page or Spread: Single

010164A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Consumer Magazine / Magazine Color Full Page or Spread: Single

010165A

2001 Advertising Merit Award

BPM DDB / London

Pharmacia + Upjohn

Consumer Magazine / Magazine Color Full Page or Spread: Single

010167A

2001 Advertising Merit Award

BPM DDB / London

Volkswagen Group

Consumer Magazine / Magazine Color Full Page or Spread: Single

010168A

2001 Advertising Merit Award

BPM DDB / London

Volkswagen Group

Consumer Magazine / Magazine Color Full Page or Spread: Single

010169A

2001 Advertising Merit Award

BPM DDB / London

Volkswagen Group

Consumer Magazine / Magazine Color Full Page or Spread: Single

010170A

2001 Advertising Merit Award

BPM DDB / London

Volkswagen Group

Consumer Magazine / Magazine Color Full Page or Spread: Single

010171A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Quixi

Consumer Magazine / Magazine Color Full Page or Spread: Single

010172A

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