The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: ARNOLD Worldwide, Crispin Porter Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Agency: ARNOLD Worldwide / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Agency: Clemenger Harvie Edge / Melbourne Client: Public Service Category: Public Service/Political / Public Service/Political Radio: Campaign
Federal Government Agency: OgilvyInteractive Brasil / São Paulo Client: Federal Government Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Agency: Clarke Goward / Boston Client: Ragged Mountain Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Mullen / Wenham Client: L. L. Bean Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Agency: Impiric / Argentina Client: IBM Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Pearson Communications / Campbell Client: Hewlett-Packard Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: The Chopping Block / New York Client: Phish Category: Broadband Web Sites
Agency: Duffy / Minneapolis Client: Timex Category: Broadband Web Sites
Agency: IBM ebusiness Innovation Centers / New York Client: New York Stock Exchange Category: Broadband Web Sites
Agency: Lead Dog Digital / New York Client: Hypnotic Category: Broadband Web Sites
Agency: Red Sky Interactive / San Francisco Client: Miller Brewing Company Category: Broadband Web Sites
Agency: Red Sky Interactive / San Francisco Client: Sutter Home Category: Broadband Web Sites
Agency: Second Story Interactive Studios / Portland Client: Discovery.com Category: Broadband Web Sites
Agency: 180 / Amsterdam Client: Adidas International BV Category: Consumer Television / Consumer Television Over :30 Single
Agency: Abbott Mead Vickers.BBDO / London Client: Wrangler Category: Consumer Television / Consumer Television Over :30 Single
Agency: Bartle Bogle Hegarty / London Client: Audi/Rawdon Glover Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon / Minneapolis Client: Electronic Data Systems Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / Sydney Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Discover Card Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: SBC Communications, Pacific Bell Category: Consumer Television / Consumer Television Over :30 Single
Agency: HHCL & Partners / London Client: Britvic Soft Drinks-Tango Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Lintas / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: Mother Ltd. / London Client: Magic FM Category: Consumer Television / Consumer Television Over :30 Single
Agency: Prins/Speigel / Venice Client: Young & Co.'s Brewery Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Monster.com Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Pets Pyjamas Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Pets Pyjamas Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA/Chiat/Day / San Francisco Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Chicago Client: H & R Block Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Buenos Aires Client: Pirelli/Institutional Category: Consumer Television / Consumer Television Over :30 Single
Agency: W/Brasil / São Paulo Client: Editora Globo Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO/Guerrero Ortega / Makati Client: Adidas Philippines Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Bryant Fulton & Shee / Vancouver Client: The Spy Store Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Butler Shine & Stern / Sausilito Client: Wiffle Ball Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Butler Shine & Stern / Sausilito Client: Wiffle Ball Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Hand-It-Back Bookstore Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: The Integer Group / Lakewood Client: Reptilian Haven Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: JDA / Perth Client: Adventure World Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Kowloon Wholesale Seasfood Co. / Santa Monica Client: Jack in the Box Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Odiorne Wilde Narraway & Partners / San Francisco Client: Electronic Arts Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Saatchi & Saatchi / Singapore Client: Sony Asia Pacific Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Sawyer Riley Compton / Atlanta Client: Brunswick Lanes Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store
Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

2001 Advertising Merit Award

ARNOLD Worldwide, Crispin Porter Bogusky / Boston

American Legacy Foundation

Public Service/Political / Public Service/Political Radio: Campaign

010444A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Massachusetts Department of Public Health

