The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: DeVito/Verdi / New York Client: TheStreet.com Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Ground Zero / Los Angeles Client: Los Angeles Times Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: icecream! / Singapore Client: Sony Singapore Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Ogilvy & Mather / Bangalore Client: 3M Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Ogilvy & Mather / Singapore Client: Borders Bookstore Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Ogilvy & Mather / New Dehli Client: TELCO Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Saatchi & Saatchi / Singapore Client: PruLink Realty Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Cramer-Krasselt / Chicago Client: Sauder Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Fallon / Minneapolis Client: International Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Ground Zero / Los Angeles Client: Advertising Club of Los Angeles Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Myrtle / London Client: AAR Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Afrodita TV Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Saatchi & Saatchi / Singapore Client: Discovery Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: ARNOLD Worldwide / Boston Client: Tibor Nemeth Photography Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: VITROROBERTSON / San Diego Client: Taylor Guitars Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: WCRS / London Client: BMW Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Young & Rubicam / Chicago Client: Checkered Past Records Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: Young & Rubicam Brasil / São Paulo Client: About Magazine Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Agency: CraveroLanis EURO RSCG / Buenos Aires Client: Mercado Category: Consumer Television / Consumer Television Under $50,000 Budget
Agency: TAXI / Toronto Client: Molson Canada Category: Consumer Television / Consumer Television Under $50,000 Budget
Audioforce Agency: Elephant Seven / Hamburg Client: Audioforce Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Agency: Elephant Seven / Hamburg Client: VITRA Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Agency: R/GA Digital Studios / New York Client: Ericsson Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Agency: SLB Interactive / Olso Client: Nordic Wireless Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Agency: Pagano Schenck and Kay / Boston Client: Performer Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Ogilvy & Mather / Singapore Client: Asia Pacific Breweries Category: Outdoor / Outdoor: Single
Agency: BPM DDB / London Client: Pharmacia + Upjohn Category: Outdoor / Outdoor: Single
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Outdoor / Outdoor: Single
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Outdoor / Outdoor: Single
Agency: Bates / Hong Kong Client: Pharmacia + Upjohn/Ragaine Category: Outdoor / Outdoor: Single
Agency: Cole and Weber/Red Cell / Portland Client: Nike Retail Category: Outdoor / Outdoor: Single
Agency: Cole and Weber/Red Cell / Portland Client: Nike Retail Category: Outdoor / Outdoor: Single
Agency: Colenso BBDO / Auckland Client: Monaco Category: Outdoor / Outdoor: Single
Agency: Colenso BBDO / Auckland Client: Monaco Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Wall Street Journal Category: Outdoor / Outdoor: Single
Agency: Grey / Copenhagen Client: Kansas Workwear Category: Outdoor / Outdoor: Single
Agency: Leo Burnett / London Client: John West Category: Outdoor / Outdoor: Single
Agency: Ogilvy & Mather / Hong Kong Client: The Economist Category: Outdoor / Outdoor: Single
Agency: TBWA/Chiat/Day / New York Client: The Absolut Company Category: Outdoor / Outdoor: Single
Agency: TBWA/Chiat/Day / Los Angeles Client: The Museum of Contemporary Art Category: Outdoor / Outdoor: Single
Agency: TBWA/Chiat/Day / Los Angeles Client: The Museum of Contemporary Art Category: Outdoor / Outdoor: Single
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss/Robert Hanson Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Bartle Bogle Hegarty / London Client: Levi Strauss/Robert Hanson Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman and Partners / New York Client: Finish Line Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Newspaper / Newspaper Over 600 Lines: Campaign

