The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

MacSomething, Obscure Pale Ale, Some French WIne Agency: Mullen / Wenham Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Campaign
Guinness - Bottom, Back, Naval, Torso, Cleavage Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: Asia Pacific Breweries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Nike Paralympics - Stare, Sorry, Awkward Agency: The Jupiter Drawing Room / Johannesburg Client: Nike Category: Newspaper / Newspaper Over 600 Lines: Campaign
Finger Agency: Ogilvy & Mather Singapore / Atlanta Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
MacSomething Agency: Mullen / Wenham Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Single
Reading the Paper, 2001 Agency: TBWA\Chiat\Day / Los Angeles Client: The Museum of Contemporary Art Category: Newspaper / Newspaper 600 Lines or Less: Single
Indictment Agency: Hill Holliday Connors Cosmopolus / Boston Client: Boston Herald Category: Newspaper / Newspaper 600 Lines or Less: Single
Out of Order Agency: Mullen / Wenham Client: Cozone.com Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: DeVito/Verdi / New York Client: TheStreet.com Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Ground Zero / Los Angeles Client: Los Angeles Times Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: icecream! / Singapore Client: Sony Singapore Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Ogilvy & Mather / Bangalore Client: 3M Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Ogilvy & Mather / Singapore Client: Borders Bookstore Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Ogilvy & Mather / New Dehli Client: TELCO Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Saatchi & Saatchi / Singapore Client: PruLink Realty Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: Abbot Mead Vickers.BBDO / London Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Arian Lowe & Travis / Chicago Client: Loyola University Health System Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: DDB / Seattle Client: DDB/Seattle Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Fallon / Minneapolis Client: BMW Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Fallon / London Client: UK Time-Timex Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Fallon / London Client: UK Time-Timex Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Gabriel Diericks Razidlo / Minneapolis Client: Star Tribune Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Holland Mark Advertising / Boston Client: Boston Globe Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: The Martin Agency / Richmond Client: Carfax Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Mullen / Wenham Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ogilvy & Mather / Bangalore Client: 3M Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ogilvy & Mather / Singapore Client: Asia Pacific Breweries Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ogilvy & Mather / Singapore Client: Asia Pacific Breweries Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ogilvy & Mather / Singapore Client: Borders Bookstore Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ogilvy & Mather / Singapore Client: Borders Bookstore Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ogilvy & Mather / Singapore Client: Borders Bookstore Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ogilvy & Mather / Singapore Client: Borders Bookstore Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ogilvy & Mather / Singapore Client: Do Asia Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ogilvy & Mather / Singapore Client: Do Asia Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Rethink / Vancouver Client: Richmond Savings Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Saatchi & Saatchi / Torrance Client: Allied Model Trains Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: TBWA / London Client: Waterstone's Booksellers Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Saturday Star Property Guide Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Seychelles Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: TBWA/Chiat/Day / Los Angeles Client: Apple Category: Newspaper / Newspaper Over 600 Lines: Single
Agency: Clarke Goward / Boston Client: Ragged Mountain Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: The Martin Agency / Richmond Client: TV Land Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: McKinney & Silver / Raleigh Client: North Carolina Songwriters Cooperative Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: TBWA/Chiat/Day / New York Client: Embassy Suites Hotels Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: WORK / Richmond Client: WORK Beer Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Almap/BBDO Comunicacoes / São Paulo Client: Cult Films Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Bryant Fulton & Shee / Vancouver Client: The Spy Store Category: Newspaper / Newspaper 600 Lines or Less: Single
Agency: Clarke Goward / Boston Client: Ragged Mountain Category: Newspaper / Newspaper 600 Lines or Less: Single

2001 Advertising Gold Pencil

Mullen / Wenham

Drinks.com

MacSomething, Obscure Pale Ale, Some French WIne

Newspaper / Newspaper Over 600 Lines: Campaign

010004A

2001 Advertising Silver Pencil

Ogilvy & Mather Advertising Singapore / Singapore

Asia Pacific Breweries

Guinness - Bottom, Back, Naval, Torso, Cleavage

Newspaper / Newspaper Over 600 Lines: Campaign

010005A

2001 Advertising Bronze Pencil

The Jupiter Drawing Room / Johannesburg

Nike

Nike Paralympics - Stare, Sorry, Awkward

Newspaper / Newspaper Over 600 Lines: Campaign

010006A

2001 Advertising Silver Pencil

Ogilvy & Mather Singapore / Atlanta

Guinness

Finger

Newspaper / Newspaper Over 600 Lines: Single

010002A

2001 Advertising Bronze Pencil

Mullen / Wenham

Drinks.com

MacSomething

Newspaper / Newspaper Over 600 Lines: Single

010003A

2001 Advertising Gold Pencil

TBWA\Chiat\Day / Los Angeles

The Museum of Contemporary Art

Reading the Paper, 2001

Newspaper / Newspaper 600 Lines or Less: Single

010007A

2001 Advertising Silver Pencil

Hill Holliday Connors Cosmopolus / Boston

Boston Herald

Indictment

Newspaper / Newspaper 600 Lines or Less: Single

010008A

2001 Advertising Bronze Pencil

Mullen / Wenham

Cozone.com

Out of Order

Newspaper / Newspaper 600 Lines or Less: Single

10009A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Newspaper / Newspaper Over 600 Lines: Campaign

