The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Clarity Coverdale Fury / Minneapolis Client: Radio K Category: Outdoor / Guerilla Advertising
Agency: Contract Advertising / Mumbai Client: Parke-Davis Category: Outdoor / Guerilla Advertising
Agency: Dentsu Young & Rubicam / Singapore Client: Singapore Cancer Society Category: Outdoor / Guerilla Advertising
Agency: J. Walter Thompson / Detroit Client: White Castle Restaurants Category: Outdoor / Guerilla Advertising
Agency: Kirshenbaum Bond & Partners West / San Francisco Client: He'brew (Shmaltz Brewery) Category: Outdoor / Guerilla Advertising
Agency: Kirshenbaum Bond & Partners West / San Francisco Client: He'brew (Shmaltz Brewery) Category: Outdoor / Guerilla Advertising
Agency: Leo Burnett / London Client: Heinz Salas Crème Category: Outdoor / Guerilla Advertising
Agency: Lowe Lintas / Bangkok Client: SSL Healthcare Category: Outdoor / Guerilla Advertising
Agency: Net#work BBDO / Benmore Client: Virgin Atlantic Category: Outdoor / Guerilla Advertising
Agency: Ogilvy / London Client: Ford of Britain Category: Outdoor / Guerilla Advertising
Agency: Ogilvy / London Client: Mattel/Scrabble Category: Outdoor / Guerilla Advertising
Agency: Ogilvy / London Client: Mattel/Scrabble Category: Outdoor / Guerilla Advertising
Agency: Ogilvy & Mather / Cape Town Client: BP/Sanccob Category: Outdoor / Guerilla Advertising
Agency: Ogilvy & Mather / Cape Town Client: Capetalk Category: Outdoor / Guerilla Advertising
Agency: Palmer Jarvis DDB Downtown / Toronto Client: Labatt Breweries of Canada Category: Outdoor / Guerilla Advertising
Agency: Saatchi & Saatchi / Cape Town Client: Allen Beacham Category: Outdoor / Guerilla Advertising
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Outdoor / Guerilla Advertising
Agency: Crispin Porter & Bogusky / Miami Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Ground Zero / Los Angeles Client: Hunger Free America Category: Public Service/Political / Public Service/Political Television: Campaign
Agency: Barnhart/CMI / Denver Client: B-Line Snowboards Category: Collateral Advertising / Collateral Posters: Single
Agency: Bayless Cronin / Atlanta Client: ESPN Tour de France Category: Collateral Advertising / Collateral Posters: Single
Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Collateral Advertising / Collateral Posters: Single
Agency: Cramer-Krasselt / Chicago Client: Joe Jackson Society Category: Collateral Advertising / Collateral Posters: Single
Agency: Crispen Porter & Bogusky / Miami Client: Giro Sport Design Category: Collateral Advertising / Collateral Posters: Single
Agency: Crispen Porter & Bogusky / Miami Client: Giro Sport Design Category: Collateral Advertising / Collateral Posters: Single
Agency: Crispen Porter & Bogusky / Miami Client: Giro Sport Design Category: Collateral Advertising / Collateral Posters: Single
Agency: Dentsu Young & Rubicam / Singapore Client: Nike Category: Collateral Advertising / Collateral Posters: Single
Agency: GSD&M / Austin Client: Harry Knowles Category: Collateral Advertising / Collateral Posters: Single
Agency: Leoffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Collateral Advertising / Collateral Posters: Single
Agency: McClain Finlon Advertising / Denver Client: Mutual UFO Network Museum Category: Collateral Advertising / Collateral Posters: Single
Agency: Ogilvy & Mather / Frankfurt Client: Landeszentrale F. Gesundheitsförderung/IBM Category: Collateral Advertising / Collateral Posters: Single
Agency: R & R Partners / Las Vegas Client: Professional Bull Riders Category: Collateral Advertising / Collateral Posters: Single
Agency: rain / Elmhurst Client: Pub Tours of Ireland Category: Collateral Advertising / Collateral Posters: Single
Agency: TDA Advertising and Design / Boulder Client: Cannondale Category: Collateral Advertising / Collateral Posters: Single
Agency: TDA Advertising and Design / Boulder Client: Cannondale Category: Collateral Advertising / Collateral Posters: Single
Agency: TDA Advertising and Design / Boulder Client: Cannondale Category: Collateral Advertising / Collateral Posters: Single
Agency: TDA Advertising and Design / Boulder Client: Thule Category: Collateral Advertising / Collateral Posters: Single
Agency: Young & Rubicam / Chicago Client: Checkered Past Records Category: Collateral Advertising / Collateral Posters: Single
Agency: Palmer Jarvis DDB / Vancouver Client: Crimestoppers Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Cramer-Krasselt / Chicago Client: Sauder Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Fallon / Minneapolis Client: International Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Ground Zero / Los Angeles Client: Advertising Club of Los Angeles Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Myrtle / London Client: AAR Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Afrodita TV Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Saatchi & Saatchi / Singapore Client: Discovery Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: ARNOLD Worldwide / Boston Client: Tibor Nemeth Photography Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: VITROROBERTSON / San Diego Client: Taylor Guitars Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: WCRS / London Client: BMW Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Young & Rubicam / Chicago Client: Checkered Past Records Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign

2001 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

Radio K

Outdoor / Guerilla Advertising

010281A

2001 Advertising Merit Award

Contract Advertising / Mumbai

Parke-Davis

Outdoor / Guerilla Advertising

010282A

2001 Advertising Merit Award

Dentsu Young & Rubicam / Singapore

Singapore Cancer Society

Outdoor / Guerilla Advertising

010283A

2001 Advertising Merit Award

J. Walter Thompson / Detroit

White Castle Restaurants

Outdoor / Guerilla Advertising

010284A

2001 Advertising Merit Award

Kirshenbaum Bond & Partners West / San Francisco

He'brew (Shmaltz Brewery)

Outdoor / Guerilla Advertising

010285A

2001 Advertising Merit Award

Kirshenbaum Bond & Partners West / San Francisco

He'brew (Shmaltz Brewery)

Outdoor / Guerilla Advertising

010286A

2001 Advertising Merit Award

Leo Burnett / London

Heinz Salas Crème

Outdoor / Guerilla Advertising

010287A

2001 Advertising Merit Award

Lowe Lintas / Bangkok

SSL Healthcare

Outdoor / Guerilla Advertising

010288A

2001 Advertising Merit Award

Net#work BBDO / Benmore

Virgin Atlantic

Outdoor / Guerilla Advertising

010289A

2001 Advertising Merit Award

Ogilvy / London

Ford of Britain

Outdoor / Guerilla Advertising

010290A

2001 Advertising Merit Award

Ogilvy / London

Mattel/Scrabble

Outdoor / Guerilla Advertising

010291A

2001 Advertising Merit Award

Ogilvy / London

Mattel/Scrabble

Outdoor / Guerilla Advertising

010292A

2001 Advertising Merit Award

Ogilvy & Mather / Cape Town

BP/Sanccob

Outdoor / Guerilla Advertising

010293A

2001 Advertising Merit Award

Ogilvy & Mather / Cape Town

Capetalk

Outdoor / Guerilla Advertising

010294A

2001 Advertising Merit Award

Palmer Jarvis DDB Downtown / Toronto

Labatt Breweries of Canada

Outdoor / Guerilla Advertising

010295A

2001 Advertising Merit Award

Saatchi & Saatchi / Cape Town

Allen Beacham

Outdoor / Guerilla Advertising

010296A

2001 Advertising Merit Award

Saatchi & Saatchi / London

COI/The Army

Outdoor / Guerilla Advertising

010297A

2001 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Florida Department of Health

