The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID

Utah, San Antonio, LA
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign


P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"
Agency: Sudden Industries / NY
Client: Columbia Records Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising


adidas BEAT RUGBY Site and Rugby Game
Agency: Saatchi & Saatchi New Zealand /
Client: Adidas International Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising


The Scrabbler
Agency: Ogilvy / London
Client: Mattel Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising


Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America, Inc Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign


Old Man, Ox Cart, Fisherman, Kids, Forest
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Seychelles Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign


Boxer Gymnast Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign


Supermarket, Prom, Bedroom
Agency: Publicis & Hal Riney / San Francisco
Client: Discovery.Com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign


TV Guide, Timesheet, Bar tab, Email, Credit Card Bill
Agency: Goodby Silverstein and Partners / San Francisco
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign


Lorgan's The Retro Store
Agency: Kinetic Interactive /
Client: Lorgan's The Retro Store Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Scanrail
Agency: SLB Interactive /
Client: NSB Utland Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


New Beetle
Agency: Arnold Worldwide / MA
Client: Volkswagen of America, Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Dayton's Challenge Web Site
Agency: Periscope / MN
Client: Dayton's Challenge Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


BMW Choose A Model
Agency: Fallon Interactive / MN
Client: BMW Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Express web site
Agency: Resource Marketing, Inc. / OH
Client: Express Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Virgin Amenity Kit
Agency: Turner Duckworth / San Francisco
Client: Virgin Atlantic Category: Direct Mail / Direct Mail: Campaign


Mother Bible
Agency: Mother Ltd / London
Client: Mother Ltd Category: Direct Mail / Direct Mail: Campaign


Narrative Spaces
Agency: Kinetic Interactive /
Client: AAMER Taher Design Studio Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites


heavyindustry.net
Agency: Heavy / NY
Client: Heavy Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites


Typhoo Website
Agency: Mother Ltd. /
Client: Premier Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites


London by night
Agency: WCRS Limited / London, W1R 4BS
Client: Centrepoint - Young Homelessness Category: Exceptional Innovation in Marketing / Innovative Marketing: Single


Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings
Agency: TBWA\Chiat\Day LA / Los Angeles
Client: The Museum of Contemporary Art Category: Exceptional Innovation in Marketing / Innovative Marketing: Single


Bear, Bunny, Squirrel, Safety First
Agency: W & K New York / New York
Client: ESPN Category: Exceptional Innovation in Marketing / Innovative Marketing: Single


Disturbing
Agency: Young & Rubicam Chicago / Chicago
Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single


Bleak
Agency: Young & Rubicam Chicago / Chicago
Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single


Rock the Vote Yes/No Flash Piece
Agency: Collaborate Communications Inc. / CA
Client: Rock the Vote Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising


UGANDA, EL SALVADOR, LEBANON
Agency: /
Client: OLYMPUS OPTICAL LTD. Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


FASHION ONE, FASHION TWO, FASHION THREE
Agency: Grey Worldwide / London
Client: FINDUS Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


The Longest Day
Agency: Hill Holliday / San Francisco
Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


SWASTIKA
Agency: Borders Perrin Norrander / Portland
Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Suicide Note
Agency: Ogilvy / London
Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Mercedes-Benz A Class
Agency: Scholz & Volkmer Intermediales Design /
Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's


eleven22. The shape of things to come
Agency: Scholz & Volkmer Intermediales Design /
Client: USM U. Schaerer Soehne AG, Swiss Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's


Mercedes-Benz, The new S. Class, Sense and Sensibility
Agency: Scholz & Volkmer Intermediales Design /
Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's


Loneliest Place on earth
Agency: Fallon / Minneapolis
Client: Sports Illustrated Category: Trade / Trade Color Full Page or Spread: Single


Ball of Lies
Agency: Ground Zero Advertising / LOS ANGELES
Client: Advertising Club of Los Angeles Category: Trade / Trade Color Full Page or Spread: Single


MoodMaker
Agency: Red Sky Interactive, San Francisco / Ca.
Client: Sutter Home Category: Promotional Advertising / Promotional Advertising - CD-ROM


Mercedes-Benz Information Counter System
Agency: Iguana Interactive / NY
Client: Mercedez-Benz Category: Promotional Advertising / Promotional Advertising - CD-ROM


Wanted: Creatives
Agency: Ogilvy & Mather / Frankfurt
Client: Ogilvy & Mather / Frankfurt Category: Trade / Trade B/W Full Page or Spread: Single


MacSomething, Obscure Pale Ale, Some French WIne
Agency: Mullen / Wenham
Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Campaign


