The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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Award
Agency
Client
Title
Category
Annual ID
French Paper.com
Agency: Charles S. Anderson Design / MN
Client: French Paper Company Category: E-Commerce / E-Commerce B2B - Web Sites
VAPOR
Agency: Arnold Worldwide / MA
Client: Volkswagen of America, Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
Rock the Vote Yes/No Flash Piece
Agency: Collaborate Communications Inc. / CA
Client: Rock the Vote Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
The Truth
Agency: Circle.com / MA
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Indictment
Agency: Hill Holliday Connors Cosmopolus / Boston
Client: Boston Herald Category: Newspaper / Newspaper 600 Lines or Less: Single
Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
UGANDA, EL SALVADOR, LEBANON
Agency: /
Client: OLYMPUS OPTICAL LTD. Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Costa Design ID-Various
Agency: Mother Ltd / London
Client: Costa Coffee Category: Brand and Corporate Identity / Corporate Identity
Finger
Agency: Ogilvy & Mather Singapore / Atlanta
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
The Book of Paper
Agency: Mother Advertising / London
Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion
beldings call for entries
Agency: Ground Zero Advertising / LOS ANGELES
Client: Advertising Club of Los Angeles Category: Collateral Advertising / Collateral: Self-Promotion
Loneliest Place on earth
Agency: Fallon / Minneapolis
Client: Sports Illustrated Category: Trade / Trade Color Full Page or Spread: Single
eleven22. The shape of things to come
Agency: Scholz & Volkmer Intermediales Design /
Client: USM U. Schaerer Soehne AG, Swiss Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Disturbing
Agency: Young & Rubicam Chicago / Chicago
Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Fashion One
Agency: Grey Worldwide / London
Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
heavyindustry.net
Agency: Heavy / NY
Client: Heavy Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Recording
Agency: Fallon / Minneapolis
Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
EMAHTSKCBLVADT?
Agency: Foote Cone & Belding / San Francisco
Client: amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
You'll Never Guess What I Got Von
Agency: Foote Cone & Belding / San Francisco
Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings
Agency: TBWA\Chiat\Day LA / Los Angeles
Client: The Museum of Contemporary Art Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
RWANDA - BURUNDI, TIMOR-INDONESIA, RUSSIA - CHECHNYA
Agency: McCann-Erickson / 28046 Madrid
Client: MEDECINS SANS FRONTIERES Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Maze
Agency: TBWA Hunt Lascaris Johannesburg /
Client: Landrover Category: Banners / Banner - Single
www.rui--camilo.de
Agency: Scholz & Volkmer Intermediales Design /
Client: Rui Camilo Photography Category: Self-Promotion / Self-Promotion - Web Sites
Lomu, ALto, Beckham
Agency: 180 / Amsterdam
Client: Adidas International BV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Superhero
Agency: CRISPIN PORTER & BOGUSKY / Miami
Client: Giro Sport Design Category: Collateral Advertising / Collateral Posters: Single
Different
Agency: J. Walter Thompson / London
Client: Special Olympics Category: Public Service/Political / Public Service/Political Television: Single
CD Walkman
Agency: TBWA Hunt Lascaris / Gauteng
Client: Hi Fi Corporation Category: Consumer Television / Consumer Television Under $50,000 Budget
1st Anniversary T-shirt
Agency: Design Asylum / Singapore
Client: Design Asylum Category: Package Design / Commercial Product Packaging
Superdrug Gloves
Agency: Turner Duckworth / San Francisco
Client: Superdrug Category: Package Design / Commercial Product Packaging
SPERM
Agency: MRA Group / GA
Client: MRA Group Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Mother Bible
Agency: Mother Ltd / London
Client: Mother Ltd Category: Direct Mail / Direct Mail: Campaign
Guinness - Bottom, Back, Naval, Torso, Cleavage
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: Asia Pacific Breweries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Wanted: Creatives
Agency: Ogilvy & Mather / Frankfurt
Client: Ogilvy & Mather / Frankfurt Category: Trade / Trade B/W Full Page or Spread: Single
Prada Store Kiosk
Agency: R/GA Digital Studios / NY
Client: Prada Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
SWASTIKA
Agency: Borders Perrin Norrander / Portland
Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
DaimlerChrysler Motorsport Martleitfaden
Agency: Elephant Seven Hamburg /
Client: DaimlerChrysler Vertriebsorganisation Deutschland Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
ESPN.com - Kathicam
Agency: Ground Zero / CA
Client: ESPN.com Category: Integrated Branding Campaign
Women's secret
Agency: DoubleYou /
Client: Cortefiel Category: Beyond the Banner / Beyond the Banner - Campaign
Heroes / Mr. Pickled Pigs Feet Eater...
