The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Suicide Note
Agency: Ogilvy / London
Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
London by night
Agency: WCRS Limited / London, W1R 4BS
Client: Centrepoint - Young Homelessness Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Bear, Bunny, Squirrel, Safety First
Agency: W & K New York / New York
Client: ESPN Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
BMW Choose A Model
Agency: Fallon Interactive / MN
Client: BMW Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Express web site
Agency: Resource Marketing, Inc. / OH
Client: Express Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Tazo Full Leaf Tea 2 Ounces Bricks
Agency: Sandstrom Design / Portland
Client: Tazo Category: Package Design / Product Packaging: Campaign
Typhoo Website
Agency: Mother Ltd. /
Client: Premier Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm
Agency: Ames Design / Seattle
Client: Pearl Jam Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Safety First: Bear
Agency: Wieden + Kennedy / New York
Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Bear
Agency: Leo Burnett - London / London
Client: John West Category: Consumer Television / Consumer Television :30/:25 Single
demolition derby
Agency: The Miller Group Advertising / Santa Monica
Client: Los Angeles Dance International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY
Agency: Fallon / Minneapolis
Client: SPORTS ILLUSTRATED Category: Trade / Trade B/W or Color Less Than A Page: Campaign
andrewlok.com
Agency: onemanbrand.com / Singapore
Client: Andrew Lok Category: Collateral Advertising / Collateral: Self-Promotion
Barcellona Communications Inc. Enchanted Tiki-Rom
Agency: Barcellona Communications, Inc. / CA
Client: Barcellona Communications Inc. Category: Self-Promotion / Self-Promotion - CD-ROM
Out of Order
Agency: Mullen / Wenham
Client: Cozone.com Category: Newspaper / Newspaper 600 Lines or Less: Single
The Einhorn Challenge
Agency: AGI / BW
Client: Zeeb & Hornung GmbH & Co. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Mobile Campaign
Agency: Tribal DDB / NY
Client: Marketocracy Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Landspeed
Agency: TBWA Hunt Lascaris / Gauteng
Client: BMW Category: Consumer Television / Consumer Television Over :30 Single
MacSomething
Agency: Mullen / Wenham
Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Single
Audi TT minisite
Agency: marchFIRST / NY
Client: Audi of America Category: Promotional Advertising / Promotional Advertising - Web Sites
good air, architecture, nintendo, syphilis
Agency: Ogilvy & Mather Argentina / Cap. Fed.
Client: Museo de la Ciudad (Museum of the City) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Nike Paralympics - Stare, Sorry, Awkward
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike Category: Newspaper / Newspaper Over 600 Lines: Campaign
Jumper
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Inc Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
2020 Green
Agency: Second Story Interactive Studios / OR
Client: Aetna Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH
Agency: Goodby Silverstein and Partners / San Francisco
Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
FASHION ONE, FASHION TWO, FASHION THREE
Agency: Grey Worldwide / London
Client: FINDUS Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Stairs
Agency: J. Walter Thompson de Mexico / Granada
Client: Nike Mexico Category: Outdoor / Outdoor: Single
India, China, Turkey
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Mercedes-Benz Information Counter System
Agency: Iguana Interactive / NY
Client: Mercedez-Benz Category: Promotional Advertising / Promotional Advertising - CD-ROM
Infestation Campaign
Agency: USA Networks / NY
Client: USA Networks Category: Integrated Branding Campaign
Heroes / Mr. Chinese Food Delivery
Agency: DDB Chicago / Chicago
Client: Anheuser Busch Inc., Bud Light Category: Consumer Radio / Consumer Radio: Single
Name Drop
Agency: dweck! / New York
Client: Foodline Category: Consumer Radio / Consumer Radio: Single
Corporate Stationary
Agency: The Jupiter Drawing Room (South Africa) / Cape Town
Client: Ruth Chowles Category: Brand and Corporate Identity / Corporate Identity
Donuts
Agency: JACK / Venice
Client: Gold's Gym Category: Collateral Advertising / Collateral Posters: Single
ASIA'S LEADING COMMUNICATIONS COMPANY
Agency: Kinetic Interactive /
Client: Singapore Telecommunications LTD Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan
Agency: Cliff Freeman & Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Mercedes-Benz, The new S. Class, Sense and Sensibility
Agency: Scholz & Volkmer Intermediales Design /
Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Edgewood Creek.com
Agency: Modem Media / CA
Client: Edgewood Creek Category: E-Commerce / E-Commerce B2B - Web Sites
Ball of Lies
Agency: Ground Zero Advertising / LOS ANGELES