Guinness - Bottom, Back, Naval, Torso, Cleavage
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: Asia Pacific Breweries Category: Newspaper / Newspaper Over 600 Lines: Campaign


Nike Paralympics - Stare, Sorry, Awkward
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike Category: Newspaper / Newspaper Over 600 Lines: Campaign


CD Walkman
Agency: TBWA Hunt Lascaris / Gauteng
Client: Hi Fi Corporation Category: Consumer Television / Consumer Television Under $50,000 Budget


Doggie Dad
Agency: Ground Zero Advertising / LOS ANGELES
Client: ESPN - NFL Preseason Category: Consumer Television / Consumer Television Under $50,000 Budget


Imposter
Agency: WONGDOODY /
Client: Azteca Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget


Lettuce Girl
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America, Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign


Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign


Jumper
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Inc Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign


Shark
Agency: *S,C,P,F..., S. L. / Barcelona
Client: BMW.Iberia Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign


Award:
2001 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
Utah, San Antonio, LA
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010084A

Award:
2001 Interactive Gold Pencil
Agency:
Tribal DDB / NY
Client:
Anheuser Busch
Title:
Whassup? site
Category:
Integrated Branding Campaign
Annual ID:
010049N

Award:
2001 Interactive Gold Pencil
Agency:
Sudden Industries / NY
Client:
Columbia Records
Title:
P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010017N

Award:
2001 Interactive Silver Pencil
Agency:
Saatchi & Saatchi New Zealand /
Client:
Adidas International
Title:
adidas BEAT RUGBY Site and Rugby Game
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010018N

Award:
2001 Interactive Bronze Pencil
Agency:
Ogilvy / London
Client:
Mattel
Title:
The Scrabbler
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010019N

Award:
2001 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America, Inc
Title:
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010017A

Award:
2001 Advertising Gold Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Seychelles
Title:
Old Man, Ox Cart, Fisherman, Kids, Forest
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010018A

Award:
2001 Advertising Silver Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas Olympics
Title:
Boxer Gymnast Runner
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010019A

Award:
2001 Advertising Silver Pencil
Agency:
Publicis & Hal Riney / San Francisco
Client:
Discovery.Com
Title:
Supermarket, Prom, Bedroom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010020A

Award:
2001 Advertising Bronze Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
Nike
Title:
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010021A

Award:
2001 Interactive Gold Pencil
Agency:
Kinetic Interactive /
Client:
Lorgan's The Retro Store
Title:
Lorgan's The Retro Store
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010020N

Award:
2001 Interactive Gold Pencil
Agency:
SLB Interactive /
Client:
NSB Utland
Title:
Scanrail
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010021N

Award:
2001 Interactive Silver Pencil
Agency:
Arnold Worldwide / MA
Client:
Volkswagen of America, Inc.
Title:
New Beetle
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010022N

Award:
2001 Interactive Silver Pencil
Agency:
Periscope / MN
Client:
Dayton's Challenge
Title:
Dayton's Challenge Web Site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010023N

Award:
2001 Interactive Bronze Pencil
Agency:
Fallon Interactive / MN
Client:
BMW
Title:
BMW Choose A Model
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010024N

Award:
2001 Interactive Bronze Pencil
Agency:
Resource Marketing, Inc. / OH
Client:
Express
Title:
Express web site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010025N

Award:
2001 Design Gold Pencil
Agency:
Turner Duckworth / San Francisco
Client:
Virgin Atlantic
Title:
Virgin Amenity Kit
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
010004D

Award:
2001 Design Silver Pencil
Agency:
Mother Ltd / London
Client:
Mother Ltd
Title:
Mother Bible
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
010010D

Award:
2001 Interactive Gold Pencil
Agency:
Kinetic Interactive /
Client:
AAMER Taher Design Studio
Title:
Narrative Spaces
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010032N

Award:
2001 Interactive Silver Pencil
Agency:
Heavy / NY
Client:
Heavy
Title:
heavyindustry.net
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010033N

Award:
2001 Interactive Bronze Pencil
Agency:
Mother Ltd. /
Client:
Premier Brands
Title:
Typhoo Website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010034N

Award:
2001 Advertising Bronze Pencil
Agency:
WCRS Limited / London, W1R 4BS
Client:
Centrepoint - Young Homelessness
Title:
London by night
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
010064A

Award:
2001 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day LA / Los Angeles
Client:
The Museum of Contemporary Art
Title:
Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
010100A

Award:
2001 Advertising Bronze Pencil
Agency:
W & K New York / New York
Client:
ESPN
Title:
Bear, Bunny, Squirrel, Safety First
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
010101A

