The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Different Agency: J. Walter Thompson / London Client: Special Olympics Category: Public Service/Political / Public Service/Political Television: Single
heavyindustry.net Agency: Heavy / NY Client: Heavy Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Runner Agency: Leagas Delaney / San Francisco Client: Adidas Olympics Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Hungry? Agency: Fusebox / NY Client: Fusebox Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Boxer Gymnast Runner Agency: Leagas Delaney / San Francisco Client: Adidas Olympics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Supermarket, Prom, Bedroom Agency: Publicis & Hal Riney / San Francisco Client: Discovery.Com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Women's secret Agency: DoubleYou / Client: Cortefiel Category: Beyond the Banner / Beyond the Banner - Campaign
New Beetle Agency: Arnold Worldwide / MA Client: Volkswagen of America, Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Dayton's Challenge Web Site Agency: Periscope / MN Client: Dayton's Challenge Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
UGANDA, EL SALVADOR, LEBANON Agency: / Client: OLYMPUS OPTICAL LTD. Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
adidas BEAT RUGBY Site and Rugby Game Agency: Saatchi & Saatchi New Zealand / Client: Adidas International Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
VAPOR Agency: Arnold Worldwide / MA Client: Volkswagen of America, Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
AMBULATE, AQUEOUS, CIRCUMVOLVE Agency: Mullen / Wenham Client: AMERICAN HERITAGE DICTIONARY Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Wanted: Creatives Agency: Ogilvy & Mather / Frankfurt Client: Ogilvy & Mather / Frankfurt Category: Trade / Trade B/W Full Page or Spread: Single
Loneliest Place on earth Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Trade / Trade Color Full Page or Spread: Single
Fashion One Agency: Grey Worldwide / London Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Heroes / Mr. Pickled Pigs Feet Eater... Agency: DDB Chicago / Chicago Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES Agency: McHuge / Edina Client: LOUDER MUSIC AND SOUND DESIGN Category: Trade / Trade Color Full Page or Spread: Campaign
STIP ADS VARIOUS: EARTH, PYRAMID, ETC... Agency: Mother Advertising / London Client: PREMIER BRANDS Category: Trade / Trade Color Full Page or Spread: Campaign
Target Web Site Agency: Organic / IL Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
Target Web Site Agency: Organic / IL Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
Course for gays Agency: Saatchi & Saatchi / Madrid Client: ILGA (Internacional Lesbians and Gays Association) Category: Public Service/Political / Public Service/Political Radio: Single
SWASTIKA Agency: Borders Perrin Norrander / Portland Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Guinness - Bottom, Back, Naval, Torso, Cleavage Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: Asia Pacific Breweries Category: Newspaper / Newspaper Over 600 Lines: Campaign
wall Agency: Mother Advertising / London Client: Britart.com Category: Outdoor / Outdoor: Campaign
www.rui--camilo.de Agency: Scholz & Volkmer Intermediales Design / Client: Rui Camilo Photography Category: Self-Promotion / Self-Promotion - Web Sites
Elvis: That's the way it is Agency: The Chopping Block / NY Client: Turner Classic Movies Category: Brand Gaming / Brand Gaming - Banners
Hotelli Kultakala Agency: Sulake / Client: Kolumbus Oy Category: Brand Gaming / Brand Gaming - Banners
Costa Design ID-Various Agency: Mother Ltd / London Client: Costa Coffee Category: Brand and Corporate Identity / Corporate Identity
Doctors Without Borders Agency: TBWA\Chiat\Day / New York Client: Doctors Without Borders Category: Banners / Banner - Campaign
Indictment Agency: Hill Holliday Connors Cosmopolus / Boston Client: Boston Herald Category: Newspaper / Newspaper 600 Lines or Less: Single
Finger Agency: Ogilvy & Mather Singapore / Atlanta Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
Prada Store Kiosk Agency: R/GA Digital Studios / NY Client: Prada Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Recording Agency: Fallon / Minneapolis Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
EMAHTSKCBLVADT? Agency: Foote Cone & Belding / San Francisco Client: amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
You'll Never Guess What I Got Von Agency: Foote Cone & Belding / San Francisco Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
1st Anniversary T-shirt Agency: Design Asylum / Singapore Client: Design Asylum Category: Package Design / Commercial Product Packaging
Superdrug Gloves Agency: Turner Duckworth / San Francisco Client: Superdrug Category: Package Design / Commercial Product Packaging
Lose the Ability Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Maze Agency: TBWA Hunt Lascaris Johannesburg / Client: Landrover Category: Banners / Banner - Single
eleven22. The shape of things to come Agency: Scholz & Volkmer Intermediales Design / Client: USM U. Schaerer Soehne AG, Swiss Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Rise up and flee Agency: Goodby Silverstein and Partners / San Francisco Client: Wall Street Journal Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Another Baby Another Deduction Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
SPERM Agency: MRA Group / GA Client: MRA Group Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Pizza Box Agency: Colle & Mcvoy / Minneapolis Client: Minneapolis League of Women Voters Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
French Paper.com Agency: Charles S. Anderson Design / MN Client: French Paper Company Category: E-Commerce / E-Commerce B2B - Web Sites
MoodMaker Agency: Red Sky Interactive, San Francisco / Ca. Client: Sutter Home Category: Promotional Advertising / Promotional Advertising - CD-ROM
Disturbing Agency: Young & Rubicam Chicago / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Lomu, ALto, Beckham Agency: 180 / Amsterdam Client: Adidas International BV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
DaimlerChrysler Motorsport Martleitfaden Agency: Elephant Seven Hamburg / Client: DaimlerChrysler Vertriebsorganisation Deutschland Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

