The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Audi TT minisite Agency: marchFIRST / NY Client: Audi of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Infestation Campaign Agency: USA Networks / NY Client: USA Networks Category: Integrated Branding Campaign
Suicide Note Agency: Ogilvy / London Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
BMW Choose A Model Agency: Fallon Interactive / MN Client: BMW Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Express web site Agency: Resource Marketing, Inc. / OH Client: Express Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Floorboards Agency: Saatchi & Saatchi / London Client: COI/Army Category: Public Service/Political / Public Service/Political Television: Single
Turned Table Agency: Abbott Mead Vickers BBDO / London Client: Timebank Category: Public Service/Political / Public Service/Political Television: Single
Bodybag Agency: CRISPIN PORTER & BOGUSKY / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
MacSomething Agency: Mullen / Wenham Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Single
Fashion Two Agency: Grey Worldwide / London Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
IBM Olympics "Kayak Game" Agency: OgilvyInteractive worldwide / NY Client: IBM Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Mercedes-Benz Information Counter System Agency: Iguana Interactive / NY Client: Mercedez-Benz Category: Promotional Advertising / Promotional Advertising - CD-ROM
Jumper Agency: Arnold Worldwide / Boston Client: Volkswagen of America Inc Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
The Einhorn Challenge Agency: AGI / BW Client: Zeeb & Hornung GmbH & Co. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Mobile Campaign Agency: Tribal DDB / NY Client: Marketocracy Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
They Might Be Giants Agency: The Chopping Block / NY Client: They Might Be Giants Category: Brand Gaming / Brand Gaming - Banners
ASIA'S LEADING COMMUNICATIONS COMPANY Agency: Kinetic Interactive / Client: Singapore Telecommunications LTD Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
C&A Agency: AgĂȘnciaClick / SP Client: C&A Category: E-Commerce / E-Commerce B2C - Web Sites
Out of Order Agency: Mullen / Wenham Client: Cozone.com Category: Newspaper / Newspaper 600 Lines or Less: Single
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH Agency: Goodby Silverstein and Partners / San Francisco Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Stairs Agency: J. Walter Thompson de Mexico / Granada Client: Nike Mexico Category: Outdoor / Outdoor: Single
Landspeed Agency: TBWA Hunt Lascaris / Gauteng Client: BMW Category: Consumer Television / Consumer Television Over :30 Single
Donuts Agency: JACK / Venice Client: Gold's Gym Category: Collateral Advertising / Collateral Posters: Single
Safety First : Bear, Bunny, Squirrel, Bird Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Heroes / Mr. Chinese Food Delivery Agency: DDB Chicago / Chicago Client: Anheuser Busch Inc., Bud Light Category: Consumer Radio / Consumer Radio: Single
Name Drop Agency: dweck! / New York Client: Foodline Category: Consumer Radio / Consumer Radio: Single
Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm Agency: Ames Design / Seattle Client: Pearl Jam Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Safety First: Bear Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Mercedes-Benz, The new S. Class, Sense and Sensibility Agency: Scholz & Volkmer Intermediales Design / Client: DaimlerChrysler AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY Agency: Fallon / Minneapolis Client: SPORTS ILLUSTRATED Category: Trade / Trade B/W or Color Less Than A Page: Campaign
The Sim House Agency: Murder Inc. / CA Client: Electronic Arts Category: Beyond the Banner
Bleak Agency: Young & Rubicam Chicago / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
World Climate Conference Den Haag Hotelroom Promotion Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: WWF Germany Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Typhoo Website Agency: Mother Ltd. / Client: Premier Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
demolition derby Agency: The Miller Group Advertising / Santa Monica Client: Los Angeles Dance International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Pets.com Banners Agency: Lot21, Inc. / CA Client: Pets.com Category: Banners / Banner - Campaign
Wimbledon Banner Agency: OgilvyInteractive Client: IBM Category: Banners / Banner - Campaign
Edgewood Creek.com Agency: Modem Media / CA Client: Edgewood Creek Category: E-Commerce / E-Commerce B2B - Web Sites
Corporate Stationary Agency: The Jupiter Drawing Room (South Africa) / Cape Town Client: Ruth Chowles Category: Brand and Corporate Identity / Corporate Identity
Nike Paralympics - Stare, Sorry, Awkward Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: Newspaper / Newspaper Over 600 Lines: Campaign
R/GA Holiday Game Agency: R/GA Digital Studios / NY Client: R/GA Digital Studios Category: Self-Promotion / Self-Promotion - Web Sites
Plumber Agency: Leo Burnett - London / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
Dog Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
London by night Agency: WCRS Limited / London, W1R 4BS Client: Centrepoint - Young Homelessness Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Bear, Bunny, Squirrel, Safety First Agency: W & K New York / New York Client: ESPN Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
FASHION ONE, FASHION TWO, FASHION THREE Agency: Grey Worldwide / London Client: FINDUS Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Olive Room Matches Agency: Slaughter Hanson / Birmingham Client: The Olive Room Category: Package Design / Commercial Product Packaging
The Scrabbler Agency: Ogilvy / London Client: Mattel Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Tazo Full Leaf Tea 2 Ounces Bricks Agency: Sandstrom Design / Portland Client: Tazo Category: Package Design / Product Packaging: Campaign
Invisible Man Catalog Agency: USA Networks / New York Client: Scifi Channel Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

