The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Monday Agency: Fallon London / London Client: UK Time, Timex Category: Outdoor / Outdoor: Single
Lose the Ability Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Stairs Agency: J. Walter Thompson de Mexico / Granada Client: Nike Mexico Category: Outdoor / Outdoor: Single
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY Agency: Fallon / Minneapolis Client: SPORTS ILLUSTRATED Category: Trade / Trade B/W or Color Less Than A Page: Campaign
Scout Agency: Core77 / NY Client: Herman Miller Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
DaimlerChrysler Motorsport Martleitfaden Agency: Elephant Seven Hamburg / Client: DaimlerChrysler Vertriebsorganisation Deutschland Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
ASIA'S LEADING COMMUNICATIONS COMPANY Agency: Kinetic Interactive / Client: Singapore Telecommunications LTD Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Barcellona Communications Inc. Enchanted Tiki-Rom Agency: Barcellona Communications, Inc. / CA Client: Barcellona Communications Inc. Category: Self-Promotion / Self-Promotion - CD-ROM
Rock the Vote Yes/No Flash Piece Agency: Collaborate Communications Inc. / CA Client: Rock the Vote Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
AMBULATE, AQUEOUS, CIRCUMVOLVE Agency: Mullen / Wenham Client: AMERICAN HERITAGE DICTIONARY Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH Agency: Goodby Silverstein and Partners / San Francisco Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
The Buddy Lee Challenge Agency: Fallon Interactive / MN Client: Lee Jeans, Co. Category: Integrated Branding Campaign
ESPN.com - Kathicam Agency: Ground Zero / CA Client: ESPN.com Category: Integrated Branding Campaign
Get Linked Agency: TBWA\Chiat\Day / CA Client: Earthlink Category: Integrated Branding Campaign
Infestation Campaign Agency: USA Networks / NY Client: USA Networks Category: Integrated Branding Campaign
Ninja Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Dog Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Mercedes-Benz A Class Agency: Scholz & Volkmer Intermediales Design / Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
eleven22. The shape of things to come Agency: Scholz & Volkmer Intermediales Design / Client: USM U. Schaerer Soehne AG, Swiss Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Mercedes-Benz, The new S. Class, Sense and Sensibility Agency: Scholz & Volkmer Intermediales Design / Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Finger Agency: Ogilvy & Mather Singapore / Atlanta Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
MacSomething Agency: Mullen / Wenham Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Single
Floorboards Agency: Saatchi & Saatchi / London Client: COI/Army Category: Public Service/Political / Public Service/Political Television: Single
Never Agency: Grey Worldwide / Melbourne, Victoria Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single
Different Agency: J. Walter Thompson / London Client: Special Olympics Category: Public Service/Political / Public Service/Political Television: Single
Turned Table Agency: Abbott Mead Vickers BBDO / London Client: Timebank Category: Public Service/Political / Public Service/Political Television: Single
Bodybag Agency: CRISPIN PORTER & BOGUSKY / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Shoebox Agency: Euro RSCG Tatham McConnaughy / Chicago Client: Physicians for Human Rights Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
World Climate Conference Den Haag Hotelroom Promotion Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: WWF Germany Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Chris Christmas Rodriguez Agency: Mother Ltd. / Client: Mother Ltd. Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Hungry? Agency: Fusebox / NY Client: Fusebox Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Disturbing Agency: Young & Rubicam Chicago / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Bleak Agency: Young & Rubicam Chicago / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Virgin Amenity Kit Agency: Turner Duckworth / San Francisco Client: Virgin Atlantic Category: Direct Mail / Direct Mail: Campaign
Mother Bible Agency: Mother Ltd / London Client: Mother Ltd Category: Direct Mail / Direct Mail: Campaign
Recording Agency: Fallon / Minneapolis Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
Baby Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
EMAHTSKCBLVADT? Agency: Foote Cone & Belding / San Francisco Client: amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Bear Agency: Leo Burnett - London / London Client: John West Category: Consumer Television / Consumer Television :30/:25 Single
You'll Never Guess What I Got Von Agency: Foote Cone & Belding / San Francisco Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Plumber Agency: Leo Burnett - London / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
MoodMaker Agency: Red Sky Interactive, San Francisco / Ca. Client: Sutter Home Category: Promotional Advertising / Promotional Advertising - CD-ROM
Mercedes-Benz Information Counter System Agency: Iguana Interactive / NY Client: Mercedez-Benz Category: Promotional Advertising / Promotional Advertising - CD-ROM
music 3w Agency: Deepend London / Client: Music3w.com Category: E-Commerce / E-Commerce B2B - Web Sites
French Paper.com Agency: Charles S. Anderson Design / MN Client: French Paper Company Category: E-Commerce / E-Commerce B2B - Web Sites
Edgewood Creek.com Agency: Modem Media / CA Client: Edgewood Creek Category: E-Commerce / E-Commerce B2B - Web Sites
The Book of Paper Agency: Mother Advertising / London Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion
andrewlok.com Agency: onemanbrand.com / Singapore Client: Andrew Lok Category: Collateral Advertising / Collateral: Self-Promotion
beldings call for entries Agency: Ground Zero Advertising / LOS ANGELES Client: Advertising Club of Los Angeles Category: Collateral Advertising / Collateral: Self-Promotion
cold, soup, litter, heroin, beds Agency: TBWA/London / London Client: The Big Issue Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

