The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Utah, San Antonio, LA
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Dad Can I Have Some $?
Agency: Young & Rubicam Chicago / Chicago
Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
You're Scaring Me
Agency: Young & Rubicam Chicago / Chicago
Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Baby
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Football
Agency: Saatchi & Saatchi / London
Client: monster.com Category: Consumer Television / Consumer Television Over :30 Single
Paralympics 2000
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Utah, San Antonio, LA
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Lomu, ALto, Beckham
Agency: 180 / Amsterdam
Client: Adidas International BV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Another Baby Another Deduction
Agency: Young & Rubicam Chicago / Chicago
Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Recording
Agency: Fallon / Minneapolis
Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
EMAHTSKCBLVADT?
Agency: Foote Cone & Belding / San Francisco
Client: amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
You'll Never Guess What I Got Von
Agency: Foote Cone & Belding / San Francisco
Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
CD Walkman
Agency: TBWA Hunt Lascaris / Gauteng
Client: Hi Fi Corporation Category: Consumer Television / Consumer Television Under $50,000 Budget
Dog, Park, Driving Test
Agency: BMP DDB / London
Client: Volkswagen Group Ltd Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Bear
Agency: Leo Burnett - London / London
Client: John West Category: Consumer Television / Consumer Television :30/:25 Single
Doggie Dad
Agency: Ground Zero Advertising / LOS ANGELES
Client: ESPN - NFL Preseason Category: Consumer Television / Consumer Television Under $50,000 Budget
Imposter
Agency: WONGDOODY /
Client: Azteca Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget
Landspeed
Agency: TBWA Hunt Lascaris / Gauteng
Client: BMW Category: Consumer Television / Consumer Television Over :30 Single
Plumber
Agency: Leo Burnett - London / London
Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
India, China, Turkey
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Award:
2001 Advertising Best of Show Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
Utah, San Antonio, LA
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010084A
Award:
2001 Advertising Gold Pencil
Agency:
Young & Rubicam Chicago / Chicago
Client:
H & R Block
Title:
Dad Can I Have Some $?
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
010087A
Award:
2001 Advertising Gold Pencil
Agency:
Young & Rubicam Chicago / Chicago
Client:
H & R Block
Title:
You're Scaring Me
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
010089A
Award:
2001 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
Baby
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010081A
Award:
2001 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
monster.com
Title:
Football
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010078A
Award:
2001 Advertising Gold Pencil
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Nike
Title:
Paralympics 2000
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010099A
Award:
2001 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
Utah, San Antonio, LA
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010084A
Award:
2001 Advertising Silver Pencil
Agency:
180 / Amsterdam
Client:
Adidas International BV
Title:
Lomu, ALto, Beckham
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
010091A
Award:
2001 Advertising Silver Pencil
Agency:
Young & Rubicam Chicago / Chicago
Client:
H & R Block
Title:
Another Baby Another Deduction
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
010088A
Award:
2001 Advertising Silver Pencil
Agency:
Fallon / Minneapolis
Client:
Public Broadcasting System
Title:
Recording
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010079A
Award:
2001 Advertising Silver Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
amazon.com
Title:
EMAHTSKCBLVADT?
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010082A
Award:
2001 Advertising Silver Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
Amazon.com
Title:
You'll Never Guess What I Got Von
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010085A
Award:
2001 Advertising Silver Pencil
Agency:
TBWA Hunt Lascaris / Gauteng
Client:
Hi Fi Corporation
Title:
CD Walkman
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
010093A
Award:
2001 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Volkswagen Group Ltd
Title:
Dog, Park, Driving Test
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
010092A
Award:
2001 Advertising Bronze Pencil
Agency:
Leo Burnett - London / London
Client:
John West
Title:
Bear
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010083A
Award:
2001 Advertising Bronze Pencil
Agency:
Ground Zero Advertising / LOS ANGELES
Client:
ESPN - NFL Preseason
Title:
Doggie Dad
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
010094A
Award:
2001 Advertising Bronze Pencil
Agency:
WONGDOODY /
Client:
Azteca Mexican Restaurants
Title:
Imposter
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
010095A
Award:
2001 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Gauteng
Client:
BMW
Title:
Landspeed
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010080A
Award:
2001 Advertising Bronze Pencil
Agency:
Leo Burnett - London / London
Client:
McDonald's
Title:
Plumber
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
010090A
Award:
2001 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
India, China, Turkey
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010086A
Award:
2001 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
PBS
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
010568A
Award:
2001 Advertising Merit Award
Agency:
Fallon / London
Client:
Skoda UK
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
010569A
Award:
2001 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Pets Pyjamas
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
010571A
Award:
2001 Advertising Merit Award
Agency:
WCRS / London
Client:
Reckitt Benckiser
Title:
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
010572A
Award:
2001 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Fox Sports
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
010507A
Award:
2001 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Fox Sports
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
010509A
Award:
2001 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Adreas Ostermayr/UDL Foods
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
010559A
Award:
2001 Advertising Merit Award
Agency:
Ogilvy & Mathers / Cape Town
Client:
Volkswagen South Africa
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
010562A
Award:
2001 Advertising Merit Award
Agency:
Roche Macaulay & Partners / Toronto
Client:
Ikea Germany
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
010563A
Award:
2001 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
H & R Block
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
010564A
Award:
2001 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss/Robert Hanson
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010500A
Award:
2001 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss/Robert Hanson
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010501A
Award:
2001 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Finish Line
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010502A
Award:
2001 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Fox Sports
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010506A
Award:
2001 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Fox Sports
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010507A
Award:
2001 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Fox Sports
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010508A
Award:
2001 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Fox Sports
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010509A
Award:
2001 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Fox Sports
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010510A
Award:
2001 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Fox Sports
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010511A
Award:
2001 Advertising Merit Award
Agency:
Fallon / New York
Client:
Conseco
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010512A
Award:
2001 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Public Broadcasting System
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010513A
Award:
2001 Advertising Merit Award
Agency:
Foote Cone & Belding / San Francisco
Client:
Amazon.com
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010514A
Award:
2001 Advertising Merit Award
Agency:
Foote Cone & Belding / San Francisco
Client:
Amazon.com
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010515A
Award:
2001 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010516A
Award:
2001 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Discover Card
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010517A
Award:
2001 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
E*TRADE
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010518A
Award:
2001 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Netflix.com
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010519A
Award:
2001 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
SBC Cummunications Pacific Bell
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010520A
Award:
2001 Advertising Merit Award
Agency:
Leagas Delaney / San Francisco
Client:
Adidas
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010521A
Award:
2001 Advertising Merit Award
Agency:
Leagas Delaney / San Francisco
Client:
Adidas
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010522A