Client: Advertising Club of Los Angeles Category: Trade / Trade Color Full Page or Spread: Single
Dog
Agency: Kruskopf Olson Advertising / Minneapolis
Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Dog, Park, Driving Test
Agency: BMP DDB / London
Client: Volkswagen Group Ltd Category: Consumer Television / Consumer Television Varying Lengths: Campaign
They Might Be Giants
Agency: The Chopping Block / NY
Client: They Might Be Giants Category: Brand Gaming / Brand Gaming - Banners
Floorboards
Agency: Saatchi & Saatchi / London
Client: COI/Army Category: Public Service/Political / Public Service/Political Television: Single
Turned Table
Agency: Abbott Mead Vickers BBDO / London
Client: Timebank Category: Public Service/Political / Public Service/Political Television: Single
Bodybag
Agency: CRISPIN PORTER & BOGUSKY / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
R/GA Holiday Game
Agency: R/GA Digital Studios / NY
Client: R/GA Digital Studios Category: Self-Promotion / Self-Promotion - Web Sites
Award:
2001 Advertising Bronze Pencil
Agency:
Ogilvy / London
Client:
The Samaritans
Title:
Suicide Note
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010053A
Award:
2001 Advertising Bronze Pencil
Agency:
WCRS Limited / London, W1R 4BS
Client:
Centrepoint - Young Homelessness
Title:
London by night
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
010064A
Award:
2001 Advertising Bronze Pencil
Agency:
W & K New York / New York
Client:
ESPN
Title:
Bear, Bunny, Squirrel, Safety First
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
010101A
Award:
2001 Interactive Bronze Pencil
Agency:
Fallon Interactive / MN
Client:
BMW
Title:
BMW Choose A Model
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010024N
Award:
2001 Interactive Bronze Pencil
Agency:
Resource Marketing, Inc. / OH
Client:
Express
Title:
Express web site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010025N
Award:
2001 Design Bronze Pencil
Agency:
Sandstrom Design / Portland
Client:
Tazo
Title:
Tazo Full Leaf Tea 2 Ounces Bricks
Category:
Package Design / Product Packaging: Campaign
Annual ID:
010014D
Award:
2001 Interactive Bronze Pencil
Agency:
Mother Ltd. /
Client:
Premier Brands
Title:
Typhoo Website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010034N
Award:
2001 Design Bronze Pencil
Agency:
Ames Design / Seattle
Client:
Pearl Jam
Title:
Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
010012D
Award:
2001 Design Bronze Pencil
Agency:
Wieden + Kennedy / New York
Client:
ESPN
Title:
Safety First: Bear
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
010016D
Award:
2001 Advertising Bronze Pencil
Agency:
Leo Burnett - London / London
Client:
John West
Title:
Bear
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010083A
Award:
2001 Advertising Bronze Pencil
Agency:
The Miller Group Advertising / Santa Monica
Client:
Los Angeles Dance International
Title:
demolition derby
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010059A
Award:
2001 Advertising Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
SPORTS ILLUSTRATED
Title:
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY
Category:
Trade / Trade B/W or Color Less Than A Page: Campaign
Annual ID:
010042A
Award:
2001 Interactive Bronze Pencil
Agency:
Lot21, Inc. / CA
Client:
Pets.com
Title:
Pets.com Banners
Category:
Banners / Banner - Campaign
Annual ID:
010007N
Award:
2001 Interactive Bronze Pencil
Agency:
OgilvyInteractive
Client:
IBM
Title:
Wimbledon Banner
Category:
Banners / Banner - Campaign
Annual ID:
010008N
Award:
2001 Advertising Bronze Pencil
Agency:
onemanbrand.com / Singapore
Client:
Andrew Lok
Title:
andrewlok.com
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
010046A
Award:
2001 Interactive Bronze Pencil
Agency:
Barcellona Communications, Inc. / CA
Client:
Barcellona Communications Inc.
Title:
Barcellona Communications Inc. Enchanted Tiki-Rom
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
010059N
Award:
2001 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Cozone.com
Title:
Out of Order
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
10009A
Award:
2001 Interactive Bronze Pencil
Agency:
AGI / BW
Client:
Zeeb & Hornung GmbH & Co.
Title:
The Einhorn Challenge
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
010030N
Award:
2001 Interactive Bronze Pencil
Agency:
Tribal DDB / NY
Client:
Marketocracy
Title:
Mobile Campaign
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
010031N
Award:
2001 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Gauteng
Client:
BMW
Title:
Landspeed
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010080A
Award:
2001 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Drinks.com
Title:
MacSomething
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
010003A
Award:
2001 Interactive Bronze Pencil
Agency:
marchFIRST / NY
Client:
Audi of America
Title:
Audi TT minisite
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
010014N
Award:
2001 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Argentina / Cap. Fed.
