The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: AGI / Stuttgart Client: TopdeQ Service GmbH Category: Beyond the Banner
Honda Agency: DM9 DDB / São Paulo Client: Honda Category: Beyond the Banner
Agency: Elephant Seven / Hamburg Client: DaimlerChrysler Vertriebsorganisation Deutschland Category: Beyond the Banner
Agency: Elephant Seven / Hamburg Client: DaimlerChrysler Vertriebsorganisation Deutschland Category: Beyond the Banner
Agency: IconMedialab / Stockholm Client: Compaq Sweden Category: Beyond the Banner
Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Beyond the Banner
Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Beyond the Banner
Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Beyond the Banner
Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Beyond the Banner
Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Beyond the Banner
Agency: OgilvyInteractive worldwide / New York Client: Lotus Development Corporation Category: Beyond the Banner
Agency: Red Sky Interactive / San Francisco Client: Miller Brewing Company Category: Beyond the Banner
Agency: TMP Worldwide / New York Client: Cambridge Technology Partners Category: Beyond the Banner
YBrazil Music Agency: Zentropy Partners, Thunder House Brazil / São Paulo Client: YBrazil Music? Category: Beyond the Banner
Agency: Cramer-Krasselt / Chicago Client: Sauder Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Fallon / Minneapolis Client: International Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Ground Zero / Los Angeles Client: Advertising Club of Los Angeles Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Myrtle / London Client: AAR Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Afrodita TV Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Saatchi & Saatchi / Singapore Client: Discovery Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: ARNOLD Worldwide / Boston Client: Tibor Nemeth Photography Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: VITROROBERTSON / San Diego Client: Taylor Guitars Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: WCRS / London Client: BMW Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Young & Rubicam / Chicago Client: Checkered Past Records Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Young & Rubicam Brasil / São Paulo Client: About Magazine Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: DDB / Seattle Client: Alliance to Save Energy Category: Public Service/Political / Public Service/Political Television: Single
Agency: GSD&M / Austin Client: Peace Council Category: Public Service/Political / Public Service/Political Television: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Business Leaders for Sensible Priorities Category: Public Service/Political / Public Service/Political Television: Single
Agency: Ogilvy & Mather / Frankfurt Client: SWR Television Station Category: Public Service/Political / Public Service/Political Television: Single
Agency: Clarity Coverdale Fury / Minneapolis Client: Radio K Category: Outdoor / Guerilla Advertising
Agency: Contract Advertising / Mumbai Client: Parke-Davis Category: Outdoor / Guerilla Advertising
Agency: Dentsu Young & Rubicam / Singapore Client: Singapore Cancer Society Category: Outdoor / Guerilla Advertising
Agency: J. Walter Thompson / Detroit Client: White Castle Restaurants Category: Outdoor / Guerilla Advertising
Agency: Kirshenbaum Bond & Partners West / San Francisco Client: He'brew (Shmaltz Brewery) Category: Outdoor / Guerilla Advertising
Agency: Kirshenbaum Bond & Partners West / San Francisco Client: He'brew (Shmaltz Brewery) Category: Outdoor / Guerilla Advertising
Agency: Leo Burnett / London Client: Heinz Salas Crème Category: Outdoor / Guerilla Advertising
Agency: Lowe Lintas / Bangkok Client: SSL Healthcare Category: Outdoor / Guerilla Advertising
Agency: Net#work BBDO / Benmore Client: Virgin Atlantic Category: Outdoor / Guerilla Advertising
Agency: Ogilvy / London Client: Ford of Britain Category: Outdoor / Guerilla Advertising
Agency: Ogilvy / London Client: Mattel/Scrabble Category: Outdoor / Guerilla Advertising
Agency: Ogilvy / London Client: Mattel/Scrabble Category: Outdoor / Guerilla Advertising
Agency: Ogilvy & Mather / Cape Town Client: BP/Sanccob Category: Outdoor / Guerilla Advertising
Agency: Ogilvy & Mather / Cape Town Client: Capetalk Category: Outdoor / Guerilla Advertising
Agency: Palmer Jarvis DDB Downtown / Toronto Client: Labatt Breweries of Canada Category: Outdoor / Guerilla Advertising
Agency: Saatchi & Saatchi / Cape Town Client: Allen Beacham Category: Outdoor / Guerilla Advertising
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Outdoor / Guerilla Advertising
Agency: Ammirati Puris / Toronto Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Campaign
Agency: Black Rocket / San Francisco Client: OurHouse.com Category: Consumer Radio / Consumer Radio: Campaign
Agency: GSD&M / Austin Client: US Weekly Category: Consumer Radio / Consumer Radio: Campaign

