The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Clarity Coverdale Fury / Minneapolis Client: Radio K Category: Outdoor / Guerilla Advertising
Agency: Contract Advertising / Mumbai Client: Parke-Davis Category: Outdoor / Guerilla Advertising
Agency: Dentsu Young & Rubicam / Singapore Client: Singapore Cancer Society Category: Outdoor / Guerilla Advertising
Agency: J. Walter Thompson / Detroit Client: White Castle Restaurants Category: Outdoor / Guerilla Advertising
Agency: Kirshenbaum Bond & Partners West / San Francisco Client: He'brew (Shmaltz Brewery) Category: Outdoor / Guerilla Advertising
Agency: Kirshenbaum Bond & Partners West / San Francisco Client: He'brew (Shmaltz Brewery) Category: Outdoor / Guerilla Advertising
Agency: Leo Burnett / London Client: Heinz Salas Crème Category: Outdoor / Guerilla Advertising
Agency: Lowe Lintas / Bangkok Client: SSL Healthcare Category: Outdoor / Guerilla Advertising
Agency: Net#work BBDO / Benmore Client: Virgin Atlantic Category: Outdoor / Guerilla Advertising
Agency: Ogilvy / London Client: Ford of Britain Category: Outdoor / Guerilla Advertising
Agency: Ogilvy / London Client: Mattel/Scrabble Category: Outdoor / Guerilla Advertising
Agency: Ogilvy / London Client: Mattel/Scrabble Category: Outdoor / Guerilla Advertising
Agency: Ogilvy & Mather / Cape Town Client: BP/Sanccob Category: Outdoor / Guerilla Advertising
Agency: Ogilvy & Mather / Cape Town Client: Capetalk Category: Outdoor / Guerilla Advertising
Agency: Palmer Jarvis DDB Downtown / Toronto Client: Labatt Breweries of Canada Category: Outdoor / Guerilla Advertising
Agency: Saatchi & Saatchi / Cape Town Client: Allen Beacham Category: Outdoor / Guerilla Advertising
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Outdoor / Guerilla Advertising
Agency: DDB / Seattle Client: Alliance to Save Energy Category: Public Service/Political / Public Service/Political Television: Single
Agency: GSD&M / Austin Client: Peace Council Category: Public Service/Political / Public Service/Political Television: Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Business Leaders for Sensible Priorities Category: Public Service/Political / Public Service/Political Television: Single
Agency: Ogilvy & Mather / Frankfurt Client: SWR Television Station Category: Public Service/Political / Public Service/Political Television: Single
Vaidosa Agency: AgênciaClick / São Paulo Client: Vaidosa Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Agency.com / Portland Client: British Airways Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: AGI / Stuttgart Client: Zeeb & Hornung Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Arnold Worldwide / Boston Client: Volkswagen of America, Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Big Bang Idea Engineering / Seattle Client: Click Imports Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Dentsu / Tokyo Client: Mitsubishi Motors Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Dentsu, Tohokushinsha Film Corp. / Tokyo Client: Kikkoman Soy Sauce Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Digital Form / New York Client: Versace Group Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Duffy / Minneapolis Client: Nikon Art Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Euro RSCG Interaction / Sydney Client: Fox Kids Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Fallon Interactive / Minneapolis Client: BMW Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Fallon Interactive / Minneapolis Client: BMW Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Good Technology / Boston Client: smint Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Herraiz Soto & Co. / Barcelona Client: Media Contacts Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Kabel US LLC / New York Client: Mini Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Kinetic Interactive / Singapore Client: Humpback Oak Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: marchFIRST / New York Client: Audi of America Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Neue Digitale / Frankfurt Client: Nitro Snowboards Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Paris France / Portland Client: Millennium Three Snowboards Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Resource Marketing / Columbus Client: Burton Snowboards Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Scholz & Volkmer Intermediales Design / Wiesbaden Client: Toni Gard Fashion GmbH Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Scholz & Volkmer Intermediales Design / Wiesbaden Client: Cyber Pirates AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Wysiwyg Comunicacion Interactiva / Madrid Client: Loewe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Campaign
Agency: Dentsu / Tokyo Client: Japan Lighting Design Category: Outdoor / Outdoor: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Wall Street Journal Category: Outdoor / Outdoor: Campaign
Agency: Ground Zero / Los Angeles Client: Los Angeles Times Category: Outdoor / Outdoor: Campaign
Agency: Octagon / Singapore Client: Lotto News Plus Category: Outdoor / Outdoor: Campaign
Agency: Saatchi & Saatchi / Auckland Client: Auckland Regional Council Category: Outdoor / Outdoor: Campaign

2001 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

Radio K

Outdoor / Guerilla Advertising

010281A

2001 Advertising Merit Award

Contract Advertising / Mumbai

Parke-Davis

Outdoor / Guerilla Advertising

010282A

2001 Advertising Merit Award

Dentsu Young & Rubicam / Singapore

Singapore Cancer Society

Outdoor / Guerilla Advertising

010283A

2001 Advertising Merit Award

J. Walter Thompson / Detroit

White Castle Restaurants

Outdoor / Guerilla Advertising

010284A

2001 Advertising Merit Award

Kirshenbaum Bond & Partners West / San Francisco

He'brew (Shmaltz Brewery)