Public Service/Political / Public Service/Political Television: Campaign

010451A

2001 Advertising Merit Award

Ground Zero / Los Angeles

Hunger Free America

Public Service/Political / Public Service/Political Television: Campaign

010452A

2001 Advertising Merit Award

Barnhart/CMI / Denver

B-Line Snowboards

Collateral Advertising / Collateral Posters: Single

010356A

2001 Advertising Merit Award

Bayless Cronin / Atlanta

ESPN Tour de France

Collateral Advertising / Collateral Posters: Single

010358A

2001 Advertising Merit Award

Borders Perrin Norrander / Portland

Columbia Sportswear

Collateral Advertising / Collateral Posters: Single

010359A

2001 Advertising Merit Award

Cramer-Krasselt / Chicago

Joe Jackson Society

Collateral Advertising / Collateral Posters: Single

010360A

2001 Advertising Merit Award

Crispen Porter & Bogusky / Miami

Giro Sport Design

Collateral Advertising / Collateral Posters: Single

010361A

2001 Advertising Merit Award

Crispen Porter & Bogusky / Miami

Giro Sport Design

Collateral Advertising / Collateral Posters: Single

010362A

2001 Advertising Merit Award

Crispen Porter & Bogusky / Miami

Giro Sport Design

Collateral Advertising / Collateral Posters: Single

010363A

2001 Advertising Merit Award

Dentsu Young & Rubicam / Singapore

Nike

Collateral Advertising / Collateral Posters: Single

010364A

2001 Advertising Merit Award

GSD&M / Austin

Harry Knowles

Collateral Advertising / Collateral Posters: Single

010365A

2001 Advertising Merit Award

Leoffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Collateral Advertising / Collateral Posters: Single

010366A

2001 Advertising Merit Award

McClain Finlon Advertising / Denver

Mutual UFO Network Museum

Collateral Advertising / Collateral Posters: Single

010367A

2001 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Landeszentrale F. Gesundheitsförderung/IBM

Collateral Advertising / Collateral Posters: Single

010369A

2001 Advertising Merit Award

R & R Partners / Las Vegas

Professional Bull Riders

Collateral Advertising / Collateral Posters: Single

010370A

2001 Advertising Merit Award

rain / Elmhurst

Pub Tours of Ireland

Collateral Advertising / Collateral Posters: Single

010371A

2001 Advertising Merit Award

TDA Advertising and Design / Boulder

Cannondale

Collateral Advertising / Collateral Posters: Single

010372A

2001 Advertising Merit Award

TDA Advertising and Design / Boulder

Cannondale

Collateral Advertising / Collateral Posters: Single

010373A

2001 Advertising Merit Award

TDA Advertising and Design / Boulder

Cannondale

Collateral Advertising / Collateral Posters: Single

010374A

2001 Advertising Merit Award

TDA Advertising and Design / Boulder

Thule

Collateral Advertising / Collateral Posters: Single

010375A

2001 Advertising Merit Award

Young & Rubicam / Chicago

Checkered Past Records

Collateral Advertising / Collateral Posters: Single

010378A

2001 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Crimestoppers

Public Service/Political / Public Service/Political Radio: Single

010443A

2001 Advertising Merit Award

Cramer-Krasselt / Chicago

Sauder

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010319A

2001 Advertising Merit Award

Fallon / Minneapolis

International

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010320A

2001 Advertising Merit Award

Fallon / Minneapolis

Sports Illustrated

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010321A

2001 Advertising Merit Award

Ground Zero / Los Angeles

Advertising Club of Los Angeles

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010322A

2001 Advertising Merit Award

Myrtle / London

AAR

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010323A

2001 Advertising Merit Award

Ogilvy & Mather Argentina / Buenos Aires

Afrodita TV

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010324A

2001 Advertising Merit Award

Saatchi & Saatchi / Singapore

Discovery Asia

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010325A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Tibor Nemeth Photography

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010327A

2001 Advertising Merit Award

VITROROBERTSON / San Diego

Taylor Guitars

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010328A

2001 Advertising Merit Award

WCRS / London

BMW

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010329A

2001 Advertising Merit Award

Young & Rubicam / Chicago

Checkered Past Records

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010330A

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