The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Rise up and flee Agency: Goodby Silverstein and Partners / San Francisco Client: Wall Street Journal Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Superhero Agency: CRISPIN PORTER & BOGUSKY / Miami Client: Giro Sport Design Category: Collateral Advertising / Collateral Posters: Single
Finger Agency: Ogilvy & Mather Singapore / Atlanta Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings Agency: TBWA\Chiat\Day LA / Los Angeles Client: The Museum of Contemporary Art Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Target Web Site Agency: Organic / IL Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
Target Web Site Agency: Organic / IL Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
wall Agency: Mother Advertising / London Client: Britart.com Category: Outdoor / Outdoor: Campaign
heavyindustry.net Agency: Heavy / NY Client: Heavy Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
www.rui--camilo.de Agency: Scholz & Volkmer Intermediales Design / Client: Rui Camilo Photography Category: Self-Promotion / Self-Promotion - Web Sites
Rock the Vote Yes/No Flash Piece Agency: Collaborate Communications Inc. / CA Client: Rock the Vote Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
The Book of Paper Agency: Mother Advertising / London Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion
beldings call for entries Agency: Ground Zero Advertising / LOS ANGELES Client: Advertising Club of Los Angeles Category: Collateral Advertising / Collateral: Self-Promotion
Mother Bible Agency: Mother Ltd / London Client: Mother Ltd Category: Direct Mail / Direct Mail: Campaign
SWASTIKA Agency: Borders Perrin Norrander / Portland Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Lose the Ability Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Lomu, ALto, Beckham Agency: 180 / Amsterdam Client: Adidas International BV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Consolidated Paper Promo Agency: Cahan & Associates / San Francisco Client: Consolidated Papers Category: Brand and Corporate Identity / Booklet/Brochure
The Book of Paper Aeroplanes Agency: Mother Ltd / London Client: Mother Ltd Category: Brand and Corporate Identity / Booklet/Brochure
Guinness - Bottom, Back, Naval, Torso, Cleavage Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: Asia Pacific Breweries Category: Newspaper / Newspaper Over 600 Lines: Campaign
French Paper.com Agency: Charles S. Anderson Design / MN Client: French Paper Company Category: E-Commerce / E-Commerce B2B - Web Sites
SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES Agency: McHuge / Edina Client: LOUDER MUSIC AND SOUND DESIGN Category: Trade / Trade Color Full Page or Spread: Campaign
STIP ADS VARIOUS: EARTH, PYRAMID, ETC... Agency: Mother Advertising / London Client: PREMIER BRANDS Category: Trade / Trade Color Full Page or Spread: Campaign
AMBULATE, AQUEOUS, CIRCUMVOLVE Agency: Mullen / Wenham Client: AMERICAN HERITAGE DICTIONARY Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
eleven22. The shape of things to come Agency: Scholz & Volkmer Intermediales Design / Client: USM U. Schaerer Soehne AG, Swiss Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
CD Walkman Agency: TBWA Hunt Lascaris / Gauteng Client: Hi Fi Corporation Category: Consumer Television / Consumer Television Under $50,000 Budget
The Truth Agency: Circle.com / MA Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Disturbing Agency: Young & Rubicam Chicago / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Doctors Without Borders Agency: TBWA\Chiat\Day / New York Client: Doctors Without Borders Category: Banners / Banner - Campaign
New Beetle Agency: Arnold Worldwide / MA Client: Volkswagen of America, Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Dayton's Challenge Web Site Agency: Periscope / MN Client: Dayton's Challenge Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Costa Design ID-Various Agency: Mother Ltd / London Client: Costa Coffee Category: Brand and Corporate Identity / Corporate Identity
Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3) Agency: Adworks Inc. / Washington Client: Newseum Category: Consumer Radio / Consumer Radio: Campaign
Delivery Guys, The TV, Ambiance Agency: Rethink / Vancouver Client: Earls Restaurants Category: Consumer Radio / Consumer Radio: Campaign
Wanted: Creatives Agency: Ogilvy & Mather / Frankfurt Client: Ogilvy & Mather / Frankfurt Category: Trade / Trade B/W Full Page or Spread: Single
Hungry? Agency: Fusebox / NY Client: Fusebox Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Ninja Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
1st Anniversary T-shirt Agency: Design Asylum / Singapore Client: Design Asylum Category: Package Design / Commercial Product Packaging
Superdrug Gloves Agency: Turner Duckworth / San Francisco Client: Superdrug Category: Package Design / Commercial Product Packaging
RWANDA - BURUNDI, TIMOR-INDONESIA, RUSSIA - CHECHNYA Agency: McCann-Erickson / 28046 Madrid Client: MEDECINS SANS FRONTIERES Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
DaimlerChrysler Motorsport Martleitfaden Agency: Elephant Seven Hamburg / Client: DaimlerChrysler Vertriebsorganisation Deutschland Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Maze Agency: TBWA Hunt Lascaris Johannesburg / Client: Landrover Category: Banners / Banner - Single
Course for gays Agency: Saatchi & Saatchi / Madrid Client: ILGA (Internacional Lesbians and Gays Association) Category: Public Service/Political / Public Service/Political Radio: Single
Pizza Box Agency: Colle & Mcvoy / Minneapolis Client: Minneapolis League of Women Voters Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
SPERM Agency: MRA Group / GA Client: MRA Group Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
VAPOR Agency: Arnold Worldwide / MA Client: Volkswagen of America, Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
ESPN.com - Kathicam Agency: Ground Zero / CA Client: ESPN.com Category: Integrated Branding Campaign
Get Linked Agency: TBWA\Chiat\Day / CA Client: Earthlink Category: Integrated Branding Campaign
adidas BEAT RUGBY Site and Rugby Game Agency: Saatchi & Saatchi New Zealand / Client: Adidas International Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
BLOODY HANDS Agency: Saatchi & Saatchi / London Client: CORONET BOOKS Category: International Foreign Language Commercial / Foreign Language Television
Golf Variant, Parking Gate Agency: DDB Advertising / Paris Client: Volkswagen France Category: International Foreign Language Commercial / Foreign Language Television

