The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Utah, San Antonio, LA
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign


1st Anniversary T-shirt
Agency: Design Asylum / Singapore
Client: Design Asylum Category: Package Design / Commercial Product Packaging


Superdrug Gloves
Agency: Turner Duckworth / San Francisco
Client: Superdrug Category: Package Design / Commercial Product Packaging


Olive Room Matches
Agency: Slaughter Hanson / Birmingham
Client: The Olive Room Category: Package Design / Commercial Product Packaging


Elvis & Bonaparte Go To Hell Website
Agency: Elvis & Bonaparte / OR
Client: Elvis & Bonaparte Category: Self-Promotion / Self-Promotion - Web Sites


www.rui--camilo.de
Agency: Scholz & Volkmer Intermediales Design /
Client: Rui Camilo Photography Category: Self-Promotion / Self-Promotion - Web Sites


R/GA Holiday Game
Agency: R/GA Digital Studios / NY
Client: R/GA Digital Studios Category: Self-Promotion / Self-Promotion - Web Sites


Safety First : Bear, Bunny, Squirrel, Bird
Agency: Wieden + Kennedy / New York
Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign


MoodMaker
Agency: Red Sky Interactive, San Francisco / Ca.
Client: Sutter Home Category: Promotional Advertising / Promotional Advertising - CD-ROM


Mercedes-Benz Information Counter System
Agency: Iguana Interactive / NY
Client: Mercedez-Benz Category: Promotional Advertising / Promotional Advertising - CD-ROM


Chris Christmas Rodriguez
Agency: Mother Ltd. /
Client: Mother Ltd. Category: Self-Promotion / Self-Promotion - Other Digital Advertising


Hungry?
Agency: Fusebox / NY
Client: Fusebox Category: Self-Promotion / Self-Promotion - Other Digital Advertising


P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"
Agency: Sudden Industries / NY
Client: Columbia Records Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising


adidas BEAT RUGBY Site and Rugby Game
Agency: Saatchi & Saatchi New Zealand /
Client: Adidas International Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising


The Scrabbler
Agency: Ogilvy / London
Client: Mattel Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising


Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm
Agency: Ames Design / Seattle
Client: Pearl Jam Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Safety First: Bear
Agency: Wieden + Kennedy / New York
Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Abuse
Agency: Colenso BBDO / Ponsonby
Client: Youthline Category: Public Service/Political / Public Service/Political Radio: Single


Course for gays
Agency: Saatchi & Saatchi / Madrid
Client: ILGA (Internacional Lesbians and Gays Association) Category: Public Service/Political / Public Service/Political Radio: Single


Shoebox
Agency: Euro RSCG Tatham McConnaughy / Chicago
Client: Physicians for Human Rights Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail


World Climate Conference Den Haag Hotelroom Promotion
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: WWF Germany Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail


Ninja
Agency: Kruskopf Olson Advertising / Minneapolis
Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign


Dog
Agency: Kruskopf Olson Advertising / Minneapolis
Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign


Superhero
Agency: CRISPIN PORTER & BOGUSKY / Miami
Client: Giro Sport Design Category: Collateral Advertising / Collateral Posters: Single


Donuts
Agency: JACK / Venice
Client: Gold's Gym Category: Collateral Advertising / Collateral Posters: Single


Floorboards
Agency: Saatchi & Saatchi / London
Client: COI/Army Category: Public Service/Political / Public Service/Political Television: Single


Never
Agency: Grey Worldwide / Melbourne, Victoria
Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single


Different
Agency: J. Walter Thompson / London
Client: Special Olympics Category: Public Service/Political / Public Service/Political Television: Single


Turned Table
Agency: Abbott Mead Vickers BBDO / London
Client: Timebank Category: Public Service/Political / Public Service/Political Television: Single


Bodybag
Agency: CRISPIN PORTER & BOGUSKY / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single


The Longest Day
Agency: Hill Holliday / San Francisco
Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


SWASTIKA
Agency: Borders Perrin Norrander / Portland
Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Suicide Note
Agency: Ogilvy / London
Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


MacSomething, Obscure Pale Ale, Some French WIne
Agency: Mullen / Wenham
Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Campaign


Guinness - Bottom, Back, Naval, Torso, Cleavage
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: Asia Pacific Breweries Category: Newspaper / Newspaper Over 600 Lines: Campaign


Nike Paralympics - Stare, Sorry, Awkward
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike Category: Newspaper / Newspaper Over 600 Lines: Campaign


Elvis: That's the way it is
Agency: The Chopping Block / NY
Client: Turner Classic Movies Category: Brand Gaming / Brand Gaming - Banners


Hotelli Kultakala
Agency: Sulake /
Client: Kolumbus Oy Category: Brand Gaming / Brand Gaming - Banners


