The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Utah, San Antonio, LA
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Fashion One
Agency: Grey Worldwide / London
Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Fashion Two
Agency: Grey Worldwide / London
Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Superhero
Agency: CRISPIN PORTER & BOGUSKY / Miami
Client: Giro Sport Design Category: Collateral Advertising / Collateral Posters: Single
Donuts
Agency: JACK / Venice
Client: Gold's Gym Category: Collateral Advertising / Collateral Posters: Single
P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"
Agency: Sudden Industries / NY
Client: Columbia Records Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
adidas BEAT RUGBY Site and Rugby Game
Agency: Saatchi & Saatchi New Zealand /
Client: Adidas International Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
The Scrabbler
Agency: Ogilvy / London
Client: Mattel Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
1st Anniversary T-shirt
Agency: Design Asylum / Singapore
Client: Design Asylum Category: Package Design / Commercial Product Packaging
Superdrug Gloves
Agency: Turner Duckworth / San Francisco
Client: Superdrug Category: Package Design / Commercial Product Packaging
Olive Room Matches
Agency: Slaughter Hanson / Birmingham
Client: The Olive Room Category: Package Design / Commercial Product Packaging
UGANDA, EL SALVADOR, LEBANON
Agency: /
Client: OLYMPUS OPTICAL LTD. Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
FASHION ONE, FASHION TWO, FASHION THREE
Agency: Grey Worldwide / London
Client: FINDUS Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Chris Christmas Rodriguez
Agency: Mother Ltd. /
Client: Mother Ltd. Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Hungry?
Agency: Fusebox / NY
Client: Fusebox Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America, Inc Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Old Man, Ox Cart, Fisherman, Kids, Forest
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Seychelles Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Boxer Gymnast Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Supermarket, Prom, Bedroom
Agency: Publicis & Hal Riney / San Francisco
Client: Discovery.Com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill
Agency: Goodby Silverstein and Partners / San Francisco
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
MoodMaker
Agency: Red Sky Interactive, San Francisco / Ca.
Client: Sutter Home Category: Promotional Advertising / Promotional Advertising - CD-ROM
Mercedes-Benz Information Counter System
Agency: Iguana Interactive / NY
Client: Mercedez-Benz Category: Promotional Advertising / Promotional Advertising - CD-ROM
MANSON
Agency: DeVito/Verdi / New York
Client: ACLU Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Pizza Box
Agency: Colle & Mcvoy / Minneapolis
Client: Minneapolis League of Women Voters Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
demolition derby
Agency: The Miller Group Advertising / Santa Monica
Client: Los Angeles Dance International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
London by night
Agency: WCRS Limited / London, W1R 4BS
Client: Centrepoint - Young Homelessness Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings
Agency: TBWA\Chiat\Day LA / Los Angeles
Client: The Museum of Contemporary Art Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Bear, Bunny, Squirrel, Safety First
Agency: W & K New York / New York
Client: ESPN Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Reading the Paper, 2001
Agency: TBWA\Chiat\Day / Los Angeles
Client: The Museum of Contemporary Art Category: Newspaper / Newspaper 600 Lines or Less: Single
Indictment
Agency: Hill Holliday Connors Cosmopolus / Boston
Client: Boston Herald Category: Newspaper / Newspaper 600 Lines or Less: Single
Out of Order
Agency: Mullen / Wenham
Client: Cozone.com Category: Newspaper / Newspaper 600 Lines or Less: Single
Recording
Agency: Fallon / Minneapolis
Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
Baby
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
EMAHTSKCBLVADT?
Agency: Foote Cone & Belding / San Francisco
Client: amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Bear
Agency: Leo Burnett - London / London
Client: John West Category: Consumer Television / Consumer Television :30/:25 Single
You'll Never Guess What I Got Von
Agency: Foote Cone & Belding / San Francisco
Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Lose the Ability
Agency: Abbott Mead Vickers BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Single
Stairs
Agency: J. Walter Thompson de Mexico / Granada
Client: Nike Mexico Category: Outdoor / Outdoor: Single
Rock the Vote Yes/No Flash Piece
Agency: Collaborate Communications Inc. / CA
Client: Rock the Vote Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Heroes / Mr. Really Bad Toupe Wearer
Agency: DDB Chicago / Chicago
Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
Heroes / Mr. Pickled Pigs Feet Eater...
Agency: DDB Chicago / Chicago
Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
Heroes / Mr. Chinese Food Delivery
Agency: DDB Chicago / Chicago
Client: Anheuser Busch Inc., Bud Light Category: Consumer Radio / Consumer Radio: Single
Name Drop
Agency: dweck! / New York
Client: Foodline Category: Consumer Radio / Consumer Radio: Single
Narrative Spaces
Agency: Kinetic Interactive /
Client: AAMER Taher Design Studio Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
heavyindustry.net
Agency: Heavy / NY
Client: Heavy Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Typhoo Website
Agency: Mother Ltd. /
Client: Premier Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
India, China, Turkey
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
SAT-Call For Entries
Agency: Di Zinno Thompson / Coronado
Client: San Diego Ad Club Category: Brand and Corporate Identity / Booklet/Brochure
Award:
2001 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
Utah, San Antonio, LA
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010084A
Award:
2001 Interactive Gold Pencil
Agency:
Tribal DDB / NY
Client:
Anheuser Busch
Title:
Whassup? site
Category:
Integrated Branding Campaign
Annual ID:
010049N
Award:
2001 Advertising Silver Pencil
Agency:
Grey Worldwide / London
Client:
Findus
Title:
Fashion One
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
010010A
Award:
2001 Advertising Bronze Pencil
Agency:
Grey Worldwide / London
Client:
Findus
Title:
Fashion Two
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
010011A
Award:
2001 Advertising Silver Pencil
Agency:
CRISPIN PORTER & BOGUSKY / Miami
Client:
Giro Sport Design
Title:
Superhero
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
010049A
Award:
2001 Advertising Bronze Pencil
Agency:
JACK / Venice
Client:
Gold's Gym
Title:
Donuts
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
010050A
Award:
2001 Interactive Gold Pencil
Agency:
Sudden Industries / NY
Client:
Columbia Records
Title:
P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010017N
Award:
2001 Interactive Silver Pencil
Agency:
Saatchi & Saatchi New Zealand /
Client:
Adidas International
Title:
adidas BEAT RUGBY Site and Rugby Game
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010018N
Award:
2001 Interactive Bronze Pencil
Agency:
Ogilvy / London
Client:
Mattel
Title:
The Scrabbler
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
010019N
Award:
2001 Design Silver Pencil
Agency:
Design Asylum / Singapore
Client:
Design Asylum
Title:
1st Anniversary T-shirt
Category:
Package Design / Commercial Product Packaging
Annual ID:
010007D
Award:
2001 Design Silver Pencil
Agency:
Turner Duckworth / San Francisco
Client:
Superdrug
Title:
Superdrug Gloves
Category:
Package Design / Commercial Product Packaging
Annual ID:
010011D
Award:
2001 Design Bronze Pencil
Agency:
Slaughter Hanson / Birmingham
Client:
The Olive Room
Title:
Olive Room Matches
Category:
Package Design / Commercial Product Packaging
Annual ID:
010015D
Award:
2001 Advertising Silver Pencil
Agency:
/
Client:
OLYMPUS OPTICAL LTD.
Title:
UGANDA, EL SALVADOR, LEBANON
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010015A
Award:
2001 Advertising Bronze Pencil
Agency:
Grey Worldwide / London
Client:
FINDUS
Title:
FASHION ONE, FASHION TWO, FASHION THREE
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
010016A
Award:
2001 Interactive Gold Pencil
Agency:
Mother Ltd. /
Client:
Mother Ltd.
Title:
Chris Christmas Rodriguez
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
010061N
Award:
2001 Interactive Silver Pencil
Agency:
Fusebox / NY
Client:
Fusebox
Title:
Hungry?
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
010062N
Award:
2001 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America, Inc
Title:
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010017A
Award:
2001 Advertising Gold Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Seychelles
Title:
Old Man, Ox Cart, Fisherman, Kids, Forest
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010018A
Award:
2001 Advertising Silver Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas Olympics
Title:
Boxer Gymnast Runner
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010019A
Award:
2001 Advertising Silver Pencil
Agency:
Publicis & Hal Riney / San Francisco
Client:
Discovery.Com
Title:
Supermarket, Prom, Bedroom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010020A
Award:
2001 Advertising Bronze Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
Nike
Title:
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
010021A
Award:
2001 Interactive Silver Pencil
Agency:
Red Sky Interactive, San Francisco / Ca.
