The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Utah, San Antonio, LA
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
1st Anniversary T-shirt
Agency: Design Asylum / Singapore
Client: Design Asylum Category: Package Design / Commercial Product Packaging
Superdrug Gloves
Agency: Turner Duckworth / San Francisco
Client: Superdrug Category: Package Design / Commercial Product Packaging
Olive Room Matches
Agency: Slaughter Hanson / Birmingham
Client: The Olive Room Category: Package Design / Commercial Product Packaging
Elvis & Bonaparte Go To Hell Website
Agency: Elvis & Bonaparte / OR
Client: Elvis & Bonaparte Category: Self-Promotion / Self-Promotion - Web Sites
www.rui--camilo.de
Agency: Scholz & Volkmer Intermediales Design /
Client: Rui Camilo Photography Category: Self-Promotion / Self-Promotion - Web Sites
R/GA Holiday Game
Agency: R/GA Digital Studios / NY
Client: R/GA Digital Studios Category: Self-Promotion / Self-Promotion - Web Sites
Safety First : Bear, Bunny, Squirrel, Bird
Agency: Wieden + Kennedy / New York
Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
MoodMaker
Agency: Red Sky Interactive, San Francisco / Ca.
Client: Sutter Home Category: Promotional Advertising / Promotional Advertising - CD-ROM
Mercedes-Benz Information Counter System
Agency: Iguana Interactive / NY
Client: Mercedez-Benz Category: Promotional Advertising / Promotional Advertising - CD-ROM
Chris Christmas Rodriguez
Agency: Mother Ltd. /
Client: Mother Ltd. Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Hungry?
Agency: Fusebox / NY
Client: Fusebox Category: Self-Promotion / Self-Promotion - Other Digital Advertising
P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"
Agency: Sudden Industries / NY
Client: Columbia Records Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
adidas BEAT RUGBY Site and Rugby Game
Agency: Saatchi & Saatchi New Zealand /
Client: Adidas International Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
The Scrabbler
Agency: Ogilvy / London
Client: Mattel Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm
Agency: Ames Design / Seattle
Client: Pearl Jam Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Safety First: Bear
Agency: Wieden + Kennedy / New York
Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Abuse
Agency: Colenso BBDO / Ponsonby
Client: Youthline Category: Public Service/Political / Public Service/Political Radio: Single
Course for gays
Agency: Saatchi & Saatchi / Madrid
Client: ILGA (Internacional Lesbians and Gays Association) Category: Public Service/Political / Public Service/Political Radio: Single
Shoebox
Agency: Euro RSCG Tatham McConnaughy / Chicago
Client: Physicians for Human Rights Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
World Climate Conference Den Haag Hotelroom Promotion
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: WWF Germany Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Ninja
Agency: Kruskopf Olson Advertising / Minneapolis
Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Dog
Agency: Kruskopf Olson Advertising / Minneapolis
Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Superhero
Agency: CRISPIN PORTER & BOGUSKY / Miami
Client: Giro Sport Design Category: Collateral Advertising / Collateral Posters: Single
Donuts
Agency: JACK / Venice
Client: Gold's Gym Category: Collateral Advertising / Collateral Posters: Single
Floorboards
Agency: Saatchi & Saatchi / London
Client: COI/Army Category: Public Service/Political / Public Service/Political Television: Single
Never
Agency: Grey Worldwide / Melbourne, Victoria
Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single
Different
Agency: J. Walter Thompson / London
Client: Special Olympics Category: Public Service/Political / Public Service/Political Television: Single
Turned Table
Agency: Abbott Mead Vickers BBDO / London
Client: Timebank Category: Public Service/Political / Public Service/Political Television: Single
Bodybag
Agency: CRISPIN PORTER & BOGUSKY / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
The Longest Day
Agency: Hill Holliday / San Francisco
Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
SWASTIKA
Agency: Borders Perrin Norrander / Portland
Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Suicide Note