Outdoor / Guerilla Advertising

010285A

2001 Advertising Merit Award

Kirshenbaum Bond & Partners West / San Francisco

He'brew (Shmaltz Brewery)

Outdoor / Guerilla Advertising

010286A

2001 Advertising Merit Award

Leo Burnett / London

Heinz Salas Crème

Outdoor / Guerilla Advertising

010287A

2001 Advertising Merit Award

Lowe Lintas / Bangkok

SSL Healthcare

Outdoor / Guerilla Advertising

010288A

2001 Advertising Merit Award

Net#work BBDO / Benmore

Virgin Atlantic

Outdoor / Guerilla Advertising

010289A

2001 Advertising Merit Award

Ogilvy / London

Ford of Britain

Outdoor / Guerilla Advertising

010290A

2001 Advertising Merit Award

Ogilvy / London

Mattel/Scrabble

Outdoor / Guerilla Advertising

010291A

2001 Advertising Merit Award

Ogilvy / London

Mattel/Scrabble

Outdoor / Guerilla Advertising

010292A

2001 Advertising Merit Award

Ogilvy & Mather / Cape Town

BP/Sanccob

Outdoor / Guerilla Advertising

010293A

2001 Advertising Merit Award

Ogilvy & Mather / Cape Town

Capetalk

Outdoor / Guerilla Advertising

010294A

2001 Advertising Merit Award

Palmer Jarvis DDB Downtown / Toronto

Labatt Breweries of Canada

Outdoor / Guerilla Advertising

010295A

2001 Advertising Merit Award

Saatchi & Saatchi / Cape Town

Allen Beacham

Outdoor / Guerilla Advertising

010296A

2001 Advertising Merit Award

Saatchi & Saatchi / London

COI/The Army

Outdoor / Guerilla Advertising

010297A

2001 Advertising Merit Award

DDB / Seattle

Alliance to Save Energy

Public Service/Political / Public Service/Political Television: Single

010447A

2001 Advertising Merit Award

GSD&M / Austin

Peace Council

Public Service/Political / Public Service/Political Television: Single

010448A

2001 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Business Leaders for Sensible Priorities

Public Service/Political / Public Service/Political Television: Single

010449A

2001 Advertising Merit Award

Ogilvy & Mather / Frankfurt

SWR Television Station

Public Service/Political / Public Service/Political Television: Single

010450A

2001 Interactive Merit Award

AgênciaClick / São Paulo

Vaidosa

Vaidosa

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010131N

2001 Interactive Merit Award

Agency.com / Portland

British Airways

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010132N

2001 Interactive Merit Award

AGI / Stuttgart

Zeeb & Hornung

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010133N

2001 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen of America, Inc.

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010134N

2001 Interactive Merit Award

Big Bang Idea Engineering / Seattle

Click Imports

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010135N

2001 Interactive Merit Award

Dentsu / Tokyo

Mitsubishi Motors

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010136N

2001 Interactive Merit Award

Dentsu, Tohokushinsha Film Corp. / Tokyo

Kikkoman Soy Sauce

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010137N

2001 Interactive Merit Award

Digital Form / New York

Versace Group

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010138N

2001 Interactive Merit Award

Duffy / Minneapolis

Nikon Art

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010139N

2001 Interactive Merit Award

Euro RSCG Interaction / Sydney

Fox Kids

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010140N

2001 Interactive Merit Award

Fallon Interactive / Minneapolis

BMW

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010141N

2001 Interactive Merit Award

Fallon Interactive / Minneapolis

BMW

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010142N

2001 Interactive Merit Award

Good Technology / Boston

smint

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010143N

2001 Interactive Merit Award

Herraiz Soto & Co. / Barcelona

Media Contacts

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010144N

2001 Interactive Merit Award

Kabel US LLC / New York

Mini

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010145N

2001 Interactive Merit Award

Kinetic Interactive / Singapore

Humpback Oak

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010146N

2001 Interactive Merit Award

marchFIRST / New York

Audi of America

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010147N

2001 Interactive Merit Award

Neue Digitale / Frankfurt

Nitro Snowboards

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010148N

2001 Interactive Merit Award

Paris France / Portland

Millennium Three Snowboards

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010149N

2001 Interactive Merit Award

Resource Marketing / Columbus

Burton Snowboards

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010150N

2001 Interactive Merit Award

Scholz & Volkmer Intermediales Design / Wiesbaden

Toni Gard Fashion GmbH

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010151N

2001 Interactive Merit Award

Scholz & Volkmer Intermediales Design / Wiesbaden

Cyber Pirates AG

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010152N

2001 Interactive Merit Award

Wysiwyg Comunicacion Interactiva / Madrid

Loewe

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

010153N

2001 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Campaign

010273A

2001 Advertising Merit Award

Dentsu / Tokyo

Japan Lighting Design

Outdoor / Outdoor: Campaign

010274A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Wall Street Journal

Outdoor / Outdoor: Campaign

010275A

2001 Advertising Merit Award

Ground Zero / Los Angeles

Los Angeles Times

Outdoor / Outdoor: Campaign

010276A

2001 Advertising Merit Award

Octagon / Singapore

Lotto News Plus

Outdoor / Outdoor: Campaign

010277A

2001 Advertising Merit Award

Saatchi & Saatchi / Auckland

Auckland Regional Council

Outdoor / Outdoor: Campaign

010279A

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