The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Utah, San Antonio, LA
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Lorgan's The Retro Store
Agency: Kinetic Interactive /
Client: Lorgan's The Retro Store Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Scanrail
Agency: SLB Interactive /
Client: NSB Utland Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Shoebox
Agency: Euro RSCG Tatham McConnaughy / Chicago
Client: Physicians for Human Rights Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Dad Can I Have Some $?
Agency: Young & Rubicam Chicago / Chicago
Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
You're Scaring Me
Agency: Young & Rubicam Chicago / Chicago
Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Football
Agency: Saatchi & Saatchi / London
Client: monster.com Category: Consumer Television / Consumer Television Over :30 Single
Paralympics 2000
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Reading the Paper, 2001
Agency: TBWA\Chiat\Day / Los Angeles
Client: The Museum of Contemporary Art Category: Newspaper / Newspaper 600 Lines or Less: Single
Abuse
Agency: Colenso BBDO / Ponsonby
Client: Youthline Category: Public Service/Political / Public Service/Political Radio: Single
The Longest Day
Agency: Hill Holliday / San Francisco
Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
A Hard Day's Night
Agency: The Chopping Block / NY
Client: Miramax Films Category: Promotional Advertising / Promotional Advertising - Web Sites
music 3w
Agency: Deepend London /
Client: Music3w.com Category: E-Commerce / E-Commerce B2B - Web Sites
Heroes / Mr. Really Bad Toupe Wearer
Agency: DDB / Chicago
Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
Invent
Agency: Freestyle Interactive & Goodby Silverstein and Partners / CA
Client: Hewlett-Packard Category: Banners / Banner - Campaign
Elvis & Bonaparte Go To Hell Website
Agency: Elvis & Bonaparte / OR
Client: Elvis & Bonaparte Category: Self-Promotion / Self-Promotion - Web Sites
Lettuce Girl
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America, Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Shark
Agency: *S,C,P,F..., S. L. / Barcelona
Client: BMW.Iberia Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Baby
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America, Inc Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Old Man, Ox Cart, Fisherman, Kids, Forest
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Seychelles Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Ambulate
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Circumvolve
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Shower, Deck, Phone Call
Agency: Black Rocket / San Francisco
Client: OurHouse.com Category: Consumer Radio / Consumer Radio: Campaign
SAT-Call For Entries
Agency: Di Zinno Thompson / Coronado
Client: San Diego Ad Club Category: Brand and Corporate Identity / Booklet/Brochure
Uncommon Threads
Agency: Slaughter Hanson / Birmingham
Client: Plain Clothes Category: Brand and Corporate Identity / Booklet/Brochure
Irreverence Justified
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Category: Brand and Corporate Identity / Booklet/Brochure
MacSomething, Obscure Pale Ale, Some French WIne
Agency: Mullen / Wenham
Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Campaign
Virgin Amenity Kit
Agency: Turner Duckworth / San Francisco
Client: Virgin Atlantic Category: Direct Mail / Direct Mail: Campaign
Orbit e-stickers
Agency: POPNYC / NY
Client: Cartoon Network Online Category: Beyond the Banner / Beyond the Banner - Campaign
Laramara Foundation
Agency: Zentropy Partners / Thunder House Brazil / SP
Client: Laramara Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"
Agency: Sudden Industries / NY
Client: Columbia Records Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Utah, San Antonio, LA
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Never
Agency: Grey Worldwide / Melbourne, Victoria
Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single
Mercedes-Benz A Class
Agency: Scholz & Volkmer Intermediales Design /
Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
cold, soup, litter, heroin, beds
Agency: TBWA/London / London