Client:
Sutter Home
Title:
MoodMaker
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
010015N
Award:
2001 Interactive Bronze Pencil
Agency:
Iguana Interactive / NY
Client:
Mercedez-Benz
Title:
Mercedes-Benz Information Counter System
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
010016N
Award:
2001 Advertising Gold Pencil
Agency:
DeVito/Verdi / New York
Client:
ACLU
Title:
MANSON
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010057A
Award:
2001 Advertising Silver Pencil
Agency:
Colle & Mcvoy / Minneapolis
Client:
Minneapolis League of Women Voters
Title:
Pizza Box
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010058A
Award:
2001 Advertising Bronze Pencil
Agency:
The Miller Group Advertising / Santa Monica
Client:
Los Angeles Dance International
Title:
demolition derby
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010059A
Award:
2001 Advertising Bronze Pencil
Agency:
WCRS Limited / London, W1R 4BS
Client:
Centrepoint - Young Homelessness
Title:
London by night
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
010064A
Award:
2001 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day LA / Los Angeles
Client:
The Museum of Contemporary Art
Title:
Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
010100A
Award:
2001 Advertising Bronze Pencil
Agency:
W & K New York / New York
Client:
ESPN
Title:
Bear, Bunny, Squirrel, Safety First
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
010101A
Award:
2001 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
The Museum of Contemporary Art
Title:
Reading the Paper, 2001
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
010007A
Award:
2001 Advertising Silver Pencil
Agency:
Hill Holliday Connors Cosmopolus / Boston
Client:
Boston Herald
Title:
Indictment
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
010008A
Award:
2001 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Cozone.com
Title:
Out of Order
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
10009A
Award:
2001 Advertising Silver Pencil
Agency:
Fallon / Minneapolis
Client:
Public Broadcasting System
Title:
Recording
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010079A
Award:
2001 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
Baby
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010081A
Award:
2001 Advertising Silver Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
amazon.com
Title:
EMAHTSKCBLVADT?
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010082A
Award:
2001 Advertising Bronze Pencil
Agency:
Leo Burnett - London / London
Client:
John West
Title:
Bear
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010083A
Award:
2001 Advertising Silver Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
Amazon.com
Title:
You'll Never Guess What I Got Von
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010085A
Award:
2001 Advertising Gold Pencil
Agency:
Fallon London / London
Client:
UK Time, Timex
Title:
Monday
Category:
Outdoor / Outdoor: Single
Annual ID:
010028A
Award:
2001 Advertising Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Economist
Title:
Lose the Ability
Category:
Outdoor / Outdoor: Single
Annual ID:
010029A
Award:
2001 Advertising Bronze Pencil
Agency:
J. Walter Thompson de Mexico / Granada
Client:
Nike Mexico
Title:
Stairs
Category:
Outdoor / Outdoor: Single
Annual ID:
010030A
Award:
2001 Interactive Silver Pencil
Agency:
Collaborate Communications Inc. / CA
Client:
Rock the Vote
Title:
Rock the Vote Yes/No Flash Piece
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
010066N
Award:
2001 Advertising Gold Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser Busch Inc. Bud Light
Title:
Heroes / Mr. Really Bad Toupe Wearer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
010070A
Award:
2001 Advertising Silver Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser Busch Inc. Bud Light
Title:
Heroes / Mr. Pickled Pigs Feet Eater...
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
010072A
Award:
2001 Advertising Bronze Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser Busch Inc., Bud Light
Title:
Heroes / Mr. Chinese Food Delivery
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
010073A
Award:
2001 Advertising Bronze Pencil
Agency:
dweck! / New York
Client:
Foodline
Title:
Name Drop
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
010074A
Award:
2001 Interactive Gold Pencil
Agency:
Kinetic Interactive /
Client:
AAMER Taher Design Studio
Title:
Narrative Spaces
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010032N
Award:
2001 Interactive Silver Pencil
Agency:
Heavy / NY
Client:
Heavy
Title:
heavyindustry.net
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010033N
Award:
2001 Interactive Bronze Pencil
Agency:
Mother Ltd. /
Client:
Premier Brands
Title:
Typhoo Website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010034N
Award:
2001 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
India, China, Turkey
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010086A
Award:
2001 Design Gold Pencil
Agency:
Di Zinno Thompson / Coronado
Client:
San Diego Ad Club
Title:
SAT-Call For Entries
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
010002D
