The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Utah, San Antonio, LA Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Football Agency: Saatchi & Saatchi / London Client: monster.com Category: Consumer Television / Consumer Television Over :30 Single
Landspeed Agency: TBWA Hunt Lascaris / Gauteng Client: BMW Category: Consumer Television / Consumer Television Over :30 Single
Paralympics 2000 Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Lomu, ALto, Beckham Agency: 180 / Amsterdam Client: Adidas International BV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Dog, Park, Driving Test Agency: BMP DDB / London Client: Volkswagen Group Ltd Category: Consumer Television / Consumer Television Varying Lengths: Campaign
India, China, Turkey Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
CD Walkman Agency: TBWA Hunt Lascaris / Gauteng Client: Hi Fi Corporation Category: Consumer Television / Consumer Television Under $50,000 Budget
Doggie Dad Agency: Ground Zero Advertising / LOS ANGELES Client: ESPN - NFL Preseason Category: Consumer Television / Consumer Television Under $50,000 Budget
Imposter Agency: WONGDOODY / Client: Azteca Mexican Restaurants Category: Consumer Television / Consumer Television Under $50,000 Budget
Recording Agency: Fallon / Minneapolis Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
Baby Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
EMAHTSKCBLVADT? Agency: Foote Cone & Belding / San Francisco Client: amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Bear Agency: Leo Burnett - London / London Client: John West Category: Consumer Television / Consumer Television :30/:25 Single
You'll Never Guess What I Got Von Agency: Foote Cone & Belding / San Francisco Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Dad Can I Have Some $? Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Another Baby Another Deduction Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
You're Scaring Me Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Plumber Agency: Leo Burnett - London / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Leagas Delaney / London Client: Barelays Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: McCann-Erickson / Hamburg Client: Hamburger Abendblatt-Daily Hamburgian Newspaper Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: 180 / Amsterdam Client: Adidas International BV Category: Consumer Television / Consumer Television Over :30 Single
Agency: Abbott Mead Vickers.BBDO / London Client: Wrangler Category: Consumer Television / Consumer Television Over :30 Single
Agency: Bartle Bogle Hegarty / London Client: Audi/Rawdon Glover Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon / Minneapolis Client: Electronic Data Systems Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / Sydney Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Discover Card Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: SBC Communications, Pacific Bell Category: Consumer Television / Consumer Television Over :30 Single
Agency: HHCL & Partners / London Client: Britvic Soft Drinks-Tango Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Lintas / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: Mother Ltd. / London Client: Magic FM Category: Consumer Television / Consumer Television Over :30 Single
Agency: Prins/Speigel / Venice Client: Young & Co.'s Brewery Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Monster.com Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Pets Pyjamas Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Pets Pyjamas Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA/Chiat/Day / San Francisco Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Chicago Client: H & R Block Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Buenos Aires Client: Pirelli/Institutional Category: Consumer Television / Consumer Television Over :30 Single
Agency: W/Brasil / São Paulo Client: Editora Globo Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon / Minneapolis Client: PBS Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Fallon / London Client: Skoda UK Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Saatchi & Saatchi / London Client: Pets Pyjamas Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: WCRS / London Client: Reckitt Benckiser Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: Cliff Freeman and Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Netflix.com Category: Consumer Television / Consumer Television :30/:25 Campaign

2001 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Fox Sports

Utah, San Antonio, LA

Consumer Television / Consumer Television :30/:25 Campaign

010084A

2001 Advertising Gold Pencil

Saatchi & Saatchi / London

monster.com

Football

Consumer Television / Consumer Television Over :30 Single

010078A

2001 Advertising Bronze Pencil

TBWA Hunt Lascaris / Gauteng

BMW

Landspeed

Consumer Television / Consumer Television Over :30 Single

010080A

2001 Advertising Gold Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Paralympics 2000

Consumer Television / Consumer Television Over :30 Single

010099A

2001 Advertising Silver Pencil

180 / Amsterdam

Adidas International BV

Lomu, ALto, Beckham

Consumer Television / Consumer Television Varying Lengths: Campaign

010091A

2001 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group Ltd

Dog, Park, Driving Test

Consumer Television / Consumer Television Varying Lengths: Campaign

010092A

2001 Advertising Bronze Pencil

Cliff Freeman & Partners / New York

Fox Sports

India, China, Turkey

Consumer Television / Consumer Television :30/:25 Campaign

010086A

2001 Advertising Silver Pencil

TBWA Hunt Lascaris / Gauteng

Hi Fi Corporation

CD Walkman

Consumer Television / Consumer Television Under $50,000 Budget

010093A

2001 Advertising Bronze Pencil

Ground Zero Advertising / LOS ANGELES

ESPN - NFL Preseason

Doggie Dad

Consumer Television / Consumer Television Under $50,000 Budget

010094A

2001 Advertising Bronze Pencil

WONGDOODY /

Azteca Mexican Restaurants

Imposter

Consumer Television / Consumer Television Under $50,000 Budget

010095A

2001 Advertising Silver Pencil

Fallon / Minneapolis

Public Broadcasting System

Recording

Consumer Television / Consumer Television :30/:25 Single

010079A

2001 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Fox Sports

Baby

Consumer Television / Consumer Television :30/:25 Single

010081A

2001 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

amazon.com

EMAHTSKCBLVADT?

