The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Whassup? site Agency: Tribal DDB / NY Client: Anheuser Busch Category: Integrated Branding Campaign
Utah, San Antonio, LA Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
MacSomething, Obscure Pale Ale, Some French WIne Agency: Mullen / Wenham Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Campaign
Guinness - Bottom, Back, Naval, Torso, Cleavage Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: Asia Pacific Breweries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Nike Paralympics - Stare, Sorry, Awkward Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: Newspaper / Newspaper Over 600 Lines: Campaign
Dad Can I Have Some $? Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Another Baby Another Deduction Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
You're Scaring Me Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm Agency: Ames Design / Seattle Client: Pearl Jam Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Safety First: Bear Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Reading the Paper, 2001 Agency: TBWA\Chiat\Day / Los Angeles Client: The Museum of Contemporary Art Category: Newspaper / Newspaper 600 Lines or Less: Single
Indictment Agency: Hill Holliday Connors Cosmopolus / Boston Client: Boston Herald Category: Newspaper / Newspaper 600 Lines or Less: Single
Out of Order Agency: Mullen / Wenham Client: Cozone.com Category: Newspaper / Newspaper 600 Lines or Less: Single
cold, soup, litter, heroin, beds Agency: TBWA/London / London Client: The Big Issue Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
RWANDA - BURUNDI, TIMOR-INDONESIA, RUSSIA - CHECHNYA Agency: McCann-Erickson / 28046 Madrid Client: MEDECINS SANS FRONTIERES Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
good air, architecture, nintendo, syphilis Agency: Ogilvy & Mather Argentina / Cap. Fed. Client: Museo de la Ciudad (Museum of the City) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
10socks Agency: BBDO Denmark / Category: E-Commerce / E-Commerce B2C - Web Sites
Nike iD Agency: Critical Mass / AB Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
Target Web Site Agency: Organic / IL Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
Target Web Site Agency: Organic / IL Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
C&A Agency: AgênciaClick / SP Client: C&A Category: E-Commerce / E-Commerce B2C - Web Sites
Spirit Level Agency: AgênciaClick / SP Client: Tecto Category: Banners / Banner - Single
Maze Agency: TBWA Hunt Lascaris Johannesburg / Client: Landrover Category: Banners / Banner - Single
Ouch Agency: AgênciaClick / SP Client: O Boticario Category: Banners / Banner - Single
Biofibras Agency: DM9DDB / Client: Parmalat Category: Banners / Banner - Single
wall Agency: Mother Advertising / London Client: Britart.com Category: Outdoor / Outdoor: Campaign
Prada Store Kiosk Agency: R/GA Digital Studios / NY Client: Prada Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
The Einhorn Challenge Agency: AGI / BW Client: Zeeb & Hornung GmbH & Co. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Mobile Campaign Agency: Tribal DDB / NY Client: Marketocracy Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Monday Agency: Fallon London / London Client: UK Time, Timex Category: Outdoor / Outdoor: Single
Lose the Ability Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Stairs Agency: J. Walter Thompson de Mexico / Granada Client: Nike Mexico Category: Outdoor / Outdoor: Single
Wanted: Creatives Agency: Ogilvy & Mather / Frankfurt Client: Ogilvy & Mather / Frankfurt Category: Trade / Trade B/W Full Page or Spread: Single
Heroes / Mr. Really Bad Toupe Wearer Agency: DDB Chicago / Chicago Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
Heroes / Mr. Pickled Pigs Feet Eater... Agency: DDB Chicago / Chicago Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
Heroes / Mr. Chinese Food Delivery Agency: DDB Chicago / Chicago Client: Anheuser Busch Inc., Bud Light Category: Consumer Radio / Consumer Radio: Single
Name Drop Agency: dweck! / New York Client: Foodline Category: Consumer Radio / Consumer Radio: Single
The Longest Day Agency: Hill Holliday / San Francisco Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
SWASTIKA Agency: Borders Perrin Norrander / Portland Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Suicide Note Agency: Ogilvy / London Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Rock the Vote Yes/No Flash Piece Agency: Collaborate Communications Inc. / CA Client: Rock the Vote Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Lomu, ALto, Beckham Agency: 180 / Amsterdam Client: Adidas International BV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Dog, Park, Driving Test Agency: BMP DDB / London Client: Volkswagen Group Ltd Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Plumber Agency: Leo Burnett - London / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
Narrative Spaces Agency: Kinetic Interactive / Client: AAMER Taher Design Studio Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
heavyindustry.net Agency: Heavy / NY Client: Heavy Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Typhoo Website Agency: Mother Ltd. / Client: Premier Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Chris Christmas Rodriguez Agency: Mother Ltd. / Client: Mother Ltd. Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Hungry? Agency: Fusebox / NY Client: Fusebox Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Lettuce Girl Agency: Arnold Worldwide / Boston Client: Volkswagen of America, Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

