The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Recording Agency: Fallon / Minneapolis Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
Baby Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
EMAHTSKCBLVADT? Agency: Foote Cone & Belding / San Francisco Client: amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Bear Agency: Leo Burnett - London / London Client: John West Category: Consumer Television / Consumer Television :30/:25 Single
You'll Never Guess What I Got Von Agency: Foote Cone & Belding / San Francisco Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Mercedes-Benz A Class Agency: Scholz & Volkmer Intermediales Design / Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
eleven22. The shape of things to come Agency: Scholz & Volkmer Intermediales Design / Client: USM U. Schaerer Soehne AG, Swiss Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Mercedes-Benz, The new S. Class, Sense and Sensibility Agency: Scholz & Volkmer Intermediales Design / Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3) Agency: Adworks Inc. / Washington Client: Newseum Category: Consumer Radio / Consumer Radio: Campaign
Shower, Deck, Phone Call Agency: Black Rocket / San Francisco Client: OurHouse.com Category: Consumer Radio / Consumer Radio: Campaign
Delivery Guys, The TV, Ambiance Agency: Rethink / Vancouver Client: Earls Restaurants Category: Consumer Radio / Consumer Radio: Campaign
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano Agency: Arnold Worldwide / Boston Client: Volkswagen of America, Inc Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Old Man, Ox Cart, Fisherman, Kids, Forest Agency: TBWA Hunt Lascaris / Johannesburg Client: Seychelles Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Boxer Gymnast Runner Agency: Leagas Delaney / San Francisco Client: Adidas Olympics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Supermarket, Prom, Bedroom Agency: Publicis & Hal Riney / San Francisco Client: Discovery.Com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill Agency: Goodby Silverstein and Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Invent Agency: Freestyle Interactive & Goodby Silverstein and Partners / CA Client: Hewlett-Packard Category: Banners / Banner - Campaign
Doctors Without Borders Agency: TBWA\Chiat\Day / New York Client: Doctors Without Borders Category: Banners / Banner - Campaign
Pets.com Banners Agency: Lot21, Inc. / CA Client: Pets.com Category: Banners / Banner - Campaign
Wimbledon Banner Agency: OgilvyInteractive Client: IBM Category: Banners / Banner - Campaign
Football Agency: Saatchi & Saatchi / London Client: monster.com Category: Consumer Television / Consumer Television Over :30 Single
Landspeed Agency: TBWA Hunt Lascaris / Gauteng Client: BMW Category: Consumer Television / Consumer Television Over :30 Single
Paralympics 2000 Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Fashion One Agency: Grey Worldwide / London Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Fashion Two Agency: Grey Worldwide / London Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Disturbing Agency: Young & Rubicam Chicago / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Bleak Agency: Young & Rubicam Chicago / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
CD Walkman Agency: TBWA Hunt Lascaris / Gauteng Client: Hi Fi Corporation Category: Consumer Television / Consumer Television Under $50,000 Budget
Doggie Dad Agency: Ground Zero Advertising / LOS ANGELES Client: ESPN - NFL Preseason Category: Consumer Television / Consumer Television Under $50,000 Budget
Imposter Agency: WONGDOODY / Client: Azteca Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget
Narrative Spaces Agency: Kinetic Interactive / Client: AAMER Taher Design Studio Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
heavyindustry.net Agency: Heavy / NY Client: Heavy Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Typhoo Website Agency: Mother Ltd. / Client: Premier Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
MacSomething, Obscure Pale Ale, Some French WIne Agency: Mullen / Wenham Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Campaign
Guinness - Bottom, Back, Naval, Torso, Cleavage Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: Asia Pacific Breweries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Nike Paralympics - Stare, Sorry, Awkward Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: Newspaper / Newspaper Over 600 Lines: Campaign
Reading the Paper, 2001 Agency: TBWA\Chiat\Day / Los Angeles Client: The Museum of Contemporary Art Category: Newspaper / Newspaper 600 Lines or Less: Single
Indictment Agency: Hill Holliday Connors Cosmopolus / Boston Client: Boston Herald Category: Newspaper / Newspaper 600 Lines or Less: Single
Out of Order Agency: Mullen / Wenham Client: Cozone.com Category: Newspaper / Newspaper 600 Lines or Less: Single
Lorgan's The Retro Store Agency: Kinetic Interactive / Client: Lorgan's The Retro Store Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Scanrail Agency: SLB Interactive / Client: NSB Utland Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
New Beetle Agency: Arnold Worldwide / MA Client: Volkswagen of America, Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Dayton's Challenge Web Site Agency: Periscope / MN Client: Dayton's Challenge Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
BMW Choose A Model Agency: Fallon Interactive / MN Client: BMW Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Express web site Agency: Resource Marketing, Inc. / OH Client: Express Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Dad Can I Have Some $? Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Another Baby Another Deduction Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
You're Scaring Me Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Dog Agency: Colenso BBDO / Ponsonby Client: Television 3 Category: International Foreign Language Commercial / Foreign Language Television

