The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Utah, San Antonio, LA Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Whassup? site Agency: Tribal DDB / NY Client: Anheuser Busch Category: Integrated Branding Campaign
Narrative Spaces Agency: Kinetic Interactive / Client: AAMER Taher Design Studio Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
heavyindustry.net Agency: Heavy / NY Client: Heavy Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Typhoo Website Agency: Mother Ltd. / Client: Premier Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
SAT-Call For Entries Agency: Di Zinno Thompson / Coronado Client: San Diego Ad Club Category: Brand and Corporate Identity / Booklet/Brochure
Uncommon Threads Agency: Slaughter Hanson / Birmingham Client: Plain Clothes Category: Brand and Corporate Identity / Booklet/Brochure
Irreverence Justified Agency: Wieden + Kennedy / Amsterdam Client: Nike Category: Brand and Corporate Identity / Booklet/Brochure
Consolidated Paper Promo Agency: Cahan & Associates / San Francisco Client: Consolidated Papers Category: Brand and Corporate Identity / Booklet/Brochure
The Book of Paper Aeroplanes Agency: Mother Ltd / London Client: Mother Ltd Category: Brand and Corporate Identity / Booklet/Brochure
1st Anniversary T-shirt Agency: Design Asylum / Singapore Client: Design Asylum Category: Package Design / Commercial Product Packaging
Superdrug Gloves Agency: Turner Duckworth / San Francisco Client: Superdrug Category: Package Design / Commercial Product Packaging
Olive Room Matches Agency: Slaughter Hanson / Birmingham Client: The Olive Room Category: Package Design / Commercial Product Packaging
Recording Agency: Fallon / Minneapolis Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
Baby Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
EMAHTSKCBLVADT? Agency: Foote Cone & Belding / San Francisco Client: amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Bear Agency: Leo Burnett - London / London Client: John West Category: Consumer Television / Consumer Television :30/:25 Single
You'll Never Guess What I Got Von Agency: Foote Cone & Belding / San Francisco Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Costa Design ID-Various Agency: Mother Ltd / London Client: Costa Coffee Category: Brand and Corporate Identity / Corporate Identity
Corporate Stationary Agency: The Jupiter Drawing Room (South Africa) / Cape Town Client: Ruth Chowles Category: Brand and Corporate Identity / Corporate Identity
Interactive Invitation - Schmooze Fest 3.0 Agency: Inetz / UT Client: Inetz Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
SPERM Agency: MRA Group / GA Client: MRA Group Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
IBM Olympics "Kayak Game" Agency: OgilvyInteractive worldwide / NY Client: IBM Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Rock the Vote Yes/No Flash Piece Agency: Collaborate Communications Inc. / CA Client: Rock the Vote Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
A Hard Day's Night Agency: The Chopping Block / NY Client: Miramax Films Category: Promotional Advertising / Promotional Advertising - Web Sites
VAPOR Agency: Arnold Worldwide / MA Client: Volkswagen of America, Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
Audi TT minisite Agency: marchFIRST / NY Client: Audi of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Abuse Agency: Colenso BBDO / Ponsonby Client: Youthline Category: Public Service/Political / Public Service/Political Radio: Single
Course for gays Agency: Saatchi & Saatchi / Madrid Client: ILGA (Internacional Lesbians and Gays Association) Category: Public Service/Political / Public Service/Political Radio: Single
Football Agency: Saatchi & Saatchi / London Client: monster.com Category: Consumer Television / Consumer Television Over :30 Single
Landspeed Agency: TBWA Hunt Lascaris / Gauteng Client: BMW Category: Consumer Television / Consumer Television Over :30 Single
Paralympics 2000 Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Disturbing Agency: Young & Rubicam Chicago / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Bleak Agency: Young & Rubicam Chicago / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
CD Walkman Agency: TBWA Hunt Lascaris / Gauteng Client: Hi Fi Corporation Category: Consumer Television / Consumer Television Under $50,000 Budget
Doggie Dad Agency: Ground Zero Advertising / LOS ANGELES Client: ESPN - NFL Preseason Category: Consumer Television / Consumer Television Under $50,000 Budget
Imposter Agency: WONGDOODY / Client: Azteca Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget
Ambulate Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Circumvolve Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Rise up and flee Agency: Goodby Silverstein and Partners / San Francisco Client: Wall Street Journal Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Invisible Man Catalog Agency: USA Networks / New York Client: Scifi Channel Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Fashion One Agency: Grey Worldwide / London Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Fashion Two Agency: Grey Worldwide / London Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Shoebox Agency: Euro RSCG Tatham McConnaughy / Chicago Client: Physicians for Human Rights Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
World Climate Conference Den Haag Hotelroom Promotion Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: WWF Germany Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Ninja Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Dog Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Barcellona Communications Inc. Enchanted Tiki-Rom Agency: Barcellona Communications, Inc. / CA Client: Barcellona Communications Inc. Category: Self-Promotion / Self-Promotion - CD-ROM
SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES Agency: McHuge / Edina Client: LOUDER MUSIC AND SOUND DESIGN Category: Trade / Trade Color Full Page or Spread: Campaign
STIP ADS VARIOUS: EARTH, PYRAMID, ETC... Agency: Mother Advertising / London Client: PREMIER BRANDS Category: Trade / Trade Color Full Page or Spread: Campaign