Agency: Ogilvy / London
Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
MacSomething, Obscure Pale Ale, Some French WIne
Agency: Mullen / Wenham
Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Campaign
Guinness - Bottom, Back, Naval, Torso, Cleavage
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: Asia Pacific Breweries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Nike Paralympics - Stare, Sorry, Awkward
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike Category: Newspaper / Newspaper Over 600 Lines: Campaign
Elvis: That's the way it is
Agency: The Chopping Block / NY
Client: Turner Classic Movies Category: Brand Gaming / Brand Gaming - Banners
Hotelli Kultakala
Agency: Sulake /
Client: Kolumbus Oy Category: Brand Gaming / Brand Gaming - Banners
They Might Be Giants
Agency: The Chopping Block / NY
Client: They Might Be Giants Category: Brand Gaming / Brand Gaming - Banners
Lorgan's The Retro Store
Agency: Kinetic Interactive /
Client: Lorgan's The Retro Store Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Scanrail
Agency: SLB Interactive /
Client: NSB Utland Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
New Beetle
Agency: Arnold Worldwide / MA
Client: Volkswagen of America, Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Dayton's Challenge Web Site
Agency: Periscope / MN
Client: Dayton's Challenge Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
BMW Choose A Model
Agency: Fallon Interactive / MN
Client: BMW Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Express web site
Agency: Resource Marketing, Inc. / OH
Client: Express Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY
Agency: Fallon / Minneapolis
Client: SPORTS ILLUSTRATED Category: Trade / Trade B/W or Color Less Than A Page: Campaign
Award:
2001 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
Utah, San Antonio, LA
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010084A
Award:
2001 Interactive Gold Pencil
Agency:
Tribal DDB / NY
Client:
Anheuser Busch
Title:
Whassup? site
Category:
Integrated Branding Campaign
Annual ID:
010049N
Award:
2001 Design Silver Pencil
Agency:
Design Asylum / Singapore
Client:
Design Asylum
Title:
1st Anniversary T-shirt
Category:
Package Design / Commercial Product Packaging
Annual ID:
010007D
Award:
2001 Design Silver Pencil
Agency:
Turner Duckworth / San Francisco
Client:
Superdrug
Title:
Superdrug Gloves
Category:
Package Design / Commercial Product Packaging
Annual ID:
010011D
Award:
2001 Design Bronze Pencil
Agency:
Slaughter Hanson / Birmingham
Client:
The Olive Room
Title:
Olive Room Matches
Category:
Package Design / Commercial Product Packaging
Annual ID:
010015D
Award:
2001 Interactive Gold Pencil
Agency:
Elvis & Bonaparte / OR
Client:
Elvis & Bonaparte
Title:
Elvis & Bonaparte Go To Hell Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
010057N
Award:
2001 Interactive Silver Pencil
Agency:
Scholz & Volkmer Intermediales Design /
Client:
Rui Camilo Photography
Title:
www.rui--camilo.de
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
010058N
Award:
2001 Interactive Bronze Pencil
Agency:
R/GA Digital Studios / NY
Client:
R/GA Digital Studios
Title:
R/GA Holiday Game
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
010060N
Award:
2001 Advertising Silver Pencil
Agency:
Mother Advertising / London
Client:
Britart.com
Title:
wall
Category:
Outdoor / Outdoor: Campaign
Annual ID:
010031A
Award:
2001 Design Bronze Pencil
Agency:
Wieden + Kennedy / New York
Client:
ESPN
Title:
Safety First : Bear, Bunny, Squirrel, Bird
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
010017D
Award:
2001 Interactive Silver Pencil
Agency:
Red Sky Interactive, San Francisco / Ca.
Client:
Sutter Home
Title:
MoodMaker
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
010015N
Award:
2001 Interactive Bronze Pencil
Agency:
Iguana Interactive / NY
Client:
Mercedez-Benz
Title:
Mercedes-Benz Information Counter System
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
010016N
Award:
2001 Interactive Gold Pencil
Agency:
Mother Ltd. /
Client:
Mother Ltd.
Title:
Chris Christmas Rodriguez
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
010061N
Award:
2001 Interactive Silver Pencil
Agency:
Fusebox / NY
Client:
Fusebox
Title:
Hungry?
