The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

India, China, Turkey Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Floorboards Agency: Saatchi & Saatchi / London Client: COI/Army Category: Public Service/Political / Public Service/Political Television: Single
Turned Table Agency: Abbott Mead Vickers BBDO / London Client: Timebank Category: Public Service/Political / Public Service/Political Television: Single
Bodybag Agency: CRISPIN PORTER & BOGUSKY / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
andrewlok.com Agency: onemanbrand.com / Singapore Client: Andrew Lok Category: Collateral Advertising / Collateral: Self-Promotion
Ball of Lies Agency: Ground Zero Advertising / LOS ANGELES Client: Advertising Club of Los Angeles Category: Trade / Trade Color Full Page or Spread: Single
Infestation Campaign Agency: USA Networks / NY Client: USA Networks Category: Integrated Branding Campaign
Plumber Agency: Leo Burnett - London / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
BMW Choose A Model Agency: Fallon Interactive / MN Client: BMW Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Express web site Agency: Resource Marketing, Inc. / OH Client: Express Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Heroes / Mr. Chinese Food Delivery Agency: DDB Chicago / Chicago Client: Anheuser Busch Inc., Bud Light Category: Consumer Radio / Consumer Radio: Single
Name Drop Agency: dweck! / New York Client: Foodline Category: Consumer Radio / Consumer Radio: Single
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Nike Paralympics - Stare, Sorry, Awkward Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: Newspaper / Newspaper Over 600 Lines: Campaign
Bleak Agency: Young & Rubicam Chicago / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Barcellona Communications Inc. Enchanted Tiki-Rom Agency: Barcellona Communications, Inc. / CA Client: Barcellona Communications Inc. Category: Self-Promotion / Self-Promotion - CD-ROM
They Might Be Giants Agency: The Chopping Block / NY Client: They Might Be Giants Category: Brand Gaming / Brand Gaming - Banners
Fashion Two Agency: Grey Worldwide / London Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
R/GA Holiday Game Agency: R/GA Digital Studios / NY Client: R/GA Digital Studios Category: Self-Promotion / Self-Promotion - Web Sites
Typhoo Website Agency: Mother Ltd. / Client: Premier Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
IBM Olympics "Kayak Game" Agency: OgilvyInteractive worldwide / NY Client: IBM Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
The Sim House Agency: Murder Inc. / CA Client: Electronic Arts Category: Beyond the Banner
World Climate Conference Den Haag Hotelroom Promotion Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: WWF Germany Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
FASHION ONE, FASHION TWO, FASHION THREE Agency: Grey Worldwide / London Client: FINDUS Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Stairs Agency: J. Walter Thompson de Mexico / Granada Client: Nike Mexico Category: Outdoor / Outdoor: Single
MacSomething Agency: Mullen / Wenham Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Single
Audi TT minisite Agency: marchFIRST / NY Client: Audi of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Invisible Man Catalog Agency: USA Networks / New York Client: Scifi Channel Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Donuts Agency: JACK / Venice Client: Gold's Gym Category: Collateral Advertising / Collateral Posters: Single
Nike Paralympics - Wheelchair Parking Bay Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: International Foreign Language Commercial / Foreign Language Television
Nike Paralympics - "Wheelchair Parking Bay" Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: International Foreign Language Commercial / Foreign Language Television
Factory Agency: F/Nazca Publicidade Ltda. / São Paulo Client: Skol Beer Category: International Foreign Language Commercial / Foreign Language Television
Ouch Agency: AgênciaClick / SP Client: O Boticario Category: Banners / Banner - Single
Biofibras Agency: DM9DDB / Client: Parmalat Category: Banners / Banner - Single
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill Agency: Goodby Silverstein and Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Suicide Note Agency: Ogilvy / London Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Doggie Dad Agency: Ground Zero Advertising / LOS ANGELES Client: ESPN - NFL Preseason Category: Consumer Television / Consumer Television Under $50,000 Budget
Imposter Agency: WONGDOODY / Client: Azteca Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget
Edgewood Creek.com Agency: Modem Media / CA Client: Edgewood Creek Category: E-Commerce / E-Commerce B2B - Web Sites
Mercedes-Benz Information Counter System Agency: Iguana Interactive / NY Client: Mercedez-Benz Category: Promotional Advertising / Promotional Advertising - CD-ROM
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH Agency: Goodby Silverstein and Partners / San Francisco Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
2020 Green Agency: Second Story Interactive Studios / OR Client: Aetna Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Tazo Full Leaf Tea 2 Ounces Bricks Agency: Sandstrom Design / Portland Client: Tazo Category: Package Design / Product Packaging: Campaign
ASIA'S LEADING COMMUNICATIONS COMPANY Agency: Kinetic Interactive / Client: Singapore Telecommunications LTD Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Corporate Stationary Agency: The Jupiter Drawing Room (South Africa) / Cape Town Client: Ruth Chowles Category: Brand and Corporate Identity / Corporate Identity
Dog, Park, Driving Test Agency: BMP DDB / London Client: Volkswagen Group Ltd Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Safety First : Bear, Bunny, Squirrel, Bird Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Mercedes-Benz, The new S. Class, Sense and Sensibility Agency: Scholz & Volkmer Intermediales Design / Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Out of Order Agency: Mullen / Wenham Client: Cozone.com Category: Newspaper / Newspaper 600 Lines or Less: Single
Bear Agency: Leo Burnett - London / London Client: John West Category: Consumer Television / Consumer Television :30/:25 Single