2001 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Fox Sports

Utah, San Antonio, LA

Consumer Television / Consumer Television :30/:25 Campaign

010084A

2001 Interactive Gold Pencil

Tribal DDB / NY

Anheuser Busch

Whassup? site

Integrated Branding Campaign

010049N

2001 Interactive Gold Pencil

Kinetic Interactive /

AAMER Taher Design Studio

Narrative Spaces

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010032N

2001 Interactive Silver Pencil

Heavy / NY

Heavy

heavyindustry.net

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010033N

2001 Interactive Bronze Pencil

Mother Ltd. /

Premier Brands

Typhoo Website

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010034N

2001 Design Gold Pencil

Di Zinno Thompson / Coronado

San Diego Ad Club

SAT-Call For Entries

Brand and Corporate Identity / Booklet/Brochure

010002D

2001 Design Gold Pencil

Slaughter Hanson / Birmingham

Plain Clothes

Uncommon Threads

Brand and Corporate Identity / Booklet/Brochure

010003D

2001 Design Gold Pencil

Wieden + Kennedy / Amsterdam

Nike

Irreverence Justified

Brand and Corporate Identity / Booklet/Brochure

010005D

2001 Design Silver Pencil

Cahan & Associates / San Francisco

Consolidated Papers

Consolidated Paper Promo

Brand and Corporate Identity / Booklet/Brochure

010006D

2001 Design Silver Pencil

Mother Ltd / London

Mother Ltd

The Book of Paper Aeroplanes

Brand and Corporate Identity / Booklet/Brochure

010009D

2001 Design Silver Pencil

Design Asylum / Singapore

Design Asylum

1st Anniversary T-shirt

Package Design / Commercial Product Packaging

010007D

2001 Design Silver Pencil

Turner Duckworth / San Francisco

Superdrug

Superdrug Gloves

Package Design / Commercial Product Packaging

010011D

2001 Design Bronze Pencil

Slaughter Hanson / Birmingham

The Olive Room

Olive Room Matches

Package Design / Commercial Product Packaging

010015D

2001 Advertising Silver Pencil

Fallon / Minneapolis

Public Broadcasting System

Recording

Consumer Television / Consumer Television :30/:25 Single

010079A

2001 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Fox Sports

Baby

Consumer Television / Consumer Television :30/:25 Single

010081A

2001 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

amazon.com

EMAHTSKCBLVADT?

Consumer Television / Consumer Television :30/:25 Single

010082A

2001 Advertising Bronze Pencil

Leo Burnett - London / London

John West

Bear

Consumer Television / Consumer Television :30/:25 Single

010083A

2001 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

Amazon.com

You'll Never Guess What I Got Von

Consumer Television / Consumer Television :30/:25 Single

010085A

2001 Design Silver Pencil

Mother Ltd / London

Costa Coffee

Costa Design ID-Various

Brand and Corporate Identity / Corporate Identity

010008D

2001 Design Bronze Pencil

The Jupiter Drawing Room (South Africa) / Cape Town

Ruth Chowles

Corporate Stationary

Brand and Corporate Identity / Corporate Identity

010013D

2001 Interactive Gold Pencil

Inetz / UT

Inetz

Interactive Invitation - Schmooze Fest 3.0

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

010038N

2001 Interactive Silver Pencil

MRA Group / GA

MRA Group

SPERM

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

010039N

2001 Interactive Bronze Pencil

OgilvyInteractive worldwide / NY

IBM

IBM Olympics "Kayak Game"

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

010040N

2001 Interactive Silver Pencil

Collaborate Communications Inc. / CA

Rock the Vote

Rock the Vote Yes/No Flash Piece

Non-Profit Organizations / Non-Profit - Other Digital Advertising

010066N

2001 Interactive Gold Pencil

The Chopping Block / NY

Miramax Films

A Hard Day's Night

Promotional Advertising / Promotional Advertising - Web Sites

010012N

2001 Interactive Silver Pencil

Arnold Worldwide / MA

Volkswagen of America, Inc.