Agency: DDB Chicago / Chicago
Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
Ninja
Agency: Kruskopf Olson Advertising / Minneapolis
Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Another Baby Another Deduction
Agency: Young & Rubicam Chicago / Chicago
Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Target Web Site
Agency: Organic / IL
Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
Target Web Site
Agency: Organic / IL
Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
adidas BEAT RUGBY Site and Rugby Game
Agency: Saatchi & Saatchi New Zealand /
Client: Adidas International Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
AMBULATE, AQUEOUS, CIRCUMVOLVE
Agency: Mullen / Wenham
Client: AMERICAN HERITAGE DICTIONARY Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Course for gays
Agency: Saatchi & Saatchi / Madrid
Client: ILGA (Internacional Lesbians and Gays Association) Category: Public Service/Political / Public Service/Political Radio: Single
Doctors Without Borders
Agency: TBWA\Chiat\Day / New York
Client: Doctors Without Borders Category: Banners / Banner - Campaign
Pizza Box
Agency: Colle & Mcvoy / Minneapolis
Client: Minneapolis League of Women Voters Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2001 Interactive Silver Pencil
Agency:
Charles S. Anderson Design / MN
Client:
French Paper Company
Title:
French Paper.com
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
010042N
Award:
2001 Interactive Silver Pencil
Agency:
Arnold Worldwide / MA
Client:
Volkswagen of America, Inc.
Title:
VAPOR
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
010013N
Award:
2001 Interactive Silver Pencil
Agency:
Collaborate Communications Inc. / CA
Client:
Rock the Vote
Title:
Rock the Vote Yes/No Flash Piece
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
010066N
Award:
2001 Interactive Silver Pencil
Agency:
Circle.com / MA
Client:
American Legacy Foundation
Title:
The Truth
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
010064N
Award:
2001 Advertising Silver Pencil
Agency:
Hill Holliday Connors Cosmopolus / Boston
Client:
Boston Herald
Title:
Indictment
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
010008A
Award:
2001 Advertising Silver Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas Olympics
Title:
Runner
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
010013A
Award:
2001 Advertising Silver Pencil
Agency:
/
Client:
OLYMPUS OPTICAL LTD.
Title:
UGANDA, EL SALVADOR, LEBANON
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010015A
Award:
2001 Design Silver Pencil
Agency:
Mother Ltd / London
Client:
Costa Coffee
Title:
Costa Design ID-Various
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
010008D
Award:
2001 Advertising Silver Pencil
Agency:
Ogilvy & Mather Singapore / Atlanta
Client:
Guinness
Title:
Finger
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
010002A
Award:
2001 Advertising Silver Pencil
Agency:
Mother Advertising / London
Client:
Mother
Title:
The Book of Paper
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
010045A
Award:
2001 Advertising Silver Pencil
Agency:
Ground Zero Advertising / LOS ANGELES
Client:
Advertising Club of Los Angeles
Title:
beldings call for entries
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
010048A
Award:
2001 Advertising Silver Pencil
Agency:
Fallon / Minneapolis
Client:
Sports Illustrated
Title:
Loneliest Place on earth
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
010036A
Award:
2001 Interactive Silver Pencil
Agency:
Scholz & Volkmer Intermediales Design /
Client:
USM U. Schaerer Soehne AG, Swiss
Title:
eleven22. The shape of things to come
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
010027N
Award:
2001 Advertising Silver Pencil
Agency:
Young & Rubicam Chicago / Chicago
Client:
Checkered Past Records
Title:
Disturbing
Category:
Trade / Trade B/W or Color Less Than A Page: Single
Annual ID:
010038A
Award:
2001 Advertising Silver Pencil
Agency:
Grey Worldwide / London
Client:
Findus
Title:
Fashion One
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
010010A
Award:
2001 Interactive Silver Pencil
Agency:
Heavy / NY
Client:
Heavy
Title:
heavyindustry.net
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010033N
Award:
2001 Advertising Silver Pencil
Agency:
Fallon / Minneapolis
Client:
Public Broadcasting System
Title:
Recording
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010079A
Award:
2001 Advertising Silver Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
amazon.com
Title:
EMAHTSKCBLVADT?