2001 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Fox Sports

India, China, Turkey

Consumer Television / Consumer Television :30/:25 Campaign

010086A

2001 Advertising Bronze Pencil

Saatchi & Saatchi / London

COI/Army

Floorboards

Public Service/Political / Public Service/Political Television: Single

010066A

2001 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

Timebank

Turned Table

Public Service/Political / Public Service/Political Television: Single

010069A

2001 Advertising Bronze Pencil

CRISPIN PORTER & BOGUSKY / Miami

American Legacy Foundation

Bodybag

Public Service/Political / Public Service/Political Television: Single

010070A

2001 Advertising Bronze Pencil

onemanbrand.com / Singapore

Andrew Lok

andrewlok.com

Collateral Advertising / Collateral: Self-Promotion

010046A

2001 Advertising Bronze Pencil

Ground Zero Advertising / LOS ANGELES

Advertising Club of Los Angeles

Ball of Lies

Trade / Trade Color Full Page or Spread: Single

010037A

2001 Interactive Bronze Pencil

USA Networks / NY

USA Networks

Infestation Campaign

Integrated Branding Campaign

010052N

2001 Advertising Bronze Pencil

Leo Burnett - London / London

McDonald's

Plumber

Consumer Television / Consumer Television :20 and Under: Campaign

010090A

2001 Interactive Bronze Pencil

Fallon Interactive / MN

BMW

BMW Choose A Model

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010024N

2001 Interactive Bronze Pencil

Resource Marketing, Inc. / OH

Express

Express web site

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010025N

2001 Advertising Bronze Pencil

DDB Chicago / Chicago

Anheuser Busch Inc., Bud Light

Heroes / Mr. Chinese Food Delivery

Consumer Radio / Consumer Radio: Single

010073A

2001 Advertising Bronze Pencil

dweck! / New York

Foodline

Name Drop

Consumer Radio / Consumer Radio: Single

010074A

2001 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Hollywood Video

The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan

Consumer Radio / Consumer Radio: Campaign

010077A

2001 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Nike Paralympics - Stare, Sorry, Awkward

Newspaper / Newspaper Over 600 Lines: Campaign

010006A

2001 Advertising Bronze Pencil

Young & Rubicam Chicago / Chicago

Checkered Past Records

Bleak

Trade / Trade B/W or Color Less Than A Page: Single

010039A

2001 Interactive Bronze Pencil

Barcellona Communications, Inc. / CA

Barcellona Communications Inc.

Barcellona Communications Inc. Enchanted Tiki-Rom

Self-Promotion / Self-Promotion - CD-ROM

010059N

2001 Interactive Bronze Pencil

The Chopping Block / NY

They Might Be Giants

They Might Be Giants

Brand Gaming / Brand Gaming - Banners

010056N

2001 Advertising Bronze Pencil

Grey Worldwide / London

Findus

Fashion Two

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010011A

2001 Interactive Bronze Pencil

R/GA Digital Studios / NY

R/GA Digital Studios

R/GA Holiday Game

Self-Promotion / Self-Promotion - Web Sites

010060N

2001 Interactive Bronze Pencil

Mother Ltd. /

Premier Brands

Typhoo Website

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010034N

2001 Interactive Bronze Pencil

OgilvyInteractive worldwide / NY

IBM

IBM Olympics "Kayak Game"