2001 Advertising Silver Pencil

Fallon / Minneapolis

Public Broadcasting System

Recording

Consumer Television / Consumer Television :30/:25 Single

010079A

2001 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Fox Sports

Baby

Consumer Television / Consumer Television :30/:25 Single

010081A

2001 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

amazon.com

EMAHTSKCBLVADT?

Consumer Television / Consumer Television :30/:25 Single

010082A

2001 Advertising Bronze Pencil

Leo Burnett - London / London

John West

Bear

Consumer Television / Consumer Television :30/:25 Single

010083A

2001 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

Amazon.com

You'll Never Guess What I Got Von

Consumer Television / Consumer Television :30/:25 Single

010085A

2001 Interactive Gold Pencil

Scholz & Volkmer Intermediales Design /

DaimlerChrysler AG

Mercedes-Benz A Class

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010026N

2001 Interactive Silver Pencil

Scholz & Volkmer Intermediales Design /

USM U. Schaerer Soehne AG, Swiss

eleven22. The shape of things to come

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010027N

2001 Interactive Bronze Pencil

Scholz & Volkmer Intermediales Design /

DaimlerChrysler AG

Mercedes-Benz, The new S. Class, Sense and Sensibility

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010028N

2001 Advertising Silver Pencil

Adworks Inc. / Washington

Newseum

Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3)

