The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Lose the Ability Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
DaimlerChrysler Motorsport Martleitfaden Agency: Elephant Seven Hamburg / Client: DaimlerChrysler Vertriebsorganisation Deutschland Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Rock the Vote Yes/No Flash Piece Agency: Collaborate Communications Inc. / CA Client: Rock the Vote Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
AMBULATE, AQUEOUS, CIRCUMVOLVE Agency: Mullen / Wenham Client: AMERICAN HERITAGE DICTIONARY Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
ESPN.com - Kathicam Agency: Ground Zero / CA Client: ESPN.com Category: Integrated Branding Campaign
Get Linked Agency: TBWA\Chiat\Day / CA Client: Earthlink Category: Integrated Branding Campaign
Ninja Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
eleven22. The shape of things to come Agency: Scholz & Volkmer Intermediales Design / Client: USM U. Schaerer Soehne AG, Swiss Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Finger Agency: Ogilvy & Mather Singapore / Atlanta Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
Different Agency: J. Walter Thompson / London Client: Special Olympics Category: Public Service/Political / Public Service/Political Television: Single
Hungry? Agency: Fusebox / NY Client: Fusebox Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Disturbing Agency: Young & Rubicam Chicago / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Mother Bible Agency: Mother Ltd / London Client: Mother Ltd Category: Direct Mail / Direct Mail: Campaign
Recording Agency: Fallon / Minneapolis Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
EMAHTSKCBLVADT? Agency: Foote Cone & Belding / San Francisco Client: amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
You'll Never Guess What I Got Von Agency: Foote Cone & Belding / San Francisco Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
MoodMaker Agency: Red Sky Interactive, San Francisco / Ca. Client: Sutter Home Category: Promotional Advertising / Promotional Advertising - CD-ROM
French Paper.com Agency: Charles S. Anderson Design / MN Client: French Paper Company Category: E-Commerce / E-Commerce B2B - Web Sites
The Book of Paper Agency: Mother Advertising / London Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion
beldings call for entries Agency: Ground Zero Advertising / LOS ANGELES Client: Advertising Club of Los Angeles Category: Collateral Advertising / Collateral: Self-Promotion
RWANDA - BURUNDI, TIMOR-INDONESIA, RUSSIA - CHECHNYA Agency: McCann-Erickson / 28046 Madrid Client: MEDECINS SANS FRONTIERES Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Prada Store Kiosk Agency: R/GA Digital Studios / NY Client: Prada Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings Agency: TBWA\Chiat\Day LA / Los Angeles Client: The Museum of Contemporary Art Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Women's secret Agency: DoubleYou / Client: Cortefiel Category: Beyond the Banner / Beyond the Banner - Campaign
1st Anniversary T-shirt Agency: Design Asylum / Singapore Client: Design Asylum Category: Package Design / Commercial Product Packaging
Superdrug Gloves Agency: Turner Duckworth / San Francisco Client: Superdrug Category: Package Design / Commercial Product Packaging
Superhero Agency: CRISPIN PORTER & BOGUSKY / Miami Client: Giro Sport Design Category: Collateral Advertising / Collateral Posters: Single
Doctors Without Borders Agency: TBWA\Chiat\Day / New York Client: Doctors Without Borders Category: Banners / Banner - Campaign
BLOODY HANDS Agency: Saatchi & Saatchi / London Client: CORONET BOOKS Category: International Foreign Language Commercial / Foreign Language Television
Golf Variant, Parking Gate Agency: DDB Advertising / Paris Client: Volkswagen France Category: International Foreign Language Commercial / Foreign Language Television
wall Agency: Mother Advertising / London Client: Britart.com Category: Outdoor / Outdoor: Campaign
SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES Agency: McHuge / Edina Client: LOUDER MUSIC AND SOUND DESIGN Category: Trade / Trade Color Full Page or Spread: Campaign
STIP ADS VARIOUS: EARTH, PYRAMID, ETC... Agency: Mother Advertising / London Client: PREMIER BRANDS Category: Trade / Trade Color Full Page or Spread: Campaign
Rise up and flee Agency: Goodby Silverstein and Partners / San Francisco Client: Wall Street Journal Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
heavyindustry.net Agency: Heavy / NY Client: Heavy Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
UGANDA, EL SALVADOR, LEBANON Agency: / Client: OLYMPUS OPTICAL LTD. Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Course for gays Agency: Saatchi & Saatchi / Madrid Client: ILGA (Internacional Lesbians and Gays Association) Category: Public Service/Political / Public Service/Political Radio: Single
Boxer Gymnast Runner Agency: Leagas Delaney / San Francisco Client: Adidas Olympics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Supermarket, Prom, Bedroom Agency: Publicis & Hal Riney / San Francisco Client: Discovery.Com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
CD Walkman Agency: TBWA Hunt Lascaris / Gauteng Client: Hi Fi Corporation Category: Consumer Television / Consumer Television Under $50,000 Budget
Target Web Site Agency: Organic / IL Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
Target Web Site Agency: Organic / IL Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
Elvis: That's the way it is Agency: The Chopping Block / NY Client: Turner Classic Movies Category: Brand Gaming / Brand Gaming - Banners
Hotelli Kultakala Agency: Sulake / Client: Kolumbus Oy Category: Brand Gaming / Brand Gaming - Banners
Fashion One Agency: Grey Worldwide / London Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
VAPOR Agency: Arnold Worldwide / MA Client: Volkswagen of America, Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
Heroes / Mr. Pickled Pigs Feet Eater... Agency: DDB Chicago / Chicago Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
SPERM Agency: MRA Group / GA Client: MRA Group Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
The Truth Agency: Circle.com / MA Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Pizza Box Agency: Colle & Mcvoy / Minneapolis Client: Minneapolis League of Women Voters Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single

2001 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London

The Economist

Lose the Ability

Outdoor / Outdoor: Single

010029A

2001 Interactive Silver Pencil

Elephant Seven Hamburg /

DaimlerChrysler Vertriebsorganisation Deutschland

DaimlerChrysler Motorsport Martleitfaden

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

010036N

2001 Interactive Silver Pencil

Collaborate Communications Inc. / CA

Rock the Vote

Rock the Vote Yes/No Flash Piece

Non-Profit Organizations / Non-Profit - Other Digital Advertising

010066N

2001 Advertising Silver Pencil

Mullen / Wenham

AMERICAN HERITAGE DICTIONARY

AMBULATE, AQUEOUS, CIRCUMVOLVE

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010026A

2001 Interactive Silver Pencil

Ground Zero / CA

ESPN.com

ESPN.com - Kathicam

Integrated Branding Campaign

010050N

2001 Interactive Silver Pencil

TBWA\Chiat\Day / CA

Earthlink

Get Linked

Integrated Branding Campaign

010051N

2001 Advertising Silver Pencil

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Ninja

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010043A

2001 Interactive Silver Pencil

Scholz & Volkmer Intermediales Design /

USM U. Schaerer Soehne AG, Swiss

eleven22. The shape of things to come

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010027N

2001 Advertising Silver Pencil

Ogilvy & Mather Singapore / Atlanta

Guinness

Finger

Newspaper / Newspaper Over 600 Lines: Single

010002A

2001 Advertising Silver Pencil

J. Walter Thompson / London

Special Olympics

Different

Public Service/Political / Public Service/Political Television: Single

010068A

2001 Interactive Silver Pencil

Fusebox / NY

Fusebox

Hungry?

Self-Promotion / Self-Promotion - Other Digital Advertising

010062N

2001 Advertising Silver Pencil

Young & Rubicam Chicago / Chicago

Checkered Past Records

Disturbing

Trade / Trade B/W or Color Less Than A Page: Single

010038A

2001 Design Silver Pencil

Mother Ltd / London

Mother Ltd

Mother Bible

Direct Mail / Direct Mail: Campaign

010010D

2001 Advertising Silver Pencil

Fallon / Minneapolis

Public Broadcasting System

Recording

Consumer Television / Consumer Television :30/:25 Single

010079A

2001 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

amazon.com

EMAHTSKCBLVADT?

Consumer Television / Consumer Television :30/:25 Single

010082A

2001 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

Amazon.com

You'll Never Guess What I Got Von

Consumer Television / Consumer Television :30/:25 Single

010085A

2001 Interactive Silver Pencil

Red Sky Interactive, San Francisco / Ca.