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

010040N

2001 Interactive Bronze Pencil

Murder Inc. / CA

Electronic Arts

The Sim House

Beyond the Banner

010011N

2001 Advertising Bronze Pencil

Ogilvy & Mather Frankfurt / Frankfurt

WWF Germany

World Climate Conference Den Haag Hotelroom Promotion

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

010061A

2001 Advertising Bronze Pencil

Grey Worldwide / London

FINDUS

FASHION ONE, FASHION TWO, FASHION THREE

Consumer Magazine / Magazine Color Full Page or Spread: Single

010016A

2001 Advertising Bronze Pencil

J. Walter Thompson de Mexico / Granada

Nike Mexico

Stairs

Outdoor / Outdoor: Single

010030A

2001 Advertising Bronze Pencil

Mullen / Wenham

Drinks.com

MacSomething

Newspaper / Newspaper Over 600 Lines: Single

010003A

2001 Interactive Bronze Pencil

marchFIRST / NY

Audi of America

Audi TT minisite

Promotional Advertising / Promotional Advertising - Web Sites

010014N

2001 Advertising Bronze Pencil

USA Networks / New York

Scifi Channel

Invisible Man Catalog

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010025A

2001 Advertising Bronze Pencil

JACK / Venice

Gold's Gym

Donuts

Collateral Advertising / Collateral Posters: Single

010050A

2001 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Nike Paralympics - Wheelchair Parking Bay

International Foreign Language Commercial / Foreign Language Television

010034A

2001 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Nike Paralympics - "Wheelchair Parking Bay"

International Foreign Language Commercial / Foreign Language Television

010034A

2001 Advertising Bronze Pencil

F/Nazca Publicidade Ltda. / São Paulo

Skol Beer

Factory

International Foreign Language Commercial / Foreign Language Television

010098A

2001 Interactive Bronze Pencil

AgênciaClick / SP

O Boticario

Ouch

Banners / Banner - Single

010003N

2001 Interactive Bronze Pencil

DM9DDB /

Parmalat

Biofibras

Banners / Banner - Single

010004N

2001 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

Nike

TV Guide, Timesheet, Bar tab, Email, Credit Card Bill

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010021A

2001 Advertising Bronze Pencil

Ogilvy / London

The Samaritans

Suicide Note

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010053A

2001 Advertising Bronze Pencil

Ground Zero Advertising / LOS ANGELES

ESPN - NFL Preseason

Doggie Dad

Consumer Television / Consumer Television Under $50,000 Budget

010094A

2001 Advertising Bronze Pencil

WONGDOODY /

Azteca Mexican Restaurants

Imposter

Consumer Television / Consumer Television Under $50,000 Budget

010095A

2001 Interactive Bronze Pencil

Modem Media / CA

Edgewood Creek

Edgewood Creek.com

E-Commerce / E-Commerce B2B - Web Sites

010043N

2001 Interactive Bronze Pencil

Iguana Interactive / NY

Mercedez-Benz

Mercedes-Benz Information Counter System

Promotional Advertising / Promotional Advertising - CD-ROM

010016N

2001 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

WALL STREET JOURNAL

EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010027A

2001 Interactive Bronze Pencil

Second Story Interactive Studios / OR

Aetna Foundation

2020 Green

Non-Profit Organizations / Non-Profit - Web Sites

010065N

2001 Design Bronze Pencil

Sandstrom Design / Portland

Tazo

Tazo Full Leaf Tea 2 Ounces Bricks

Package Design / Product Packaging: Campaign

010014D

2001 Interactive Bronze Pencil

Kinetic Interactive /

Singapore Telecommunications LTD

ASIA'S LEADING COMMUNICATIONS COMPANY

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

010037N

2001 Design Bronze Pencil

The Jupiter Drawing Room (South Africa) / Cape Town

Ruth Chowles

Corporate Stationary

Brand and Corporate Identity / Corporate Identity

010013D

2001 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group Ltd

Dog, Park, Driving Test

Consumer Television / Consumer Television Varying Lengths: Campaign

010092A

2001 Design Bronze Pencil

Wieden + Kennedy / New York

ESPN

Safety First : Bear, Bunny, Squirrel, Bird

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

010017D

2001 Interactive Bronze Pencil

Scholz & Volkmer Intermediales Design /

DaimlerChrysler AG

Mercedes-Benz, The new S. Class, Sense and Sensibility

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010028N

2001 Advertising Bronze Pencil

Mullen / Wenham

Cozone.com

Out of Order

Newspaper / Newspaper 600 Lines or Less: Single

10009A

2001 Advertising Bronze Pencil

Leo Burnett - London / London

John West

Bear

Consumer Television / Consumer Television :30/:25 Single

010083A

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