They Might Be Giants
Agency: The Chopping Block / NY
Client: They Might Be Giants Category: Brand Gaming / Brand Gaming - Banners


Lorgan's The Retro Store
Agency: Kinetic Interactive /
Client: Lorgan's The Retro Store Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Scanrail
Agency: SLB Interactive /
Client: NSB Utland Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


New Beetle
Agency: Arnold Worldwide / MA
Client: Volkswagen of America, Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Dayton's Challenge Web Site
Agency: Periscope / MN
Client: Dayton's Challenge Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


BMW Choose A Model
Agency: Fallon Interactive / MN
Client: BMW Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Express web site
Agency: Resource Marketing, Inc. / OH
Client: Express Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY
Agency: Fallon / Minneapolis
Client: SPORTS ILLUSTRATED Category: Trade / Trade B/W or Color Less Than A Page: Campaign


Award:
2001 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
Utah, San Antonio, LA
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010084A

Award:
2001 Interactive Gold Pencil
Agency:
Tribal DDB / NY
Client:
Anheuser Busch
Title:
Whassup? site
Category:
Integrated Branding Campaign
Annual ID:
010049N

Award:
2001 Design Silver Pencil
Agency:
Design Asylum / Singapore
Client:
Design Asylum
Title:
1st Anniversary T-shirt
Category:
Package Design / Commercial Product Packaging
Annual ID:
010007D

Award:
2001 Design Silver Pencil
Agency:
Turner Duckworth / San Francisco
Client:
Superdrug
Title:
Superdrug Gloves
Category:
Package Design / Commercial Product Packaging
Annual ID:
010011D

Award:
2001 Design Bronze Pencil
Agency:
Slaughter Hanson / Birmingham
Client:
The Olive Room
Title:
Olive Room Matches
Category:
Package Design / Commercial Product Packaging
Annual ID:
010015D

Award:
2001 Interactive Gold Pencil
Agency:
Elvis & Bonaparte / OR
Client:
Elvis & Bonaparte
Title:
Elvis & Bonaparte Go To Hell Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
010057N

Award:
2001 Interactive Silver Pencil
Agency:
Scholz & Volkmer Intermediales Design /
Client:
Rui Camilo Photography
Title:
www.rui--camilo.de
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
010058N

Award:
2001 Interactive Bronze Pencil
Agency:
R/GA Digital Studios / NY
Client:
R/GA Digital Studios
Title:
R/GA Holiday Game
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
010060N

Award:
2001 Advertising Silver Pencil
Agency:
Mother Advertising / London
Client:
Britart.com
Title:
wall
Category:
Outdoor / Outdoor: Campaign
Annual ID:
010031A

Award:
2001 Design Bronze Pencil
Agency:
Wieden + Kennedy / New York
Client:
ESPN
Title:
Safety First : Bear, Bunny, Squirrel, Bird
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
010017D

Award:
2001 Interactive Silver Pencil
Agency:
Red Sky Interactive, San Francisco / Ca.
Client:
Sutter Home
Title:
MoodMaker
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
010015N

Award:
2001 Interactive Bronze Pencil
Agency:
Iguana Interactive / NY
Client:
Mercedez-Benz
Title:
Mercedes-Benz Information Counter System
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
010016N

Award:
2001 Interactive Gold Pencil
Agency:
Mother Ltd. /
Client:
Mother Ltd.
Title:
Chris Christmas Rodriguez
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
010061N

Award:
2001 Interactive Silver Pencil
Agency:
Fusebox / NY
Client:
Fusebox
Title:
Hungry?
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
010062N

Award:
2001 Interactive Gold Pencil
Agency:
Sudden Industries / NY
Client:
Columbia Records
Title:
P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010017N

Award:
2001 Interactive Silver Pencil
Agency:
Saatchi & Saatchi New Zealand /
Client:
Adidas International
Title:
adidas BEAT RUGBY Site and Rugby Game
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010018N

Award:
2001 Interactive Bronze Pencil
Agency:
Ogilvy / London
Client:
Mattel
Title:
The Scrabbler
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010019N

Award:
2001 Design Bronze Pencil
Agency:
Ames Design / Seattle
Client:
Pearl Jam
Title:
Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
010012D

Award:
2001 Design Bronze Pencil
Agency:
Wieden + Kennedy / New York
Client:
ESPN
Title:
Safety First: Bear
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
010016D

Award:
2001 Advertising Gold Pencil
Agency:
Colenso BBDO / Ponsonby
Client:
Youthline
Title:
Abuse
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
010062A

Award:
2001 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Madrid
Client:
ILGA (Internacional Lesbians and Gays Association)
Title:
Course for gays
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
10063A

Award:
2001 Advertising Gold Pencil
Agency:
Euro RSCG Tatham McConnaughy / Chicago
Client:
Physicians for Human Rights
Title:
Shoebox
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
010060A

Award:
2001 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
WWF Germany
Title:
World Climate Conference Den Haag Hotelroom Promotion
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
010061A

Award:
2001 Advertising Silver Pencil
Agency:
Kruskopf Olson Advertising / Minneapolis
Client:
Fuji Ya
Title:
Ninja
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
010043A

Award:
2001 Advertising Bronze Pencil
Agency:
Kruskopf Olson Advertising / Minneapolis
Client:
Fuji Ya
Title:
Dog
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
010044A

Award:
2001 Advertising Silver Pencil
Agency:
CRISPIN PORTER & BOGUSKY / Miami
Client:
Giro Sport Design
Title:
Superhero
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
010049A

Award:
2001 Advertising Bronze Pencil
Agency:
JACK / Venice
Client:
Gold's Gym
Title:
Donuts
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
010050A

Award:
2001 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / London
Client:
COI/Army
Title:
Floorboards
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010066A

Award:
2001 Advertising Gold Pencil
Agency:
Grey Worldwide / Melbourne, Victoria
Client:
Transport Accident Commission
Title:
Never
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010067A

Award:
2001 Advertising Silver Pencil
Agency:
J. Walter Thompson / London
Client:
Special Olympics
Title:
Different
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010068A

Award:
2001 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
Timebank
Title:
Turned Table
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010069A

Award:
2001 Advertising Bronze Pencil
Agency:
CRISPIN PORTER & BOGUSKY / Miami
Client:
American Legacy Foundation
Title:
Bodybag
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010070A

Award:
2001 Advertising Gold Pencil
Agency:
Hill Holliday / San Francisco
Client:
National D-Day Museum
Title:
The Longest Day
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010051A

Award:
2001 Advertising Silver Pencil
Agency:
Borders Perrin Norrander / Portland
Client:
BORDERS PERRIN NORRANDER
Title:
SWASTIKA
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010052A

Award:
2001 Advertising Bronze Pencil
Agency:
Ogilvy / London
Client:
The Samaritans
Title:
Suicide Note
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010053A

Award:
2001 Advertising Gold Pencil
Agency:
Mullen / Wenham
Client:
Drinks.com
Title:
MacSomething, Obscure Pale Ale, Some French WIne
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
010004A

Award:
2001 Advertising Silver Pencil
Agency:
Ogilvy & Mather Advertising Singapore / Singapore
Client:
Asia Pacific Breweries
Title:
Guinness - Bottom, Back, Naval, Torso, Cleavage
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
010005A

Award:
2001 Advertising Bronze Pencil
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Nike
Title:
Nike Paralympics - Stare, Sorry, Awkward
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
010006A

Award:
2001 Interactive Gold Pencil
Agency:
Heavy / NY
Client:
Heavy
Title:
heavy.com
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
010053N

Award:
2001 Interactive Silver Pencil
Agency:
The Chopping Block / NY
Client:
Turner Classic Movies
Title:
Elvis: That's the way it is
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
010054N

Award:
2001 Interactive Silver Pencil
Agency:
Sulake /
Client:
Kolumbus Oy
Title:
Hotelli Kultakala
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
010055N

Award:
2001 Interactive Bronze Pencil
Agency:
The Chopping Block / NY
Client:
They Might Be Giants
Title:
They Might Be Giants
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
010056N

Award:
2001 Interactive Bronze Pencil
Agency:
Murder Inc. / CA
Client:
Electronic Arts
Title:
The Sim House
Category:
Beyond the Banner
Annual ID:
010011N

Award:
2001 Interactive Gold Pencil
Agency:
Kinetic Interactive /
Client:
Lorgan's The Retro Store
Title:
Lorgan's The Retro Store
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010020N

Award:
2001 Interactive Gold Pencil
Agency:
SLB Interactive /
Client:
NSB Utland
Title:
Scanrail
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010021N

Award:
2001 Interactive Silver Pencil
Agency:
Arnold Worldwide / MA
Client:
Volkswagen of America, Inc.
Title:
New Beetle
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010022N

Award:
2001 Interactive Silver Pencil
Agency:
Periscope / MN
Client:
Dayton's Challenge
Title:
Dayton's Challenge Web Site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010023N

Award:
2001 Interactive Bronze Pencil
Agency:
Fallon Interactive / MN
Client:
BMW
Title:
BMW Choose A Model
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010024N

Award:
2001 Interactive Bronze Pencil
Agency:
Resource Marketing, Inc. / OH
Client:
Express
Title:
Express web site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010025N
