The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

India, China, Turkey Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Mercedes-Benz A Class Agency: Scholz & Volkmer Intermediales Design / Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
eleven22. The shape of things to come Agency: Scholz & Volkmer Intermediales Design / Client: USM U. Schaerer Soehne AG, Swiss Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Mercedes-Benz, The new S. Class, Sense and Sensibility Agency: Scholz & Volkmer Intermediales Design / Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
A Hard Day's Night Agency: The Chopping Block / NY Client: Miramax Films Category: Promotional Advertising / Promotional Advertising - Web Sites
VAPOR Agency: Arnold Worldwide / MA Client: Volkswagen of America, Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
Audi TT minisite Agency: marchFIRST / NY Client: Audi of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano Agency: Arnold Worldwide / Boston Client: Volkswagen of America, Inc Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Old Man, Ox Cart, Fisherman, Kids, Forest Agency: TBWA Hunt Lascaris / Johannesburg Client: Seychelles Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Boxer Gymnast Runner Agency: Leagas Delaney / San Francisco Client: Adidas Olympics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Supermarket, Prom, Bedroom Agency: Publicis & Hal Riney / San Francisco Client: Discovery.Com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill Agency: Goodby Silverstein and Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
The Longest Day Agency: Hill Holliday / San Francisco Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
SWASTIKA Agency: Borders Perrin Norrander / Portland Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Suicide Note Agency: Ogilvy / London Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Abuse Agency: Colenso BBDO / Ponsonby Client: Youthline Category: Public Service/Political / Public Service/Political Radio: Single
Course for gays Agency: Saatchi & Saatchi / Madrid Client: ILGA (Internacional Lesbians and Gays Association) Category: Public Service/Political / Public Service/Political Radio: Single
1st Anniversary T-shirt Agency: Design Asylum / Singapore Client: Design Asylum Category: Package Design / Commercial Product Packaging
Superdrug Gloves Agency: Turner Duckworth / San Francisco Client: Superdrug Category: Package Design / Commercial Product Packaging
Olive Room Matches Agency: Slaughter Hanson / Birmingham Client: The Olive Room Category: Package Design / Commercial Product Packaging
UGANDA, EL SALVADOR, LEBANON Agency: / Client: OLYMPUS OPTICAL LTD. Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
FASHION ONE, FASHION TWO, FASHION THREE Agency: Grey Worldwide / London Client: FINDUS Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Dad Can I Have Some $? Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Another Baby Another Deduction Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
You're Scaring Me Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Narrative Spaces Agency: Kinetic Interactive / Client: AAMER Taher Design Studio Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
heavyindustry.net Agency: Heavy / NY Client: Heavy Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Typhoo Website Agency: Mother Ltd. / Client: Premier Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Wanted: Creatives Agency: Ogilvy & Mather / Frankfurt Client: Ogilvy & Mather / Frankfurt Category: Trade / Trade B/W Full Page or Spread: Single
Barcellona Communications Inc. Enchanted Tiki-Rom Agency: Barcellona Communications, Inc. / CA Client: Barcellona Communications Inc. Category: Self-Promotion / Self-Promotion - CD-ROM
AMBULATE, AQUEOUS, CIRCUMVOLVE Agency: Mullen / Wenham Client: AMERICAN HERITAGE DICTIONARY Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH Agency: Goodby Silverstein and Partners / San Francisco Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3) Agency: Adworks Inc. / Washington Client: Newseum Category: Consumer Radio / Consumer Radio: Campaign
Shower, Deck, Phone Call Agency: Black Rocket / San Francisco Client: OurHouse.com Category: Consumer Radio / Consumer Radio: Campaign
Delivery Guys, The TV, Ambiance Agency: Rethink / Vancouver Client: Earls Restaurants Category: Consumer Radio / Consumer Radio: Campaign
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Superhero Agency: CRISPIN PORTER & BOGUSKY / Miami Client: Giro Sport Design Category: Collateral Advertising / Collateral Posters: Single
Donuts Agency: JACK / Venice Client: Gold's Gym Category: Collateral Advertising / Collateral Posters: Single
Ninja Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Dog Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Chris Christmas Rodriguez Agency: Mother Ltd. / Client: Mother Ltd. Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Hungry? Agency: Fusebox / NY Client: Fusebox Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm Agency: Ames Design / Seattle Client: Pearl Jam Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Safety First: Bear Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Lettuce Girl Agency: Arnold Worldwide / Boston Client: Volkswagen of America, Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Runner Agency: Leagas Delaney / San Francisco Client: Adidas Olympics Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Jumper Agency: Arnold Worldwide / Boston Client: Volkswagen of America Inc Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Shark Agency: *S,C,P,F..., S. L. / Barcelona Client: BMW.Iberia Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
10socks Agency: BBDO Denmark / Category: E-Commerce / E-Commerce B2C - Web Sites
Nike iD Agency: Critical Mass / AB Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites

