The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Barcellona Communications Inc. Enchanted Tiki-Rom Agency: Barcellona Communications, Inc. / CA Client: Barcellona Communications Inc. Category: Self-Promotion / Self-Promotion - CD-ROM
Heroes / Mr. Chinese Food Delivery Agency: DDB Chicago / Chicago Client: Anheuser Busch Inc., Bud Light Category: Consumer Radio / Consumer Radio: Single
Name Drop Agency: dweck! / New York Client: Foodline Category: Consumer Radio / Consumer Radio: Single
Audi TT minisite Agency: marchFIRST / NY Client: Audi of America Category: Promotional Advertising / Promotional Advertising - Web Sites
good air, architecture, nintendo, syphilis Agency: Ogilvy & Mather Argentina / Cap. Fed. Client: Museo de la Ciudad (Museum of the City) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
BMW Choose A Model Agency: Fallon Interactive / MN Client: BMW Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Express web site Agency: Resource Marketing, Inc. / OH Client: Express Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
demolition derby Agency: The Miller Group Advertising / Santa Monica Client: Los Angeles Dance International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Jumper Agency: Arnold Worldwide / Boston Client: Volkswagen of America Inc Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Tazo Full Leaf Tea 2 Ounces Bricks Agency: Sandstrom Design / Portland Client: Tazo Category: Package Design / Product Packaging: Campaign
Nike Paralympics - Stare, Sorry, Awkward Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: Newspaper / Newspaper Over 600 Lines: Campaign
Ball of Lies Agency: Ground Zero Advertising / LOS ANGELES Client: Advertising Club of Los Angeles Category: Trade / Trade Color Full Page or Spread: Single
Stairs Agency: J. Walter Thompson de Mexico / Granada Client: Nike Mexico Category: Outdoor / Outdoor: Single
Invisible Man Catalog Agency: USA Networks / New York Client: Scifi Channel Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
C&A Agency: AgênciaClick / SP Client: C&A Category: E-Commerce / E-Commerce B2C - Web Sites
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH Agency: Goodby Silverstein and Partners / San Francisco Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill Agency: Goodby Silverstein and Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
ASIA'S LEADING COMMUNICATIONS COMPANY Agency: Kinetic Interactive / Client: Singapore Telecommunications LTD Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Suicide Note Agency: Ogilvy / London Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
FASHION ONE, FASHION TWO, FASHION THREE Agency: Grey Worldwide / London Client: FINDUS Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Safety First : Bear, Bunny, Squirrel, Bird Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
World Climate Conference Den Haag Hotelroom Promotion Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: WWF Germany Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Plumber Agency: Leo Burnett - London / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
2020 Green Agency: Second Story Interactive Studios / OR Client: Aetna Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Mercedes-Benz, The new S. Class, Sense and Sensibility Agency: Scholz & Volkmer Intermediales Design / Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Pets.com Banners Agency: Lot21, Inc. / CA Client: Pets.com Category: Banners / Banner - Campaign
Wimbledon Banner Agency: OgilvyInteractive Client: IBM Category: Banners / Banner - Campaign
Mercedes-Benz Information Counter System Agency: Iguana Interactive / NY Client: Mercedez-Benz Category: Promotional Advertising / Promotional Advertising - CD-ROM
Doggie Dad Agency: Ground Zero Advertising / LOS ANGELES Client: ESPN - NFL Preseason Category: Consumer Television / Consumer Television Under $50,000 Budget
Imposter Agency: WONGDOODY / Client: Azteca Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget
Dog, Park, Driving Test Agency: BMP DDB / London Client: Volkswagen Group Ltd Category: Consumer Television / Consumer Television Varying Lengths: Campaign
India, China, Turkey Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
MacSomething Agency: Mullen / Wenham Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Single
Dog Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Infestation Campaign Agency: USA Networks / NY Client: USA Networks Category: Integrated Branding Campaign
Donuts Agency: JACK / Venice Client: Gold's Gym Category: Collateral Advertising / Collateral Posters: Single
andrewlok.com Agency: onemanbrand.com / Singapore Client: Andrew Lok Category: Collateral Advertising / Collateral: Self-Promotion
Edgewood Creek.com Agency: Modem Media / CA Client: Edgewood Creek Category: E-Commerce / E-Commerce B2B - Web Sites
They Might Be Giants Agency: The Chopping Block / NY Client: They Might Be Giants Category: Brand Gaming / Brand Gaming - Banners
Nike Paralympics - Wheelchair Parking Bay Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: International Foreign Language Commercial / Foreign Language Television
Nike Paralympics - "Wheelchair Parking Bay" Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: International Foreign Language Commercial / Foreign Language Television
Factory Agency: F/Nazca Publicidade Ltda. / São Paulo Client: Skol Beer Category: International Foreign Language Commercial / Foreign Language Television
Floorboards Agency: Saatchi & Saatchi / London Client: COI/Army Category: Public Service/Political / Public Service/Political Television: Single
Turned Table Agency: Abbott Mead Vickers BBDO / London Client: Timebank Category: Public Service/Political / Public Service/Political Television: Single
Bodybag Agency: CRISPIN PORTER & BOGUSKY / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Olive Room Matches Agency: Slaughter Hanson / Birmingham Client: The Olive Room Category: Package Design / Commercial Product Packaging
Typhoo Website Agency: Mother Ltd. / Client: Premier Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
London by night Agency: WCRS Limited / London, W1R 4BS Client: Centrepoint - Young Homelessness Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Bear, Bunny, Squirrel, Safety First Agency: W & K New York / New York Client: ESPN Category: Exceptional Innovation in Marketing / Innovative Marketing: Single