2001 Advertising Gold Pencil

Fallon London / London

UK Time, Timex

Monday

Outdoor / Outdoor: Single

010028A

2001 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London

The Economist

Lose the Ability

Outdoor / Outdoor: Single

010029A

2001 Advertising Bronze Pencil

J. Walter Thompson de Mexico / Granada

Nike Mexico

Stairs

Outdoor / Outdoor: Single

010030A

2001 Advertising Bronze Pencil

Fallon / Minneapolis

SPORTS ILLUSTRATED

LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY

Trade / Trade B/W or Color Less Than A Page: Campaign

010042A

2001 Interactive Gold Pencil

Core77 / NY

Herman Miller

Scout

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

010035N

2001 Interactive Silver Pencil

Elephant Seven Hamburg /

DaimlerChrysler Vertriebsorganisation Deutschland

DaimlerChrysler Motorsport Martleitfaden

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

010036N

2001 Interactive Bronze Pencil

Kinetic Interactive /

Singapore Telecommunications LTD

ASIA'S LEADING COMMUNICATIONS COMPANY

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

010037N

2001 Interactive Bronze Pencil

Barcellona Communications, Inc. / CA

Barcellona Communications Inc.

Barcellona Communications Inc. Enchanted Tiki-Rom

Self-Promotion / Self-Promotion - CD-ROM

010059N

2001 Interactive Silver Pencil

Collaborate Communications Inc. / CA

Rock the Vote

Rock the Vote Yes/No Flash Piece

Non-Profit Organizations / Non-Profit - Other Digital Advertising

010066N

2001 Advertising Silver Pencil

Mullen / Wenham

AMERICAN HERITAGE DICTIONARY

AMBULATE, AQUEOUS, CIRCUMVOLVE

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010026A

2001 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

WALL STREET JOURNAL

EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010027A

2001 Interactive Gold Pencil

Fallon Interactive / MN

Lee Jeans, Co.

