The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Invent Agency: Freestyle Interactive & Goodby Silverstein and Partners / CA Client: Hewlett-Packard Category: Banners / Banner - Campaign
Doctors Without Borders Agency: TBWA\Chiat\Day / New York Client: Doctors Without Borders Category: Banners / Banner - Campaign
Pets.com Banners Agency: Lot21, Inc. / CA Client: Pets.com Category: Banners / Banner - Campaign
Wimbledon Banner Agency: OgilvyInteractive Client: IBM Category: Banners / Banner - Campaign
Elvis & Bonaparte Go To Hell Website Agency: Elvis & Bonaparte / OR Client: Elvis & Bonaparte Category: Self-Promotion / Self-Promotion - Web Sites
www.rui--camilo.de Agency: Scholz & Volkmer Intermediales Design / Client: Rui Camilo Photography Category: Self-Promotion / Self-Promotion - Web Sites
R/GA Holiday Game Agency: R/GA Digital Studios / NY Client: R/GA Digital Studios Category: Self-Promotion / Self-Promotion - Web Sites
The Sim House Agency: Murder Inc. / CA Client: Electronic Arts Category: Beyond the Banner
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano Agency: Arnold Worldwide / Boston Client: Volkswagen of America, Inc Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Old Man, Ox Cart, Fisherman, Kids, Forest Agency: TBWA Hunt Lascaris / Johannesburg Client: Seychelles Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Boxer Gymnast Runner Agency: Leagas Delaney / San Francisco Client: Adidas Olympics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Supermarket, Prom, Bedroom Agency: Publicis & Hal Riney / San Francisco Client: Discovery.Com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill Agency: Goodby Silverstein and Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Football Agency: Saatchi & Saatchi / London Client: monster.com Category: Consumer Television / Consumer Television Over :30 Single
Landspeed Agency: TBWA Hunt Lascaris / Gauteng Client: BMW Category: Consumer Television / Consumer Television Over :30 Single
Paralympics 2000 Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Costa Design ID-Various Agency: Mother Ltd / London Client: Costa Coffee Category: Brand and Corporate Identity / Corporate Identity
Corporate Stationary Agency: The Jupiter Drawing Room (South Africa) / Cape Town Client: Ruth Chowles Category: Brand and Corporate Identity / Corporate Identity
Dad Can I Have Some $? Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Another Baby Another Deduction Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
You're Scaring Me Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
AMBULATE, AQUEOUS, CIRCUMVOLVE Agency: Mullen / Wenham Client: AMERICAN HERITAGE DICTIONARY Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH Agency: Goodby Silverstein and Partners / San Francisco Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
MoodMaker Agency: Red Sky Interactive, San Francisco / Ca. Client: Sutter Home Category: Promotional Advertising / Promotional Advertising - CD-ROM
Mercedes-Benz Information Counter System Agency: Iguana Interactive / NY Client: Mercedez-Benz Category: Promotional Advertising / Promotional Advertising - CD-ROM
Lomu, ALto, Beckham Agency: 180 / Amsterdam Client: Adidas International BV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Dog, Park, Driving Test Agency: BMP DDB / London Client: Volkswagen Group Ltd Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Recording Agency: Fallon / Minneapolis Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
Baby Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
EMAHTSKCBLVADT? Agency: Foote Cone & Belding / San Francisco Client: amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Bear Agency: Leo Burnett - London / London Client: John West Category: Consumer Television / Consumer Television :30/:25 Single
You'll Never Guess What I Got Von Agency: Foote Cone & Belding / San Francisco Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Virgin Amenity Kit Agency: Turner Duckworth / San Francisco Client: Virgin Atlantic Category: Direct Mail / Direct Mail: Campaign
Mother Bible Agency: Mother Ltd / London Client: Mother Ltd Category: Direct Mail / Direct Mail: Campaign
heavy.com Agency: Heavy / NY Client: Heavy Category: Brand Gaming / Brand Gaming - Banners
Elvis: That's the way it is Agency: The Chopping Block / NY Client: Turner Classic Movies Category: Brand Gaming / Brand Gaming - Banners
Hotelli Kultakala Agency: Sulake / Client: Kolumbus Oy Category: Brand Gaming / Brand Gaming - Banners
They Might Be Giants Agency: The Chopping Block / NY Client: They Might Be Giants Category: Brand Gaming / Brand Gaming - Banners
Lettuce Girl Agency: Arnold Worldwide / Boston Client: Volkswagen of America, Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Runner Agency: Leagas Delaney / San Francisco Client: Adidas Olympics Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Jumper Agency: Arnold Worldwide / Boston Client: Volkswagen of America Inc Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Shark Agency: *S,C,P,F..., S. L. / Barcelona Client: BMW.Iberia Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm Agency: Ames Design / Seattle Client: Pearl Jam Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Safety First: Bear Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Shoebox Agency: Euro RSCG Tatham McConnaughy / Chicago Client: Physicians for Human Rights Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
World Climate Conference Den Haag Hotelroom Promotion Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: WWF Germany Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
London by night Agency: WCRS Limited / London, W1R 4BS Client: Centrepoint - Young Homelessness Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings Agency: TBWA\Chiat\Day LA / Los Angeles Client: The Museum of Contemporary Art Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Bear, Bunny, Squirrel, Safety First Agency: W & K New York / New York Client: ESPN Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
India, China, Turkey Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign

2001 Interactive Gold Pencil

Freestyle Interactive & Goodby Silverstein and Partners / CA

Hewlett-Packard

Invent

Banners / Banner - Campaign

010005N

2001 Interactive Silver Pencil

TBWA\Chiat\Day / New York

Doctors Without Borders

Doctors Without Borders

Banners / Banner - Campaign

010006N

2001 Interactive Bronze Pencil

Lot21, Inc. / CA

Pets.com

Pets.com Banners

Banners / Banner - Campaign

010007N

2001 Interactive Bronze Pencil

OgilvyInteractive

IBM

Wimbledon Banner

Banners / Banner - Campaign

010008N

2001 Interactive Gold Pencil

Elvis & Bonaparte / OR

Elvis & Bonaparte

Elvis & Bonaparte Go To Hell Website

Self-Promotion / Self-Promotion - Web Sites

010057N

2001 Interactive Silver Pencil

Scholz & Volkmer Intermediales Design /

Rui Camilo Photography

www.rui--camilo.de

Self-Promotion / Self-Promotion - Web Sites

010058N

2001 Interactive Bronze Pencil

R/GA Digital Studios / NY

R/GA Digital Studios

R/GA Holiday Game

Self-Promotion / Self-Promotion - Web Sites

010060N

2001 Interactive Bronze Pencil

Murder Inc. / CA

Electronic Arts

The Sim House

Beyond the Banner

010011N

2001 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America, Inc

Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010017A

2001 Advertising Gold Pencil

TBWA Hunt Lascaris / Johannesburg

Seychelles

Old Man, Ox Cart, Fisherman, Kids, Forest

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010018A

2001 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas Olympics

Boxer Gymnast Runner

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010019A

2001 Advertising Silver Pencil

Publicis & Hal Riney / San Francisco

Discovery.Com

Supermarket, Prom, Bedroom

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010020A

2001 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

Nike

TV Guide, Timesheet, Bar tab, Email, Credit Card Bill

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010021A

2001 Advertising Gold Pencil

Saatchi & Saatchi / London

monster.com

Football

Consumer Television / Consumer Television Over :30 Single

010078A

2001 Advertising Bronze Pencil

TBWA Hunt Lascaris / Gauteng

BMW

Landspeed

Consumer Television / Consumer Television Over :30 Single

010080A

2001 Advertising Gold Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Paralympics 2000

Consumer Television / Consumer Television Over :30 Single

010099A

2001 Design Silver Pencil

Mother Ltd / London

Costa Coffee

Costa Design ID-Various

Brand and Corporate Identity / Corporate Identity

010008D

2001 Design Bronze Pencil

The Jupiter Drawing Room (South Africa) / Cape Town

Ruth Chowles

Corporate Stationary

Brand and Corporate Identity / Corporate Identity

010013D

2001 Advertising Gold Pencil

Young & Rubicam Chicago / Chicago

H & R Block

Dad Can I Have Some $?

Consumer Television / Consumer Television :20 and Under: Single

010087A

2001 Advertising Silver Pencil

Young & Rubicam Chicago / Chicago

H & R Block

Another Baby Another Deduction

Consumer Television / Consumer Television :20 and Under: Single

010088A

2001 Advertising Gold Pencil

Young & Rubicam Chicago / Chicago

H & R Block

You're Scaring Me

Consumer Television / Consumer Television :20 and Under: Single

010089A

2001 Advertising Silver Pencil

Mullen / Wenham

AMERICAN HERITAGE DICTIONARY

AMBULATE, AQUEOUS, CIRCUMVOLVE

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010026A

2001 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

WALL STREET JOURNAL

EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010027A

2001 Interactive Silver Pencil

Red Sky Interactive, San Francisco / Ca.

