The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Utah, San Antonio, LA Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Whassup? site Agency: Tribal DDB / NY Client: Anheuser Busch Category: Integrated Branding Campaign
MoodMaker Agency: Red Sky Interactive, San Francisco / Ca. Client: Sutter Home Category: Promotional Advertising / Promotional Advertising - CD-ROM
Mercedes-Benz Information Counter System Agency: Iguana Interactive / NY Client: Mercedez-Benz Category: Promotional Advertising / Promotional Advertising - CD-ROM
Reading the Paper, 2001 Agency: TBWA\Chiat\Day / Los Angeles Client: The Museum of Contemporary Art Category: Newspaper / Newspaper 600 Lines or Less: Single
Indictment Agency: Hill Holliday Connors Cosmopolus / Boston Client: Boston Herald Category: Newspaper / Newspaper 600 Lines or Less: Single
Out of Order Agency: Mullen / Wenham Client: Cozone.com Category: Newspaper / Newspaper 600 Lines or Less: Single
SAT-Call For Entries Agency: Di Zinno Thompson / Coronado Client: San Diego Ad Club Category: Brand and Corporate Identity / Booklet/Brochure
Uncommon Threads Agency: Slaughter Hanson / Birmingham Client: Plain Clothes Category: Brand and Corporate Identity / Booklet/Brochure
Irreverence Justified Agency: Wieden + Kennedy / Amsterdam Client: Nike Category: Brand and Corporate Identity / Booklet/Brochure
Consolidated Paper Promo Agency: Cahan & Associates / San Francisco Client: Consolidated Papers Category: Brand and Corporate Identity / Booklet/Brochure
The Book of Paper Aeroplanes Agency: Mother Ltd / London Client: Mother Ltd Category: Brand and Corporate Identity / Booklet/Brochure
Barcellona Communications Inc. Enchanted Tiki-Rom Agency: Barcellona Communications, Inc. / CA Client: Barcellona Communications Inc. Category: Self-Promotion / Self-Promotion - CD-ROM
Mercedes-Benz A Class Agency: Scholz & Volkmer Intermediales Design / Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
eleven22. The shape of things to come Agency: Scholz & Volkmer Intermediales Design / Client: USM U. Schaerer Soehne AG, Swiss Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Mercedes-Benz, The new S. Class, Sense and Sensibility Agency: Scholz & Volkmer Intermediales Design / Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Plumber Agency: Leo Burnett - London / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
Loneliest Place on earth Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Trade / Trade Color Full Page or Spread: Single
Ball of Lies Agency: Ground Zero Advertising / LOS ANGELES Client: Advertising Club of Los Angeles Category: Trade / Trade Color Full Page or Spread: Single
Shopping Bag -Annual Report Agency: Clarke Goward / Boston Client: Goodwill Category: Brand and Corporate Identity Design / Annual Report
Fashion One Agency: Grey Worldwide / London Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Fashion Two Agency: Grey Worldwide / London Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3) Agency: Adworks Inc. / Washington Client: Newseum Category: Consumer Radio / Consumer Radio: Campaign
Shower, Deck, Phone Call Agency: Black Rocket / San Francisco Client: OurHouse.com Category: Consumer Radio / Consumer Radio: Campaign
Delivery Guys, The TV, Ambiance Agency: Rethink / Vancouver Client: Earls Restaurants Category: Consumer Radio / Consumer Radio: Campaign
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
The Longest Day Agency: Hill Holliday / San Francisco Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
SWASTIKA Agency: Borders Perrin Norrander / Portland Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Suicide Note Agency: Ogilvy / London Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Recording Agency: Fallon / Minneapolis Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
Baby Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
EMAHTSKCBLVADT? Agency: Foote Cone & Belding / San Francisco Client: amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Bear Agency: Leo Burnett - London / London Client: John West Category: Consumer Television / Consumer Television :30/:25 Single
You'll Never Guess What I Got Von Agency: Foote Cone & Belding / San Francisco Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Wanted: Creatives Agency: Ogilvy & Mather / Frankfurt Client: Ogilvy & Mather / Frankfurt Category: Trade / Trade B/W Full Page or Spread: Single
SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES Agency: McHuge / Edina Client: LOUDER MUSIC AND SOUND DESIGN Category: Trade / Trade Color Full Page or Spread: Campaign
STIP ADS VARIOUS: EARTH, PYRAMID, ETC... Agency: Mother Advertising / London Client: PREMIER BRANDS Category: Trade / Trade Color Full Page or Spread: Campaign
Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm Agency: Ames Design / Seattle Client: Pearl Jam Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Safety First: Bear Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
AMBULATE, AQUEOUS, CIRCUMVOLVE Agency: Mullen / Wenham Client: AMERICAN HERITAGE DICTIONARY Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH Agency: Goodby Silverstein and Partners / San Francisco Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
CD Walkman Agency: TBWA Hunt Lascaris / Gauteng Client: Hi Fi Corporation Category: Consumer Television / Consumer Television Under $50,000 Budget
Doggie Dad Agency: Ground Zero Advertising / LOS ANGELES Client: ESPN - NFL Preseason Category: Consumer Television / Consumer Television Under $50,000 Budget
Imposter Agency: WONGDOODY / Client: Azteca Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget
MacSomething, Obscure Pale Ale, Some French WIne Agency: Mullen / Wenham Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Campaign
Guinness - Bottom, Back, Naval, Torso, Cleavage Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: Asia Pacific Breweries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Nike Paralympics - Stare, Sorry, Awkward Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: Newspaper / Newspaper Over 600 Lines: Campaign
London by night Agency: WCRS Limited / London, W1R 4BS Client: Centrepoint - Young Homelessness Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings Agency: TBWA\Chiat\Day LA / Los Angeles Client: The Museum of Contemporary Art Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Bear, Bunny, Squirrel, Safety First Agency: W & K New York / New York Client: ESPN Category: Exceptional Innovation in Marketing / Innovative Marketing: Single

