The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Utah, San Antonio, LA
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"
Agency: Sudden Industries / NY
Client: Columbia Records Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
adidas BEAT RUGBY Site and Rugby Game
Agency: Saatchi & Saatchi New Zealand /
Client: Adidas International Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
The Scrabbler
Agency: Ogilvy / London
Client: Mattel Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Target Web Site
Agency: Organic / IL
Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
Target Web Site
Agency: Organic / IL
Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
Scout
Agency: Core77 / NY
Client: Herman Miller Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
DaimlerChrysler Motorsport Martleitfaden
Agency: Elephant Seven Hamburg /
Client: DaimlerChrysler Vertriebsorganisation Deutschland Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
ASIA'S LEADING COMMUNICATIONS COMPANY
Agency: Kinetic Interactive /
Client: Singapore Telecommunications LTD Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
music 3w
Agency: Deepend London /
Client: Music3w.com Category: E-Commerce / E-Commerce B2B - Web Sites
French Paper.com
Agency: Charles S. Anderson Design / MN
Client: French Paper Company Category: E-Commerce / E-Commerce B2B - Web Sites
Edgewood Creek.com
Agency: Modem Media / CA
Client: Edgewood Creek Category: E-Commerce / E-Commerce B2B - Web Sites
Rock the Vote Yes/No Flash Piece
Agency: Collaborate Communications Inc. / CA
Client: Rock the Vote Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Chris Christmas Rodriguez
Agency: Mother Ltd. /
Client: Mother Ltd. Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Hungry?
Agency: Fusebox / NY
Client: Fusebox Category: Self-Promotion / Self-Promotion - Other Digital Advertising
The Buddy Lee Challenge
Agency: Fallon Interactive / MN
Client: Lee Jeans, Co. Category: Integrated Branding Campaign
ESPN.com - Kathicam
Agency: Ground Zero / CA
Client: ESPN.com Category: Integrated Branding Campaign
Infestation Campaign
Agency: USA Networks / NY
Client: USA Networks Category: Integrated Branding Campaign
Recording
Agency: Fallon / Minneapolis
Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
Baby
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
EMAHTSKCBLVADT?
Agency: Foote Cone & Belding / San Francisco
Client: amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Bear
Agency: Leo Burnett - London / London
Client: John West Category: Consumer Television / Consumer Television :30/:25 Single
You'll Never Guess What I Got Von
Agency: Foote Cone & Belding / San Francisco
Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Plumber
Agency: Leo Burnett - London / London
Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
1st Anniversary T-shirt
Agency: Design Asylum / Singapore
Client: Design Asylum Category: Package Design / Commercial Product Packaging
Superdrug Gloves
Agency: Turner Duckworth / San Francisco
Client: Superdrug Category: Package Design / Commercial Product Packaging
Olive Room Matches
Agency: Slaughter Hanson / Birmingham
Client: The Olive Room Category: Package Design / Commercial Product Packaging
Lomu, ALto, Beckham
Agency: 180 / Amsterdam
Client: Adidas International BV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Dog, Park, Driving Test
Agency: BMP DDB / London
Client: Volkswagen Group Ltd Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Superhero
Agency: CRISPIN PORTER & BOGUSKY / Miami
Client: Giro Sport Design Category: Collateral Advertising / Collateral Posters: Single
Donuts
Agency: JACK / Venice
Client: Gold's Gym Category: Collateral Advertising / Collateral Posters: Single
Safety First : Bear, Bunny, Squirrel, Bird
Agency: Wieden + Kennedy / New York
Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES
Agency: McHuge / Edina
Client: LOUDER MUSIC AND SOUND DESIGN Category: Trade / Trade Color Full Page or Spread: Campaign
STIP ADS VARIOUS: EARTH, PYRAMID, ETC...
