The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: ARNOLD Worldwide / Boston Client: Acushnet/FootJoy/Titleist/Pinacle/Cobra Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Beast / Hong Kong Client: Glenpak Foods Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: BPM DDB / London Client: Anheuser-Busch Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Clarity Coverdale Fury / Minneapolis Client: Belvedere Vodka Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Cliff Freeman and Partners / New York Client: Quixi Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Crispen Porter & Bogusky / Miami Client: Giro Sport Design Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Crispen Porter & Bogusky / Miami Client: GT Bicycles Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Euro Wnek Gosper / London Client: Peugeot UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Fallon / Minneapolis Client: BMW Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Specialized Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Specialized Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Wall Street Journal Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Grant Scott & Hurley / San Francisco Client: Bell Helmets Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Grey / Copenhagen Client: Bianco Shoes Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Kirshenbaum Bond & Partners / New York Client: FreeAgent.com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / San Francisco Client: Salomon Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Lowe Lintas / London Client: Olympus Optical Co. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: The Martin Agency / Richmond Client: The Timberland Company Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Mother Ltd. / London Client: Harvey Nichols Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Mullen / Wenham Client: Boeri Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Net#work BBDO / Benmore Client: Virgin Atlantic Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Saatchi & Saatchi / Hong Kong Client: Crown Motors-Lexus Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Saatchi & Saatchi / Madrid Client: Sony España, SA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Salles D'Arcy Publicidade / São Paulo Client: Brazilian Post Service Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VITROROBERTSON / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Wieden + Kennedy / New York Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Audioforce Agency: Elephant Seven / Hamburg Client: Audioforce Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Agency: Elephant Seven / Hamburg Client: VITRA Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Agency: R/GA Digital Studios / New York Client: Ericsson Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Agency: SLB Interactive / Olso Client: Nordic Wireless Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Agency: The Chopping Block / New York Client: Phish Category: Broadband Web Sites
Agency: Duffy / Minneapolis Client: Timex Category: Broadband Web Sites
Agency: IBM ebusiness Innovation Centers / New York Client: New York Stock Exchange Category: Broadband Web Sites
Agency: Lead Dog Digital / New York Client: Hypnotic Category: Broadband Web Sites
Agency: Red Sky Interactive / San Francisco Client: Miller Brewing Company Category: Broadband Web Sites
Agency: Red Sky Interactive / San Francisco Client: Sutter Home Category: Broadband Web Sites
Agency: Second Story Interactive Studios / Portland Client: Discovery.com Category: Broadband Web Sites
Agency: CraveroLanis EURO RSCG / Buenos Aires Client: Mercado Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: TAXI / Toronto Client: Molson Canada Category: Consumer Television / Consumer Television Under $50,000 Budget
Vaidosa Agency: AgênciaClick / São Paulo Client: Vaidosa Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Agency.com / Portland Client: British Airways Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: AGI / Stuttgart Client: Zeeb & Hornung Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Arnold Worldwide / Boston Client: Volkswagen of America, Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Big Bang Idea Engineering / Seattle Client: Click Imports Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Dentsu / Tokyo Client: Mitsubishi Motors Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Dentsu, Tohokushinsha Film Corp. / Tokyo Client: Kikkoman Soy Sauce Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Acushnet/FootJoy/Titleist/Pinacle/Cobra

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010218A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010219A

2001 Advertising Merit Award

Beast / Hong Kong

Glenpak Foods

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010220A

2001 Advertising Merit Award

BPM DDB / London

Anheuser-Busch

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010221A

2001 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

Belvedere Vodka

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010222A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Quixi

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010223A

2001 Advertising Merit Award

Crispen Porter & Bogusky / Miami

Giro Sport Design

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010224A

2001 Advertising Merit Award

Crispen Porter & Bogusky / Miami

GT Bicycles

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010225A

2001 Advertising Merit Award

Euro Wnek Gosper / London

Peugeot UK

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010226A

2001 Advertising Merit Award

Fallon / Minneapolis

BMW

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010227A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010228A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Specialized