2001 Advertising Silver Pencil

Goodby Silverstein and Partners / San Francisco

Wall Street Journal

Rise up and flee

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010024A

2001 Advertising Silver Pencil

CRISPIN PORTER & BOGUSKY / Miami

Giro Sport Design

Superhero

Collateral Advertising / Collateral Posters: Single

010049A

2001 Advertising Silver Pencil

Ogilvy & Mather Singapore / Atlanta

Guinness

Finger

Newspaper / Newspaper Over 600 Lines: Single

010002A

2001 Advertising Silver Pencil

TBWA\Chiat\Day LA / Los Angeles

The Museum of Contemporary Art

Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings

Exceptional Innovation in Marketing / Innovative Marketing: Single

010100A

2001 Interactive Silver Pencil

Organic / IL

Target.Direct

Target Web Site

E-Commerce / E-Commerce B2C - Web Sites

010046N

2001 Interactive Silver Pencil

Organic / IL

Target.Direct

Target Web Site

E-Commerce / E-Commerce B2C - Web Sites

010046N

2001 Advertising Silver Pencil

Mother Advertising / London

Britart.com

wall

Outdoor / Outdoor: Campaign

010031A

2001 Interactive Silver Pencil

Heavy / NY

Heavy

heavyindustry.net

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010033N

2001 Interactive Silver Pencil

Scholz & Volkmer Intermediales Design /

Rui Camilo Photography

www.rui--camilo.de

Self-Promotion / Self-Promotion - Web Sites

010058N

2001 Interactive Silver Pencil

Collaborate Communications Inc. / CA

Rock the Vote

Rock the Vote Yes/No Flash Piece

Non-Profit Organizations / Non-Profit - Other Digital Advertising

010066N

2001 Advertising Silver Pencil

Mother Advertising / London

Mother

The Book of Paper

Collateral Advertising / Collateral: Self-Promotion

010045A

2001 Advertising Silver Pencil

Ground Zero Advertising / LOS ANGELES

Advertising Club of Los Angeles

beldings call for entries

Collateral Advertising / Collateral: Self-Promotion

010048A

2001 Design Silver Pencil

Mother Ltd / London

Mother Ltd

Mother Bible

Direct Mail / Direct Mail: Campaign

010010D

2001 Advertising Silver Pencil

Borders Perrin Norrander / Portland

BORDERS PERRIN NORRANDER

SWASTIKA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010052A

2001 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London

The Economist

Lose the Ability

Outdoor / Outdoor: Single

010029A

2001 Advertising Silver Pencil

180 / Amsterdam

Adidas International BV

Lomu, ALto, Beckham

Consumer Television / Consumer Television Varying Lengths: Campaign

010091A

2001 Design Silver Pencil

Cahan & Associates / San Francisco

Consolidated Papers

Consolidated Paper Promo

Brand and Corporate Identity / Booklet/Brochure

010006D

2001 Design Silver Pencil

Mother Ltd / London

Mother Ltd

The Book of Paper Aeroplanes

Brand and Corporate Identity / Booklet/Brochure

010009D

2001 Advertising Silver Pencil

Ogilvy & Mather Advertising Singapore / Singapore

Asia Pacific Breweries

Guinness - Bottom, Back, Naval, Torso, Cleavage

Newspaper / Newspaper Over 600 Lines: Campaign

010005A

2001 Interactive Silver Pencil

Charles S. Anderson Design / MN

French Paper Company

French Paper.com

E-Commerce / E-Commerce B2B - Web Sites

010042N

2001 Advertising Silver Pencil

McHuge / Edina

LOUDER MUSIC AND SOUND DESIGN

SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES

Trade / Trade Color Full Page or Spread: Campaign

010040A

2001 Advertising Silver Pencil

Mother Advertising / London

PREMIER BRANDS

STIP ADS VARIOUS: EARTH, PYRAMID, ETC...

