The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Fashion One
Agency: Grey Worldwide / London
Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
adidas BEAT RUGBY Site and Rugby Game
Agency: Saatchi & Saatchi New Zealand /
Client: Adidas International Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
The Truth
Agency: Circle.com / MA
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
RWANDA - BURUNDI, TIMOR-INDONESIA, RUSSIA - CHECHNYA
Agency: McCann-Erickson / 28046 Madrid
Client: MEDECINS SANS FRONTIERES Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Ninja
Agency: Kruskopf Olson Advertising / Minneapolis
Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Consolidated Paper Promo
Agency: Cahan & Associates / San Francisco
Client: Consolidated Papers Category: Brand and Corporate Identity / Booklet/Brochure
The Book of Paper Aeroplanes
Agency: Mother Ltd / London
Client: Mother Ltd Category: Brand and Corporate Identity / Booklet/Brochure
Prada Store Kiosk
Agency: R/GA Digital Studios / NY
Client: Prada Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
ESPN.com - Kathicam
Agency: Ground Zero / CA
Client: ESPN.com Category: Integrated Branding Campaign
Different
Agency: J. Walter Thompson / London
Client: Special Olympics Category: Public Service/Political / Public Service/Political Television: Single
Rise up and flee
Agency: Goodby Silverstein and Partners / San Francisco
Client: Wall Street Journal Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3)
Agency: Adworks Inc. / Washington
Client: Newseum Category: Consumer Radio / Consumer Radio: Campaign
Delivery Guys, The TV, Ambiance
Agency: Rethink / Vancouver
Client: Earls Restaurants Category: Consumer Radio / Consumer Radio: Campaign
SWASTIKA
Agency: Borders Perrin Norrander / Portland
Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Indictment
Agency: Hill Holliday Connors Cosmopolus / Boston
Client: Boston Herald Category: Newspaper / Newspaper 600 Lines or Less: Single
heavyindustry.net
Agency: Heavy / NY
Client: Heavy Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Hungry?
Agency: Fusebox / NY
Client: Fusebox Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Wanted: Creatives
Agency: Ogilvy & Mather / Frankfurt
Client: Ogilvy & Mather / Frankfurt Category: Trade / Trade B/W Full Page or Spread: Single
Course for gays
Agency: Saatchi & Saatchi / Madrid
Client: ILGA (Internacional Lesbians and Gays Association) Category: Public Service/Political / Public Service/Political Radio: Single
eleven22. The shape of things to come
Agency: Scholz & Volkmer Intermediales Design /
Client: USM U. Schaerer Soehne AG, Swiss Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Guinness - Bottom, Back, Naval, Torso, Cleavage
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: Asia Pacific Breweries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Another Baby Another Deduction
Agency: Young & Rubicam Chicago / Chicago
Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Boxer Gymnast Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Supermarket, Prom, Bedroom
Agency: Publicis & Hal Riney / San Francisco
Client: Discovery.Com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
DaimlerChrysler Motorsport Martleitfaden
Agency: Elephant Seven Hamburg /
Client: DaimlerChrysler Vertriebsorganisation Deutschland Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Doctors Without Borders
Agency: TBWA\Chiat\Day / New York
Client: Doctors Without Borders Category: Banners / Banner - Campaign
Pizza Box
Agency: Colle & Mcvoy / Minneapolis
Client: Minneapolis League of Women Voters Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
New Beetle
Agency: Arnold Worldwide / MA
Client: Volkswagen of America, Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Dayton's Challenge Web Site
Agency: Periscope / MN
Client: Dayton's Challenge Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Disturbing
Agency: Young & Rubicam Chicago / Chicago
Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES
Agency: McHuge / Edina
Client: LOUDER MUSIC AND SOUND DESIGN Category: Trade / Trade Color Full Page or Spread: Campaign
STIP ADS VARIOUS: EARTH, PYRAMID, ETC...
Agency: Mother Advertising / London
Client: PREMIER BRANDS Category: Trade / Trade Color Full Page or Spread: Campaign
UGANDA, EL SALVADOR, LEBANON
Agency: /
Client: OLYMPUS OPTICAL LTD. Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Maze
Agency: TBWA Hunt Lascaris Johannesburg /
Client: Landrover Category: Banners / Banner - Single
Finger
Agency: Ogilvy & Mather Singapore / Atlanta
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
Recording
Agency: Fallon / Minneapolis
Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
EMAHTSKCBLVADT?
Agency: Foote Cone & Belding / San Francisco
Client: amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
You'll Never Guess What I Got Von
Agency: Foote Cone & Belding / San Francisco
Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Rock the Vote Yes/No Flash Piece
Agency: Collaborate Communications Inc. / CA
Client: Rock the Vote Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
MoodMaker
Agency: Red Sky Interactive, San Francisco / Ca.
Client: Sutter Home Category: Promotional Advertising / Promotional Advertising - CD-ROM
Target Web Site
Agency: Organic / IL
Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
Target Web Site
Agency: Organic / IL
Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
AMBULATE, AQUEOUS, CIRCUMVOLVE
Agency: Mullen / Wenham
Client: AMERICAN HERITAGE DICTIONARY Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Lomu, ALto, Beckham
Agency: 180 / Amsterdam
Client: Adidas International BV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
www.rui--camilo.de
Agency: Scholz & Volkmer Intermediales Design /
Client: Rui Camilo Photography Category: Self-Promotion / Self-Promotion - Web Sites
BLOODY HANDS
Agency: Saatchi & Saatchi / London
Client: CORONET BOOKS Category: International Foreign Language Commercial / Foreign Language Television
Golf Variant, Parking Gate
Agency: DDB Advertising / Paris
Client: Volkswagen France Category: International Foreign Language Commercial / Foreign Language Television
VAPOR
Agency: Arnold Worldwide / MA
Client: Volkswagen of America, Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites