The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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Award
Agency
Client
Title
Category
Annual ID
Barcellona Communications Inc. Enchanted Tiki-Rom
Agency: Barcellona Communications, Inc. / CA
Client: Barcellona Communications Inc. Category: Self-Promotion / Self-Promotion - CD-ROM
Heroes / Mr. Really Bad Toupe Wearer
Agency: DDB Chicago / Chicago
Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
Heroes / Mr. Pickled Pigs Feet Eater...
Agency: DDB Chicago / Chicago
Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
Heroes / Mr. Chinese Food Delivery
Agency: DDB Chicago / Chicago
Client: Anheuser Busch Inc., Bud Light Category: Consumer Radio / Consumer Radio: Single
Name Drop
Agency: dweck! / New York
Client: Foodline Category: Consumer Radio / Consumer Radio: Single
A Hard Day's Night
Agency: The Chopping Block / NY
Client: Miramax Films Category: Promotional Advertising / Promotional Advertising - Web Sites
VAPOR
Agency: Arnold Worldwide / MA
Client: Volkswagen of America, Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
Audi TT minisite
Agency: marchFIRST / NY
Client: Audi of America Category: Promotional Advertising / Promotional Advertising - Web Sites
cold, soup, litter, heroin, beds
Agency: TBWA/London / London
Client: The Big Issue Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
RWANDA - BURUNDI, TIMOR-INDONESIA, RUSSIA - CHECHNYA
Agency: McCann-Erickson / 28046 Madrid
Client: MEDECINS SANS FRONTIERES Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
good air, architecture, nintendo, syphilis
Agency: Ogilvy & Mather Argentina / Cap. Fed.
Client: Museo de la Ciudad (Museum of the City) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Lorgan's The Retro Store
Agency: Kinetic Interactive /
Client: Lorgan's The Retro Store Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Scanrail
Agency: SLB Interactive /
Client: NSB Utland Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
New Beetle
Agency: Arnold Worldwide / MA
Client: Volkswagen of America, Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Dayton's Challenge Web Site
Agency: Periscope / MN
Client: Dayton's Challenge Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
BMW Choose A Model
Agency: Fallon Interactive / MN
Client: BMW Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Express web site
Agency: Resource Marketing, Inc. / OH
Client: Express Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
MANSON
Agency: DeVito/Verdi / New York
Client: ACLU Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Pizza Box
Agency: Colle & Mcvoy / Minneapolis
Client: Minneapolis League of Women Voters Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
demolition derby
Agency: The Miller Group Advertising / Santa Monica
Client: Los Angeles Dance International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Lettuce Girl
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America, Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Runner
Agency: Leagas Delaney / San Francisco
Client: Adidas Olympics Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Jumper
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Inc Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Shark
Agency: *S,C,P,F..., S. L. / Barcelona
Client: BMW.Iberia Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3)
Agency: Adworks Inc. / Washington
Client: Newseum Category: Consumer Radio / Consumer Radio: Campaign
Shower, Deck, Phone Call
Agency: Black Rocket / San Francisco
Client: OurHouse.com Category: Consumer Radio / Consumer Radio: Campaign
Delivery Guys, The TV, Ambiance
Agency: Rethink / Vancouver
Client: Earls Restaurants Category: Consumer Radio / Consumer Radio: Campaign
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan
Agency: Cliff Freeman & Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Tazo Full Leaf Tea 2 Ounces Bricks
Agency: Sandstrom Design / Portland
Client: Tazo Category: Package Design / Product Packaging: Campaign
Wanted: Creatives
Agency: Ogilvy & Mather / Frankfurt
Client: Ogilvy & Mather / Frankfurt Category: Trade / Trade B/W Full Page or Spread: Single
MacSomething, Obscure Pale Ale, Some French WIne
Agency: Mullen / Wenham
Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Campaign
Guinness - Bottom, Back, Naval, Torso, Cleavage
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: Asia Pacific Breweries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Nike Paralympics - Stare, Sorry, Awkward
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike Category: Newspaper / Newspaper Over 600 Lines: Campaign
Loneliest Place on earth
Agency: Fallon / Minneapolis
Client: Sports Illustrated Category: Trade / Trade Color Full Page or Spread: Single
Ball of Lies
Agency: Ground Zero Advertising / LOS ANGELES
Client: Advertising Club of Los Angeles Category: Trade / Trade Color Full Page or Spread: Single
Lose the Ability
Agency: Abbott Mead Vickers BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Single
Stairs
Agency: J. Walter Thompson de Mexico / Granada
Client: Nike Mexico Category: Outdoor / Outdoor: Single
SAT-Call For Entries
Agency: Di Zinno Thompson / Coronado
Client: San Diego Ad Club Category: Brand and Corporate Identity / Booklet/Brochure
Uncommon Threads
Agency: Slaughter Hanson / Birmingham
Client: Plain Clothes Category: Brand and Corporate Identity / Booklet/Brochure
Irreverence Justified
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Category: Brand and Corporate Identity / Booklet/Brochure
Consolidated Paper Promo
Agency: Cahan & Associates / San Francisco
Client: Consolidated Papers Category: Brand and Corporate Identity / Booklet/Brochure
The Book of Paper Aeroplanes
Agency: Mother Ltd / London
Client: Mother Ltd Category: Brand and Corporate Identity / Booklet/Brochure
Ambulate
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Circumvolve
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Rise up and flee
Agency: Goodby Silverstein and Partners / San Francisco
Client: Wall Street Journal Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Invisible Man Catalog
Agency: USA Networks / New York
Client: Scifi Channel Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Target Web Site
Agency: Organic / IL
Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
Award:
2001 Interactive Bronze Pencil
Agency:
Barcellona Communications, Inc. / CA
Client:
Barcellona Communications Inc.
Title:
Barcellona Communications Inc. Enchanted Tiki-Rom
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
010059N
Award:
2001 Advertising Gold Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser Busch Inc. Bud Light
Title:
Heroes / Mr. Really Bad Toupe Wearer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
010070A
Award:
2001 Advertising Silver Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser Busch Inc. Bud Light
Title:
Heroes / Mr. Pickled Pigs Feet Eater...
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
010072A
Award:
2001 Advertising Bronze Pencil
Agency:
DDB Chicago / Chicago
Client:
Anheuser Busch Inc., Bud Light
Title:
Heroes / Mr. Chinese Food Delivery
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
010073A
Award:
2001 Advertising Bronze Pencil
Agency:
dweck! / New York
Client:
Foodline
Title:
Name Drop
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
010074A
Award:
2001 Interactive Gold Pencil
Agency:
The Chopping Block / NY
Client:
Miramax Films
Title:
A Hard Day's Night
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
010012N
Award:
2001 Interactive Silver Pencil
Agency:
Arnold Worldwide / MA
Client:
Volkswagen of America, Inc.
Title:
VAPOR
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
010013N
Award:
2001 Interactive Bronze Pencil
Agency:
marchFIRST / NY
Client:
Audi of America
Title:
Audi TT minisite
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
010014N
Award:
2001 Advertising Gold Pencil
Agency:
TBWA/London / London
Client:
The Big Issue Foundation
Title:
cold, soup, litter, heroin, beds
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
010054A
Award:
2001 Advertising Silver Pencil
Agency:
McCann-Erickson / 28046 Madrid
Client:
MEDECINS SANS FRONTIERES
Title:
RWANDA - BURUNDI, TIMOR-INDONESIA, RUSSIA - CHECHNYA
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
010055A
Award:
2001 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Argentina / Cap. Fed.
Client:
Museo de la Ciudad (Museum of the City)
Title:
good air, architecture, nintendo, syphilis
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
010056A
Award:
2001 Interactive Gold Pencil
Agency:
Kinetic Interactive /
Client:
Lorgan's The Retro Store
Title:
Lorgan's The Retro Store
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010020N
Award:
2001 Interactive Gold Pencil
Agency:
SLB Interactive /
Client:
NSB Utland
Title:
Scanrail
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010021N
Award:
2001 Interactive Silver Pencil
Agency:
Arnold Worldwide / MA
Client:
Volkswagen of America, Inc.
Title:
New Beetle
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010022N
Award:
2001 Interactive Silver Pencil
Agency:
Periscope / MN
Client:
Dayton's Challenge
Title:
Dayton's Challenge Web Site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010023N
Award:
2001 Interactive Bronze Pencil
Agency:
Fallon Interactive / MN
Client:
BMW
Title:
BMW Choose A Model
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010024N
Award:
2001 Interactive Bronze Pencil
Agency:
Resource Marketing, Inc. / OH
Client:
Express
Title:
Express web site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010025N
Award:
2001 Advertising Gold Pencil
Agency:
DeVito/Verdi / New York
Client:
ACLU
Title:
MANSON
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010057A
Award:
2001 Advertising Silver Pencil
Agency:
Colle & Mcvoy / Minneapolis
Client:
Minneapolis League of Women Voters
Title:
Pizza Box
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010058A
Award:
2001 Advertising Bronze Pencil
Agency:
The Miller Group Advertising / Santa Monica
Client:
Los Angeles Dance International
Title:
demolition derby
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010059A
Award:
2001 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America, Inc.
Title:
Lettuce Girl
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
010012A
Award:
2001 Advertising Silver Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas Olympics
Title:
Runner
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
010013A
Award:
2001 Advertising Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America Inc
Title:
Jumper
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
010014A
Award:
2001 Advertising Gold Pencil
Agency:
*S,C,P,F..., S. L. / Barcelona
Client:
BMW.Iberia
Title:
Shark
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
010047A
Award:
2001 Advertising Silver Pencil
Agency:
Adworks Inc. / Washington
Client:
Newseum
Title:
Pulitzer Radio (3 spots), Waiting Game (1), Coretta Scott King (2), Blizzard (3)
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
010065A
Award:
2001 Advertising Gold Pencil
Agency:
Black Rocket / San Francisco
Client:
OurHouse.com
Title:
Shower, Deck, Phone Call
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
010075A
Award:
2001 Advertising Silver Pencil
Agency:
Rethink / Vancouver
Client:
Earls Restaurants
Title:
Delivery Guys, The TV, Ambiance
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
010076A
Award:
2001 Advertising Bronze Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Hollywood Video
Title:
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
010077A
Award:
2001 Design Bronze Pencil
Agency:
Sandstrom Design / Portland
Client:
Tazo
Title:
Tazo Full Leaf Tea 2 Ounces Bricks
Category:
Package Design / Product Packaging: Campaign
Annual ID:
010014D
Award:
2001 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Frankfurt
Client:
Ogilvy & Mather / Frankfurt
Title:
Wanted: Creatives
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
010035A
Award:
2001 Advertising Gold Pencil
Agency:
Mullen / Wenham
Client:
Drinks.com
Title:
MacSomething, Obscure Pale Ale, Some French WIne
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
010004A
Award:
2001 Advertising Silver Pencil
Agency:
Ogilvy & Mather Advertising Singapore / Singapore
Client:
Asia Pacific Breweries
Title:
Guinness - Bottom, Back, Naval, Torso, Cleavage
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
010005A
Award:
2001 Advertising Bronze Pencil
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Nike
Title:
Nike Paralympics - Stare, Sorry, Awkward
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
010006A
Award:
2001 Advertising Silver Pencil
Agency:
Fallon / Minneapolis
Client:
Sports Illustrated
Title:
Loneliest Place on earth
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
010036A
Award:
2001 Advertising Bronze Pencil
Agency:
Ground Zero Advertising / LOS ANGELES
Client:
Advertising Club of Los Angeles
Title:
Ball of Lies
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
010037A
Award:
2001 Advertising Gold Pencil
Agency:
Fallon London / London
Client:
UK Time, Timex
Title:
Monday
Category:
Outdoor / Outdoor: Single
Annual ID:
010028A
Award:
2001 Advertising Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Economist
Title:
Lose the Ability
Category:
Outdoor / Outdoor: Single
Annual ID:
010029A
Award:
2001 Advertising Bronze Pencil
Agency:
J. Walter Thompson de Mexico / Granada
Client:
Nike Mexico
Title:
Stairs
Category:
Outdoor / Outdoor: Single
Annual ID:
010030A
Award:
2001 Design Gold Pencil
Agency:
Di Zinno Thompson / Coronado
Client:
San Diego Ad Club
Title:
SAT-Call For Entries
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
010002D
Award:
2001 Design Gold Pencil
Agency:
Slaughter Hanson / Birmingham
Client:
Plain Clothes
Title:
Uncommon Threads
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
010003D
Award:
2001 Design Gold Pencil
Agency:
Wieden + Kennedy / Amsterdam
Client:
Nike
Title:
Irreverence Justified
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
010005D
Award:
2001 Design Silver Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Consolidated Papers
Title:
Consolidated Paper Promo
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
010006D
Award:
2001 Design Silver Pencil
Agency:
Mother Ltd / London
Client:
Mother Ltd
Title:
The Book of Paper Aeroplanes
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
010009D
Award:
2001 Advertising Gold Pencil
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Ambulate
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
010022A
Award:
2001 Advertising Gold Pencil
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Circumvolve
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
010023A
Award:
2001 Advertising Silver Pencil
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
Wall Street Journal
Title:
Rise up and flee
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
010024A
Award:
2001 Advertising Bronze Pencil
Agency:
USA Networks / New York
Client:
Scifi Channel
Title:
Invisible Man Catalog
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
010025A
Award:
2001 Interactive Gold Pencil
Agency:
BBDO Denmark /
Client:
N/A
Title:
10socks
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
010044N
Award:
2001 Interactive Gold Pencil
Agency:
Critical Mass / AB
Client:
Nike
Title:
Nike iD
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
010045N
Award:
2001 Interactive Silver Pencil
Agency:
Organic / IL
Client:
Target.Direct
Title:
Target Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
010046N
