The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Utah, San Antonio, LA
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Utah, San Antonio, LA
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Football
Agency: Saatchi & Saatchi / London
Client: monster.com Category: Consumer Television / Consumer Television Over :30 Single
Paralympics 2000
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Baby
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Dad Can I Have Some $?
Agency: Young & Rubicam Chicago / Chicago
Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
You're Scaring Me
Agency: Young & Rubicam Chicago / Chicago
Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Lomu, ALto, Beckham
Agency: 180 / Amsterdam
Client: Adidas International BV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
CD Walkman
Agency: TBWA Hunt Lascaris / Gauteng
Client: Hi Fi Corporation Category: Consumer Television / Consumer Television Under $50,000 Budget
Recording
Agency: Fallon / Minneapolis
Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
EMAHTSKCBLVADT?
Agency: Foote Cone & Belding / San Francisco
Client: amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
You'll Never Guess What I Got Von
Agency: Foote Cone & Belding / San Francisco
Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Another Baby Another Deduction
Agency: Young & Rubicam Chicago / Chicago
Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Dog, Park, Driving Test
Agency: BMP DDB / London
Client: Volkswagen Group Ltd Category: Consumer Television / Consumer Television Varying Lengths: Campaign
India, China, Turkey
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Doggie Dad
Agency: Ground Zero Advertising / LOS ANGELES
Client: ESPN - NFL Preseason Category: Consumer Television / Consumer Television Under $50,000 Budget
Imposter
Agency: WONGDOODY /
Client: Azteca Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget
Plumber
Agency: Leo Burnett - London / London
Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
Landspeed
Agency: TBWA Hunt Lascaris / Gauteng
Client: BMW Category: Consumer Television / Consumer Television Over :30 Single
Bear
Agency: Leo Burnett - London / London
Client: John West Category: Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Best of Show Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
Utah, San Antonio, LA
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010084A
Award:
2001 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
Utah, San Antonio, LA
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010084A
Award:
2001 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
monster.com
Title:
Football
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010078A
Award:
2001 Advertising Gold Pencil
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Nike
Title:
Paralympics 2000
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010099A
Award:
2001 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
Baby
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010081A
Award:
2001 Advertising Gold Pencil
Agency:
Young & Rubicam Chicago / Chicago
Client:
H & R Block
Title:
Dad Can I Have Some $?
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
010087A
Award:
2001 Advertising Gold Pencil
Agency:
Young & Rubicam Chicago / Chicago
Client:
H & R Block
Title:
You're Scaring Me
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
010089A
Award:
2001 Advertising Silver Pencil
Agency:
180 / Amsterdam
Client:
Adidas International BV
Title:
Lomu, ALto, Beckham
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
010091A
Award:
2001 Advertising Silver Pencil
Agency:
TBWA Hunt Lascaris / Gauteng
Client:
Hi Fi Corporation
Title:
CD Walkman
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
010093A
Award:
2001 Advertising Silver Pencil
Agency:
Fallon / Minneapolis
Client:
Public Broadcasting System
Title:
Recording
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010079A
Award:
2001 Advertising Silver Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
amazon.com
Title:
EMAHTSKCBLVADT?
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010082A
Award:
2001 Advertising Silver Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
Amazon.com
Title:
You'll Never Guess What I Got Von
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010085A
Award:
2001 Advertising Silver Pencil
Agency:
Young & Rubicam Chicago / Chicago
Client:
H & R Block
Title:
Another Baby Another Deduction
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
010088A
Award:
2001 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group Ltd
Title:
Dog, Park, Driving Test
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
010092A
Award:
2001 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
India, China, Turkey
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010086A
Award:
2001 Advertising Bronze Pencil
Agency:
Ground Zero Advertising / LOS ANGELES
Client:
ESPN - NFL Preseason
Title:
Doggie Dad
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
010094A
Award:
2001 Advertising Bronze Pencil
Agency:
WONGDOODY /
Client:
Azteca Mexican Restaurants
Title:
Imposter
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
010095A
Award:
2001 Advertising Bronze Pencil
Agency:
Leo Burnett - London / London
Client:
McDonald's
Title:
Plumber
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
010090A
Award:
2001 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Gauteng
Client:
BMW
Title:
Landspeed
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010080A
Award:
2001 Advertising Bronze Pencil
Agency:
Leo Burnett - London / London
Client:
John West
Title:
Bear
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010083A
Award:
2001 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
PBS
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
010568A
Award:
2001 Advertising Merit Award
Agency:
Fallon / London
Client:
Skoda UK
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
010569A
Award:
2001 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Pets Pyjamas
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
010571A
Award:
2001 Advertising Merit Award
Agency:
WCRS / London
Client:
Reckitt Benckiser
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
010572A
Award:
2001 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Fox Sports
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010546A
Award:
2001 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Hollywood Video
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010547A
Award:
2001 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010548A
Award:
2001 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Netflix.com
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010549A
Award:
2001 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010550A
Award:
2001 Advertising Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Eurofootball.com
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010551A
Award:
2001 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Rentlo
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010552A
Award:
2001 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Discovery.com
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010553A
Award:
2001 Advertising Merit Award
Agency:
TBWA/Chiat/Day / San Francisco
Client:
Gameshow Network
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010554A
Award:
2001 Advertising Merit Award
Agency:
Wieden + Kennedy / New York
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010555A
Award:
2001 Advertising Merit Award
Agency:
Wieden + Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010556A
Award:
2001 Advertising Merit Award
Agency:
Wieden + Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010557A
Award:
2001 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Azteca Mexican Restaurants
Title:
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010558A
Award:
2001 Advertising Merit Award
Agency:
Leagas Delaney / London
Client:
Barelays
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
010498A
Award:
2001 Advertising Merit Award
Agency:
McCann-Erickson / Hamburg
Client:
Hamburger Abendblatt-Daily Hamburgian Newspaper
Title:
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
010499A
Award:
2001 Advertising Merit Award
Agency:
CraveroLanis EURO RSCG / Buenos Aires
Client:
Mercado
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
010573A
Award:
2001 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
Molson Canada
Title:
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
010574A
Award:
2001 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Johnson & Johnson
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
010565A
Award:
2001 Advertising Merit Award
Agency:
Wieden + Kennedy / New York
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
010566A
Award:
2001 Advertising Merit Award
Agency:
Wieden + Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
010567A
Award:
2001 Advertising Merit Award
Agency:
180 / Amsterdam
Client:
Adidas International BV
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010477A
Award:
2001 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Wrangler
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010478A
Award:
2001 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Audi/Rawdon Glover
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010479A
Award:
2001 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010481A
Award:
2001 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Group
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010482A
Award:
2001 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Electronic Data Systems
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010483A
