The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
AMBULATE, AQUEOUS, CIRCUMVOLVE
Agency: Mullen / Wenham
Client: AMERICAN HERITAGE DICTIONARY Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Lomu, ALto, Beckham
Agency: 180 / Amsterdam
Client: Adidas International BV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Different
Agency: J. Walter Thompson / London
Client: Special Olympics Category: Public Service/Political / Public Service/Political Television: Single
adidas BEAT RUGBY Site and Rugby Game
Agency: Saatchi & Saatchi New Zealand /
Client: Adidas International Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
VAPOR
Agency: Arnold Worldwide / MA
Client: Volkswagen of America, Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
Heroes / Mr. Pickled Pigs Feet Eater...
Agency: DDB Chicago / Chicago
Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3)
Agency: Adworks Inc. / Washington
Client: Newseum Category: Consumer Radio / Consumer Radio: Campaign
Delivery Guys, The TV, Ambiance
Agency: Rethink / Vancouver
Client: Earls Restaurants Category: Consumer Radio / Consumer Radio: Campaign
Doctors Without Borders
Agency: TBWA\Chiat\Day / New York
Client: Doctors Without Borders Category: Banners / Banner - Campaign
Finger
Agency: Ogilvy & Mather Singapore / Atlanta
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
Boxer Gymnast Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Supermarket, Prom, Bedroom
Agency: Publicis & Hal Riney / San Francisco
Client: Discovery.Com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
SWASTIKA
Agency: Borders Perrin Norrander / Portland
Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
DaimlerChrysler Motorsport Martleitfaden
Agency: Elephant Seven Hamburg /
Client: DaimlerChrysler Vertriebsorganisation Deutschland Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
heavyindustry.net
Agency: Heavy / NY
Client: Heavy Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
MoodMaker
Agency: Red Sky Interactive, San Francisco / Ca.
Client: Sutter Home Category: Promotional Advertising / Promotional Advertising - CD-ROM
SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES
Agency: McHuge / Edina
Client: LOUDER MUSIC AND SOUND DESIGN Category: Trade / Trade Color Full Page or Spread: Campaign
STIP ADS VARIOUS: EARTH, PYRAMID, ETC...
Agency: Mother Advertising / London
Client: PREMIER BRANDS Category: Trade / Trade Color Full Page or Spread: Campaign
Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
BLOODY HANDS
Agency: Saatchi & Saatchi / London
Client: CORONET BOOKS Category: International Foreign Language Commercial / Foreign Language Television
Golf Variant, Parking Gate
Agency: DDB Advertising / Paris
Client: Volkswagen France Category: International Foreign Language Commercial / Foreign Language Television
Target Web Site
Agency: Organic / IL
Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
Target Web Site
Agency: Organic / IL
Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
Mother Bible
Agency: Mother Ltd / London
Client: Mother Ltd Category: Direct Mail / Direct Mail: Campaign
Rock the Vote Yes/No Flash Piece
Agency: Collaborate Communications Inc. / CA
Client: Rock the Vote Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Costa Design ID-Various
Agency: Mother Ltd / London
Client: Costa Coffee Category: Brand and Corporate Identity / Corporate Identity
Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings
Agency: TBWA\Chiat\Day LA / Los Angeles
Client: The Museum of Contemporary Art Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Elvis: That's the way it is
Agency: The Chopping Block / NY
Client: Turner Classic Movies Category: Brand Gaming / Brand Gaming - Banners
Hotelli Kultakala
Agency: Sulake /
Client: Kolumbus Oy Category: Brand Gaming / Brand Gaming - Banners
eleven22. The shape of things to come
Agency: Scholz & Volkmer Intermediales Design /
Client: USM U. Schaerer Soehne AG, Swiss Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Wanted: Creatives
Agency: Ogilvy & Mather / Frankfurt
Client: Ogilvy & Mather / Frankfurt Category: Trade / Trade B/W Full Page or Spread: Single
Maze
Agency: TBWA Hunt Lascaris Johannesburg /
Client: Landrover Category: Banners / Banner - Single
CD Walkman
Agency: TBWA Hunt Lascaris / Gauteng
Client: Hi Fi Corporation Category: Consumer Television / Consumer Television Under $50,000 Budget
Disturbing
Agency: Young & Rubicam Chicago / Chicago
Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Prada Store Kiosk
Agency: R/GA Digital Studios / NY
Client: Prada Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Loneliest Place on earth
Agency: Fallon / Minneapolis
Client: Sports Illustrated Category: Trade / Trade Color Full Page or Spread: Single
The Truth
Agency: Circle.com / MA
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
1st Anniversary T-shirt
Agency: Design Asylum / Singapore
Client: Design Asylum Category: Package Design / Commercial Product Packaging
Superdrug Gloves
Agency: Turner Duckworth / San Francisco
Client: Superdrug Category: Package Design / Commercial Product Packaging
Ninja
Agency: Kruskopf Olson Advertising / Minneapolis
Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Fashion One
Agency: Grey Worldwide / London
Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Recording
Agency: Fallon / Minneapolis
Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
EMAHTSKCBLVADT?
