The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Utah, San Antonio, LA
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
AMBULATE, AQUEOUS, CIRCUMVOLVE
Agency: Mullen / Wenham
Client: AMERICAN HERITAGE DICTIONARY Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH
Agency: Goodby Silverstein and Partners / San Francisco
Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Lomu, ALto, Beckham
Agency: 180 / Amsterdam
Client: Adidas International BV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Dog, Park, Driving Test
Agency: BMP DDB / London
Client: Volkswagen Group Ltd Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Floorboards
Agency: Saatchi & Saatchi / London
Client: COI/Army Category: Public Service/Political / Public Service/Political Television: Single
Never
Agency: Grey Worldwide / Melbourne, Victoria
Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single
Different
Agency: J. Walter Thompson / London
Client: Special Olympics Category: Public Service/Political / Public Service/Political Television: Single
Turned Table
Agency: Abbott Mead Vickers BBDO / London
Client: Timebank Category: Public Service/Political / Public Service/Political Television: Single
Bodybag
Agency: CRISPIN PORTER & BOGUSKY / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"
Agency: Sudden Industries / NY
Client: Columbia Records Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
adidas BEAT RUGBY Site and Rugby Game
Agency: Saatchi & Saatchi New Zealand /
Client: Adidas International Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
The Scrabbler
Agency: Ogilvy / London
Client: Mattel Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
A Hard Day's Night
Agency: The Chopping Block / NY
Client: Miramax Films Category: Promotional Advertising / Promotional Advertising - Web Sites
VAPOR
Agency: Arnold Worldwide / MA
Client: Volkswagen of America, Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
Audi TT minisite
Agency: marchFIRST / NY
Client: Audi of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Heroes / Mr. Really Bad Toupe Wearer
Agency: DDB Chicago / Chicago
Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
Heroes / Mr. Pickled Pigs Feet Eater...
Agency: DDB Chicago / Chicago
Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
Heroes / Mr. Chinese Food Delivery
Agency: DDB Chicago / Chicago
Client: Anheuser Busch Inc., Bud Light Category: Consumer Radio / Consumer Radio: Single
Name Drop
Agency: dweck! / New York
Client: Foodline Category: Consumer Radio / Consumer Radio: Single
Football
Agency: Saatchi & Saatchi / London
Client: monster.com Category: Consumer Television / Consumer Television Over :30 Single
Landspeed
Agency: TBWA Hunt Lascaris / Gauteng
Client: BMW Category: Consumer Television / Consumer Television Over :30 Single
Paralympics 2000
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3)
Agency: Adworks Inc. / Washington
Client: Newseum Category: Consumer Radio / Consumer Radio: Campaign
Shower, Deck, Phone Call
Agency: Black Rocket / San Francisco
Client: OurHouse.com Category: Consumer Radio / Consumer Radio: Campaign
Delivery Guys, The TV, Ambiance
Agency: Rethink / Vancouver
Client: Earls Restaurants Category: Consumer Radio / Consumer Radio: Campaign
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan
Agency: Cliff Freeman & Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Invent
Agency: Freestyle Interactive & Goodby Silverstein and Partners / CA
Client: Hewlett-Packard Category: Banners / Banner - Campaign
Doctors Without Borders
Agency: TBWA\Chiat\Day / New York
Client: Doctors Without Borders Category: Banners / Banner - Campaign
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY
Agency: Fallon / Minneapolis
Client: SPORTS ILLUSTRATED Category: Trade / Trade B/W or Color Less Than A Page: Campaign
Finger
Agency: Ogilvy & Mather Singapore / Atlanta
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
MacSomething
Agency: Mullen / Wenham
Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Single
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America, Inc Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Old Man, Ox Cart, Fisherman, Kids, Forest
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Seychelles Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Boxer Gymnast Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Supermarket, Prom, Bedroom
Agency: Publicis & Hal Riney / San Francisco
Client: Discovery.Com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill
Agency: Goodby Silverstein and Partners / San Francisco
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
The Longest Day
Agency: Hill Holliday / San Francisco
Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
SWASTIKA
Agency: Borders Perrin Norrander / Portland
Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Suicide Note
Agency: Ogilvy / London
Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Scout
Agency: Core77 / NY
Client: Herman Miller Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
DaimlerChrysler Motorsport Martleitfaden
Agency: Elephant Seven Hamburg /
Client: DaimlerChrysler Vertriebsorganisation Deutschland Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
ASIA'S LEADING COMMUNICATIONS COMPANY
Agency: Kinetic Interactive /
Client: Singapore Telecommunications LTD Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Narrative Spaces
Agency: Kinetic Interactive /
Client: AAMER Taher Design Studio Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
heavyindustry.net
Agency: Heavy / NY
Client: Heavy Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Typhoo Website
Agency: Mother Ltd. /
Client: Premier Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
India, China, Turkey
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Award:
2001 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
Utah, San Antonio, LA
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010084A
Award:
2001 Interactive Gold Pencil
Agency:
Tribal DDB / NY
Client:
Anheuser Busch
Title:
Whassup? site
Category:
Integrated Branding Campaign
Annual ID:
010049N
Award:
2001 Advertising Silver Pencil
Agency:
Mullen / Wenham
Client:
AMERICAN HERITAGE DICTIONARY
Title:
AMBULATE, AQUEOUS, CIRCUMVOLVE
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
010026A
Award:
2001 Advertising Bronze Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
WALL STREET JOURNAL
Title:
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
010027A
Award:
2001 Advertising Silver Pencil
Agency:
180 / Amsterdam
Client:
Adidas International BV
Title:
Lomu, ALto, Beckham
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
010091A
Award:
2001 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group Ltd
Title:
Dog, Park, Driving Test
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
010092A
Award:
2001 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / London
Client:
COI/Army
Title:
Floorboards
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010066A
Award:
2001 Advertising Gold Pencil
Agency:
Grey Worldwide / Melbourne, Victoria
Client:
Transport Accident Commission
Title:
Never
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010067A
Award:
2001 Advertising Silver Pencil
Agency:
J. Walter Thompson / London
Client:
Special Olympics
Title:
Different
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010068A
Award:
2001 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
Timebank
Title:
Turned Table
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010069A
Award:
2001 Advertising Bronze Pencil
Agency:
CRISPIN PORTER & BOGUSKY / Miami
Client:
American Legacy Foundation
Title:
Bodybag
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010070A
Award:
2001 Interactive Gold Pencil
Agency:
Sudden Industries / NY
Client:
Columbia Records
Title:
P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010017N
Award:
2001 Interactive Silver Pencil
Agency:
Saatchi & Saatchi New Zealand /
Client:
Adidas International
Title:
adidas BEAT RUGBY Site and Rugby Game
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010018N
Award:
2001 Interactive Bronze Pencil
Agency:
Ogilvy / London
Client:
Mattel
Title:
The Scrabbler
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010019N
Award:
2001 Interactive Gold Pencil
Agency:
The Chopping Block / NY
Client:
Miramax Films
Title:
A Hard Day's Night
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
010012N
Award:
2001 Interactive Silver Pencil
Agency:
Arnold Worldwide / MA
Client:
Volkswagen of America, Inc.
Title:
VAPOR
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
010013N
Award:
2001 Interactive Bronze Pencil
Agency:
marchFIRST / NY
Client:
Audi of America
Title:
Audi TT minisite
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
010014N
Award:
2001 Advertising Gold Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser Busch Inc. Bud Light
Title:
Heroes / Mr. Really Bad Toupe Wearer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
010070A
Award:
2001 Advertising Silver Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser Busch Inc. Bud Light
Title:
Heroes / Mr. Pickled Pigs Feet Eater...