Consumer Television / Consumer Television :30/:25 Single

010082A

2001 Advertising Bronze Pencil

Leo Burnett - London / London

John West

Bear

Consumer Television / Consumer Television :30/:25 Single

010083A

2001 Advertising Silver Pencil

Foote Cone & Belding / San Francisco

Amazon.com

You'll Never Guess What I Got Von

Consumer Television / Consumer Television :30/:25 Single

010085A

2001 Advertising Gold Pencil

Young & Rubicam Chicago / Chicago

H & R Block

Dad Can I Have Some $?

Consumer Television / Consumer Television :20 and Under: Single

010087A

2001 Advertising Silver Pencil

Young & Rubicam Chicago / Chicago

H & R Block

Another Baby Another Deduction

Consumer Television / Consumer Television :20 and Under: Single

010088A

2001 Advertising Gold Pencil

Young & Rubicam Chicago / Chicago

H & R Block

You're Scaring Me

Consumer Television / Consumer Television :20 and Under: Single

010089A

2001 Advertising Bronze Pencil

Leo Burnett - London / London

McDonald's

Plumber

Consumer Television / Consumer Television :20 and Under: Campaign

010090A

2001 Advertising Merit Award

Leagas Delaney / London

Barelays

Consumer Television / Consumer Television Over :30 Campaign

010498A

2001 Advertising Merit Award

McCann-Erickson / Hamburg

Hamburger Abendblatt-Daily Hamburgian Newspaper

Consumer Television / Consumer Television Over :30 Campaign

010499A

2001 Advertising Merit Award

180 / Amsterdam

Adidas International BV

Consumer Television / Consumer Television Over :30 Single

010477A

2001 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Wrangler

Consumer Television / Consumer Television Over :30 Single

010478A

2001 Advertising Merit Award

Bartle Bogle Hegarty / London

Audi/Rawdon Glover

Consumer Television / Consumer Television Over :30 Single

010479A

2001 Advertising Merit Award

BMP DDB / London

Volkswagen Group

Consumer Television / Consumer Television Over :30 Single

010481A

2001 Advertising Merit Award

BMP DDB / London

Volkswagen Group

Consumer Television / Consumer Television Over :30 Single

010482A

2001 Advertising Merit Award

Fallon / Minneapolis

Electronic Data Systems

Consumer Television / Consumer Television Over :30 Single

010483A

2001 Advertising Merit Award

Foote Cone & Belding / Sydney

Nike

Consumer Television / Consumer Television Over :30 Single

010484A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Discover Card

Consumer Television / Consumer Television Over :30 Single

010485A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

SBC Communications, Pacific Bell

Consumer Television / Consumer Television Over :30 Single

010486A

2001 Advertising Merit Award

HHCL & Partners / London

Britvic Soft Drinks-Tango

Consumer Television / Consumer Television Over :30 Single

010487A

2001 Advertising Merit Award

Lowe Lintas / London

Interbrew UK

Consumer Television / Consumer Television Over :30 Single

010488A

2001 Advertising Merit Award

Mother Ltd. / London

Magic FM

Consumer Television / Consumer Television Over :30 Single

010489A

2001 Advertising Merit Award

Prins/Speigel / Venice

Young & Co.'s Brewery

Consumer Television / Consumer Television Over :30 Single

010490A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Monster.com

Consumer Television / Consumer Television Over :30 Single

010491A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Pets Pyjamas

Consumer Television / Consumer Television Over :30 Single

010492A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Pets Pyjamas

Consumer Television / Consumer Television Over :30 Single

010493A

2001 Advertising Merit Award

TBWA/Chiat/Day / San Francisco

Levi Strauss

Consumer Television / Consumer Television Over :30 Single

010494A

2001 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

010495A

2001 Advertising Merit Award

Young & Rubicam / Chicago

H & R Block

Consumer Television / Consumer Television Over :30 Single

010496A

2001 Advertising Merit Award

Young & Rubicam / Buenos Aires

Pirelli/Institutional

Consumer Television / Consumer Television Over :30 Single

010497A

2001 Advertising Merit Award

W/Brasil / São Paulo

Editora Globo

Consumer Television / Consumer Television Over :30 Single

010613A

2001 Advertising Merit Award

Fallon / Minneapolis

PBS

Consumer Television / Consumer Television Varying Lengths: Campaign

010568A

2001 Advertising Merit Award

Fallon / London

Skoda UK

Consumer Television / Consumer Television Varying Lengths: Campaign

010569A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Pets Pyjamas

Consumer Television / Consumer Television Varying Lengths: Campaign

010571A

2001 Advertising Merit Award

WCRS / London

Reckitt Benckiser

Consumer Television / Consumer Television Varying Lengths: Campaign

010572A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Fox Sports

Consumer Television / Consumer Television :30/:25 Campaign

010546A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Consumer Television / Consumer Television :30/:25 Campaign

010547A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

Consumer Television / Consumer Television :30/:25 Campaign

010548A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Netflix.com

Consumer Television / Consumer Television :30/:25 Campaign

010549A

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