The Buddy Lee Challenge

Integrated Branding Campaign

010048N

2001 Interactive Silver Pencil

Ground Zero / CA

ESPN.com

ESPN.com - Kathicam

Integrated Branding Campaign

010050N

2001 Interactive Silver Pencil

TBWA\Chiat\Day / CA

Earthlink

Get Linked

Integrated Branding Campaign

010051N

2001 Interactive Bronze Pencil

USA Networks / NY

USA Networks

Infestation Campaign

Integrated Branding Campaign

010052N

2001 Advertising Silver Pencil

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Ninja

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010043A

2001 Advertising Bronze Pencil

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Dog

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010044A

2001 Interactive Gold Pencil

Scholz & Volkmer Intermediales Design /

DaimlerChrysler AG

Mercedes-Benz A Class

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010026N

2001 Interactive Silver Pencil

Scholz & Volkmer Intermediales Design /

USM U. Schaerer Soehne AG, Swiss

eleven22. The shape of things to come

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010027N

2001 Interactive Bronze Pencil

Scholz & Volkmer Intermediales Design /

DaimlerChrysler AG

Mercedes-Benz, The new S. Class, Sense and Sensibility

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010028N

2001 Advertising Silver Pencil

Ogilvy & Mather Singapore / Atlanta

Guinness

Finger

Newspaper / Newspaper Over 600 Lines: Single

010002A

2001 Advertising Bronze Pencil

Mullen / Wenham

Drinks.com

MacSomething

Newspaper / Newspaper Over 600 Lines: Single

010003A

2001 Advertising Bronze Pencil

Saatchi & Saatchi / London

COI/Army

Floorboards

Public Service/Political / Public Service/Political Television: Single

010066A

2001 Advertising Gold Pencil

Grey Worldwide / Melbourne, Victoria

Transport Accident Commission

Never

Public Service/Political / Public Service/Political Television: Single

010067A

2001 Advertising Silver Pencil

J. Walter Thompson / London

Special Olympics

Different

Public Service/Political / Public Service/Political Television: Single

010068A

2001 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

Timebank

Turned Table

Public Service/Political / Public Service/Political Television: Single

010069A

2001 Advertising Bronze Pencil

CRISPIN PORTER & BOGUSKY / Miami

American Legacy Foundation

Bodybag

Public Service/Political / Public Service/Political Television: Single

010070A

2001 Advertising Gold Pencil

Euro RSCG Tatham McConnaughy / Chicago

Physicians for Human Rights

Shoebox

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

010060A

2001 Advertising Bronze Pencil

Ogilvy & Mather Frankfurt / Frankfurt

WWF Germany

World Climate Conference Den Haag Hotelroom Promotion

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

010061A

2001 Interactive Gold Pencil

Mother Ltd. /

Mother Ltd.

Chris Christmas Rodriguez

Self-Promotion / Self-Promotion - Other Digital Advertising

010061N

2001 Interactive Silver Pencil

Fusebox / NY

Fusebox

Hungry?

Self-Promotion / Self-Promotion - Other Digital Advertising

010062N

2001 Advertising Silver Pencil

Young & Rubicam Chicago / Chicago

Checkered Past Records

Disturbing

Trade / Trade B/W or Color Less Than A Page: Single

010038A

2001 Advertising Bronze Pencil

Young & Rubicam Chicago / Chicago

Checkered Past Records

Bleak

Trade / Trade B/W or Color Less Than A Page: Single

010039A

2001 Design Gold Pencil

Turner Duckworth / San Francisco

Virgin Atlantic

Virgin Amenity Kit

Direct Mail / Direct Mail: Campaign

010004D

2001 Design Silver Pencil

Mother Ltd / London

Mother Ltd

Mother Bible

Direct Mail / Direct Mail: Campaign

010010D

2001 Advertising Silver Pencil

Fallon / Minneapolis

Public Broadcasting System

Recording

Consumer Television / Consumer Television :30/:25 Single

010079A

2001 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Fox Sports

Baby

Consumer Television / Consumer Television :30/:25 Single

010081A

2001 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

amazon.com

EMAHTSKCBLVADT?

Consumer Television / Consumer Television :30/:25 Single

010082A

2001 Advertising Bronze Pencil

Leo Burnett - London / London

John West

Bear

Consumer Television / Consumer Television :30/:25 Single

010083A

2001 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

Amazon.com

You'll Never Guess What I Got Von

Consumer Television / Consumer Television :30/:25 Single

010085A

2001 Advertising Bronze Pencil

Leo Burnett - London / London

McDonald's

Plumber

Consumer Television / Consumer Television :20 and Under: Campaign

010090A

2001 Interactive Silver Pencil

Red Sky Interactive, San Francisco / Ca.

Sutter Home

MoodMaker

Promotional Advertising / Promotional Advertising - CD-ROM

010015N

2001 Interactive Bronze Pencil

Iguana Interactive / NY

Mercedez-Benz

Mercedes-Benz Information Counter System

Promotional Advertising / Promotional Advertising - CD-ROM

010016N

2001 Interactive Gold Pencil

Deepend London /

Music3w.com

music 3w

E-Commerce / E-Commerce B2B - Web Sites

010041N

2001 Interactive Silver Pencil

Charles S. Anderson Design / MN

French Paper Company

French Paper.com

E-Commerce / E-Commerce B2B - Web Sites

010042N

2001 Interactive Bronze Pencil

Modem Media / CA

Edgewood Creek

Edgewood Creek.com

E-Commerce / E-Commerce B2B - Web Sites

010043N

2001 Advertising Silver Pencil

Mother Advertising / London

Mother

The Book of Paper

Collateral Advertising / Collateral: Self-Promotion

010045A

2001 Advertising Bronze Pencil

onemanbrand.com / Singapore

Andrew Lok

andrewlok.com

Collateral Advertising / Collateral: Self-Promotion

010046A

2001 Advertising Silver Pencil

Ground Zero Advertising / LOS ANGELES

Advertising Club of Los Angeles

beldings call for entries

Collateral Advertising / Collateral: Self-Promotion

010048A

2001 Advertising Gold Pencil

TBWA/London / London

The Big Issue Foundation

cold, soup, litter, heroin, beds

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010054A

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