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
010072A
Award:
2001 Advertising Bronze Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser Busch Inc., Bud Light
Title:
Heroes / Mr. Chinese Food Delivery
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
010073A
Award:
2001 Advertising Bronze Pencil
Agency:
dweck! / New York
Client:
Foodline
Title:
Name Drop
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
010074A
Award:
2001 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
monster.com
Title:
Football
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010078A
Award:
2001 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Gauteng
Client:
BMW
Title:
Landspeed
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010080A
Award:
2001 Advertising Gold Pencil
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Nike
Title:
Paralympics 2000
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010099A
Award:
2001 Advertising Silver Pencil
Agency:
Adworks Inc. / Washington
Client:
Newseum
Title:
Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3)
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
010065A
Award:
2001 Advertising Gold Pencil
Agency:
Black Rocket / San Francisco
Client:
OurHouse.com
Title:
Shower, Deck, Phone Call
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
010075A
Award:
2001 Advertising Silver Pencil
Agency:
Rethink / Vancouver
Client:
Earls Restaurants
Title:
Delivery Guys, The TV, Ambiance
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
010076A
Award:
2001 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Hollywood Video
Title:
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
010077A
Award:
2001 Interactive Gold Pencil
Agency:
Freestyle Interactive & Goodby Silverstein and Partners / CA
Client:
Hewlett-Packard
Title:
Invent
Category:
Banners / Banner - Campaign
Annual ID:
010005N
Award:
2001 Interactive Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Doctors Without Borders
Title:
Doctors Without Borders
Category:
Banners / Banner - Campaign
Annual ID:
010006N
Award:
2001 Interactive Bronze Pencil
Agency:
Lot21, Inc. / CA
Client:
Pets.com
Title:
Pets.com Banners
Category:
Banners / Banner - Campaign
Annual ID:
010007N
Award:
2001 Interactive Bronze Pencil
Agency:
OgilvyInteractive
Client:
IBM
Title:
Wimbledon Banner
Category:
Banners / Banner - Campaign
Annual ID:
010008N
Award:
2001 Advertising Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
SPORTS ILLUSTRATED
Title:
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY
Category:
Trade / Trade B/W or Color Less Than A Page: Campaign
Annual ID:
010042A
Award:
2001 Advertising Silver Pencil
Agency:
Ogilvy & Mather Singapore / Atlanta
Client:
Guinness
Title:
Finger
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
010002A
Award:
2001 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Drinks.com
Title:
MacSomething
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
010003A
Award:
2001 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America, Inc
Title:
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010017A
Award:
2001 Advertising Gold Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Seychelles
Title:
Old Man, Ox Cart, Fisherman, Kids, Forest
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010018A
Award:
2001 Advertising Silver Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas Olympics
Title:
Boxer Gymnast Runner
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010019A
Award:
2001 Advertising Silver Pencil
Agency:
Publicis & Hal Riney / San Francisco
Client:
Discovery.Com
Title:
Supermarket, Prom, Bedroom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010020A
Award:
2001 Advertising Bronze Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
Nike
Title:
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010021A
Award:
2001 Advertising Gold Pencil
Agency:
Hill Holliday / San Francisco
Client:
National D-Day Museum
Title:
The Longest Day
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010051A
Award:
2001 Advertising Silver Pencil
Agency:
Borders Perrin Norrander / Portland
Client:
BORDERS PERRIN NORRANDER
Title:
SWASTIKA
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010052A
Award:
2001 Advertising Bronze Pencil
Agency:
Ogilvy / London
Client:
The Samaritans
Title:
Suicide Note
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010053A
Award:
2001 Interactive Gold Pencil
Agency:
Core77 / NY
Client:
Herman Miller
Title:
Scout
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
010035N
Award:
2001 Interactive Silver Pencil
Agency:
Elephant Seven Hamburg /
Client:
DaimlerChrysler Vertriebsorganisation Deutschland
Title:
DaimlerChrysler Motorsport Martleitfaden
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
010036N
Award:
2001 Interactive Bronze Pencil
Agency:
Kinetic Interactive /
Client:
Singapore Telecommunications LTD
Title:
ASIA'S LEADING COMMUNICATIONS COMPANY
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
010037N
Award:
2001 Interactive Gold Pencil
Agency:
Kinetic Interactive /
Client:
AAMER Taher Design Studio
Title:
Narrative Spaces
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010032N
Award:
2001 Interactive Silver Pencil
Agency:
Heavy / NY
Client:
Heavy
Title:
heavyindustry.net
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010033N
Award:
2001 Interactive Bronze Pencil
Agency:
Mother Ltd. /
Client:
Premier Brands
Title:
Typhoo Website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010034N
Award:
2001 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
India, China, Turkey
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010086A