Trade / Trade Color Full Page or Spread: Campaign

010041A

2001 Advertising Silver Pencil

Mullen / Wenham

AMERICAN HERITAGE DICTIONARY

AMBULATE, AQUEOUS, CIRCUMVOLVE

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010026A

2001 Interactive Silver Pencil

Scholz & Volkmer Intermediales Design /

USM U. Schaerer Soehne AG, Swiss

eleven22. The shape of things to come

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010027N

2001 Advertising Silver Pencil

TBWA Hunt Lascaris / Gauteng

Hi Fi Corporation

CD Walkman

Consumer Television / Consumer Television Under $50,000 Budget

010093A

2001 Interactive Silver Pencil

Circle.com / MA

American Legacy Foundation

The Truth

Non-Profit Organizations / Non-Profit - Web Sites

010064N

2001 Advertising Silver Pencil

Young & Rubicam Chicago / Chicago

Checkered Past Records

Disturbing

Trade / Trade B/W or Color Less Than A Page: Single

010038A

2001 Interactive Silver Pencil

TBWA\Chiat\Day / New York

Doctors Without Borders

Doctors Without Borders

Banners / Banner - Campaign

010006N

2001 Interactive Silver Pencil

Arnold Worldwide / MA

Volkswagen of America, Inc.

New Beetle

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010022N

2001 Interactive Silver Pencil

Periscope / MN

Dayton's Challenge

Dayton's Challenge Web Site

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010023N

2001 Design Silver Pencil

Mother Ltd / London

Costa Coffee

Costa Design ID-Various

Brand and Corporate Identity / Corporate Identity

010008D

2001 Advertising Silver Pencil

Adworks Inc. / Washington

Newseum

Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3)

Consumer Radio / Consumer Radio: Campaign

010065A

2001 Advertising Silver Pencil

Rethink / Vancouver

Earls Restaurants

Delivery Guys, The TV, Ambiance

Consumer Radio / Consumer Radio: Campaign

010076A

2001 Advertising Silver Pencil

Ogilvy & Mather / Frankfurt

Ogilvy & Mather / Frankfurt

Wanted: Creatives

Trade / Trade B/W Full Page or Spread: Single

010035A

2001 Interactive Silver Pencil

Fusebox / NY

Fusebox

Hungry?

Self-Promotion / Self-Promotion - Other Digital Advertising

010062N

2001 Advertising Silver Pencil

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Ninja

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010043A

2001 Design Silver Pencil

Design Asylum / Singapore

Design Asylum

1st Anniversary T-shirt

Package Design / Commercial Product Packaging

010007D

2001 Design Silver Pencil

Turner Duckworth / San Francisco

Superdrug

Superdrug Gloves

Package Design / Commercial Product Packaging

010011D

2001 Advertising Silver Pencil

McCann-Erickson / 28046 Madrid

MEDECINS SANS FRONTIERES

RWANDA - BURUNDI, TIMOR-INDONESIA, RUSSIA - CHECHNYA

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010055A

2001 Interactive Silver Pencil

Elephant Seven Hamburg /

DaimlerChrysler Vertriebsorganisation Deutschland

DaimlerChrysler Motorsport Martleitfaden

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

010036N

2001 Interactive Silver Pencil

TBWA Hunt Lascaris Johannesburg /

Landrover

Maze

Banners / Banner - Single

010002N

2001 Advertising Silver Pencil

Saatchi & Saatchi / Madrid

ILGA (Internacional Lesbians and Gays Association)

Course for gays

Public Service/Political / Public Service/Political Radio: Single

10063A

2001 Advertising Silver Pencil

Colle & Mcvoy / Minneapolis

Minneapolis League of Women Voters

Pizza Box

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010058A

2001 Interactive Silver Pencil

MRA Group / GA

MRA Group

SPERM

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

010039N

2001 Interactive Silver Pencil

Arnold Worldwide / MA

Volkswagen of America, Inc.

VAPOR

Promotional Advertising / Promotional Advertising - Web Sites

010013N

2001 Interactive Silver Pencil

Ground Zero / CA

ESPN.com

ESPN.com - Kathicam

Integrated Branding Campaign

010050N

2001 Interactive Silver Pencil

TBWA\Chiat\Day / CA

Earthlink

Get Linked

Integrated Branding Campaign

010051N

2001 Interactive Silver Pencil

Saatchi & Saatchi New Zealand /

Adidas International

adidas BEAT RUGBY Site and Rugby Game

Promotional Advertising / Promotional Advertising - Other Digital Advertising

010018N

2001 Advertising Silver Pencil

Saatchi & Saatchi / London

CORONET BOOKS

BLOODY HANDS

International Foreign Language Commercial / Foreign Language Television

010033A

2001 Advertising Silver Pencil

DDB Advertising / Paris

Volkswagen France

Golf Variant, Parking Gate

International Foreign Language Commercial / Foreign Language Television

010097A

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