The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Ammirati Puris / Toronto Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Campaign
Agency: Black Rocket / San Francisco Client: OurHouse.com Category: Consumer Radio / Consumer Radio: Campaign
Agency: GSD&M / Austin Client: US Weekly Category: Consumer Radio / Consumer Radio: Campaign
Agency: Kowloon Wholesale Seafood Co. / Santa Monica Client: Jack in the Box Category: Consumer Radio / Consumer Radio: Campaign
Agency: TAXI / Toronto Client: Chapters Category: Consumer Radio / Consumer Radio: Campaign
Agency: GMO Hill Holliday / San Francisco Client: Ameristar Casinos Category: Consumer Radio / Consumer Radio: Campaign
Agency: GMO Hill Holliday / San Francisco Client: Ameristar Casinos Category: Consumer Radio / Consumer Radio: Campaign
Agency: Blue Hypermedia / New York Client: Austrian Airlines Category: E-Commerce / E-Commerce B2C - Web Sites
Agency: Razorfish / New York Client: Oddbins Category: E-Commerce / E-Commerce B2C - Web Sites
Agency: Razorfish / New York Client: KG International NV Category: E-Commerce / E-Commerce B2C - Web Sites
Agency: BloodPartnership / London Client: Farm Communications Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Agency: DoubleYou / Barcelona Client: DoubleYou Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Agency: Trollback & Company / New York Client: Trollback & Company Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Agency: ARNOLD Worldwide, Crispin Porter Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Agency: ARNOLD Worldwide / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Agency: Clemenger Harvie Edge / Melbourne Client: Public Service Category: Public Service/Political / Public Service/Political Radio: Campaign
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Bartle Bogle Hegarty / London Client: Adreas Ostermayr/UDL Foods Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Ogilvy & Mathers / Cape Town Client: Volkswagen South Africa Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Roche Macaulay & Partners / Toronto Client: Ikea Germany Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Young & Rubicam / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Clarke Goward / Boston Client: Ragged Mountain Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: The Martin Agency / Richmond Client: TV Land Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: McKinney & Silver / Raleigh Client: North Carolina Songwriters Cooperative Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: TBWA/Chiat/Day / New York Client: Embassy Suites Hotels Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: WORK / Richmond Client: WORK Beer Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: The Chopping Block / New York Client: Phish Category: Broadband Web Sites
Agency: Duffy / Minneapolis Client: Timex Category: Broadband Web Sites
Agency: IBM ebusiness Innovation Centers / New York Client: New York Stock Exchange Category: Broadband Web Sites
Agency: Lead Dog Digital / New York Client: Hypnotic Category: Broadband Web Sites
Agency: Red Sky Interactive / San Francisco Client: Miller Brewing Company Category: Broadband Web Sites
Agency: Red Sky Interactive / San Francisco Client: Sutter Home Category: Broadband Web Sites
Agency: Second Story Interactive Studios / Portland Client: Discovery.com Category: Broadband Web Sites
Agency: 180 / Amsterdam Client: Adidas International BV Category: Consumer Television / Consumer Television Over :30 Single
Agency: Abbott Mead Vickers.BBDO / London Client: Wrangler Category: Consumer Television / Consumer Television Over :30 Single
Agency: Bartle Bogle Hegarty / London Client: Audi/Rawdon Glover Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon / Minneapolis Client: Electronic Data Systems Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / Sydney Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Discover Card Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: SBC Communications, Pacific Bell Category: Consumer Television / Consumer Television Over :30 Single
Agency: HHCL & Partners / London Client: Britvic Soft Drinks-Tango Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Lintas / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: Mother Ltd. / London Client: Magic FM Category: Consumer Television / Consumer Television Over :30 Single
Agency: Prins/Speigel / Venice Client: Young & Co.'s Brewery Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Monster.com Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Pets Pyjamas Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Pets Pyjamas Category: Consumer Television / Consumer Television Over :30 Single

2001 Advertising Merit Award

Ammirati Puris / Toronto

Labatt Breweries of Canada

Consumer Radio / Consumer Radio: Campaign

010472A

2001 Advertising Merit Award

Black Rocket / San Francisco

OurHouse.com

Consumer Radio / Consumer Radio: Campaign

010473A

2001 Advertising Merit Award

GSD&M / Austin

US Weekly

Consumer Radio / Consumer Radio: Campaign

010474A

2001 Advertising Merit Award

Kowloon Wholesale Seafood Co. / Santa Monica

Jack in the Box

Consumer Radio / Consumer Radio: Campaign

010475A

2001 Advertising Merit Award

TAXI / Toronto

Chapters

Consumer Radio / Consumer Radio: Campaign

010476A

2001 Advertising Merit Award

GMO Hill Holliday / San Francisco

Ameristar Casinos

Consumer Radio / Consumer Radio: Campaign

010611A

2001 Advertising Merit Award

GMO Hill Holliday / San Francisco

Ameristar Casinos

Consumer Radio / Consumer Radio: Campaign

010612A

2001 Interactive Merit Award

Blue Hypermedia / New York

Austrian Airlines

E-Commerce / E-Commerce B2C - Web Sites

010171N

2001 Interactive Merit Award

Razorfish / New York

Oddbins

E-Commerce / E-Commerce B2C - Web Sites

010172N

2001 Interactive Merit Award

Razorfish / New York

KG International NV

E-Commerce / E-Commerce B2C - Web Sites

010173N

2001 Interactive Merit Award

BloodPartnership / London

Farm Communications

Self-Promotion / Self-Promotion - Other Digital Advertising

010195N

2001 Interactive Merit Award

DoubleYou / Barcelona

DoubleYou

Self-Promotion / Self-Promotion - Other Digital Advertising

010196N

2001 Interactive Merit Award

Trollback & Company / New York

Trollback & Company

Self-Promotion / Self-Promotion - Other Digital Advertising

010197N

2001 Advertising Merit Award

ARNOLD Worldwide, Crispin Porter Bogusky / Boston

American Legacy Foundation

Public Service/Political / Public Service/Political Radio: Campaign

010444A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Massachusetts Department of Public Health