Client: The Big Issue Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Scout
Agency: Core77 / NY
Client: Herman Miller Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
The Buddy Lee Challenge
Agency: Fallon Interactive / MN
Client: Lee Jeans, Co. Category: Integrated Branding Campaign
Chris Christmas Rodriguez
Agency: Mother Ltd. /
Client: Mother Ltd. Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Dog
Agency: Colenso BBDO / Ponsonby
Client: Television 3 Category: International Foreign Language Commercial / Foreign Language Television
Someone Else's Child
Agency: Saatchi & Saatchi / Hong Kong
Client: Unicef Category: International Foreign Language Commercial / Foreign Language Television
Narrative Spaces
Agency: Kinetic Interactive /
Client: AAMER Taher Design Studio Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Interactive Invitation - Schmooze Fest 3.0
Agency: Inetz / UT
Client: Inetz Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Award:
2001 Advertising Best of Show Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
Utah, San Antonio, LA
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010084A
Award:
2001 Interactive Best of Show Pencil
Agency:
Tribal DDB / NY
Client:
Anheuser Busch
Title:
Whassup? site
Category:
Integrated Branding Campaign
Annual ID:
010049N
Award:
2001 Interactive Gold Pencil
Agency:
Kinetic Interactive /
Client:
Lorgan's The Retro Store
Title:
Lorgan's The Retro Store
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010020N
Award:
2001 Interactive Gold Pencil
Agency:
SLB Interactive /
Client:
NSB Utland
Title:
Scanrail
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010021N
Award:
2001 Advertising Gold Pencil
Agency:
Euro RSCG Tatham McConnaughy / Chicago
Client:
Physicians for Human Rights
Title:
Shoebox
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
010060A
Award:
2001 Advertising Gold Pencil
Agency:
Young & Rubicam Chicago / Chicago
Client:
H & R Block
Title:
Dad Can I Have Some $?
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
010087A
Award:
2001 Advertising Gold Pencil
Agency:
Young & Rubicam Chicago / Chicago
Client:
H & R Block
Title:
You're Scaring Me
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
010089A
Award:
2001 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
monster.com
Title:
Football
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010078A
Award:
2001 Advertising Gold Pencil
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Nike
Title:
Paralympics 2000
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010099A
Award:
2001 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
The Museum of Contemporary Art
Title:
Reading the Paper, 2001
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
010007A
Award:
2001 Advertising Gold Pencil
Agency:
Colenso BBDO / Ponsonby
Client:
Youthline
Title:
Abuse
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
010062A
Award:
2001 Advertising Gold Pencil
Agency:
Hill Holliday / San Francisco
Client:
National D-Day Museum
Title:
The Longest Day
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010051A
Award:
2001 Interactive Gold Pencil
Agency:
The Chopping Block / NY
Client:
Miramax Films
Title:
A Hard Day's Night
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
010012N
Award:
2001 Interactive Gold Pencil
Agency:
Deepend London /
Client:
Music3w.com
Title:
music 3w
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
010041N
Award:
2001 Advertising Gold Pencil
Agency:
DDB / Chicago
Client:
Anheuser Busch Inc. Bud Light
Title:
Heroes / Mr. Really Bad Toupe Wearer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
010070A
Award:
2001 Interactive Gold Pencil
Agency:
Freestyle Interactive & Goodby Silverstein and Partners / CA
Client:
Hewlett-Packard
Title:
Invent
Category:
Banners / Banner - Campaign
Annual ID:
010005N
Award:
2001 Interactive Gold Pencil
Agency:
Elvis & Bonaparte / OR
Client:
Elvis & Bonaparte
Title:
Elvis & Bonaparte Go To Hell Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
010057N
Award:
2001 Advertising Gold Pencil
Agency:
Fallon London / London
Client:
UK Time, Timex
Title:
Monday
Category:
Outdoor / Outdoor: Single
Annual ID:
010028A
Award:
2001 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America, Inc.