Public Service/Political / Public Service/Political Radio: Campaign

010445A

2001 Advertising Merit Award

Clemenger Harvie Edge / Melbourne

Public Service

Public Service/Political / Public Service/Political Radio: Campaign

010446A

2001 Interactive Merit Award

OgilvyInteractive Brasil / São Paulo

Federal Government

Federal Government

Non-Profit Organizations / Non-Profit - Other Digital Advertising

010201N

2001 Advertising Merit Award

Clarke Goward / Boston

Ragged Mountain

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010249A

2001 Advertising Merit Award

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010250A

2001 Advertising Merit Award

Mullen / Wenham

American Heritage Dictionary

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010251A

2001 Advertising Merit Award

Mullen / Wenham

L. L. Bean

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010252A

2001 Interactive Merit Award

Impiric / Argentina

IBM

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

010167N

2001 Interactive Merit Award

Pearson Communications / Campbell

Hewlett-Packard

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

010168N

2001 Interactive Merit Award

The Chopping Block / New York

Phish

Broadband Web Sites

010178N

2001 Interactive Merit Award

Duffy / Minneapolis

Timex

Broadband Web Sites

010179N

2001 Interactive Merit Award

IBM ebusiness Innovation Centers / New York

New York Stock Exchange

Broadband Web Sites

010180N

2001 Interactive Merit Award

Lead Dog Digital / New York

Hypnotic

Broadband Web Sites

010181N

2001 Interactive Merit Award

Red Sky Interactive / San Francisco

Miller Brewing Company

Broadband Web Sites

010182N

2001 Interactive Merit Award

Red Sky Interactive / San Francisco

Sutter Home

Broadband Web Sites

010183N

2001 Interactive Merit Award

Second Story Interactive Studios / Portland

Discovery.com

Broadband Web Sites

010184N

2001 Advertising Merit Award

180 / Amsterdam

Adidas International BV

Consumer Television / Consumer Television Over :30 Single

010477A

2001 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Wrangler

Consumer Television / Consumer Television Over :30 Single

010478A

2001 Advertising Merit Award

Bartle Bogle Hegarty / London

Audi/Rawdon Glover

Consumer Television / Consumer Television Over :30 Single

010479A

2001 Advertising Merit Award

BMP DDB / London

Volkswagen Group

Consumer Television / Consumer Television Over :30 Single

010481A

2001 Advertising Merit Award

BMP DDB / London

Volkswagen Group

Consumer Television / Consumer Television Over :30 Single

010482A

2001 Advertising Merit Award

Fallon / Minneapolis

Electronic Data Systems

Consumer Television / Consumer Television Over :30 Single

010483A

2001 Advertising Merit Award

Foote Cone & Belding / Sydney

Nike

Consumer Television / Consumer Television Over :30 Single

010484A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Discover Card

Consumer Television / Consumer Television Over :30 Single

010485A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

SBC Communications, Pacific Bell

Consumer Television / Consumer Television Over :30 Single

010486A

2001 Advertising Merit Award

HHCL & Partners / London

Britvic Soft Drinks-Tango

Consumer Television / Consumer Television Over :30 Single

010487A

2001 Advertising Merit Award

Lowe Lintas / London

Interbrew UK

Consumer Television / Consumer Television Over :30 Single

010488A

2001 Advertising Merit Award

Mother Ltd. / London

Magic FM

Consumer Television / Consumer Television Over :30 Single

010489A

2001 Advertising Merit Award

Prins/Speigel / Venice

Young & Co.'s Brewery

Consumer Television / Consumer Television Over :30 Single

010490A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Monster.com

Consumer Television / Consumer Television Over :30 Single

010491A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Pets Pyjamas

Consumer Television / Consumer Television Over :30 Single

010492A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Pets Pyjamas

Consumer Television / Consumer Television Over :30 Single

010493A

2001 Advertising Merit Award

TBWA/Chiat/Day / San Francisco

Levi Strauss

Consumer Television / Consumer Television Over :30 Single

010494A

2001 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

010495A

2001 Advertising Merit Award

Young & Rubicam / Chicago

H & R Block

Consumer Television / Consumer Television Over :30 Single

010496A

2001 Advertising Merit Award

Young & Rubicam / Buenos Aires

Pirelli/Institutional

Consumer Television / Consumer Television Over :30 Single

010497A

2001 Advertising Merit Award

W/Brasil / São Paulo

Editora Globo

Consumer Television / Consumer Television Over :30 Single

010613A

2001 Advertising Merit Award

BBDO/Guerrero Ortega / Makati

Adidas Philippines

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010332A

2001 Advertising Merit Award

Bryant Fulton & Shee / Vancouver

The Spy Store

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010333A

2001 Advertising Merit Award

Butler Shine & Stern / Sausilito

Wiffle Ball

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010334A

2001 Advertising Merit Award

Butler Shine & Stern / Sausilito

Wiffle Ball

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010335A

2001 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

Hand-It-Back Bookstore

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010336A

2001 Advertising Merit Award

The Integer Group / Lakewood

Reptilian Haven

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010337A

2001 Advertising Merit Award

JDA / Perth

Adventure World

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010338A

2001 Advertising Merit Award

Kowloon Wholesale Seasfood Co. / Santa Monica

Jack in the Box

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010339A

2001 Advertising Merit Award

Odiorne Wilde Narraway & Partners / San Francisco

Electronic Arts

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010340A

2001 Advertising Merit Award

Saatchi & Saatchi / Singapore

Sony Asia Pacific

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010341A

2001 Advertising Merit Award

Sawyer Riley Compton / Atlanta

Brunswick Lanes

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010342A

2001 Advertising Merit Award

Wieden + Kennedy / New York

ESPN

Collateral Advertising / Collateral Advertising: Point of Purchase and In-Store

010343A

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