The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Fashion Two Agency: Grey Worldwide / London Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Plumber Agency: Leo Burnett - London / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
Bear Agency: Leo Burnett - London / London Client: John West Category: Consumer Television / Consumer Television :30/:25 Single
Suicide Note Agency: Ogilvy / London Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Infestation Campaign Agency: USA Networks / NY Client: USA Networks Category: Integrated Branding Campaign
Out of Order Agency: Mullen / Wenham Client: Cozone.com Category: Newspaper / Newspaper 600 Lines or Less: Single
Audi TT minisite Agency: marchFIRST / NY Client: Audi of America Category: Promotional Advertising / Promotional Advertising - Web Sites
The Sim House Agency: Murder Inc. / CA Client: Electronic Arts Category: Beyond the Banner
Pets.com Banners Agency: Lot21, Inc. / CA Client: Pets.com Category: Banners / Banner - Campaign
Wimbledon Banner Agency: OgilvyInteractive Client: IBM Category: Banners / Banner - Campaign
MacSomething Agency: Mullen / Wenham Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Single
Dog Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
R/GA Holiday Game Agency: R/GA Digital Studios / NY Client: R/GA Digital Studios Category: Self-Promotion / Self-Promotion - Web Sites
IBM Olympics "Kayak Game" Agency: OgilvyInteractive worldwide / NY Client: IBM Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Edgewood Creek.com Agency: Modem Media / CA Client: Edgewood Creek Category: E-Commerce / E-Commerce B2B - Web Sites
Jumper Agency: Arnold Worldwide / Boston Client: Volkswagen of America Inc Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
demolition derby Agency: The Miller Group Advertising / Santa Monica Client: Los Angeles Dance International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single

2001 Advertising Bronze Pencil

Grey Worldwide / London

Findus

Fashion Two

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010011A

2001 Advertising Bronze Pencil

Leo Burnett - London / London

McDonald's

Plumber

Consumer Television / Consumer Television :20 and Under: Campaign

010090A

2001 Advertising Bronze Pencil

Leo Burnett - London / London

John West

Bear

Consumer Television / Consumer Television :30/:25 Single

010083A

2001 Advertising Bronze Pencil

Ogilvy / London

The Samaritans

Suicide Note

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010053A

2001 Interactive Bronze Pencil

USA Networks / NY

USA Networks

Infestation Campaign

Integrated Branding Campaign

010052N

2001 Advertising Bronze Pencil

Mullen / Wenham

Cozone.com

Out of Order

Newspaper / Newspaper 600 Lines or Less: Single

10009A

2001 Interactive Bronze Pencil

marchFIRST / NY

Audi of America

Audi TT minisite

Promotional Advertising / Promotional Advertising - Web Sites

010014N

2001 Interactive Bronze Pencil

Murder Inc. / CA

Electronic Arts

The Sim House

Beyond the Banner

010011N

2001 Interactive Bronze Pencil

Lot21, Inc. / CA

Pets.com

Pets.com Banners

Banners / Banner - Campaign

010007N

2001 Interactive Bronze Pencil

OgilvyInteractive

IBM

Wimbledon Banner

Banners / Banner - Campaign

010008N

2001 Advertising Bronze Pencil

Mullen / Wenham

Drinks.com

MacSomething

Newspaper / Newspaper Over 600 Lines: Single

010003A

2001 Advertising Bronze Pencil

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Dog

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010044A

2001 Interactive Bronze Pencil

R/GA Digital Studios / NY

R/GA Digital Studios

R/GA Holiday Game

Self-Promotion / Self-Promotion - Web Sites

010060N

2001 Interactive Bronze Pencil

OgilvyInteractive worldwide / NY

IBM

IBM Olympics "Kayak Game"

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

010040N

2001 Interactive Bronze Pencil

Modem Media / CA

Edgewood Creek

Edgewood Creek.com

E-Commerce / E-Commerce B2B - Web Sites

010043N

2001 Advertising Bronze Pencil

Arnold Worldwide / Boston

Volkswagen of America Inc

Jumper

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010014A

2001 Advertising Bronze Pencil

The Miller Group Advertising / Santa Monica

Los Angeles Dance International

demolition derby

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010059A

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