2001 Interactive Bronze Pencil

Barcellona Communications, Inc. / CA

Barcellona Communications Inc.

Barcellona Communications Inc. Enchanted Tiki-Rom

Self-Promotion / Self-Promotion - CD-ROM

010059N

2001 Advertising Bronze Pencil

DDB Chicago / Chicago

Anheuser Busch Inc., Bud Light

Heroes / Mr. Chinese Food Delivery

Consumer Radio / Consumer Radio: Single

010073A

2001 Advertising Bronze Pencil

dweck! / New York

Foodline

Name Drop

Consumer Radio / Consumer Radio: Single

010074A

2001 Interactive Bronze Pencil

marchFIRST / NY

Audi of America

Audi TT minisite

Promotional Advertising / Promotional Advertising - Web Sites

010014N

2001 Advertising Bronze Pencil

Ogilvy & Mather Argentina / Cap. Fed.

Museo de la Ciudad (Museum of the City)

good air, architecture, nintendo, syphilis

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010056A

2001 Interactive Bronze Pencil

Fallon Interactive / MN

BMW

BMW Choose A Model

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010024N

2001 Interactive Bronze Pencil

Resource Marketing, Inc. / OH

Express

Express web site

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010025N

2001 Advertising Bronze Pencil

The Miller Group Advertising / Santa Monica

Los Angeles Dance International

demolition derby

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010059A

2001 Advertising Bronze Pencil

Arnold Worldwide / Boston

Volkswagen of America Inc

Jumper

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010014A

2001 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Hollywood Video

The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan

Consumer Radio / Consumer Radio: Campaign

010077A

2001 Design Bronze Pencil

Sandstrom Design / Portland

Tazo

Tazo Full Leaf Tea 2 Ounces Bricks

Package Design / Product Packaging: Campaign

010014D

2001 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Nike Paralympics - Stare, Sorry, Awkward