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
010062N
Award:
2001 Interactive Gold Pencil
Agency:
Sudden Industries / NY
Client:
Columbia Records
Title:
P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010017N
Award:
2001 Interactive Silver Pencil
Agency:
Saatchi & Saatchi New Zealand /
Client:
Adidas International
Title:
adidas BEAT RUGBY Site and Rugby Game
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010018N
Award:
2001 Interactive Bronze Pencil
Agency:
Ogilvy / London
Client:
Mattel
Title:
The Scrabbler
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010019N
Award:
2001 Design Bronze Pencil
Agency:
Ames Design / Seattle
Client:
Pearl Jam
Title:
Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
010012D
Award:
2001 Design Bronze Pencil
Agency:
Wieden + Kennedy / New York
Client:
ESPN
Title:
Safety First: Bear
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
010016D
Award:
2001 Advertising Gold Pencil
Agency:
Colenso BBDO / Ponsonby
Client:
Youthline
Title:
Abuse
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
010062A
Award:
2001 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Madrid
Client:
ILGA (Internacional Lesbians and Gays Association)
Title:
Course for gays
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
10063A
Award:
2001 Advertising Gold Pencil
Agency:
Euro RSCG Tatham McConnaughy / Chicago
Client:
Physicians for Human Rights
Title:
Shoebox
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
010060A
Award:
2001 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
WWF Germany
Title:
World Climate Conference Den Haag Hotelroom Promotion
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
010061A
Award:
2001 Advertising Silver Pencil
Agency:
Kruskopf Olson Advertising / Minneapolis
Client:
Fuji Ya
Title:
Ninja
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
010043A
Award:
2001 Advertising Bronze Pencil
Agency:
Kruskopf Olson Advertising / Minneapolis
Client:
Fuji Ya
Title:
Dog
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
010044A
Award:
2001 Advertising Silver Pencil
Agency:
CRISPIN PORTER & BOGUSKY / Miami
Client:
Giro Sport Design
Title:
Superhero
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
010049A
Award:
2001 Advertising Bronze Pencil
Agency:
JACK / Venice
Client:
Gold's Gym
Title:
Donuts
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
010050A
Award:
2001 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / London
Client:
COI/Army
Title:
Floorboards
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010066A
Award:
2001 Advertising Gold Pencil
Agency:
Grey Worldwide / Melbourne, Victoria
Client:
Transport Accident Commission
Title:
Never
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010067A
Award:
2001 Advertising Silver Pencil
Agency:
J. Walter Thompson / London
Client:
Special Olympics
Title:
Different
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010068A
Award:
2001 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
Timebank
Title:
Turned Table
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010069A
Award:
2001 Advertising Bronze Pencil
Agency:
CRISPIN PORTER & BOGUSKY / Miami
Client:
American Legacy Foundation
Title:
Bodybag
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010070A
Award:
2001 Advertising Gold Pencil
Agency:
Hill Holliday / San Francisco
Client:
National D-Day Museum
Title:
The Longest Day
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010051A
Award:
2001 Advertising Silver Pencil
Agency:
Borders Perrin Norrander / Portland
Client:
BORDERS PERRIN NORRANDER
Title:
SWASTIKA
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010052A
Award:
2001 Advertising Bronze Pencil
Agency:
Ogilvy / London
Client:
The Samaritans
Title:
Suicide Note
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010053A
Award:
2001 Advertising Gold Pencil
Agency:
Mullen / Wenham
Client:
Drinks.com
Title:
MacSomething, Obscure Pale Ale, Some French WIne
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
010004A
Award:
2001 Advertising Silver Pencil
Agency:
Ogilvy & Mather Advertising Singapore / Singapore
Client:
Asia Pacific Breweries
Title:
Guinness - Bottom, Back, Naval, Torso, Cleavage
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
010005A
Award:
2001 Advertising Bronze Pencil
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Nike
Title:
Nike Paralympics - Stare, Sorry, Awkward
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
010006A
Award:
2001 Interactive Gold Pencil
Agency:
Heavy / NY
Client:
Heavy
Title:
heavy.com
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
010053N
Award:
2001 Interactive Silver Pencil
Agency:
The Chopping Block / NY
Client:
Turner Classic Movies
Title:
Elvis: That's the way it is
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
010054N
Award:
2001 Interactive Silver Pencil
Agency:
Sulake /
Client:
Kolumbus Oy
Title:
Hotelli Kultakala
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
010055N
Award:
2001 Interactive Bronze Pencil
Agency:
The Chopping Block / NY
Client:
They Might Be Giants
Title:
They Might Be Giants
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
010056N
Award:
2001 Interactive Bronze Pencil
Agency:
Murder Inc. / CA
Client:
Electronic Arts
Title:
The Sim House
Category:
Beyond the Banner
Annual ID:
010011N
Award:
2001 Interactive Gold Pencil
Agency:
Kinetic Interactive /
Client:
Lorgan's The Retro Store
Title:
Lorgan's The Retro Store
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010020N
Award:
2001 Interactive Gold Pencil
Agency:
SLB Interactive /
Client:
NSB Utland
Title:
Scanrail
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010021N
Award:
2001 Interactive Silver Pencil
Agency:
Arnold Worldwide / MA
Client:
Volkswagen of America, Inc.
Title:
New Beetle
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010022N
Award:
2001 Interactive Silver Pencil
Agency:
Periscope / MN
Client:
Dayton's Challenge
Title:
Dayton's Challenge Web Site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010023N
Award:
2001 Interactive Bronze Pencil
Agency:
Fallon Interactive / MN
Client:
BMW
Title:
BMW Choose A Model
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010024N
Award:
2001 Interactive Bronze Pencil
Agency:
Resource Marketing, Inc. / OH
Client:
Express
Title:
Express web site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010025N
Award:
2001 Advertising Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
SPORTS ILLUSTRATED
Title:
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY
Category:
Trade / Trade B/W or Color Less Than A Page: Campaign
Annual ID:
010042A