2001 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Fox Sports

India, China, Turkey

Consumer Television / Consumer Television :30/:25 Campaign

010086A

2001 Interactive Gold Pencil

Scholz & Volkmer Intermediales Design /

DaimlerChrysler AG

Mercedes-Benz A Class

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010026N

2001 Interactive Silver Pencil

Scholz & Volkmer Intermediales Design /

USM U. Schaerer Soehne AG, Swiss

eleven22. The shape of things to come

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010027N

2001 Interactive Bronze Pencil

Scholz & Volkmer Intermediales Design /

DaimlerChrysler AG

Mercedes-Benz, The new S. Class, Sense and Sensibility

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010028N

2001 Interactive Gold Pencil

The Chopping Block / NY

Miramax Films

A Hard Day's Night

Promotional Advertising / Promotional Advertising - Web Sites

010012N

2001 Interactive Silver Pencil

Arnold Worldwide / MA

Volkswagen of America, Inc.

VAPOR

Promotional Advertising / Promotional Advertising - Web Sites

010013N

2001 Interactive Bronze Pencil

marchFIRST / NY

Audi of America

Audi TT minisite

Promotional Advertising / Promotional Advertising - Web Sites

010014N

2001 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America, Inc

Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010017A

2001 Advertising Gold Pencil

TBWA Hunt Lascaris / Johannesburg

Seychelles

Old Man, Ox Cart, Fisherman, Kids, Forest

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010018A

2001 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas Olympics

Boxer Gymnast Runner

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010019A

2001 Advertising Silver Pencil

Publicis & Hal Riney / San Francisco

Discovery.Com

Supermarket, Prom, Bedroom

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010020A

2001 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

Nike

TV Guide, Timesheet, Bar tab, Email, Credit Card Bill

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010021A

2001 Advertising Gold Pencil

Hill Holliday / San Francisco

National D-Day Museum

The Longest Day

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010051A

2001 Advertising Silver Pencil

Borders Perrin Norrander / Portland

BORDERS PERRIN NORRANDER

SWASTIKA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010052A

2001 Advertising Bronze Pencil

Ogilvy / London

The Samaritans

Suicide Note

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010053A

2001 Advertising Gold Pencil

Colenso BBDO / Ponsonby

Youthline

Abuse

Public Service/Political / Public Service/Political Radio: Single

010062A

2001 Advertising Silver Pencil

Saatchi & Saatchi / Madrid

ILGA (Internacional Lesbians and Gays Association)

Course for gays

Public Service/Political / Public Service/Political Radio: Single

10063A

2001 Design Silver Pencil

Design Asylum / Singapore

Design Asylum

1st Anniversary T-shirt

Package Design / Commercial Product Packaging

010007D

2001 Design Silver Pencil

Turner Duckworth / San Francisco

Superdrug

Superdrug Gloves

Package Design / Commercial Product Packaging

010011D

2001 Design Bronze Pencil

Slaughter Hanson / Birmingham

The Olive Room

Olive Room Matches

Package Design / Commercial Product Packaging

010015D

2001 Advertising Silver Pencil

/

OLYMPUS OPTICAL LTD.

UGANDA, EL SALVADOR, LEBANON

Consumer Magazine / Magazine Color Full Page or Spread: Single

010015A

2001 Advertising Bronze Pencil

Grey Worldwide / London

FINDUS

FASHION ONE, FASHION TWO, FASHION THREE

Consumer Magazine / Magazine Color Full Page or Spread: Single

010016A

2001 Advertising Gold Pencil

Young & Rubicam Chicago / Chicago

H & R Block

Dad Can I Have Some $?

Consumer Television / Consumer Television :20 and Under: Single

010087A

2001 Advertising Silver Pencil

Young & Rubicam Chicago / Chicago

H & R Block

Another Baby Another Deduction

Consumer Television / Consumer Television :20 and Under: Single

010088A

2001 Advertising Gold Pencil

Young & Rubicam Chicago / Chicago

H & R Block

You're Scaring Me

Consumer Television / Consumer Television :20 and Under: Single

010089A

2001 Interactive Gold Pencil

Kinetic Interactive /

AAMER Taher Design Studio

Narrative Spaces

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010032N

2001 Interactive Silver Pencil

Heavy / NY

Heavy

heavyindustry.net

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010033N

2001 Interactive Bronze Pencil

Mother Ltd. /

Premier Brands

Typhoo Website

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010034N

2001 Advertising Silver Pencil

Ogilvy & Mather / Frankfurt

Ogilvy & Mather / Frankfurt

Wanted: Creatives

Trade / Trade B/W Full Page or Spread: Single

010035A

2001 Interactive Bronze Pencil

Barcellona Communications, Inc. / CA

Barcellona Communications Inc.

Barcellona Communications Inc. Enchanted Tiki-Rom

Self-Promotion / Self-Promotion - CD-ROM

010059N

2001 Advertising Silver Pencil

Mullen / Wenham

AMERICAN HERITAGE DICTIONARY

AMBULATE, AQUEOUS, CIRCUMVOLVE

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010026A

2001 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

WALL STREET JOURNAL

EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010027A

2001 Advertising Silver Pencil

Adworks Inc. / Washington

Newseum

Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3)

Consumer Radio / Consumer Radio: Campaign

010065A

2001 Advertising Gold Pencil

Black Rocket / San Francisco

OurHouse.com

Shower, Deck, Phone Call

Consumer Radio / Consumer Radio: Campaign

010075A

2001 Advertising Silver Pencil

Rethink / Vancouver

Earls Restaurants

Delivery Guys, The TV, Ambiance

Consumer Radio / Consumer Radio: Campaign

010076A

2001 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Hollywood Video

The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan

Consumer Radio / Consumer Radio: Campaign

010077A

2001 Advertising Silver Pencil

CRISPIN PORTER & BOGUSKY / Miami

Giro Sport Design

Superhero

Collateral Advertising / Collateral Posters: Single

010049A

2001 Advertising Bronze Pencil

JACK / Venice

Gold's Gym

Donuts

Collateral Advertising / Collateral Posters: Single

010050A

2001 Advertising Silver Pencil

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Ninja

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010043A

2001 Advertising Bronze Pencil

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Dog

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010044A

2001 Interactive Gold Pencil

Mother Ltd. /

Mother Ltd.

Chris Christmas Rodriguez

Self-Promotion / Self-Promotion - Other Digital Advertising

010061N

2001 Interactive Silver Pencil

Fusebox / NY

Fusebox

Hungry?

Self-Promotion / Self-Promotion - Other Digital Advertising

010062N

2001 Design Bronze Pencil

Ames Design / Seattle

Pearl Jam

Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm

Collateral Design / Promotional and Point-of-Purchase Posters: Single

010012D

2001 Design Bronze Pencil

Wieden + Kennedy / New York

ESPN

Safety First: Bear

Collateral Design / Promotional and Point-of-Purchase Posters: Single

010016D

2001 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America, Inc.

Lettuce Girl

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010012A

2001 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas Olympics

Runner

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010013A

2001 Advertising Bronze Pencil

Arnold Worldwide / Boston

Volkswagen of America Inc

Jumper

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010014A

2001 Advertising Gold Pencil

*S,C,P,F..., S. L. / Barcelona

BMW.Iberia

Shark

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010047A

2001 Interactive Gold Pencil

BBDO Denmark /

N/A

10socks

E-Commerce / E-Commerce B2C - Web Sites

010044N

2001 Interactive Gold Pencil

Critical Mass / AB

Nike

Nike iD

E-Commerce / E-Commerce B2C - Web Sites

010045N

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