2001 Advertising Silver Pencil

J. Walter Thompson / London

Special Olympics

Different

Public Service/Political / Public Service/Political Television: Single

010068A

2001 Interactive Silver Pencil

Heavy / NY

Heavy

heavyindustry.net

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010033N

2001 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas Olympics

Runner

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010013A

2001 Interactive Silver Pencil

Fusebox / NY

Fusebox

Hungry?

Self-Promotion / Self-Promotion - Other Digital Advertising

010062N

2001 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas Olympics

Boxer Gymnast Runner

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010019A

2001 Advertising Silver Pencil

Publicis & Hal Riney / San Francisco

Discovery.Com

Supermarket, Prom, Bedroom

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010020A

2001 Interactive Silver Pencil

DoubleYou /

Cortefiel

Women's secret

Beyond the Banner / Beyond the Banner - Campaign

010010N

2001 Interactive Silver Pencil

Arnold Worldwide / MA

Volkswagen of America, Inc.

New Beetle

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010022N

2001 Interactive Silver Pencil

Periscope / MN

Dayton's Challenge

Dayton's Challenge Web Site

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010023N

2001 Advertising Silver Pencil

/

OLYMPUS OPTICAL LTD.

UGANDA, EL SALVADOR, LEBANON

Consumer Magazine / Magazine Color Full Page or Spread: Single

010015A

2001 Interactive Silver Pencil

Saatchi & Saatchi New Zealand /

Adidas International

adidas BEAT RUGBY Site and Rugby Game

Promotional Advertising / Promotional Advertising - Other Digital Advertising

010018N

2001 Interactive Silver Pencil

Arnold Worldwide / MA

Volkswagen of America, Inc.

VAPOR

Promotional Advertising / Promotional Advertising - Web Sites

010013N

2001 Advertising Silver Pencil

Mullen / Wenham

AMERICAN HERITAGE DICTIONARY

AMBULATE, AQUEOUS, CIRCUMVOLVE

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010026A

2001 Advertising Silver Pencil

Ogilvy & Mather / Frankfurt

Ogilvy & Mather / Frankfurt

Wanted: Creatives

Trade / Trade B/W Full Page or Spread: Single

010035A

2001 Advertising Silver Pencil

Fallon / Minneapolis

Sports Illustrated

Loneliest Place on earth

Trade / Trade Color Full Page or Spread: Single

010036A

2001 Advertising Silver Pencil

Grey Worldwide / London

Findus

Fashion One

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010010A

2001 Advertising Silver Pencil

DDB Chicago / Chicago

Anheuser Busch Inc. Bud Light

Heroes / Mr. Pickled Pigs Feet Eater...

Consumer Radio / Consumer Radio: Single

010072A

2001 Advertising Silver Pencil

McHuge / Edina

LOUDER MUSIC AND SOUND DESIGN

SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES

Trade / Trade Color Full Page or Spread: Campaign

010040A

2001 Advertising Silver Pencil

Mother Advertising / London

PREMIER BRANDS

STIP ADS VARIOUS: EARTH, PYRAMID, ETC...