Agency: Mother Advertising / London
Client: PREMIER BRANDS Category: Trade / Trade Color Full Page or Spread: Campaign
Narrative Spaces
Agency: Kinetic Interactive /
Client: AAMER Taher Design Studio Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
heavyindustry.net
Agency: Heavy / NY
Client: Heavy Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Typhoo Website
Agency: Mother Ltd. /
Client: Premier Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Football
Agency: Saatchi & Saatchi / London
Client: monster.com Category: Consumer Television / Consumer Television Over :30 Single
Landspeed
Agency: TBWA Hunt Lascaris / Gauteng
Client: BMW Category: Consumer Television / Consumer Television Over :30 Single
Paralympics 2000
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Orbit e-stickers
Agency: POPNYC / NY
Client: Cartoon Network Online Category: Beyond the Banner / Beyond the Banner - Campaign
Women's secret
Agency: DoubleYou /
Client: Cortefiel Category: Beyond the Banner / Beyond the Banner - Campaign
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America, Inc Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Old Man, Ox Cart, Fisherman, Kids, Forest
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Seychelles Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Boxer Gymnast Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2001 Interactive Gold Pencil
Agency:
Tribal DDB / NY
Client:
Anheuser Busch
Title:
Whassup? site
Category:
Integrated Branding Campaign
Annual ID:
010049N
Award:
2001 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
Utah, San Antonio, LA
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010084A
Award:
2001 Interactive Gold Pencil
Agency:
Sudden Industries / NY
Client:
Columbia Records
Title:
P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010017N
Award:
2001 Interactive Silver Pencil
Agency:
Saatchi & Saatchi New Zealand /
Client:
Adidas International
Title:
adidas BEAT RUGBY Site and Rugby Game
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010018N
Award:
2001 Interactive Bronze Pencil
Agency:
Ogilvy / London
Client:
Mattel
Title:
The Scrabbler
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010019N
Award:
2001 Interactive Gold Pencil
Agency:
BBDO Denmark /
Client:
N/A
Title:
10socks
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
010044N
Award:
2001 Interactive Gold Pencil
Agency:
Critical Mass / AB
Client:
Nike
Title:
Nike iD
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
010045N
Award:
2001 Interactive Silver Pencil
Agency:
Organic / IL
Client:
Target.Direct
Title:
Target Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
010046N
Award:
2001 Interactive Silver Pencil
Agency:
Organic / IL
Client:
Target.Direct
Title:
Target Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
010046N
Award:
2001 Interactive Bronze Pencil
Agency:
AgênciaClick / SP
Client:
C&A
Title:
C&A
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
010047N
Award:
2001 Interactive Gold Pencil
Agency:
Core77 / NY
Client:
Herman Miller
Title:
Scout
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
010035N
Award:
2001 Interactive Silver Pencil
Agency:
Elephant Seven Hamburg /
Client:
DaimlerChrysler Vertriebsorganisation Deutschland
Title:
DaimlerChrysler Motorsport Martleitfaden
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
010036N
Award:
2001 Interactive Bronze Pencil
Agency:
Kinetic Interactive /
Client:
Singapore Telecommunications LTD
Title:
ASIA'S LEADING COMMUNICATIONS COMPANY
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
010037N
Award:
2001 Interactive Gold Pencil
Agency:
Deepend London /
Client:
Music3w.com
Title:
music 3w
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
010041N
Award:
2001 Interactive Silver Pencil
Agency:
Charles S. Anderson Design / MN
Client:
French Paper Company
Title:
French Paper.com
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
010042N
Award:
2001 Interactive Bronze Pencil
Agency:
Modem Media / CA
Client:
Edgewood Creek
Title:
Edgewood Creek.com
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
010043N
Award:
2001 Interactive Silver Pencil
Agency:
Collaborate Communications Inc. / CA
Client:
Rock the Vote
Title:
Rock the Vote Yes/No Flash Piece
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
010066N
Award:
2001 Interactive Gold Pencil
Agency:
Mother Ltd. /
Client:
Mother Ltd.
Title:
Chris Christmas Rodriguez
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
010061N
Award:
2001 Interactive Silver Pencil
Agency:
Fusebox / NY
Client:
Fusebox
Title:
Hungry?
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
010062N
Award:
2001 Interactive Gold Pencil
Agency:
Fallon Interactive / MN
Client:
Lee Jeans, Co.