Title:
Lettuce Girl
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
010012A
Award:
2001 Advertising Gold Pencil
Agency:
*S,C,P,F..., S. L. / Barcelona
Client:
BMW.Iberia
Title:
Shark
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
010047A
Award:
2001 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
Baby
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010081A
Award:
2001 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America, Inc
Title:
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010017A
Award:
2001 Advertising Gold Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Seychelles
Title:
Old Man, Ox Cart, Fisherman, Kids, Forest
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010018A
Award:
2001 Interactive Gold Pencil
Agency:
Heavy / NY
Client:
Heavy
Title:
heavy.com
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
010053N
Award:
2001 Advertising Gold Pencil
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Ambulate
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
010022A
Award:
2001 Advertising Gold Pencil
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Circumvolve
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
010023A
Award:
2001 Advertising Gold Pencil
Agency:
Black Rocket / San Francisco
Client:
OurHouse.com
Title:
Shower, Deck, Phone Call
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
010075A
Award:
2001 Design Gold Pencil
Agency:
Di Zinno Thompson / Coronado
Client:
San Diego Ad Club
Title:
SAT-Call For Entries
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
010002D
Award:
2001 Design Gold Pencil
Agency:
Slaughter Hanson / Birmingham
Client:
Plain Clothes
Title:
Uncommon Threads
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
010003D
Award:
2001 Design Gold Pencil
Agency:
Wieden + Kennedy / Amsterdam
Client:
Nike
Title:
Irreverence Justified
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
010005D
Award:
2001 Advertising Gold Pencil
Agency:
Mullen / Wenham
Client:
Drinks.com
Title:
MacSomething, Obscure Pale Ale, Some French WIne
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
010004A
Award:
2001 Design Gold Pencil
Agency:
Turner Duckworth / San Francisco
Client:
Virgin Atlantic
Title:
Virgin Amenity Kit
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
010004D
Award:
2001 Interactive Gold Pencil
Agency:
POPNYC / NY
Client:
Cartoon Network Online
Title:
Orbit e-stickers
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
010009N
Award:
2001 Interactive Gold Pencil
Agency:
Zentropy Partners / Thunder House Brazil / SP
Client:
Laramara Foundation
Title:
Laramara Foundation
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
010063N
Award:
2001 Interactive Gold Pencil
Agency:
Sudden Industries / NY
Client:
Columbia Records
Title:
P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010017N
Award:
2001 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
Utah, San Antonio, LA
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010084A
Award:
2001 Advertising Gold Pencil
Agency:
Grey Worldwide / Melbourne, Victoria
Client:
Transport Accident Commission
Title:
Never
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010067A
Award:
2001 Interactive Gold Pencil
Agency:
AgênciaClick / SP
Client:
Tecto
Title:
Spirit Level
Category:
Banners / Banner - Single
Annual ID:
010001N
Award:
2001 Interactive Gold Pencil
Agency:
Scholz & Volkmer Intermediales Design /
Client:
DaimlerChrysler AG
Title:
Mercedes-Benz A Class
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
010026N
Award:
2001 Advertising Gold Pencil
Agency:
TBWA/London / London
Client:
The Big Issue Foundation
Title:
cold, soup, litter, heroin, beds
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
010054A
Award:
2001 Interactive Gold Pencil
Agency:
Core77 / NY
Client:
Herman Miller
Title:
Scout
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
010035N
Award:
2001 Interactive Gold Pencil
Agency:
Fallon Interactive / MN
Client:
Lee Jeans, Co.
Title:
The Buddy Lee Challenge
Category:
Integrated Branding Campaign
Annual ID:
010048N
Award:
2001 Interactive Gold Pencil
Agency:
Tribal DDB / NY
Client:
Anheuser Busch
Title:
Whassup? site
Category:
Integrated Branding Campaign
Annual ID:
010049N
Award:
2001 Interactive Gold Pencil
Agency:
Mother Ltd. /
Client:
Mother Ltd.
Title:
Chris Christmas Rodriguez
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
010061N
Award:
2001 Interactive Gold Pencil
Agency:
BBDO Denmark /
Client:
N/A
Title:
10socks
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
010044N
Award:
2001 Interactive Gold Pencil
Agency:
Critical Mass / AB
Client:
Nike
Title:
Nike iD
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
010045N
Award:
2001 Advertising Gold Pencil
Agency:
Colenso BBDO / Ponsonby
Client:
Television 3
Title:
Dog
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
010032A
Award:
2001 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Unicef
Title:
Someone Else's Child
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
010096A
Award:
2001 Interactive Gold Pencil
Agency:
Kinetic Interactive /
Client:
AAMER Taher Design Studio
Title:
Narrative Spaces
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010032N
Award:
2001 Interactive Gold Pencil
Agency:
Inetz / UT
Client:
Inetz
Title:
Interactive Invitation - Schmooze Fest 3.0
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
010038N