Trade / Trade Color Full Page or Spread: Campaign

010041A

2001 Interactive Silver Pencil

Organic / IL

Target.Direct

Target Web Site

E-Commerce / E-Commerce B2C - Web Sites

010046N

2001 Interactive Silver Pencil

Organic / IL

Target.Direct

Target Web Site

E-Commerce / E-Commerce B2C - Web Sites

010046N

2001 Advertising Silver Pencil

Saatchi & Saatchi / Madrid

ILGA (Internacional Lesbians and Gays Association)

Course for gays

Public Service/Political / Public Service/Political Radio: Single

10063A

2001 Advertising Silver Pencil

Borders Perrin Norrander / Portland

BORDERS PERRIN NORRANDER

SWASTIKA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010052A

2001 Advertising Silver Pencil

Ogilvy & Mather Advertising Singapore / Singapore

Asia Pacific Breweries

Guinness - Bottom, Back, Naval, Torso, Cleavage

Newspaper / Newspaper Over 600 Lines: Campaign

010005A

2001 Advertising Silver Pencil

Mother Advertising / London

Britart.com

wall

Outdoor / Outdoor: Campaign

010031A

2001 Interactive Silver Pencil

Scholz & Volkmer Intermediales Design /

Rui Camilo Photography

www.rui--camilo.de

Self-Promotion / Self-Promotion - Web Sites

010058N

2001 Interactive Silver Pencil

The Chopping Block / NY

Turner Classic Movies

Elvis: That's the way it is

Brand Gaming / Brand Gaming - Banners

010054N

2001 Interactive Silver Pencil

Sulake /

Kolumbus Oy

Hotelli Kultakala

Brand Gaming / Brand Gaming - Banners

010055N

2001 Design Silver Pencil

Mother Ltd / London

Costa Coffee

Costa Design ID-Various

Brand and Corporate Identity / Corporate Identity

010008D

2001 Interactive Silver Pencil

TBWA\Chiat\Day / New York

Doctors Without Borders

Doctors Without Borders

Banners / Banner - Campaign

010006N

2001 Advertising Silver Pencil

Hill Holliday Connors Cosmopolus / Boston

Boston Herald

Indictment

Newspaper / Newspaper 600 Lines or Less: Single

010008A

2001 Advertising Silver Pencil

Ogilvy & Mather Singapore / Atlanta

Guinness

Finger

Newspaper / Newspaper Over 600 Lines: Single

010002A

2001 Interactive Silver Pencil

R/GA Digital Studios / NY

Prada

Prada Store Kiosk

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

010029N

2001 Advertising Silver Pencil

Fallon / Minneapolis

Public Broadcasting System

Recording

Consumer Television / Consumer Television :30/:25 Single

010079A

2001 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

amazon.com

EMAHTSKCBLVADT?

Consumer Television / Consumer Television :30/:25 Single

010082A

2001 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

Amazon.com

You'll Never Guess What I Got Von

Consumer Television / Consumer Television :30/:25 Single

010085A

2001 Design Silver Pencil

Design Asylum / Singapore

Design Asylum

1st Anniversary T-shirt

Package Design / Commercial Product Packaging

010007D

2001 Design Silver Pencil

Turner Duckworth / San Francisco

Superdrug

Superdrug Gloves

Package Design / Commercial Product Packaging

010011D

2001 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London

The Economist

Lose the Ability

Outdoor / Outdoor: Single

010029A

2001 Interactive Silver Pencil

TBWA Hunt Lascaris Johannesburg /

Landrover

Maze

Banners / Banner - Single

010002N

2001 Interactive Silver Pencil

Scholz & Volkmer Intermediales Design /

USM U. Schaerer Soehne AG, Swiss

eleven22. The shape of things to come

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010027N

2001 Advertising Silver Pencil

Goodby Silverstein and Partners / San Francisco

Wall Street Journal

Rise up and flee

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010024A

2001 Advertising Silver Pencil

Young & Rubicam Chicago / Chicago

H & R Block

Another Baby Another Deduction

Consumer Television / Consumer Television :20 and Under: Single

010088A

2001 Interactive Silver Pencil

MRA Group / GA

MRA Group

SPERM

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

010039N

2001 Advertising Silver Pencil

Colle & Mcvoy / Minneapolis

Minneapolis League of Women Voters

Pizza Box

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010058A

2001 Interactive Silver Pencil

Charles S. Anderson Design / MN

French Paper Company

French Paper.com

E-Commerce / E-Commerce B2B - Web Sites

010042N

2001 Interactive Silver Pencil

Red Sky Interactive, San Francisco / Ca.

Sutter Home

MoodMaker

Promotional Advertising / Promotional Advertising - CD-ROM

010015N

2001 Advertising Silver Pencil

Young & Rubicam Chicago / Chicago

Checkered Past Records

Disturbing

Trade / Trade B/W or Color Less Than A Page: Single

010038A

2001 Advertising Silver Pencil

180 / Amsterdam

Adidas International BV

Lomu, ALto, Beckham

Consumer Television / Consumer Television Varying Lengths: Campaign

010091A

2001 Interactive Silver Pencil

Elephant Seven Hamburg /

DaimlerChrysler Vertriebsorganisation Deutschland

DaimlerChrysler Motorsport Martleitfaden

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

010036N

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