Public Service/Political / Public Service/Political Radio: Campaign

010445A

2001 Advertising Merit Award

Clemenger Harvie Edge / Melbourne

Public Service

Public Service/Political / Public Service/Political Radio: Campaign

010446A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :20 and Under: Single

010507A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :20 and Under: Single

010509A

2001 Advertising Merit Award

Bartle Bogle Hegarty / London

Adreas Ostermayr/UDL Foods

Consumer Television / Consumer Television :20 and Under: Single

010559A

2001 Advertising Merit Award

Ogilvy & Mathers / Cape Town

Volkswagen South Africa

Consumer Television / Consumer Television :20 and Under: Single

010562A

2001 Advertising Merit Award

Roche Macaulay & Partners / Toronto

Ikea Germany

Consumer Television / Consumer Television :20 and Under: Single

010563A

2001 Advertising Merit Award

Young & Rubicam / Chicago

H & R Block

Consumer Television / Consumer Television :20 and Under: Single

010564A

2001 Advertising Merit Award

Clarke Goward / Boston

Ragged Mountain

Newspaper / Newspaper 600 Lines or Less: Campaign

010149A

2001 Advertising Merit Award

The Martin Agency / Richmond

TV Land

Newspaper / Newspaper 600 Lines or Less: Campaign

010150A

2001 Advertising Merit Award

McKinney & Silver / Raleigh

North Carolina Songwriters Cooperative

Newspaper / Newspaper 600 Lines or Less: Campaign

010151A

2001 Advertising Merit Award

TBWA/Chiat/Day / New York

Embassy Suites Hotels

Newspaper / Newspaper 600 Lines or Less: Campaign

010152A

2001 Advertising Merit Award

WORK / Richmond

WORK Beer

Newspaper / Newspaper 600 Lines or Less: Campaign

010153A

2001 Interactive Merit Award

The Chopping Block / New York

Phish

Broadband Web Sites

010178N

2001 Interactive Merit Award

Duffy / Minneapolis

Timex

Broadband Web Sites

010179N

2001 Interactive Merit Award

IBM ebusiness Innovation Centers / New York

New York Stock Exchange

Broadband Web Sites

010180N

2001 Interactive Merit Award

Lead Dog Digital / New York

Hypnotic

Broadband Web Sites

010181N

2001 Interactive Merit Award

Red Sky Interactive / San Francisco

Miller Brewing Company

Broadband Web Sites

010182N

2001 Interactive Merit Award

Red Sky Interactive / San Francisco

Sutter Home

Broadband Web Sites

010183N

2001 Interactive Merit Award

Second Story Interactive Studios / Portland

Discovery.com

Broadband Web Sites

010184N

2001 Advertising Merit Award

180 / Amsterdam

Adidas International BV

Consumer Television / Consumer Television Over :30 Single

010477A

2001 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Wrangler

Consumer Television / Consumer Television Over :30 Single

010478A

2001 Advertising Merit Award

Bartle Bogle Hegarty / London

Audi/Rawdon Glover

Consumer Television / Consumer Television Over :30 Single

010479A

2001 Advertising Merit Award

BMP DDB / London

Volkswagen Group

Consumer Television / Consumer Television Over :30 Single

010481A

2001 Advertising Merit Award

BMP DDB / London

Volkswagen Group

Consumer Television / Consumer Television Over :30 Single

010482A

2001 Advertising Merit Award

Fallon / Minneapolis

Electronic Data Systems

Consumer Television / Consumer Television Over :30 Single

010483A

2001 Advertising Merit Award

Foote Cone & Belding / Sydney

Nike

Consumer Television / Consumer Television Over :30 Single

010484A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Discover Card

Consumer Television / Consumer Television Over :30 Single

010485A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

SBC Communications, Pacific Bell

Consumer Television / Consumer Television Over :30 Single

010486A

2001 Advertising Merit Award

HHCL & Partners / London

Britvic Soft Drinks-Tango

Consumer Television / Consumer Television Over :30 Single

010487A

2001 Advertising Merit Award

Lowe Lintas / London

Interbrew UK

Consumer Television / Consumer Television Over :30 Single

010488A

2001 Advertising Merit Award

Mother Ltd. / London

Magic FM

Consumer Television / Consumer Television Over :30 Single

010489A

2001 Advertising Merit Award

Prins/Speigel / Venice

Young & Co.'s Brewery

Consumer Television / Consumer Television Over :30 Single

010490A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Monster.com

Consumer Television / Consumer Television Over :30 Single

010491A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Pets Pyjamas

Consumer Television / Consumer Television Over :30 Single

010492A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Pets Pyjamas

Consumer Television / Consumer Television Over :30 Single

010493A

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