Sutter Home

MoodMaker

Promotional Advertising / Promotional Advertising - CD-ROM

010015N

2001 Interactive Silver Pencil

Charles S. Anderson Design / MN

French Paper Company

French Paper.com

E-Commerce / E-Commerce B2B - Web Sites

010042N

2001 Advertising Silver Pencil

Mother Advertising / London

Mother

The Book of Paper

Collateral Advertising / Collateral: Self-Promotion

010045A

2001 Advertising Silver Pencil

Ground Zero Advertising / LOS ANGELES

Advertising Club of Los Angeles

beldings call for entries

Collateral Advertising / Collateral: Self-Promotion

010048A

2001 Advertising Silver Pencil

McCann-Erickson / 28046 Madrid

MEDECINS SANS FRONTIERES

RWANDA - BURUNDI, TIMOR-INDONESIA, RUSSIA - CHECHNYA

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010055A

2001 Interactive Silver Pencil

R/GA Digital Studios / NY

Prada

Prada Store Kiosk

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

010029N

2001 Advertising Silver Pencil

TBWA\Chiat\Day LA / Los Angeles

The Museum of Contemporary Art

Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings

Exceptional Innovation in Marketing / Innovative Marketing: Single

010100A

2001 Interactive Silver Pencil

DoubleYou /

Cortefiel

Women's secret

Beyond the Banner / Beyond the Banner - Campaign

010010N

2001 Design Silver Pencil

Design Asylum / Singapore

Design Asylum

1st Anniversary T-shirt

Package Design / Commercial Product Packaging

010007D

2001 Design Silver Pencil

Turner Duckworth / San Francisco

Superdrug

Superdrug Gloves

Package Design / Commercial Product Packaging

010011D

2001 Advertising Silver Pencil

CRISPIN PORTER & BOGUSKY / Miami

Giro Sport Design

Superhero

Collateral Advertising / Collateral Posters: Single

010049A

2001 Interactive Silver Pencil

TBWA\Chiat\Day / New York

Doctors Without Borders

Doctors Without Borders

Banners / Banner - Campaign

010006N

2001 Advertising Silver Pencil

Saatchi & Saatchi / London

CORONET BOOKS

BLOODY HANDS

International Foreign Language Commercial / Foreign Language Television

010033A

2001 Advertising Silver Pencil

DDB Advertising / Paris

Volkswagen France

Golf Variant, Parking Gate

International Foreign Language Commercial / Foreign Language Television

010097A

2001 Advertising Silver Pencil

Mother Advertising / London

Britart.com

wall

Outdoor / Outdoor: Campaign

010031A

2001 Advertising Silver Pencil

McHuge / Edina

LOUDER MUSIC AND SOUND DESIGN

SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES

Trade / Trade Color Full Page or Spread: Campaign

010040A

2001 Advertising Silver Pencil

Mother Advertising / London

PREMIER BRANDS

STIP ADS VARIOUS: EARTH, PYRAMID, ETC...

Trade / Trade Color Full Page or Spread: Campaign

010041A

2001 Advertising Silver Pencil

Goodby Silverstein and Partners / San Francisco

Wall Street Journal

Rise up and flee

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010024A

2001 Interactive Silver Pencil

Heavy / NY

Heavy

heavyindustry.net

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010033N

2001 Advertising Silver Pencil

/

OLYMPUS OPTICAL LTD.

UGANDA, EL SALVADOR, LEBANON

Consumer Magazine / Magazine Color Full Page or Spread: Single

010015A

2001 Advertising Silver Pencil

Saatchi & Saatchi / Madrid

ILGA (Internacional Lesbians and Gays Association)

Course for gays

Public Service/Political / Public Service/Political Radio: Single

10063A

2001 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas Olympics

Boxer Gymnast Runner

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010019A

2001 Advertising Silver Pencil

Publicis & Hal Riney / San Francisco

Discovery.Com

Supermarket, Prom, Bedroom

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010020A

2001 Advertising Silver Pencil

TBWA Hunt Lascaris / Gauteng

Hi Fi Corporation

CD Walkman

Consumer Television / Consumer Television Under $50,000 Budget

010093A

2001 Interactive Silver Pencil

Organic / IL

Target.Direct

Target Web Site

E-Commerce / E-Commerce B2C - Web Sites

010046N

2001 Interactive Silver Pencil

Organic / IL

Target.Direct

Target Web Site

E-Commerce / E-Commerce B2C - Web Sites

010046N

2001 Interactive Silver Pencil

The Chopping Block / NY

Turner Classic Movies

Elvis: That's the way it is

Brand Gaming / Brand Gaming - Banners

010054N

2001 Interactive Silver Pencil

Sulake /

Kolumbus Oy

Hotelli Kultakala

Brand Gaming / Brand Gaming - Banners

010055N

2001 Advertising Silver Pencil

Grey Worldwide / London

Findus

Fashion One

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010010A

2001 Interactive Silver Pencil

Arnold Worldwide / MA

Volkswagen of America, Inc.

VAPOR

Promotional Advertising / Promotional Advertising - Web Sites

010013N

2001 Advertising Silver Pencil

DDB Chicago / Chicago

Anheuser Busch Inc. Bud Light

Heroes / Mr. Pickled Pigs Feet Eater...

Consumer Radio / Consumer Radio: Single

010072A

2001 Interactive Silver Pencil

MRA Group / GA

MRA Group

SPERM

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

010039N

2001 Interactive Silver Pencil

Circle.com / MA

American Legacy Foundation

The Truth

Non-Profit Organizations / Non-Profit - Web Sites

010064N

2001 Advertising Silver Pencil

Colle & Mcvoy / Minneapolis

Minneapolis League of Women Voters

Pizza Box

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010058A

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