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010082A
Award:
2001 Advertising Silver Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
Amazon.com
Title:
You'll Never Guess What I Got Von
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010085A
Award:
2001 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day LA / Los Angeles
Client:
The Museum of Contemporary Art
Title:
Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
010100A
Award:
2001 Advertising Silver Pencil
Agency:
McCann-Erickson / 28046 Madrid
Client:
MEDECINS SANS FRONTIERES
Title:
RWANDA - BURUNDI, TIMOR-INDONESIA, RUSSIA - CHECHNYA
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
010055A
Award:
2001 Interactive Silver Pencil
Agency:
TBWA Hunt Lascaris Johannesburg /
Client:
Landrover
Title:
Maze
Category:
Banners / Banner - Single
Annual ID:
010002N
Award:
2001 Interactive Silver Pencil
Agency:
Scholz & Volkmer Intermediales Design /
Client:
Rui Camilo Photography
Title:
www.rui--camilo.de
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
010058N
Award:
2001 Advertising Silver Pencil
Agency:
180 / Amsterdam
Client:
Adidas International BV
Title:
Lomu, ALto, Beckham
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
010091A
Award:
2001 Advertising Silver Pencil
Agency:
CRISPIN PORTER & BOGUSKY / Miami
Client:
Giro Sport Design
Title:
Superhero
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
010049A
Award:
2001 Advertising Silver Pencil
Agency:
J. Walter Thompson / London
Client:
Special Olympics
Title:
Different
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010068A
Award:
2001 Advertising Silver Pencil
Agency:
TBWA Hunt Lascaris / Gauteng
Client:
Hi Fi Corporation
Title:
CD Walkman
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
010093A
Award:
2001 Design Silver Pencil
Agency:
Design Asylum / Singapore
Client:
Design Asylum
Title:
1st Anniversary T-shirt
Category:
Package Design / Commercial Product Packaging
Annual ID:
010007D
Award:
2001 Design Silver Pencil
Agency:
Turner Duckworth / San Francisco
Client:
Superdrug
Title:
Superdrug Gloves
Category:
Package Design / Commercial Product Packaging
Annual ID:
010011D
Award:
2001 Interactive Silver Pencil
Agency:
MRA Group / GA
Client:
MRA Group
Title:
SPERM
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
010039N
Award:
2001 Design Silver Pencil
Agency:
Mother Ltd / London
Client:
Mother Ltd
Title:
Mother Bible
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
010010D
Award:
2001 Advertising Silver Pencil
Agency:
Ogilvy & Mather Advertising Singapore / Singapore
Client:
Asia Pacific Breweries
Title:
Guinness - Bottom, Back, Naval, Torso, Cleavage
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
010005A
Award:
2001 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Frankfurt
Client:
Ogilvy & Mather / Frankfurt
Title:
Wanted: Creatives
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
010035A
Award:
2001 Interactive Silver Pencil
Agency:
R/GA Digital Studios / NY
Client:
Prada
Title:
Prada Store Kiosk
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
010029N
Award:
2001 Advertising Silver Pencil
Agency:
Borders Perrin Norrander / Portland
Client:
BORDERS PERRIN NORRANDER
Title:
SWASTIKA
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010052A
Award:
2001 Interactive Silver Pencil
Agency:
Elephant Seven Hamburg /
Client:
DaimlerChrysler Vertriebsorganisation Deutschland
Title:
DaimlerChrysler Motorsport Martleitfaden
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
010036N
Award:
2001 Interactive Silver Pencil
Agency:
Ground Zero / CA
Client:
ESPN.com
Title:
ESPN.com - Kathicam
Category:
Integrated Branding Campaign
Annual ID:
010050N
Award:
2001 Interactive Silver Pencil
Agency:
TBWA\Chiat\Day / CA
Client:
Earthlink
Title:
Get Linked
Category:
Integrated Branding Campaign
Annual ID:
010051N
Award:
2001 Interactive Silver Pencil
Agency:
DoubleYou /
Client:
Cortefiel
Title:
Women's secret
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
010010N
Award:
2001 Advertising Silver Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser Busch Inc. Bud Light
Title:
Heroes / Mr. Pickled Pigs Feet Eater...
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
010072A
Award:
2001 Advertising Silver Pencil
Agency:
Kruskopf Olson Advertising / Minneapolis
Client:
Fuji Ya
Title:
Ninja
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
010043A
Award:
2001 Advertising Silver Pencil
Agency:
Young & Rubicam Chicago / Chicago
Client:
H & R Block
Title:
Another Baby Another Deduction
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
010088A
Award:
2001 Interactive Silver Pencil
Agency:
Organic / IL
Client:
Target.Direct
Title:
Target Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
010046N
Award:
2001 Interactive Silver Pencil
Agency:
Organic / IL
Client:
Target.Direct
Title:
Target Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
010046N
Award:
2001 Advertising Silver Pencil
Agency:
Mother Advertising / London
Client:
Britart.com
Title:
wall
Category:
Outdoor / Outdoor: Campaign
Annual ID:
010031A
Award:
2001 Interactive Silver Pencil
Agency:
Saatchi & Saatchi New Zealand /
Client:
Adidas International
Title:
adidas BEAT RUGBY Site and Rugby Game
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010018N
Award:
2001 Advertising Silver Pencil
Agency:
Mullen / Wenham
Client:
AMERICAN HERITAGE DICTIONARY
Title:
AMBULATE, AQUEOUS, CIRCUMVOLVE
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
010026A
Award:
2001 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Madrid
Client:
ILGA (Internacional Lesbians and Gays Association)
Title:
Course for gays
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
10063A
Award:
2001 Interactive Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Doctors Without Borders
Title:
Doctors Without Borders
Category:
Banners / Banner - Campaign
Annual ID:
010006N
Award:
2001 Advertising Silver Pencil
Agency:
Colle & Mcvoy / Minneapolis
Client:
Minneapolis League of Women Voters
Title:
Pizza Box
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010058A