Consumer Radio / Consumer Radio: Campaign

010065A

2001 Advertising Gold Pencil

Black Rocket / San Francisco

OurHouse.com

Shower, Deck, Phone Call

Consumer Radio / Consumer Radio: Campaign

010075A

2001 Advertising Silver Pencil

Rethink / Vancouver

Earls Restaurants

Delivery Guys, The TV, Ambiance

Consumer Radio / Consumer Radio: Campaign

010076A

2001 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Hollywood Video

The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan

Consumer Radio / Consumer Radio: Campaign

010077A

2001 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America, Inc

Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010017A

2001 Advertising Gold Pencil

TBWA Hunt Lascaris / Johannesburg

Seychelles

Old Man, Ox Cart, Fisherman, Kids, Forest

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010018A

2001 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas Olympics

Boxer Gymnast Runner

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010019A

2001 Advertising Silver Pencil

Publicis & Hal Riney / San Francisco

Discovery.Com

Supermarket, Prom, Bedroom

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010020A

2001 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

Nike

TV Guide, Timesheet, Bar tab, Email, Credit Card Bill

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010021A

2001 Interactive Gold Pencil

Freestyle Interactive & Goodby Silverstein and Partners / CA

Hewlett-Packard

Invent

Banners / Banner - Campaign

010005N

2001 Interactive Silver Pencil

TBWA\Chiat\Day / New York

Doctors Without Borders

Doctors Without Borders

Banners / Banner - Campaign

010006N

2001 Interactive Bronze Pencil

Lot21, Inc. / CA

Pets.com

Pets.com Banners

Banners / Banner - Campaign

010007N

2001 Interactive Bronze Pencil

OgilvyInteractive

IBM

Wimbledon Banner

Banners / Banner - Campaign

010008N

2001 Advertising Gold Pencil

Saatchi & Saatchi / London

monster.com

Football

Consumer Television / Consumer Television Over :30 Single

010078A

2001 Advertising Bronze Pencil

TBWA Hunt Lascaris / Gauteng

BMW

Landspeed

Consumer Television / Consumer Television Over :30 Single

010080A

2001 Advertising Gold Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Paralympics 2000

Consumer Television / Consumer Television Over :30 Single

010099A

2001 Advertising Silver Pencil

Grey Worldwide / London

Findus

Fashion One

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010010A

2001 Advertising Bronze Pencil

Grey Worldwide / London

Findus

Fashion Two

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010011A

2001 Advertising Silver Pencil

Young & Rubicam Chicago / Chicago

Checkered Past Records

Disturbing

Trade / Trade B/W or Color Less Than A Page: Single

010038A

2001 Advertising Bronze Pencil

Young & Rubicam Chicago / Chicago

Checkered Past Records

Bleak

Trade / Trade B/W or Color Less Than A Page: Single

010039A

2001 Advertising Silver Pencil

TBWA Hunt Lascaris / Gauteng

Hi Fi Corporation

CD Walkman

Consumer Television / Consumer Television Under $50,000 Budget

010093A

2001 Advertising Bronze Pencil

Ground Zero Advertising / LOS ANGELES

ESPN - NFL Preseason

Doggie Dad

Consumer Television / Consumer Television Under $50,000 Budget

010094A

2001 Advertising Bronze Pencil

WONGDOODY /

Azteca Mexican Restaurants

Imposter

Consumer Television / Consumer Television Under $50,000 Budget

010095A

2001 Interactive Gold Pencil

Kinetic Interactive /

AAMER Taher Design Studio

Narrative Spaces

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010032N

2001 Interactive Silver Pencil

Heavy / NY

Heavy

heavyindustry.net

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010033N

2001 Interactive Bronze Pencil

Mother Ltd. /

Premier Brands

Typhoo Website

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010034N

2001 Advertising Gold Pencil

Mullen / Wenham

Drinks.com

MacSomething, Obscure Pale Ale, Some French WIne

Newspaper / Newspaper Over 600 Lines: Campaign

010004A

2001 Advertising Silver Pencil

Ogilvy & Mather Advertising Singapore / Singapore

Asia Pacific Breweries

Guinness - Bottom, Back, Naval, Torso, Cleavage

Newspaper / Newspaper Over 600 Lines: Campaign

010005A

2001 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Nike Paralympics - Stare, Sorry, Awkward

Newspaper / Newspaper Over 600 Lines: Campaign

010006A

2001 Advertising Gold Pencil

TBWA\Chiat\Day / Los Angeles

The Museum of Contemporary Art

Reading the Paper, 2001

Newspaper / Newspaper 600 Lines or Less: Single

010007A

2001 Advertising Silver Pencil

Hill Holliday Connors Cosmopolus / Boston

Boston Herald

Indictment

Newspaper / Newspaper 600 Lines or Less: Single

010008A

2001 Advertising Bronze Pencil

Mullen / Wenham

Cozone.com

Out of Order

Newspaper / Newspaper 600 Lines or Less: Single

10009A

2001 Interactive Gold Pencil

Kinetic Interactive /

Lorgan's The Retro Store

Lorgan's The Retro Store

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010020N

2001 Interactive Gold Pencil

SLB Interactive /

NSB Utland

Scanrail

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010021N

2001 Interactive Silver Pencil

Arnold Worldwide / MA

Volkswagen of America, Inc.

New Beetle

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010022N

2001 Interactive Silver Pencil

Periscope / MN

Dayton's Challenge

Dayton's Challenge Web Site

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010023N

2001 Interactive Bronze Pencil

Fallon Interactive / MN

BMW

BMW Choose A Model

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010024N

2001 Interactive Bronze Pencil

Resource Marketing, Inc. / OH

Express

Express web site

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010025N

2001 Advertising Gold Pencil

Young & Rubicam Chicago / Chicago

H & R Block

Dad Can I Have Some $?

Consumer Television / Consumer Television :20 and Under: Single

010087A

2001 Advertising Silver Pencil

Young & Rubicam Chicago / Chicago

H & R Block

Another Baby Another Deduction

Consumer Television / Consumer Television :20 and Under: Single

010088A

2001 Advertising Gold Pencil

Young & Rubicam Chicago / Chicago

H & R Block

You're Scaring Me

Consumer Television / Consumer Television :20 and Under: Single

010089A

2001 Advertising Gold Pencil

Colenso BBDO / Ponsonby

Television 3

Dog

International Foreign Language Commercial / Foreign Language Television

010032A

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