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010229A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Specialized

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010230A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Wall Street Journal

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010231A

2001 Advertising Merit Award

Grant Scott & Hurley / San Francisco

Bell Helmets

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010232A

2001 Advertising Merit Award

Grey / Copenhagen

Bianco Shoes

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010233A

2001 Advertising Merit Award

Kirshenbaum Bond & Partners / New York

FreeAgent.com

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010234A

2001 Advertising Merit Award

Leagas Delaney / San Francisco

Adidas

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010235A

2001 Advertising Merit Award

Leagas Delaney / San Francisco

Adidas

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010236A

2001 Advertising Merit Award

Leagas Delaney / San Francisco

Salomon

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010237A

2001 Advertising Merit Award

Lowe Lintas / London

Olympus Optical Co.

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010238A

2001 Advertising Merit Award

The Martin Agency / Richmond

The Timberland Company

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010239A

2001 Advertising Merit Award

Mother Ltd. / London

Harvey Nichols

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010240A

2001 Advertising Merit Award

Mullen / Wenham

Boeri

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010241A

2001 Advertising Merit Award

Net#work BBDO / Benmore

Virgin Atlantic

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010242A

2001 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Crown Motors-Lexus

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010243A

2001 Advertising Merit Award

Saatchi & Saatchi / Madrid

Sony España, SA

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010244A

2001 Advertising Merit Award

Salles D'Arcy Publicidade / São Paulo

Brazilian Post Service

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010245A

2001 Advertising Merit Award

VITROROBERTSON / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010246A

2001 Advertising Merit Award

Wieden + Kennedy / New York

ESPN

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010248A

2001 Interactive Merit Award

Elephant Seven / Hamburg

Audioforce

Audioforce

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010159N

2001 Interactive Merit Award

Elephant Seven / Hamburg

VITRA

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010160N

2001 Interactive Merit Award

R/GA Digital Studios / New York

Ericsson

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010162N

2001 Interactive Merit Award

SLB Interactive / Olso

Nordic Wireless

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010163N

2001 Interactive Merit Award

The Chopping Block / New York

Phish

Broadband Web Sites

010178N

2001 Interactive Merit Award

Duffy / Minneapolis

Timex

Broadband Web Sites

010179N

2001 Interactive Merit Award

IBM ebusiness Innovation Centers / New York

New York Stock Exchange

Broadband Web Sites

010180N

2001 Interactive Merit Award

Lead Dog Digital / New York

Hypnotic

Broadband Web Sites

010181N

2001 Interactive Merit Award

Red Sky Interactive / San Francisco

Miller Brewing Company

Broadband Web Sites

010182N

2001 Interactive Merit Award

Red Sky Interactive / San Francisco

Sutter Home

Broadband Web Sites

010183N

2001 Interactive Merit Award

Second Story Interactive Studios / Portland

Discovery.com

Broadband Web Sites

010184N

2001 Advertising Merit Award

CraveroLanis EURO RSCG / Buenos Aires

Mercado

Consumer Television / Consumer Television Under $50,000 Budget

010573A

2001 Advertising Merit Award

TAXI / Toronto

Molson Canada

Consumer Television / Consumer Television Under $50,000 Budget

010574A

2001 Interactive Merit Award

AgênciaClick / São Paulo

Vaidosa

Vaidosa

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010131N

2001 Interactive Merit Award

Agency.com / Portland

British Airways

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010132N

2001 Interactive Merit Award

AGI / Stuttgart

Zeeb & Hornung

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010133N

2001 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen of America, Inc.

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010134N

2001 Interactive Merit Award

Big Bang Idea Engineering / Seattle

Click Imports

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010135N

2001 Interactive Merit Award

Dentsu / Tokyo

Mitsubishi Motors

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010136N

2001 Interactive Merit Award

Dentsu, Tohokushinsha Film Corp. / Tokyo

Kikkoman Soy Sauce

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010137N

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