Agency: Foote Cone & Belding / San Francisco
Client: amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
You'll Never Guess What I Got Von
Agency: Foote Cone & Belding / San Francisco
Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
French Paper.com
Agency: Charles S. Anderson Design / MN
Client: French Paper Company Category: E-Commerce / E-Commerce B2B - Web Sites
Course for gays
Agency: Saatchi & Saatchi / Madrid
Client: ILGA (Internacional Lesbians and Gays Association) Category: Public Service/Political / Public Service/Political Radio: Single
Indictment
Agency: Hill Holliday Connors Cosmopolus / Boston
Client: Boston Herald Category: Newspaper / Newspaper 600 Lines or Less: Single
Lose the Ability
Agency: Abbott Mead Vickers BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Single
Another Baby Another Deduction
Agency: Young & Rubicam Chicago / Chicago
Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Women's secret
Agency: DoubleYou /
Client: Cortefiel Category: Beyond the Banner / Beyond the Banner - Campaign
Award:
2001 Advertising Silver Pencil
Agency:
Mullen / Wenham
Client:
AMERICAN HERITAGE DICTIONARY
Title:
AMBULATE, AQUEOUS, CIRCUMVOLVE
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
010026A
Award:
2001 Advertising Silver Pencil
Agency:
180 / Amsterdam
Client:
Adidas International BV
Title:
Lomu, ALto, Beckham
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
010091A
Award:
2001 Advertising Silver Pencil
Agency:
J. Walter Thompson / London
Client:
Special Olympics
Title:
Different
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010068A
Award:
2001 Interactive Silver Pencil
Agency:
Saatchi & Saatchi New Zealand /
Client:
Adidas International
Title:
adidas BEAT RUGBY Site and Rugby Game
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010018N
Award:
2001 Interactive Silver Pencil
Agency:
Arnold Worldwide / MA
Client:
Volkswagen of America, Inc.
Title:
VAPOR
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
010013N
Award:
2001 Advertising Silver Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser Busch Inc. Bud Light
Title:
Heroes / Mr. Pickled Pigs Feet Eater...
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
010072A
Award:
2001 Advertising Silver Pencil
Agency:
Adworks Inc. / Washington
Client:
Newseum
Title:
Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3)
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
010065A
Award:
2001 Advertising Silver Pencil
Agency:
Rethink / Vancouver
Client:
Earls Restaurants
Title:
Delivery Guys, The TV, Ambiance
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
010076A
Award:
2001 Interactive Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Doctors Without Borders
Title:
Doctors Without Borders
Category:
Banners / Banner - Campaign
Annual ID:
010006N
Award:
2001 Advertising Silver Pencil
Agency:
Ogilvy & Mather Singapore / Atlanta
Client:
Guinness
Title:
Finger
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
010002A
Award:
2001 Advertising Silver Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas Olympics
Title:
Boxer Gymnast Runner
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010019A
Award:
2001 Advertising Silver Pencil
Agency:
Publicis & Hal Riney / San Francisco
Client:
Discovery.Com
Title:
Supermarket, Prom, Bedroom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010020A
Award:
2001 Advertising Silver Pencil
Agency:
Borders Perrin Norrander / Portland
Client:
BORDERS PERRIN NORRANDER
Title:
SWASTIKA
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010052A
Award:
2001 Interactive Silver Pencil
Agency:
Elephant Seven Hamburg /
Client:
DaimlerChrysler Vertriebsorganisation Deutschland
Title:
DaimlerChrysler Motorsport Martleitfaden
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
010036N
Award:
2001 Interactive Silver Pencil
Agency:
Heavy / NY
Client:
Heavy
Title:
heavyindustry.net
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010033N
Award:
2001 Interactive Silver Pencil
Agency:
Red Sky Interactive, San Francisco / Ca.
Client:
Sutter Home
Title:
MoodMaker
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
010015N
Award:
2001 Advertising Silver Pencil
Agency:
McHuge / Edina
Client:
LOUDER MUSIC AND SOUND DESIGN
Title:
SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
010040A
Award:
2001 Advertising Silver Pencil
Agency:
Mother Advertising / London
Client:
PREMIER BRANDS
Title:
STIP ADS VARIOUS: EARTH, PYRAMID, ETC...