2001 Interactive Merit Award

AGI / Stuttgart

TopdeQ Service GmbH

Beyond the Banner

010098N

2001 Interactive Merit Award

DM9 DDB / São Paulo

Honda

Honda

Beyond the Banner

010099N

2001 Interactive Merit Award

Elephant Seven / Hamburg

DaimlerChrysler Vertriebsorganisation Deutschland

Beyond the Banner

010100N

2001 Interactive Merit Award

Elephant Seven / Hamburg

DaimlerChrysler Vertriebsorganisation Deutschland

Beyond the Banner

010101N

2001 Interactive Merit Award

IconMedialab / Stockholm

Compaq Sweden

Beyond the Banner

010102N

2001 Interactive Merit Award

OgilvyInteractive worldwide / New York

IBM

Beyond the Banner

010103N

2001 Interactive Merit Award

OgilvyInteractive worldwide / New York

IBM

Beyond the Banner

010104N

2001 Interactive Merit Award

OgilvyInteractive worldwide / New York

IBM

Beyond the Banner

010105N

2001 Interactive Merit Award

OgilvyInteractive worldwide / New York

IBM

Beyond the Banner

010106N

2001 Interactive Merit Award

OgilvyInteractive worldwide / New York

IBM

Beyond the Banner

010107N

2001 Interactive Merit Award

OgilvyInteractive worldwide / New York

Lotus Development Corporation

Beyond the Banner

010108N

2001 Interactive Merit Award

Red Sky Interactive / San Francisco

Miller Brewing Company

Beyond the Banner

010109N

2001 Interactive Merit Award

TMP Worldwide / New York

Cambridge Technology Partners

Beyond the Banner

010111N

2001 Interactive Merit Award

Zentropy Partners, Thunder House Brazil / São Paulo

YBrazil Music?

YBrazil Music

Beyond the Banner

010112N

2001 Advertising Merit Award

Cramer-Krasselt / Chicago

Sauder

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010319A

2001 Advertising Merit Award

Fallon / Minneapolis

International

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010320A

2001 Advertising Merit Award

Fallon / Minneapolis

Sports Illustrated

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010321A

2001 Advertising Merit Award

Ground Zero / Los Angeles

Advertising Club of Los Angeles

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010322A

2001 Advertising Merit Award

Myrtle / London

AAR

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010323A

2001 Advertising Merit Award

Ogilvy & Mather Argentina / Buenos Aires

Afrodita TV

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010324A

2001 Advertising Merit Award

Saatchi & Saatchi / Singapore

Discovery Asia

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010325A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Tibor Nemeth Photography

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010327A

2001 Advertising Merit Award

VITROROBERTSON / San Diego

Taylor Guitars

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010328A

2001 Advertising Merit Award

WCRS / London

BMW

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010329A

2001 Advertising Merit Award

Young & Rubicam / Chicago

Checkered Past Records

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010330A

2001 Advertising Merit Award

Young & Rubicam Brasil / São Paulo

About Magazine

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010331A

2001 Advertising Merit Award

DDB / Seattle

Alliance to Save Energy

Public Service/Political / Public Service/Political Television: Single

010447A

2001 Advertising Merit Award

GSD&M / Austin

Peace Council

Public Service/Political / Public Service/Political Television: Single

010448A

2001 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Business Leaders for Sensible Priorities

Public Service/Political / Public Service/Political Television: Single

010449A

2001 Advertising Merit Award

Ogilvy & Mather / Frankfurt

SWR Television Station

Public Service/Political / Public Service/Political Television: Single

010450A

2001 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

Radio K

Outdoor / Guerilla Advertising

010281A

2001 Advertising Merit Award

Contract Advertising / Mumbai

Parke-Davis

Outdoor / Guerilla Advertising

010282A

2001 Advertising Merit Award

Dentsu Young & Rubicam / Singapore

Singapore Cancer Society

Outdoor / Guerilla Advertising

010283A

2001 Advertising Merit Award

J. Walter Thompson / Detroit

White Castle Restaurants

Outdoor / Guerilla Advertising

010284A

2001 Advertising Merit Award

Kirshenbaum Bond & Partners West / San Francisco

He'brew (Shmaltz Brewery)

Outdoor / Guerilla Advertising

010285A

2001 Advertising Merit Award

Kirshenbaum Bond & Partners West / San Francisco

He'brew (Shmaltz Brewery)

Outdoor / Guerilla Advertising

010286A

2001 Advertising Merit Award

Leo Burnett / London

Heinz Salas Crème

Outdoor / Guerilla Advertising

010287A

2001 Advertising Merit Award

Lowe Lintas / Bangkok

SSL Healthcare

Outdoor / Guerilla Advertising

010288A

2001 Advertising Merit Award

Net#work BBDO / Benmore

Virgin Atlantic

Outdoor / Guerilla Advertising

010289A

2001 Advertising Merit Award

Ogilvy / London

Ford of Britain

Outdoor / Guerilla Advertising

010290A

2001 Advertising Merit Award

Ogilvy / London

Mattel/Scrabble

Outdoor / Guerilla Advertising

010291A

2001 Advertising Merit Award

Ogilvy / London

Mattel/Scrabble

Outdoor / Guerilla Advertising

010292A

2001 Advertising Merit Award

Ogilvy & Mather / Cape Town

BP/Sanccob

Outdoor / Guerilla Advertising

010293A

2001 Advertising Merit Award

Ogilvy & Mather / Cape Town

Capetalk

Outdoor / Guerilla Advertising

010294A

2001 Advertising Merit Award

Palmer Jarvis DDB Downtown / Toronto

Labatt Breweries of Canada

Outdoor / Guerilla Advertising

010295A

2001 Advertising Merit Award

Saatchi & Saatchi / Cape Town

Allen Beacham

Outdoor / Guerilla Advertising

010296A

2001 Advertising Merit Award

Saatchi & Saatchi / London

COI/The Army

Outdoor / Guerilla Advertising

010297A

2001 Advertising Merit Award

Ammirati Puris / Toronto

Labatt Breweries of Canada

Consumer Radio / Consumer Radio: Campaign

010472A

2001 Advertising Merit Award

Black Rocket / San Francisco

OurHouse.com

Consumer Radio / Consumer Radio: Campaign

010473A

2001 Advertising Merit Award

GSD&M / Austin

US Weekly

Consumer Radio / Consumer Radio: Campaign

010474A

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