2001 Interactive Bronze Pencil

marchFIRST / NY

Audi of America

Audi TT minisite

Promotional Advertising / Promotional Advertising - Web Sites

010014N

2001 Interactive Bronze Pencil

USA Networks / NY

USA Networks

Infestation Campaign

Integrated Branding Campaign

010052N

2001 Advertising Bronze Pencil

Ogilvy / London

The Samaritans

Suicide Note

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010053A

2001 Interactive Bronze Pencil

Fallon Interactive / MN

BMW

BMW Choose A Model

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010024N

2001 Interactive Bronze Pencil

Resource Marketing, Inc. / OH

Express

Express web site

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010025N

2001 Advertising Bronze Pencil

Saatchi & Saatchi / London

COI/Army

Floorboards

Public Service/Political / Public Service/Political Television: Single

010066A

2001 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

Timebank

Turned Table

Public Service/Political / Public Service/Political Television: Single

010069A

2001 Advertising Bronze Pencil

CRISPIN PORTER & BOGUSKY / Miami

American Legacy Foundation

Bodybag

Public Service/Political / Public Service/Political Television: Single

010070A

2001 Advertising Bronze Pencil

Mullen / Wenham

Drinks.com

MacSomething

Newspaper / Newspaper Over 600 Lines: Single

010003A

2001 Advertising Bronze Pencil

Grey Worldwide / London

Findus

Fashion Two

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010011A

2001 Interactive Bronze Pencil

OgilvyInteractive worldwide / NY

IBM

IBM Olympics "Kayak Game"

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

010040N

2001 Interactive Bronze Pencil

Iguana Interactive / NY

Mercedez-Benz

Mercedes-Benz Information Counter System

Promotional Advertising / Promotional Advertising - CD-ROM

010016N

2001 Advertising Bronze Pencil

Arnold Worldwide / Boston

Volkswagen of America Inc

Jumper

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010014A

2001 Interactive Bronze Pencil

AGI / BW

Zeeb & Hornung GmbH & Co.