Title:
The Buddy Lee Challenge
Category:
Integrated Branding Campaign
Annual ID:
010048N
Award:
2001 Interactive Silver Pencil
Agency:
Ground Zero / CA
Client:
ESPN.com
Title:
ESPN.com - Kathicam
Category:
Integrated Branding Campaign
Annual ID:
010050N
Award:
2001 Interactive Silver Pencil
Agency:
TBWA\Chiat\Day / CA
Client:
Earthlink
Title:
Get Linked
Category:
Integrated Branding Campaign
Annual ID:
010051N
Award:
2001 Interactive Bronze Pencil
Agency:
USA Networks / NY
Client:
USA Networks
Title:
Infestation Campaign
Category:
Integrated Branding Campaign
Annual ID:
010052N
Award:
2001 Advertising Silver Pencil
Agency:
Fallon / Minneapolis
Client:
Public Broadcasting System
Title:
Recording
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010079A
Award:
2001 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
Baby
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010081A
Award:
2001 Advertising Silver Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
amazon.com
Title:
EMAHTSKCBLVADT?
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010082A
Award:
2001 Advertising Bronze Pencil
Agency:
Leo Burnett - London / London
Client:
John West
Title:
Bear
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010083A
Award:
2001 Advertising Silver Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
Amazon.com
Title:
You'll Never Guess What I Got Von
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010085A
Award:
2001 Advertising Bronze Pencil
Agency:
Leo Burnett - London / London
Client:
McDonald's
Title:
Plumber
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
010090A
Award:
2001 Design Silver Pencil
Agency:
Design Asylum / Singapore
Client:
Design Asylum
Title:
1st Anniversary T-shirt
Category:
Package Design / Commercial Product Packaging
Annual ID:
010007D
Award:
2001 Design Silver Pencil
Agency:
Turner Duckworth / San Francisco
Client:
Superdrug
Title:
Superdrug Gloves
Category:
Package Design / Commercial Product Packaging
Annual ID:
010011D
Award:
2001 Design Bronze Pencil
Agency:
Slaughter Hanson / Birmingham
Client:
The Olive Room
Title:
Olive Room Matches
Category:
Package Design / Commercial Product Packaging
Annual ID:
010015D
Award:
2001 Advertising Silver Pencil
Agency:
180 / Amsterdam
Client:
Adidas International BV
Title:
Lomu, ALto, Beckham
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
010091A
Award:
2001 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group Ltd
Title:
Dog, Park, Driving Test
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
010092A
Award:
2001 Advertising Silver Pencil
Agency:
CRISPIN PORTER & BOGUSKY / Miami
Client:
Giro Sport Design
Title:
Superhero
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
010049A
Award:
2001 Advertising Bronze Pencil
Agency:
JACK / Venice
Client:
Gold's Gym
Title:
Donuts
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
010050A
Award:
2001 Design Bronze Pencil
Agency:
Wieden + Kennedy / New York
Client:
ESPN
Title:
Safety First : Bear, Bunny, Squirrel, Bird
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
010017D
Award:
2001 Advertising Silver Pencil
Agency:
McHuge / Edina
Client:
LOUDER MUSIC AND SOUND DESIGN
Title:
SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
010040A
Award:
2001 Advertising Silver Pencil
Agency:
Mother Advertising / London
Client:
PREMIER BRANDS
Title:
STIP ADS VARIOUS: EARTH, PYRAMID, ETC...
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
010041A
Award:
2001 Interactive Gold Pencil
Agency:
Kinetic Interactive /
Client:
AAMER Taher Design Studio
Title:
Narrative Spaces
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010032N
Award:
2001 Interactive Silver Pencil
Agency:
Heavy / NY
Client:
Heavy
Title:
heavyindustry.net
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010033N
Award:
2001 Interactive Bronze Pencil
Agency:
Mother Ltd. /
Client:
Premier Brands
Title:
Typhoo Website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010034N
Award:
2001 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
monster.com
Title:
Football
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010078A
Award:
2001 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Gauteng
Client:
BMW
Title:
Landspeed
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010080A
Award:
2001 Advertising Gold Pencil
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Nike
Title:
Paralympics 2000
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010099A
Award:
2001 Interactive Gold Pencil
Agency:
POPNYC / NY
Client:
Cartoon Network Online
Title:
Orbit e-stickers
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
010009N
Award:
2001 Interactive Silver Pencil
Agency:
DoubleYou /
Client:
Cortefiel
Title:
Women's secret
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
010010N
Award:
2001 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America, Inc
Title:
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010017A
Award:
2001 Advertising Gold Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Seychelles
Title:
Old Man, Ox Cart, Fisherman, Kids, Forest
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010018A
Award:
2001 Advertising Silver Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas Olympics
Title:
Boxer Gymnast Runner
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010019A