Client:
Museo de la Ciudad (Museum of the City)
Title:
good air, architecture, nintendo, syphilis
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
010056A
Award:
2001 Advertising Bronze Pencil
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Nike
Title:
Nike Paralympics - Stare, Sorry, Awkward
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
010006A
Award:
2001 Advertising Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America Inc
Title:
Jumper
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
010014A
Award:
2001 Interactive Bronze Pencil
Agency:
Second Story Interactive Studios / OR
Client:
Aetna Foundation
Title:
2020 Green
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
010065N
Award:
2001 Advertising Bronze Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
WALL STREET JOURNAL
Title:
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
010027A
Award:
2001 Advertising Bronze Pencil
Agency:
Grey Worldwide / London
Client:
FINDUS
Title:
FASHION ONE, FASHION TWO, FASHION THREE
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010016A
Award:
2001 Advertising Bronze Pencil
Agency:
J. Walter Thompson de Mexico / Granada
Client:
Nike Mexico
Title:
Stairs
Category:
Outdoor / Outdoor: Single
Annual ID:
010030A
Award:
2001 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
India, China, Turkey
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010086A
Award:
2001 Interactive Bronze Pencil
Agency:
Iguana Interactive / NY
Client:
Mercedez-Benz
Title:
Mercedes-Benz Information Counter System
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
010016N
Award:
2001 Interactive Bronze Pencil
Agency:
USA Networks / NY
Client:
USA Networks
Title:
Infestation Campaign
Category:
Integrated Branding Campaign
Annual ID:
010052N
Award:
2001 Advertising Bronze Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser Busch Inc., Bud Light
Title:
Heroes / Mr. Chinese Food Delivery
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
010073A
Award:
2001 Advertising Bronze Pencil
Agency:
dweck! / New York
Client:
Foodline
Title:
Name Drop
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
010074A
Award:
2001 Design Bronze Pencil
Agency:
The Jupiter Drawing Room (South Africa) / Cape Town
Client:
Ruth Chowles
Title:
Corporate Stationary
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
010013D
Award:
2001 Advertising Bronze Pencil
Agency:
JACK / Venice
Client:
Gold's Gym
Title:
Donuts
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
010050A
Award:
2001 Interactive Bronze Pencil
Agency:
Kinetic Interactive /
Client:
Singapore Telecommunications LTD
Title:
ASIA'S LEADING COMMUNICATIONS COMPANY
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
010037N
Award:
2001 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Hollywood Video
Title:
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
010077A
Award:
2001 Interactive Bronze Pencil
Agency:
Scholz & Volkmer Intermediales Design /
Client:
DaimlerChrysler AG
Title:
Mercedes-Benz, The new S. Class, Sense and Sensibility
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
010028N
Award:
2001 Interactive Bronze Pencil
Agency:
AgênciaClick / SP
Client:
C&A
Title:
C&A
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
010047N
Award:
2001 Interactive Bronze Pencil
Agency:
Modem Media / CA
Client:
Edgewood Creek
Title:
Edgewood Creek.com
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
010043N
Award:
2001 Interactive Bronze Pencil
Agency:
Murder Inc. / CA
Client:
Electronic Arts
Title:
The Sim House
Category:
Beyond the Banner
Annual ID:
010011N
Award:
2001 Advertising Bronze Pencil
Agency:
Ground Zero Advertising / LOS ANGELES
Client:
Advertising Club of Los Angeles
Title:
Ball of Lies
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
010037A
Award:
2001 Advertising Bronze Pencil
Agency:
Kruskopf Olson Advertising / Minneapolis
Client:
Fuji Ya
Title:
Dog
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
010044A
Award:
2001 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group Ltd
Title:
Dog, Park, Driving Test
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
010092A
Award:
2001 Interactive Bronze Pencil
Agency:
The Chopping Block / NY
Client:
They Might Be Giants
Title:
They Might Be Giants
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
010056N
Award:
2001 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / London
Client:
COI/Army
Title:
Floorboards
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010066A
Award:
2001 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
Timebank
Title:
Turned Table
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010069A
Award:
2001 Advertising Bronze Pencil
Agency:
CRISPIN PORTER & BOGUSKY / Miami
Client:
American Legacy Foundation
Title:
Bodybag
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
010070A
Award:
2001 Interactive Bronze Pencil
Agency:
R/GA Digital Studios / NY
Client:
R/GA Digital Studios
Title:
R/GA Holiday Game
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
010060N