The Einhorn Challenge

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

010030N

2001 Interactive Bronze Pencil

Tribal DDB / NY

Marketocracy

Mobile Campaign

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

010031N

2001 Interactive Bronze Pencil

The Chopping Block / NY

They Might Be Giants

They Might Be Giants

Brand Gaming / Brand Gaming - Banners

010056N

2001 Interactive Bronze Pencil

Kinetic Interactive /

Singapore Telecommunications LTD

ASIA'S LEADING COMMUNICATIONS COMPANY

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

010037N

2001 Interactive Bronze Pencil

AgĂȘnciaClick / SP

C&A

C&A

E-Commerce / E-Commerce B2C - Web Sites

010047N

2001 Advertising Bronze Pencil

Mullen / Wenham

Cozone.com

Out of Order

Newspaper / Newspaper 600 Lines or Less: Single

10009A

2001 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

WALL STREET JOURNAL

EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010027A

2001 Advertising Bronze Pencil

J. Walter Thompson de Mexico / Granada

Nike Mexico

Stairs

Outdoor / Outdoor: Single

010030A

2001 Advertising Bronze Pencil

TBWA Hunt Lascaris / Gauteng

BMW

Landspeed

Consumer Television / Consumer Television Over :30 Single

010080A

2001 Advertising Bronze Pencil

JACK / Venice

Gold's Gym

Donuts

Collateral Advertising / Collateral Posters: Single

010050A

2001 Design Bronze Pencil

Wieden + Kennedy / New York

ESPN

Safety First : Bear, Bunny, Squirrel, Bird

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

010017D

2001 Advertising Bronze Pencil

DDB Chicago / Chicago

Anheuser Busch Inc., Bud Light

Heroes / Mr. Chinese Food Delivery

Consumer Radio / Consumer Radio: Single

010073A

2001 Advertising Bronze Pencil

dweck! / New York

Foodline

Name Drop

Consumer Radio / Consumer Radio: Single

010074A

2001 Design Bronze Pencil

Ames Design / Seattle

Pearl Jam

Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm

Collateral Design / Promotional and Point-of-Purchase Posters: Single

010012D

2001 Design Bronze Pencil

Wieden + Kennedy / New York

ESPN

Safety First: Bear

Collateral Design / Promotional and Point-of-Purchase Posters: Single

010016D

2001 Interactive Bronze Pencil

Scholz & Volkmer Intermediales Design /

DaimlerChrysler AG

Mercedes-Benz, The new S. Class, Sense and Sensibility

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

010028N

2001 Advertising Bronze Pencil

Fallon / Minneapolis

SPORTS ILLUSTRATED

LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY

Trade / Trade B/W or Color Less Than A Page: Campaign

010042A

2001 Interactive Bronze Pencil

Murder Inc. / CA

Electronic Arts

The Sim House

Beyond the Banner

010011N

2001 Advertising Bronze Pencil

Young & Rubicam Chicago / Chicago

Checkered Past Records

Bleak

Trade / Trade B/W or Color Less Than A Page: Single

010039A

2001 Advertising Bronze Pencil

Ogilvy & Mather Frankfurt / Frankfurt

WWF Germany

World Climate Conference Den Haag Hotelroom Promotion

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

010061A

2001 Interactive Bronze Pencil

Mother Ltd. /

Premier Brands

Typhoo Website

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010034N

2001 Advertising Bronze Pencil

The Miller Group Advertising / Santa Monica

Los Angeles Dance International

demolition derby

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010059A

2001 Interactive Bronze Pencil

Lot21, Inc. / CA

Pets.com

Pets.com Banners

Banners / Banner - Campaign

010007N

2001 Interactive Bronze Pencil

OgilvyInteractive

IBM

Wimbledon Banner

Banners / Banner - Campaign

010008N

2001 Interactive Bronze Pencil

Modem Media / CA

Edgewood Creek

Edgewood Creek.com

E-Commerce / E-Commerce B2B - Web Sites

010043N

2001 Design Bronze Pencil

The Jupiter Drawing Room (South Africa) / Cape Town

Ruth Chowles

Corporate Stationary

Brand and Corporate Identity / Corporate Identity

010013D

2001 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Nike Paralympics - Stare, Sorry, Awkward

Newspaper / Newspaper Over 600 Lines: Campaign

010006A

2001 Interactive Bronze Pencil

R/GA Digital Studios / NY

R/GA Digital Studios

R/GA Holiday Game

Self-Promotion / Self-Promotion - Web Sites

010060N

2001 Advertising Bronze Pencil

Leo Burnett - London / London

McDonald's

Plumber

Consumer Television / Consumer Television :20 and Under: Campaign

010090A

2001 Advertising Bronze Pencil

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Dog

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010044A

2001 Advertising Bronze Pencil

WCRS Limited / London, W1R 4BS

Centrepoint - Young Homelessness

London by night

Exceptional Innovation in Marketing / Innovative Marketing: Single

010064A

2001 Advertising Bronze Pencil

W & K New York / New York

ESPN

Bear, Bunny, Squirrel, Safety First

Exceptional Innovation in Marketing / Innovative Marketing: Single

010101A

2001 Advertising Bronze Pencil

Grey Worldwide / London

FINDUS

FASHION ONE, FASHION TWO, FASHION THREE

Consumer Magazine / Magazine Color Full Page or Spread: Single

010016A

2001 Design Bronze Pencil

Slaughter Hanson / Birmingham

The Olive Room

Olive Room Matches

Package Design / Commercial Product Packaging

010015D

2001 Interactive Bronze Pencil

Ogilvy / London

Mattel

The Scrabbler

Promotional Advertising / Promotional Advertising - Other Digital Advertising

010019N

2001 Design Bronze Pencil

Sandstrom Design / Portland

Tazo

Tazo Full Leaf Tea 2 Ounces Bricks

Package Design / Product Packaging: Campaign

010014D

2001 Advertising Bronze Pencil

USA Networks / New York

Scifi Channel

Invisible Man Catalog

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010025A

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