Newspaper / Newspaper Over 600 Lines: Campaign

010006A

2001 Advertising Bronze Pencil

Ground Zero Advertising / LOS ANGELES

Advertising Club of Los Angeles

Ball of Lies

Trade / Trade Color Full Page or Spread: Single

010037A

2001 Advertising Bronze Pencil

J. Walter Thompson de Mexico / Granada

Nike Mexico

Stairs

Outdoor / Outdoor: Single

010030A

2001 Advertising Bronze Pencil

USA Networks / New York

Scifi Channel

Invisible Man Catalog

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010025A

2001 Interactive Bronze Pencil

AgênciaClick / SP

C&A

C&A

E-Commerce / E-Commerce B2C - Web Sites

010047N

2001 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

WALL STREET JOURNAL

EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010027A

2001 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

Nike

TV Guide, Timesheet, Bar tab, Email, Credit Card Bill

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010021A

2001 Interactive Bronze Pencil

Kinetic Interactive /

Singapore Telecommunications LTD

ASIA'S LEADING COMMUNICATIONS COMPANY

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

010037N

2001 Advertising Bronze Pencil

Ogilvy / London

The Samaritans

Suicide Note

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010053A

2001 Advertising Bronze Pencil

Grey Worldwide / London

FINDUS

FASHION ONE, FASHION TWO, FASHION THREE

Consumer Magazine / Magazine Color Full Page or Spread: Single

010016A

2001 Design Bronze Pencil

Wieden + Kennedy / New York

ESPN

Safety First : Bear, Bunny, Squirrel, Bird

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

010017D

2001 Advertising Bronze Pencil

Ogilvy & Mather Frankfurt / Frankfurt

WWF Germany

World Climate Conference Den Haag Hotelroom Promotion

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

010061A

2001 Advertising Bronze Pencil

Leo Burnett - London / London

McDonald's

Plumber

Consumer Television / Consumer Television :20 and Under: Campaign

010090A

2001 Interactive Bronze Pencil

Second Story Interactive Studios / OR

Aetna Foundation

2020 Green

Non-Profit Organizations / Non-Profit - Web Sites

010065N

2001 Interactive Bronze Pencil

Scholz & Volkmer Intermediales Design /

DaimlerChrysler AG

Mercedes-Benz, The new S. Class, Sense and Sensibility

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010028N

2001 Interactive Bronze Pencil

Lot21, Inc. / CA

Pets.com

Pets.com Banners

Banners / Banner - Campaign

010007N

2001 Interactive Bronze Pencil

OgilvyInteractive

IBM

Wimbledon Banner

Banners / Banner - Campaign

010008N

2001 Interactive Bronze Pencil

Iguana Interactive / NY

Mercedez-Benz

Mercedes-Benz Information Counter System

Promotional Advertising / Promotional Advertising - CD-ROM

010016N

2001 Advertising Bronze Pencil

Ground Zero Advertising / LOS ANGELES

ESPN - NFL Preseason

Doggie Dad

Consumer Television / Consumer Television Under $50,000 Budget

010094A

2001 Advertising Bronze Pencil

WONGDOODY /

Azteca Mexican Restaurants

Imposter

Consumer Television / Consumer Television Under $50,000 Budget

010095A

2001 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group Ltd

Dog, Park, Driving Test

Consumer Television / Consumer Television Varying Lengths: Campaign

010092A

2001 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Fox Sports

India, China, Turkey

Consumer Television / Consumer Television :30/:25 Campaign

010086A

2001 Advertising Bronze Pencil

Mullen / Wenham

Drinks.com

MacSomething

Newspaper / Newspaper Over 600 Lines: Single

010003A

2001 Advertising Bronze Pencil

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Dog

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010044A

2001 Interactive Bronze Pencil

USA Networks / NY

USA Networks

Infestation Campaign

Integrated Branding Campaign

010052N

2001 Advertising Bronze Pencil

JACK / Venice

Gold's Gym

Donuts

Collateral Advertising / Collateral Posters: Single

010050A

2001 Advertising Bronze Pencil

onemanbrand.com / Singapore

Andrew Lok

andrewlok.com

Collateral Advertising / Collateral: Self-Promotion

010046A

2001 Interactive Bronze Pencil

Modem Media / CA

Edgewood Creek

Edgewood Creek.com

E-Commerce / E-Commerce B2B - Web Sites

010043N

2001 Interactive Bronze Pencil

The Chopping Block / NY

They Might Be Giants

They Might Be Giants

Brand Gaming / Brand Gaming - Banners

010056N

2001 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Nike Paralympics - Wheelchair Parking Bay

International Foreign Language Commercial / Foreign Language Television

010034A

2001 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Nike Paralympics - "Wheelchair Parking Bay"

International Foreign Language Commercial / Foreign Language Television

010034A

2001 Advertising Bronze Pencil

F/Nazca Publicidade Ltda. / São Paulo

Skol Beer

Factory

International Foreign Language Commercial / Foreign Language Television

010098A

2001 Advertising Bronze Pencil

Saatchi & Saatchi / London

COI/Army

Floorboards

Public Service/Political / Public Service/Political Television: Single

010066A

2001 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

Timebank

Turned Table

Public Service/Political / Public Service/Political Television: Single

010069A

2001 Advertising Bronze Pencil

CRISPIN PORTER & BOGUSKY / Miami

American Legacy Foundation

Bodybag

Public Service/Political / Public Service/Political Television: Single

010070A

2001 Design Bronze Pencil

Slaughter Hanson / Birmingham

The Olive Room

Olive Room Matches

Package Design / Commercial Product Packaging

010015D

2001 Interactive Bronze Pencil

Mother Ltd. /

Premier Brands

Typhoo Website

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010034N

2001 Advertising Bronze Pencil

WCRS Limited / London, W1R 4BS

Centrepoint - Young Homelessness

London by night

Exceptional Innovation in Marketing / Innovative Marketing: Single

010064A

2001 Advertising Bronze Pencil

W & K New York / New York

ESPN

Bear, Bunny, Squirrel, Safety First

Exceptional Innovation in Marketing / Innovative Marketing: Single

010101A

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