010131A

2001 Advertising Merit Award

DeVito/Verdi / New York

TheStreet.com

Newspaper / Newspaper Over 600 Lines: Campaign

010132A

2001 Advertising Merit Award

Ground Zero / Los Angeles

Los Angeles Times

Newspaper / Newspaper Over 600 Lines: Campaign

010133A

2001 Advertising Merit Award

icecream! / Singapore

Sony Singapore

Newspaper / Newspaper Over 600 Lines: Campaign

010134A

2001 Advertising Merit Award

Ogilvy & Mather / Bangalore

3M

Newspaper / Newspaper Over 600 Lines: Campaign

010135A

2001 Advertising Merit Award

Ogilvy & Mather / Singapore

Borders Bookstore

Newspaper / Newspaper Over 600 Lines: Campaign

010136A

2001 Advertising Merit Award

Ogilvy & Mather / New Dehli

TELCO

Newspaper / Newspaper Over 600 Lines: Campaign

010137A

2001 Advertising Merit Award

Saatchi & Saatchi / Singapore

PruLink Realty

Newspaper / Newspaper Over 600 Lines: Campaign

010138A

2001 Advertising Merit Award

Cramer-Krasselt / Chicago

Sauder

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010319A

2001 Advertising Merit Award

Fallon / Minneapolis

International

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010320A

2001 Advertising Merit Award

Fallon / Minneapolis

Sports Illustrated

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010321A

2001 Advertising Merit Award

Ground Zero / Los Angeles

Advertising Club of Los Angeles

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010322A

2001 Advertising Merit Award

Myrtle / London

AAR

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010323A

2001 Advertising Merit Award

Ogilvy & Mather Argentina / Buenos Aires

Afrodita TV

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010324A

2001 Advertising Merit Award

Saatchi & Saatchi / Singapore

Discovery Asia

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010325A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Tibor Nemeth Photography

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010327A

2001 Advertising Merit Award

VITROROBERTSON / San Diego

Taylor Guitars

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010328A

2001 Advertising Merit Award

WCRS / London

BMW

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010329A

2001 Advertising Merit Award

Young & Rubicam / Chicago

Checkered Past Records

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010330A

2001 Advertising Merit Award

Young & Rubicam Brasil / São Paulo

About Magazine

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010331A

2001 Advertising Merit Award

CraveroLanis EURO RSCG / Buenos Aires

Mercado

Consumer Television / Consumer Television Under $50,000 Budget

010573A

2001 Advertising Merit Award

TAXI / Toronto

Molson Canada

Consumer Television / Consumer Television Under $50,000 Budget

010574A

2001 Interactive Merit Award

Elephant Seven / Hamburg

Audioforce

Audioforce

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010159N

2001 Interactive Merit Award

Elephant Seven / Hamburg

VITRA

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010160N

2001 Interactive Merit Award

R/GA Digital Studios / New York

Ericsson

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010162N

2001 Interactive Merit Award

SLB Interactive / Olso

Nordic Wireless

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010163N

2001 Advertising Merit Award

Pagano Schenck and Kay / Boston

Performer

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010154A

2001 Advertising Merit Award

Ogilvy & Mather / Singapore

Asia Pacific Breweries

Outdoor / Outdoor: Single

010116A

2001 Advertising Merit Award

BPM DDB / London

Pharmacia + Upjohn

Outdoor / Outdoor: Single

010167A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Outdoor / Outdoor: Single

010257A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Outdoor / Outdoor: Single

010258A

2001 Advertising Merit Award

Bates / Hong Kong

Pharmacia + Upjohn/Ragaine

Outdoor / Outdoor: Single

010259A

2001 Advertising Merit Award

Cole and Weber/Red Cell / Portland

Nike Retail

Outdoor / Outdoor: Single

010261A

2001 Advertising Merit Award

Cole and Weber/Red Cell / Portland

Nike Retail

Outdoor / Outdoor: Single

010262A

2001 Advertising Merit Award

Colenso BBDO / Auckland

Monaco

Outdoor / Outdoor: Single

010263A

2001 Advertising Merit Award

Colenso BBDO / Auckland

Monaco

Outdoor / Outdoor: Single

010264A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Wall Street Journal

Outdoor / Outdoor: Single

010265A

2001 Advertising Merit Award

Grey / Copenhagen

Kansas Workwear

Outdoor / Outdoor: Single

010266A

2001 Advertising Merit Award

Leo Burnett / London

John West

Outdoor / Outdoor: Single

010267A

2001 Advertising Merit Award

Ogilvy & Mather / Hong Kong

The Economist

Outdoor / Outdoor: Single

010269A

2001 Advertising Merit Award

TBWA/Chiat/Day / New York

The Absolut Company

Outdoor / Outdoor: Single

010270A

2001 Advertising Merit Award

TBWA/Chiat/Day / Los Angeles

The Museum of Contemporary Art

Outdoor / Outdoor: Single

010271A

2001 Advertising Merit Award

TBWA/Chiat/Day / Los Angeles

The Museum of Contemporary Art

Outdoor / Outdoor: Single

010272A

2001 Advertising Merit Award

Bartle Bogle Hegarty / London

Levi Strauss/Robert Hanson

Consumer Television / Consumer Television :30/:25 Single

010500A

2001 Advertising Merit Award

Bartle Bogle Hegarty / London

Levi Strauss/Robert Hanson

Consumer Television / Consumer Television :30/:25 Single

010501A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Finish Line

Consumer Television / Consumer Television :30/:25 Single

010502A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :30/:25 Single

010506A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :30/:25 Single

010507A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :30/:25 Single

010508A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :30/:25 Single

010509A

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