2001 Interactive Gold Pencil

Tribal DDB / NY

Anheuser Busch

Whassup? site

Integrated Branding Campaign

010049N

2001 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Fox Sports

Utah, San Antonio, LA

Consumer Television / Consumer Television :30/:25 Campaign

010084A

2001 Advertising Gold Pencil

Mullen / Wenham

Drinks.com

MacSomething, Obscure Pale Ale, Some French WIne

Newspaper / Newspaper Over 600 Lines: Campaign

010004A

2001 Advertising Silver Pencil

Ogilvy & Mather Advertising Singapore / Singapore

Asia Pacific Breweries

Guinness - Bottom, Back, Naval, Torso, Cleavage

Newspaper / Newspaper Over 600 Lines: Campaign

010005A

2001 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Nike Paralympics - Stare, Sorry, Awkward

Newspaper / Newspaper Over 600 Lines: Campaign

010006A

2001 Advertising Gold Pencil

Young & Rubicam Chicago / Chicago

H & R Block

Dad Can I Have Some $?

Consumer Television / Consumer Television :20 and Under: Single

010087A

2001 Advertising Silver Pencil

Young & Rubicam Chicago / Chicago

H & R Block

Another Baby Another Deduction

Consumer Television / Consumer Television :20 and Under: Single

010088A

2001 Advertising Gold Pencil

Young & Rubicam Chicago / Chicago

H & R Block

You're Scaring Me

Consumer Television / Consumer Television :20 and Under: Single

010089A

2001 Design Bronze Pencil

Ames Design / Seattle

Pearl Jam

Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm

Collateral Design / Promotional and Point-of-Purchase Posters: Single

010012D

2001 Design Bronze Pencil

Wieden + Kennedy / New York

ESPN

Safety First: Bear

Collateral Design / Promotional and Point-of-Purchase Posters: Single

010016D

2001 Advertising Gold Pencil

TBWA\Chiat\Day / Los Angeles

The Museum of Contemporary Art

Reading the Paper, 2001

Newspaper / Newspaper 600 Lines or Less: Single

010007A

2001 Advertising Silver Pencil

Hill Holliday Connors Cosmopolus / Boston

Boston Herald

Indictment

Newspaper / Newspaper 600 Lines or Less: Single

010008A

2001 Advertising Bronze Pencil

Mullen / Wenham

Cozone.com

Out of Order

Newspaper / Newspaper 600 Lines or Less: Single

10009A

2001 Advertising Gold Pencil

TBWA/London / London

The Big Issue Foundation

cold, soup, litter, heroin, beds

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010054A

2001 Advertising Silver Pencil

McCann-Erickson / 28046 Madrid

MEDECINS SANS FRONTIERES

RWANDA - BURUNDI, TIMOR-INDONESIA, RUSSIA - CHECHNYA

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010055A

2001 Advertising Bronze Pencil

Ogilvy & Mather Argentina / Cap. Fed.

Museo de la Ciudad (Museum of the City)