Sutter Home

MoodMaker

Promotional Advertising / Promotional Advertising - CD-ROM

010015N

2001 Interactive Bronze Pencil

Iguana Interactive / NY

Mercedez-Benz

Mercedes-Benz Information Counter System

Promotional Advertising / Promotional Advertising - CD-ROM

010016N

2001 Advertising Silver Pencil

180 / Amsterdam

Adidas International BV

Lomu, ALto, Beckham

Consumer Television / Consumer Television Varying Lengths: Campaign

010091A

2001 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group Ltd

Dog, Park, Driving Test

Consumer Television / Consumer Television Varying Lengths: Campaign

010092A

2001 Advertising Silver Pencil

Fallon / Minneapolis

Public Broadcasting System

Recording

Consumer Television / Consumer Television :30/:25 Single

010079A

2001 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Fox Sports

Baby

Consumer Television / Consumer Television :30/:25 Single

010081A

2001 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

amazon.com

EMAHTSKCBLVADT?

Consumer Television / Consumer Television :30/:25 Single

010082A

2001 Advertising Bronze Pencil

Leo Burnett - London / London

John West

Bear

Consumer Television / Consumer Television :30/:25 Single

010083A

2001 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

Amazon.com

You'll Never Guess What I Got Von

Consumer Television / Consumer Television :30/:25 Single

010085A

2001 Design Gold Pencil

Turner Duckworth / San Francisco

Virgin Atlantic

Virgin Amenity Kit

Direct Mail / Direct Mail: Campaign

010004D

2001 Design Silver Pencil

Mother Ltd / London

Mother Ltd

Mother Bible

Direct Mail / Direct Mail: Campaign

010010D

2001 Interactive Gold Pencil

Heavy / NY

Heavy

heavy.com

Brand Gaming / Brand Gaming - Banners

010053N

2001 Interactive Silver Pencil

The Chopping Block / NY

Turner Classic Movies

Elvis: That's the way it is

Brand Gaming / Brand Gaming - Banners

010054N

2001 Interactive Silver Pencil

Sulake /

Kolumbus Oy

Hotelli Kultakala

Brand Gaming / Brand Gaming - Banners

010055N

2001 Interactive Bronze Pencil

The Chopping Block / NY

They Might Be Giants

They Might Be Giants

Brand Gaming / Brand Gaming - Banners

010056N

2001 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America, Inc.

Lettuce Girl

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010012A

2001 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas Olympics

Runner

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010013A

2001 Advertising Bronze Pencil

Arnold Worldwide / Boston

Volkswagen of America Inc

Jumper

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010014A

2001 Advertising Gold Pencil

*S,C,P,F..., S. L. / Barcelona

BMW.Iberia

Shark

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010047A

2001 Design Bronze Pencil

Ames Design / Seattle

Pearl Jam

Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm

Collateral Design / Promotional and Point-of-Purchase Posters: Single

010012D

2001 Design Bronze Pencil

Wieden + Kennedy / New York

ESPN

Safety First: Bear

Collateral Design / Promotional and Point-of-Purchase Posters: Single

010016D

2001 Advertising Gold Pencil

Euro RSCG Tatham McConnaughy / Chicago

Physicians for Human Rights

Shoebox

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

010060A

2001 Advertising Bronze Pencil

Ogilvy & Mather Frankfurt / Frankfurt

WWF Germany

World Climate Conference Den Haag Hotelroom Promotion

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

010061A

2001 Advertising Bronze Pencil

WCRS Limited / London, W1R 4BS

Centrepoint - Young Homelessness

London by night

Exceptional Innovation in Marketing / Innovative Marketing: Single

010064A

2001 Advertising Silver Pencil

TBWA\Chiat\Day LA / Los Angeles

The Museum of Contemporary Art

Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings

Exceptional Innovation in Marketing / Innovative Marketing: Single

010100A

2001 Advertising Bronze Pencil

W & K New York / New York

ESPN

Bear, Bunny, Squirrel, Safety First

Exceptional Innovation in Marketing / Innovative Marketing: Single

010101A

2001 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Fox Sports

India, China, Turkey

Consumer Television / Consumer Television :30/:25 Campaign

010086A

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