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
010041A
Award:
2001 Advertising Silver Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas Olympics
Title:
Runner
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
010013A
Award:
2001 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
CORONET BOOKS
Title:
BLOODY HANDS
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
010033A
Award:
2001 Advertising Silver Pencil
Agency:
DDB Advertising / Paris
Client:
Volkswagen France
Title:
Golf Variant, Parking Gate
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
010097A
Award:
2001 Interactive Silver Pencil
Agency:
Organic / IL
Client:
Target.Direct
Title:
Target Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
010046N
Award:
2001 Interactive Silver Pencil
Agency:
Organic / IL
Client:
Target.Direct
Title:
Target Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
010046N
Award:
2001 Design Silver Pencil
Agency:
Mother Ltd / London
Client:
Mother Ltd
Title:
Mother Bible
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
010010D
Award:
2001 Interactive Silver Pencil
Agency:
Collaborate Communications Inc. / CA
Client:
Rock the Vote
Title:
Rock the Vote Yes/No Flash Piece
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
010066N
Award:
2001 Design Silver Pencil
Agency:
Mother Ltd / London
Client:
Costa Coffee
Title:
Costa Design ID-Various
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
010008D
Award:
2001 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day LA / Los Angeles
Client:
The Museum of Contemporary Art
Title:
Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
010100A
Award:
2001 Interactive Silver Pencil
Agency:
The Chopping Block / NY
Client:
Turner Classic Movies
Title:
Elvis: That's the way it is
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
010054N
Award:
2001 Interactive Silver Pencil
Agency:
Sulake /
Client:
Kolumbus Oy
Title:
Hotelli Kultakala
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
010055N
Award:
2001 Interactive Silver Pencil
Agency:
Scholz & Volkmer Intermediales Design /
Client:
USM U. Schaerer Soehne AG, Swiss
Title:
eleven22. The shape of things to come
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
010027N
Award:
2001 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Frankfurt
Client:
Ogilvy & Mather / Frankfurt
Title:
Wanted: Creatives
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
010035A
Award:
2001 Interactive Silver Pencil
Agency:
TBWA Hunt Lascaris Johannesburg /
Client:
Landrover
Title:
Maze
Category:
Banners / Banner - Single
Annual ID:
010002N
Award:
2001 Advertising Silver Pencil
Agency:
TBWA Hunt Lascaris / Gauteng
Client:
Hi Fi Corporation
Title:
CD Walkman
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
010093A
Award:
2001 Advertising Silver Pencil
Agency:
Young & Rubicam Chicago / Chicago
Client:
Checkered Past Records
Title:
Disturbing
Category:
Trade / Trade B/W or Color Less Than A Page: Single
Annual ID:
010038A
Award:
2001 Interactive Silver Pencil
Agency:
R/GA Digital Studios / NY
Client:
Prada
Title:
Prada Store Kiosk
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
010029N
Award:
2001 Advertising Silver Pencil
Agency:
Fallon / Minneapolis
Client:
Sports Illustrated
Title:
Loneliest Place on earth
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
010036A
Award:
2001 Interactive Silver Pencil
Agency:
Circle.com / MA
Client:
American Legacy Foundation
Title:
The Truth
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
010064N
Award:
2001 Design Silver Pencil
Agency:
Design Asylum / Singapore
Client:
Design Asylum
Title:
1st Anniversary T-shirt
Category:
Package Design / Commercial Product Packaging
Annual ID:
010007D
Award:
2001 Design Silver Pencil
Agency:
Turner Duckworth / San Francisco
Client:
Superdrug
Title:
Superdrug Gloves
Category:
Package Design / Commercial Product Packaging
Annual ID:
010011D
Award:
2001 Advertising Silver Pencil
Agency:
Kruskopf Olson Advertising / Minneapolis
Client:
Fuji Ya
Title:
Ninja
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
010043A
Award:
2001 Advertising Silver Pencil
Agency:
Grey Worldwide / London
Client:
Findus
Title:
Fashion One
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
010010A
Award:
2001 Advertising Silver Pencil
Agency:
Fallon / Minneapolis
Client:
Public Broadcasting System
Title:
Recording
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010079A
Award:
2001 Advertising Silver Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
amazon.com
Title:
EMAHTSKCBLVADT?
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010082A
Award:
2001 Advertising Silver Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
Amazon.com
Title:
You'll Never Guess What I Got Von
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010085A
Award:
2001 Interactive Silver Pencil
Agency:
Charles S. Anderson Design / MN
Client:
French Paper Company
Title:
French Paper.com
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
010042N
Award:
2001 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Madrid
Client:
ILGA (Internacional Lesbians and Gays Association)
Title:
Course for gays
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
10063A
Award:
2001 Advertising Silver Pencil
Agency:
Hill Holliday Connors Cosmopolus / Boston
Client:
Boston Herald
Title:
Indictment
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
010008A
Award:
2001 Advertising Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Economist
Title:
Lose the Ability
Category:
Outdoor / Outdoor: Single
Annual ID:
010029A
Award:
2001 Advertising Silver Pencil
Agency:
Young & Rubicam Chicago / Chicago
Client:
H & R Block
Title:
Another Baby Another Deduction
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
010088A
Award:
2001 Interactive Silver Pencil
Agency:
DoubleYou /
Client:
Cortefiel
Title:
Women's secret
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
010010N
