The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Donuts
Agency: JACK / Venice
Client: Gold's Gym Category: Collateral Advertising / Collateral Posters: Single
Dog
Agency: Kruskopf Olson Advertising / Minneapolis
Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Dog, Park, Driving Test
Agency: BMP DDB / London
Client: Volkswagen Group Ltd Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Tazo Full Leaf Tea 2 Ounces Bricks
Agency: Sandstrom Design / Portland
Client: Tazo Category: Package Design / Product Packaging: Campaign
World Climate Conference Den Haag Hotelroom Promotion
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: WWF Germany Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Jumper
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Inc Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
India, China, Turkey
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Nike Paralympics - Stare, Sorry, Awkward
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike Category: Newspaper / Newspaper Over 600 Lines: Campaign
good air, architecture, nintendo, syphilis
Agency: Ogilvy & Mather Argentina / Cap. Fed.
Client: Museo de la Ciudad (Museum of the City) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
MacSomething
Agency: Mullen / Wenham
Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Single
Bleak
Agency: Young & Rubicam Chicago / Chicago
Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
They Might Be Giants
Agency: The Chopping Block / NY
Client: They Might Be Giants Category: Brand Gaming / Brand Gaming - Banners
Doggie Dad
Agency: Ground Zero Advertising / LOS ANGELES
Client: ESPN - NFL Preseason Category: Consumer Television / Consumer Television Under $50,000 Budget
Imposter
Agency: WONGDOODY /
Client: Azteca Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget
Heroes / Mr. Chinese Food Delivery
Agency: DDB / Chicago
Client: Anheuser Busch Inc., Bud Light Category: Consumer Radio / Consumer Radio: Single
Name Drop
Agency: dweck! / New York
Client: Foodline Category: Consumer Radio / Consumer Radio: Single
Olive Room Matches
Agency: Slaughter Hanson / Birmingham
Client: The Olive Room Category: Package Design / Commercial Product Packaging
Barcellona Communications Inc. Enchanted Tiki-Rom
Agency: Barcellona Communications, Inc. / CA
Client: Barcellona Communications Inc. Category: Self-Promotion / Self-Promotion - CD-ROM
Mercedes-Benz Information Counter System
Agency: Iguana Interactive / NY
Client: Mercedez-Benz Category: Promotional Advertising / Promotional Advertising - CD-ROM
R/GA Holiday Game
Agency: R/GA Digital Studios / NY
Client: R/GA Digital Studios Category: Self-Promotion / Self-Promotion - Web Sites
Mercedes-Benz, The new S. Class, Sense and Sensibility
Agency: Scholz & Volkmer Intermediales Design /
Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
The Scrabbler
Agency: Ogilvy / London
Client: Mattel Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Plumber
Agency: Leo Burnett - London / London
Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
2020 Green
Agency: Second Story Interactive Studios / OR
Client: Aetna Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan
Agency: Cliff Freeman & Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Stairs
Agency: J. Walter Thompson de Mexico / Granada
Client: Nike Mexico Category: Outdoor / Outdoor: Single
Landspeed
Agency: TBWA Hunt Lascaris / Gauteng
Client: BMW Category: Consumer Television / Consumer Television Over :30 Single
Bear
Agency: Leo Burnett - London / London
Client: John West Category: Consumer Television / Consumer Television :30/:25 Single
IBM Olympics "Kayak Game"
Agency: OgilvyInteractive worldwide / NY
Client: IBM Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Edgewood Creek.com
Agency: Modem Media / CA
Client: Edgewood Creek Category: E-Commerce / E-Commerce B2B - Web Sites
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY
Agency: Fallon / Minneapolis
Client: SPORTS ILLUSTRATED Category: Trade / Trade B/W or Color Less Than A Page: Campaign
The Einhorn Challenge
Agency: AGI / BW
Client: Zeeb & Hornung GmbH & Co. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Mobile Campaign
Agency: Tribal DDB / NY
Client: Marketocracy Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Audi TT minisite
Agency: marchFIRST / NY
Client: Audi of America Category: Promotional Advertising / Promotional Advertising - Web Sites
demolition derby
Agency: The Miller Group Advertising / Santa Monica
Client: Los Angeles Dance International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
BMW Choose A Model
Agency: Fallon Interactive / MN
Client: BMW Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Express web site
Agency: Resource Marketing, Inc. / OH
Client: Express Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
FASHION ONE, FASHION TWO, FASHION THREE
Agency: Grey Worldwide / London
Client: FINDUS Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Out of Order
Agency: Mullen / Wenham
Client: Cozone.com Category: Newspaper / Newspaper 600 Lines or Less: Single
Floorboards
Agency: Saatchi & Saatchi / London
Client: COI/Army Category: Public Service/Political / Public Service/Political Television: Single
Turned Table
Agency: Abbott Mead Vickers BBDO / London
Client: Timebank Category: Public Service/Political / Public Service/Political Television: Single
Bodybag
Agency: CRISPIN PORTER & BOGUSKY / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH
Agency: Goodby Silverstein and Partners / San Francisco
Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
ASIA'S LEADING COMMUNICATIONS COMPANY
Agency: Kinetic Interactive /
Client: Singapore Telecommunications LTD Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Ball of Lies
Agency: Ground Zero Advertising / LOS ANGELES
Client: Advertising Club of Los Angeles Category: Trade / Trade Color Full Page or Spread: Single
Typhoo Website
Agency: Mother Ltd. /
Client: Premier Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Corporate Stationary
Agency: The Jupiter Drawing Room (South Africa) / Cape Town
Client: Ruth Chowles Category: Brand and Corporate Identity / Corporate Identity
Infestation Campaign
Agency: USA Networks / NY
Client: USA Networks Category: Integrated Branding Campaign
Suicide Note
Agency: Ogilvy / London
Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single