010131A

2001 Advertising Merit Award

DeVito/Verdi / New York

TheStreet.com

Newspaper / Newspaper Over 600 Lines: Campaign

010132A

2001 Advertising Merit Award

Ground Zero / Los Angeles

Los Angeles Times

Newspaper / Newspaper Over 600 Lines: Campaign

010133A

2001 Advertising Merit Award

icecream! / Singapore

Sony Singapore

Newspaper / Newspaper Over 600 Lines: Campaign

010134A

2001 Advertising Merit Award

Ogilvy & Mather / Bangalore

3M

Newspaper / Newspaper Over 600 Lines: Campaign

010135A

2001 Advertising Merit Award

Ogilvy & Mather / Singapore

Borders Bookstore

Newspaper / Newspaper Over 600 Lines: Campaign

010136A

2001 Advertising Merit Award

Ogilvy & Mather / New Dehli

TELCO

Newspaper / Newspaper Over 600 Lines: Campaign

010137A

2001 Advertising Merit Award

Saatchi & Saatchi / Singapore

PruLink Realty

Newspaper / Newspaper Over 600 Lines: Campaign

010138A

2001 Advertising Merit Award

Abbot Mead Vickers.BBDO / London

The Economist

Newspaper / Newspaper Over 600 Lines: Single

010105A

2001 Advertising Merit Award

Arian Lowe & Travis / Chicago

Loyola University Health System

Newspaper / Newspaper Over 600 Lines: Single

010106A

2001 Advertising Merit Award

DDB / Seattle

DDB/Seattle

Newspaper / Newspaper Over 600 Lines: Single

010107A

2001 Advertising Merit Award

Fallon / Minneapolis

BMW

Newspaper / Newspaper Over 600 Lines: Single

010108A

2001 Advertising Merit Award

Fallon / London

UK Time-Timex

Newspaper / Newspaper Over 600 Lines: Single

010109A

2001 Advertising Merit Award

Fallon / London

UK Time-Timex

Newspaper / Newspaper Over 600 Lines: Single

010110A

2001 Advertising Merit Award

Gabriel Diericks Razidlo / Minneapolis

Star Tribune

Newspaper / Newspaper Over 600 Lines: Single

010111A

2001 Advertising Merit Award

Holland Mark Advertising / Boston

Boston Globe

Newspaper / Newspaper Over 600 Lines: Single

010112A

2001 Advertising Merit Award

The Martin Agency / Richmond

Carfax

Newspaper / Newspaper Over 600 Lines: Single

010113A

2001 Advertising Merit Award

Mullen / Wenham

Drinks.com

Newspaper / Newspaper Over 600 Lines: Single

010114A

2001 Advertising Merit Award

Ogilvy & Mather / Bangalore

3M

Newspaper / Newspaper Over 600 Lines: Single

010115A

2001 Advertising Merit Award

Ogilvy & Mather / Singapore

Asia Pacific Breweries

Newspaper / Newspaper Over 600 Lines: Single

010116A

2001 Advertising Merit Award

Ogilvy & Mather / Singapore

Asia Pacific Breweries

Newspaper / Newspaper Over 600 Lines: Single

010117A

2001 Advertising Merit Award

Ogilvy & Mather / Singapore

Borders Bookstore

Newspaper / Newspaper Over 600 Lines: Single

010118A

2001 Advertising Merit Award

Ogilvy & Mather / Singapore

Borders Bookstore

Newspaper / Newspaper Over 600 Lines: Single

010119A

2001 Advertising Merit Award

Ogilvy & Mather / Singapore

Borders Bookstore

Newspaper / Newspaper Over 600 Lines: Single

010120A

2001 Advertising Merit Award

Ogilvy & Mather / Singapore

Borders Bookstore

Newspaper / Newspaper Over 600 Lines: Single

010121A

2001 Advertising Merit Award

Ogilvy & Mather / Singapore

Do Asia

Newspaper / Newspaper Over 600 Lines: Single

010122A

2001 Advertising Merit Award

Ogilvy & Mather / Singapore

Do Asia

Newspaper / Newspaper Over 600 Lines: Single

010123A

2001 Advertising Merit Award

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Newspaper / Newspaper Over 600 Lines: Single

010124A

2001 Advertising Merit Award

Rethink / Vancouver

Richmond Savings

Newspaper / Newspaper Over 600 Lines: Single

010125A

2001 Advertising Merit Award

Saatchi & Saatchi / Torrance

Allied Model Trains

Newspaper / Newspaper Over 600 Lines: Single

010126A

2001 Advertising Merit Award

TBWA / London

Waterstone's Booksellers

Newspaper / Newspaper Over 600 Lines: Single

010127A

2001 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Saturday Star Property Guide

Newspaper / Newspaper Over 600 Lines: Single

010128A

2001 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Seychelles

Newspaper / Newspaper Over 600 Lines: Single

010129A

2001 Advertising Merit Award

TBWA/Chiat/Day / Los Angeles

Apple

Newspaper / Newspaper Over 600 Lines: Single

010130A

2001 Advertising Merit Award

Clarke Goward / Boston

Ragged Mountain

Newspaper / Newspaper 600 Lines or Less: Campaign

010149A

2001 Advertising Merit Award

The Martin Agency / Richmond

TV Land

Newspaper / Newspaper 600 Lines or Less: Campaign

010150A

2001 Advertising Merit Award

McKinney & Silver / Raleigh

North Carolina Songwriters Cooperative

Newspaper / Newspaper 600 Lines or Less: Campaign

010151A

2001 Advertising Merit Award

TBWA/Chiat/Day / New York

Embassy Suites Hotels

Newspaper / Newspaper 600 Lines or Less: Campaign

010152A

2001 Advertising Merit Award

WORK / Richmond

WORK Beer

Newspaper / Newspaper 600 Lines or Less: Campaign

010153A

2001 Advertising Merit Award

Almap/BBDO Comunicacoes / São Paulo

Cult Films

Newspaper / Newspaper 600 Lines or Less: Single

010139A

2001 Advertising Merit Award

Bryant Fulton & Shee / Vancouver

The Spy Store

Newspaper / Newspaper 600 Lines or Less: Single

010140A

2001 Advertising Merit Award

Clarke Goward / Boston

Ragged Mountain

Newspaper / Newspaper 600 Lines or Less: Single

010141A

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