Award:
2001 Advertising Silver Pencil
Agency:
Young & Rubicam Chicago / Chicago
Client:
Checkered Past Records
Title:
Disturbing
Category:
Trade / Trade B/W or Color Less Than A Page: Single
Annual ID:
010038A

Award:
2001 Advertising Bronze Pencil
Agency:
Young & Rubicam Chicago / Chicago
Client:
Checkered Past Records
Title:
Bleak
Category:
Trade / Trade B/W or Color Less Than A Page: Single
Annual ID:
010039A

Award:
2001 Interactive Silver Pencil
Agency:
Collaborate Communications Inc. / CA
Client:
Rock the Vote
Title:
Rock the Vote Yes/No Flash Piece
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
010066N

Award:
2001 Advertising Silver Pencil
Agency:
/
Client:
OLYMPUS OPTICAL LTD.
Title:
UGANDA, EL SALVADOR, LEBANON
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010015A

Award:
2001 Advertising Bronze Pencil
Agency:
Grey Worldwide / London
Client:
FINDUS
Title:
FASHION ONE, FASHION TWO, FASHION THREE
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010016A

Award:
2001 Advertising Gold Pencil
Agency:
Hill Holliday / San Francisco
Client:
National D-Day Museum
Title:
The Longest Day
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010051A

Award:
2001 Advertising Silver Pencil
Agency:
Borders Perrin Norrander / Portland
Client:
BORDERS PERRIN NORRANDER
Title:
SWASTIKA
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010052A

Award:
2001 Advertising Bronze Pencil
Agency:
Ogilvy / London
Client:
The Samaritans
Title:
Suicide Note
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010053A

Award:
2001 Interactive Gold Pencil
Agency:
Scholz & Volkmer Intermediales Design /
Client:
DaimlerChrysler AG
Title:
Mercedes-Benz A Class
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
010026N

Award:
2001 Interactive Silver Pencil
Agency:
Scholz & Volkmer Intermediales Design /
Client:
USM U. Schaerer Soehne AG, Swiss
Title:
eleven22. The shape of things to come
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
010027N

Award:
2001 Interactive Bronze Pencil
Agency:
Scholz & Volkmer Intermediales Design /
Client:
DaimlerChrysler AG
Title:
Mercedes-Benz, The new S. Class, Sense and Sensibility
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
010028N

Award:
2001 Advertising Silver Pencil
Agency:
Fallon / Minneapolis
Client:
Sports Illustrated
Title:
Loneliest Place on earth
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
010036A

Award:
2001 Advertising Bronze Pencil
Agency:
Ground Zero Advertising / LOS ANGELES
Client:
Advertising Club of Los Angeles
Title:
Ball of Lies
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
010037A

Award:
2001 Interactive Silver Pencil
Agency:
Red Sky Interactive, San Francisco / Ca.
Client:
Sutter Home
Title:
MoodMaker
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
010015N

Award:
2001 Interactive Bronze Pencil
Agency:
Iguana Interactive / NY
Client:
Mercedez-Benz
Title:
Mercedes-Benz Information Counter System
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
010016N

Award:
2001 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Frankfurt
Client:
Ogilvy & Mather / Frankfurt
Title:
Wanted: Creatives
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
010035A

Award:
2001 Advertising Gold Pencil
Agency:
Mullen / Wenham
Client:
Drinks.com
Title:
MacSomething, Obscure Pale Ale, Some French WIne
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
010004A

Award:
2001 Advertising Silver Pencil
Agency:
Ogilvy & Mather Advertising Singapore / Singapore
Client:
Asia Pacific Breweries
Title:
Guinness - Bottom, Back, Naval, Torso, Cleavage
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
010005A

Award:
2001 Advertising Bronze Pencil
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Nike
Title:
Nike Paralympics - Stare, Sorry, Awkward
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
010006A

Award:
2001 Advertising Silver Pencil
Agency:
TBWA Hunt Lascaris / Gauteng
Client:
Hi Fi Corporation
Title:
CD Walkman
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
010093A

Award:
2001 Advertising Bronze Pencil
Agency:
Ground Zero Advertising / LOS ANGELES
Client:
ESPN - NFL Preseason
Title:
Doggie Dad
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
010094A

Award:
2001 Advertising Bronze Pencil
Agency:
WONGDOODY /
Client:
Azteca Mexican Restaurants
Title:
Imposter
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
010095A

Award:
2001 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America, Inc.
Title:
Lettuce Girl
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
010012A

Award:
2001 Advertising Silver Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas Olympics
Title:
Runner
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
010013A

Award:
2001 Advertising Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America Inc
Title:
Jumper
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
010014A