VAPOR

Promotional Advertising / Promotional Advertising - Web Sites

010013N

2001 Interactive Bronze Pencil

marchFIRST / NY

Audi of America

Audi TT minisite

Promotional Advertising / Promotional Advertising - Web Sites

010014N

2001 Advertising Gold Pencil

Colenso BBDO / Ponsonby

Youthline

Abuse

Public Service/Political / Public Service/Political Radio: Single

010062A

2001 Advertising Silver Pencil

Saatchi & Saatchi / Madrid

ILGA (Internacional Lesbians and Gays Association)

Course for gays

Public Service/Political / Public Service/Political Radio: Single

10063A

2001 Advertising Gold Pencil

Saatchi & Saatchi / London

monster.com

Football

Consumer Television / Consumer Television Over :30 Single

010078A

2001 Advertising Bronze Pencil

TBWA Hunt Lascaris / Gauteng

BMW

Landspeed

Consumer Television / Consumer Television Over :30 Single

010080A

2001 Advertising Gold Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Paralympics 2000

Consumer Television / Consumer Television Over :30 Single

010099A

2001 Advertising Silver Pencil

Young & Rubicam Chicago / Chicago

Checkered Past Records

Disturbing

Trade / Trade B/W or Color Less Than A Page: Single

010038A

2001 Advertising Bronze Pencil

Young & Rubicam Chicago / Chicago

Checkered Past Records

Bleak

Trade / Trade B/W or Color Less Than A Page: Single

010039A

2001 Advertising Silver Pencil

TBWA Hunt Lascaris / Gauteng

Hi Fi Corporation

CD Walkman

Consumer Television / Consumer Television Under $50,000 Budget

010093A

2001 Advertising Bronze Pencil

Ground Zero Advertising / LOS ANGELES

ESPN - NFL Preseason

Doggie Dad

Consumer Television / Consumer Television Under $50,000 Budget

010094A

2001 Advertising Bronze Pencil

WONGDOODY /

Azteca Mexican Restaurants

Imposter

Consumer Television / Consumer Television Under $50,000 Budget

010095A

2001 Advertising Gold Pencil

Mullen / Wenham

American Heritage Dictionary

Ambulate

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010022A

2001 Advertising Gold Pencil

Mullen / Wenham

American Heritage Dictionary

Circumvolve

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010023A

2001 Advertising Silver Pencil

Goodby Silverstein and Partners / San Francisco

Wall Street Journal

Rise up and flee

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010024A

2001 Advertising Bronze Pencil

USA Networks / New York

Scifi Channel

Invisible Man Catalog

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

010025A

2001 Advertising Silver Pencil

Grey Worldwide / London

Findus

Fashion One

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010010A

2001 Advertising Bronze Pencil

Grey Worldwide / London

Findus

Fashion Two

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010011A

2001 Advertising Gold Pencil

Euro RSCG Tatham McConnaughy / Chicago

Physicians for Human Rights

Shoebox

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

010060A

2001 Advertising Bronze Pencil

Ogilvy & Mather Frankfurt / Frankfurt

WWF Germany

World Climate Conference Den Haag Hotelroom Promotion

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

010061A

2001 Advertising Silver Pencil

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Ninja

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010043A

2001 Advertising Bronze Pencil

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Dog

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010044A

2001 Interactive Bronze Pencil

Barcellona Communications, Inc. / CA

Barcellona Communications Inc.

Barcellona Communications Inc. Enchanted Tiki-Rom

Self-Promotion / Self-Promotion - CD-ROM

010059N

2001 Advertising Silver Pencil

McHuge / Edina

LOUDER MUSIC AND SOUND DESIGN

SORORITY HOUSE, BRITISH PUB, HOT DOG FACTORY, JINGLES

Trade / Trade Color Full Page or Spread: Campaign

010040A

2001 Advertising Silver Pencil

Mother Advertising / London

PREMIER BRANDS

STIP ADS VARIOUS: EARTH, PYRAMID, ETC...

Trade / Trade Color Full Page or Spread: Campaign

010041A

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