2001 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Fox Sports

Utah, San Antonio, LA

Consumer Television / Consumer Television :30/:25 Campaign

010084A

2001 Interactive Gold Pencil

Tribal DDB / NY

Anheuser Busch

Whassup? site

Integrated Branding Campaign

010049N

2001 Interactive Silver Pencil

Red Sky Interactive, San Francisco / Ca.

Sutter Home

MoodMaker

Promotional Advertising / Promotional Advertising - CD-ROM

010015N

2001 Interactive Bronze Pencil

Iguana Interactive / NY

Mercedez-Benz

Mercedes-Benz Information Counter System

Promotional Advertising / Promotional Advertising - CD-ROM

010016N

2001 Advertising Gold Pencil

TBWA\Chiat\Day / Los Angeles

The Museum of Contemporary Art

Reading the Paper, 2001

Newspaper / Newspaper 600 Lines or Less: Single

010007A

2001 Advertising Silver Pencil

Hill Holliday Connors Cosmopolus / Boston

Boston Herald

Indictment

Newspaper / Newspaper 600 Lines or Less: Single

010008A

2001 Advertising Bronze Pencil

Mullen / Wenham

Cozone.com

Out of Order

Newspaper / Newspaper 600 Lines or Less: Single

10009A

2001 Design Gold Pencil

Di Zinno Thompson / Coronado

San Diego Ad Club

SAT-Call For Entries

Brand and Corporate Identity / Booklet/Brochure

010002D

2001 Design Gold Pencil

Slaughter Hanson / Birmingham

Plain Clothes

Uncommon Threads

Brand and Corporate Identity / Booklet/Brochure

010003D

2001 Design Gold Pencil

Wieden + Kennedy / Amsterdam

Nike

Irreverence Justified

Brand and Corporate Identity / Booklet/Brochure

010005D

2001 Design Silver Pencil

Cahan & Associates / San Francisco

Consolidated Papers

Consolidated Paper Promo

Brand and Corporate Identity / Booklet/Brochure

010006D

2001 Design Silver Pencil

Mother Ltd / London

Mother Ltd

The Book of Paper Aeroplanes

Brand and Corporate Identity / Booklet/Brochure

010009D

2001 Interactive Bronze Pencil

Barcellona Communications, Inc. / CA

Barcellona Communications Inc.

Barcellona Communications Inc. Enchanted Tiki-Rom

Self-Promotion / Self-Promotion - CD-ROM

010059N

2001 Interactive Gold Pencil

Scholz & Volkmer Intermediales Design /

DaimlerChrysler AG

Mercedes-Benz A Class

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010026N

2001 Interactive Silver Pencil

Scholz & Volkmer Intermediales Design /

USM U. Schaerer Soehne AG, Swiss

eleven22. The shape of things to come

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010027N

2001 Interactive Bronze Pencil

Scholz & Volkmer Intermediales Design /

DaimlerChrysler AG

Mercedes-Benz, The new S. Class, Sense and Sensibility

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010028N

2001 Advertising Bronze Pencil

Leo Burnett - London / London

McDonald's

Plumber

Consumer Television / Consumer Television :20 and Under: Campaign

010090A

2001 Advertising Silver Pencil

Fallon / Minneapolis

Sports Illustrated

Loneliest Place on earth

Trade / Trade Color Full Page or Spread: Single

010036A

2001 Advertising Bronze Pencil

Ground Zero Advertising / LOS ANGELES

Advertising Club of Los Angeles

Ball of Lies

Trade / Trade Color Full Page or Spread: Single

010037A

2001 Design Gold Pencil

Clarke Goward / Boston

Goodwill

Shopping Bag -Annual Report

Brand and Corporate Identity Design / Annual Report

010001D

2001 Advertising Silver Pencil

Grey Worldwide / London

Findus

Fashion One

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010010A

2001 Advertising Bronze Pencil

Grey Worldwide / London

Findus

Fashion Two

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010011A

2001 Advertising Silver Pencil

Adworks Inc. / Washington

Newseum

Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3)

