The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lettuce Girl
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America, Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Jumper
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Inc Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Shark
Agency: *S,C,P,F..., S. L. / Barcelona
Client: BMW.Iberia Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Fashion One
Agency: Grey Worldwide / London
Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Fashion Two
Agency: Grey Worldwide / London
Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
UGANDA, EL SALVADOR, LEBANON
Agency: /
Client: OLYMPUS OPTICAL LTD. Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
FASHION ONE, FASHION TWO, FASHION THREE
Agency: Grey Worldwide / London
Client: FINDUS Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Ambulate
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Circumvolve
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Rise up and flee
Agency: Goodby Silverstein and Partners / San Francisco
Client: Wall Street Journal Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Invisible Man Catalog
Agency: USA Networks / New York
Client: Scifi Channel Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America, Inc Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Old Man, Ox Cart, Fisherman, Kids, Forest
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Seychelles Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Boxer Gymnast Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Supermarket, Prom, Bedroom
Agency: Publicis & Hal Riney / San Francisco
Client: Discovery.Com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill
Agency: Goodby Silverstein and Partners / San Francisco
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
AMBULATE, AQUEOUS, CIRCUMVOLVE
Agency: Mullen / Wenham
Client: AMERICAN HERITAGE DICTIONARY Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH
Agency: Goodby Silverstein and Partners / San Francisco
Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2001 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America, Inc.
Title:
Lettuce Girl
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
010012A
Award:
2001 Advertising Silver Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas Olympics
Title:
Runner
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
010013A
Award:
2001 Advertising Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America Inc
Title:
Jumper
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
010014A
Award:
2001 Advertising Gold Pencil
Agency:
*S,C,P,F..., S. L. / Barcelona
Client:
BMW.Iberia
Title:
Shark
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
010047A
Award:
2001 Advertising Silver Pencil
Agency:
Grey Worldwide / London
Client:
Findus
Title:
Fashion One
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
010010A
Award:
2001 Advertising Bronze Pencil
Agency:
Grey Worldwide / London
Client:
Findus
Title:
Fashion Two
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
010011A
Award:
2001 Advertising Silver Pencil
Agency:
/
Client:
OLYMPUS OPTICAL LTD.
Title:
UGANDA, EL SALVADOR, LEBANON
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010015A
Award:
2001 Advertising Bronze Pencil
Agency:
Grey Worldwide / London
Client:
FINDUS
Title:
FASHION ONE, FASHION TWO, FASHION THREE
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010016A
Award:
2001 Advertising Gold Pencil
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Ambulate
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
010022A
Award:
2001 Advertising Gold Pencil
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Circumvolve
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
010023A
Award:
2001 Advertising Silver Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
Wall Street Journal
Title:
Rise up and flee
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
010024A
Award:
2001 Advertising Bronze Pencil
Agency:
USA Networks / New York
Client:
Scifi Channel
Title:
Invisible Man Catalog
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
010025A
Award:
2001 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America, Inc
Title:
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010017A
Award:
2001 Advertising Gold Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Seychelles
Title:
Old Man, Ox Cart, Fisherman, Kids, Forest
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010018A
Award:
2001 Advertising Silver Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas Olympics
Title:
Boxer Gymnast Runner
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010019A
Award:
2001 Advertising Silver Pencil
Agency:
Publicis & Hal Riney / San Francisco
Client:
Discovery.Com
Title:
Supermarket, Prom, Bedroom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010020A
Award:
2001 Advertising Bronze Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
Nike
Title:
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010021A
Award:
2001 Advertising Silver Pencil
Agency:
Mullen / Wenham
Client:
AMERICAN HERITAGE DICTIONARY
Title:
AMBULATE, AQUEOUS, CIRCUMVOLVE
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
010026A
Award:
2001 Advertising Bronze Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
WALL STREET JOURNAL
Title:
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
010027A
Award:
2001 Advertising Merit Award
Agency:
Pagano Schenck and Kay / Boston
Client:
Performer
Title:
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
010154A
Award:
2001 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Asia Pacific Breweries
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010116A
Award:
2001 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Seychelles
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010129A
Award:
2001 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
GT Bicycles
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010147A
Award:
2001 Advertising Merit Award
Agency:
Pagano Schenck and Kay / Boston
Client:
Performer
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010156A
Award:
2001 Advertising Merit Award
Agency:
Almap/BBDO Comunicacoes / São Paulo
Client:
Effem
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010157A
Award:
2001 Advertising Merit Award
Agency:
ARNOLD Worldwide / Boston
Client:
Royal Caribbean
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010158A
Award:
2001 Advertising Merit Award
Agency:
ARNOLD Worldwide / Boston
Client:
Volkswagen of America
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010159A
Award:
2001 Advertising Merit Award
Agency:
ARNOLD Worldwide / Boston
Client:
Volkswagen of America
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010160A
Award:
2001 Advertising Merit Award
Agency:
ARNOLD Worldwide / Boston
Client:
Volkswagen of America
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010161A
Award:
2001 Advertising Merit Award
Agency:
ARNOLD Worldwide / Boston
Client:
Volkswagen of America
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010162A
Award:
2001 Advertising Merit Award
Agency:
ARNOLD Worldwide / Boston
Client:
Volkswagen of America
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010163A
Award:
2001 Advertising Merit Award
Agency:
ARNOLD Worldwide / Boston
Client:
Volkswagen of America
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010164A
Award:
2001 Advertising Merit Award
Agency:
ARNOLD Worldwide / Boston
Client:
Volkswagen of America
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010165A
Award:
2001 Advertising Merit Award
Agency:
BPM DDB / London
Client:
Pharmacia + Upjohn
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010167A
Award:
2001 Advertising Merit Award
Agency:
BPM DDB / London
Client:
Volkswagen Group
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010168A
Award:
2001 Advertising Merit Award
Agency:
BPM DDB / London
Client:
Volkswagen Group
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010169A
Award:
2001 Advertising Merit Award
Agency:
BPM DDB / London
Client:
Volkswagen Group
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010170A
Award:
2001 Advertising Merit Award
Agency:
BPM DDB / London
Client:
Volkswagen Group
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010171A
Award:
2001 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Quixi
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010172A
Award:
2001 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Giro Sport Design
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010173A
Award:
2001 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
BMW
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010175A
Award:
2001 Advertising Merit Award
Agency:
Fallon / London
Client:
Full Circle
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010176A
Award:
2001 Advertising Merit Award
Agency:
Fallon / London
Client:
Skoda UK
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010177A
Award:
2001 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010178A
Award:
2001 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010179A
Award:
2001 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010180A
Award:
2001 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Nike
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010181A
Award:
2001 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Specialized
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010182A
Award:
2001 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Nike
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010184A
Award:
2001 Advertising Merit Award
Agency:
Kirshenbaum Bond & Partners / New York
Client:
FreeAgent.com
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010185A