good air, architecture, nintendo, syphilis

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010056A

2001 Interactive Gold Pencil

BBDO Denmark /

N/A

10socks

E-Commerce / E-Commerce B2C - Web Sites

010044N

2001 Interactive Gold Pencil

Critical Mass / AB

Nike

Nike iD

E-Commerce / E-Commerce B2C - Web Sites

010045N

2001 Interactive Silver Pencil

Organic / IL

Target.Direct

Target Web Site

E-Commerce / E-Commerce B2C - Web Sites

010046N

2001 Interactive Silver Pencil

Organic / IL

Target.Direct

Target Web Site

E-Commerce / E-Commerce B2C - Web Sites

010046N

2001 Interactive Bronze Pencil

AgênciaClick / SP

C&A

C&A

E-Commerce / E-Commerce B2C - Web Sites

010047N

2001 Interactive Gold Pencil

AgênciaClick / SP

Tecto

Spirit Level

Banners / Banner - Single

010001N

2001 Interactive Silver Pencil

TBWA Hunt Lascaris Johannesburg /

Landrover

Maze

Banners / Banner - Single

010002N

2001 Interactive Bronze Pencil

AgênciaClick / SP

O Boticario

Ouch

Banners / Banner - Single

010003N

2001 Interactive Bronze Pencil

DM9DDB /

Parmalat

Biofibras

Banners / Banner - Single

010004N

2001 Advertising Silver Pencil

Mother Advertising / London

Britart.com

wall

Outdoor / Outdoor: Campaign

010031A

2001 Interactive Silver Pencil

R/GA Digital Studios / NY

Prada

Prada Store Kiosk

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

010029N

2001 Interactive Bronze Pencil

AGI / BW

Zeeb & Hornung GmbH & Co.

The Einhorn Challenge

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

010030N

2001 Interactive Bronze Pencil

Tribal DDB / NY

Marketocracy

Mobile Campaign

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

010031N

2001 Advertising Gold Pencil

Fallon London / London

UK Time, Timex

Monday

Outdoor / Outdoor: Single

010028A

2001 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London

The Economist

Lose the Ability

Outdoor / Outdoor: Single

010029A

2001 Advertising Bronze Pencil

J. Walter Thompson de Mexico / Granada

Nike Mexico

Stairs

Outdoor / Outdoor: Single

010030A

2001 Advertising Silver Pencil

Ogilvy & Mather / Frankfurt

Ogilvy & Mather / Frankfurt

Wanted: Creatives

Trade / Trade B/W Full Page or Spread: Single

010035A

2001 Advertising Gold Pencil

DDB Chicago / Chicago

Anheuser Busch Inc. Bud Light

Heroes / Mr. Really Bad Toupe Wearer

Consumer Radio / Consumer Radio: Single

010070A

2001 Advertising Silver Pencil

DDB Chicago / Chicago

Anheuser Busch Inc. Bud Light

Heroes / Mr. Pickled Pigs Feet Eater...

Consumer Radio / Consumer Radio: Single

010072A

2001 Advertising Bronze Pencil

DDB Chicago / Chicago

Anheuser Busch Inc., Bud Light

Heroes / Mr. Chinese Food Delivery

Consumer Radio / Consumer Radio: Single

010073A

2001 Advertising Bronze Pencil

dweck! / New York

Foodline

Name Drop

Consumer Radio / Consumer Radio: Single

010074A

2001 Advertising Gold Pencil

Hill Holliday / San Francisco

National D-Day Museum

The Longest Day

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010051A

2001 Advertising Silver Pencil

Borders Perrin Norrander / Portland

BORDERS PERRIN NORRANDER

SWASTIKA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010052A

2001 Advertising Bronze Pencil

Ogilvy / London

The Samaritans

Suicide Note

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010053A

2001 Interactive Silver Pencil

Collaborate Communications Inc. / CA

Rock the Vote

Rock the Vote Yes/No Flash Piece

Non-Profit Organizations / Non-Profit - Other Digital Advertising

010066N

2001 Advertising Silver Pencil

180 / Amsterdam

Adidas International BV

Lomu, ALto, Beckham

Consumer Television / Consumer Television Varying Lengths: Campaign

010091A

2001 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group Ltd

Dog, Park, Driving Test

Consumer Television / Consumer Television Varying Lengths: Campaign

010092A

2001 Advertising Bronze Pencil

Leo Burnett - London / London

McDonald's

Plumber

Consumer Television / Consumer Television :20 and Under: Campaign

010090A

2001 Interactive Gold Pencil

Kinetic Interactive /

AAMER Taher Design Studio

Narrative Spaces

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010032N

2001 Interactive Silver Pencil

Heavy / NY

Heavy

heavyindustry.net

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010033N

2001 Interactive Bronze Pencil

Mother Ltd. /

Premier Brands

Typhoo Website

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

010034N

2001 Interactive Gold Pencil

Mother Ltd. /

Mother Ltd.

Chris Christmas Rodriguez

Self-Promotion / Self-Promotion - Other Digital Advertising

010061N

2001 Interactive Silver Pencil

Fusebox / NY

Fusebox

Hungry?

Self-Promotion / Self-Promotion - Other Digital Advertising

010062N

2001 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America, Inc.

Lettuce Girl

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010012A

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