Consumer Radio / Consumer Radio: Campaign

010065A

2001 Advertising Gold Pencil

Black Rocket / San Francisco

OurHouse.com

Shower, Deck, Phone Call

Consumer Radio / Consumer Radio: Campaign

010075A

2001 Advertising Silver Pencil

Rethink / Vancouver

Earls Restaurants

Delivery Guys, The TV, Ambiance

Consumer Radio / Consumer Radio: Campaign

010076A

2001 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Hollywood Video

The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan

Consumer Radio / Consumer Radio: Campaign

010077A

2001 Advertising Gold Pencil

Hill Holliday / San Francisco

National D-Day Museum

The Longest Day

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010051A

2001 Advertising Silver Pencil

Borders Perrin Norrander / Portland

BORDERS PERRIN NORRANDER

SWASTIKA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010052A

2001 Advertising Bronze Pencil

Ogilvy / London

The Samaritans

Suicide Note

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010053A

2001 Advertising Silver Pencil

Fallon / Minneapolis

Public Broadcasting System

Recording

Consumer Television / Consumer Television :30/:25 Single

010079A

2001 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Fox Sports

Baby

Consumer Television / Consumer Television :30/:25 Single

010081A

2001 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

amazon.com

EMAHTSKCBLVADT?

Consumer Television / Consumer Television :30/:25 Single

010082A

2001 Advertising Bronze Pencil

Leo Burnett - London / London

John West

Bear

Consumer Television / Consumer Television :30/:25 Single

010083A

2001 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

Amazon.com

You'll Never Guess What I Got Von

Consumer Television / Consumer Television :30/:25 Single

010085A

2001 Advertising Silver Pencil

Ogilvy & Mather / Frankfurt

Ogilvy & Mather / Frankfurt

Wanted: Creatives

Trade / Trade B/W Full Page or Spread: Single

010035A

2001 Advertising Silver Pencil

McHuge / Edina

LOUDER MUSIC AND SOUND DESIGN

SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES

Trade / Trade Color Full Page or Spread: Campaign

010040A

2001 Advertising Silver Pencil

Mother Advertising / London

PREMIER BRANDS

STIP ADS VARIOUS: EARTH, PYRAMID, ETC...

Trade / Trade Color Full Page or Spread: Campaign

010041A

2001 Design Bronze Pencil

Ames Design / Seattle

Pearl Jam

Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm

Collateral Design / Promotional and Point-of-Purchase Posters: Single

010012D

2001 Design Bronze Pencil

Wieden + Kennedy / New York

ESPN

Safety First: Bear

Collateral Design / Promotional and Point-of-Purchase Posters: Single

010016D

2001 Advertising Silver Pencil

Mullen / Wenham

AMERICAN HERITAGE DICTIONARY

AMBULATE, AQUEOUS, CIRCUMVOLVE

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010026A

2001 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

WALL STREET JOURNAL

EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010027A

2001 Advertising Silver Pencil

TBWA Hunt Lascaris / Gauteng

Hi Fi Corporation

CD Walkman

Consumer Television / Consumer Television Under $50,000 Budget

010093A

2001 Advertising Bronze Pencil

Ground Zero Advertising / LOS ANGELES

ESPN - NFL Preseason

Doggie Dad

Consumer Television / Consumer Television Under $50,000 Budget

010094A

2001 Advertising Bronze Pencil

WONGDOODY /

Azteca Mexican Restaurants

Imposter

Consumer Television / Consumer Television Under $50,000 Budget

010095A

2001 Advertising Gold Pencil

Mullen / Wenham

Drinks.com

MacSomething, Obscure Pale Ale, Some French WIne

Newspaper / Newspaper Over 600 Lines: Campaign

010004A

2001 Advertising Silver Pencil

Ogilvy & Mather Advertising Singapore / Singapore

Asia Pacific Breweries

Guinness - Bottom, Back, Naval, Torso, Cleavage

Newspaper / Newspaper Over 600 Lines: Campaign

010005A

2001 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Nike Paralympics - Stare, Sorry, Awkward

Newspaper / Newspaper Over 600 Lines: Campaign

010006A

2001 Advertising Bronze Pencil

WCRS Limited / London, W1R 4BS

Centrepoint - Young Homelessness

London by night

Exceptional Innovation in Marketing / Innovative Marketing: Single

010064A

2001 Advertising Silver Pencil

TBWA\Chiat\Day LA / Los Angeles

The Museum of Contemporary Art

Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings

Exceptional Innovation in Marketing / Innovative Marketing: Single

010100A

2001 Advertising Bronze Pencil

W & K New York / New York

ESPN

Bear, Bunny, Squirrel, Safety First

Exceptional Innovation in Marketing / Innovative Marketing: Single

010101A

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