The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

MANSON Agency: DeVito/Verdi / New York Client: ACLU Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Pizza Box Agency: Colle & Mcvoy / Minneapolis Client: Minneapolis League of Women Voters Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
demolition derby Agency: The Miller Group Advertising / Santa Monica Client: Los Angeles Dance International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
cold, soup, litter, heroin, beds Agency: TBWA/London / London Client: The Big Issue Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
RWANDA - BURUNDI, TIMOR-INDONESIA, RUSSIA - CHECHNYA Agency: McCann-Erickson / 28046 Madrid Client: MEDECINS SANS FRONTIERES Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
good air, architecture, nintendo, syphilis Agency: Ogilvy & Mather Argentina / Cap. Fed. Client: Museo de la Ciudad (Museum of the City) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Floorboards Agency: Saatchi & Saatchi / London Client: COI/Army Category: Public Service/Political / Public Service/Political Television: Single
Never Agency: Grey Worldwide / Melbourne, Victoria Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single
Different Agency: J. Walter Thompson / London Client: Special Olympics Category: Public Service/Political / Public Service/Political Television: Single
Turned Table Agency: Abbott Mead Vickers BBDO / London Client: Timebank Category: Public Service/Political / Public Service/Political Television: Single
Bodybag Agency: CRISPIN PORTER & BOGUSKY / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Shoebox Agency: Euro RSCG Tatham McConnaughy / Chicago Client: Physicians for Human Rights Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
World Climate Conference Den Haag Hotelroom Promotion Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: WWF Germany Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
The Longest Day Agency: Hill Holliday / San Francisco Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
SWASTIKA Agency: Borders Perrin Norrander / Portland Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Suicide Note Agency: Ogilvy / London Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Abuse Agency: Colenso BBDO / Ponsonby Client: Youthline Category: Public Service/Political / Public Service/Political Radio: Single
Course for gays Agency: Saatchi & Saatchi / Madrid Client: ILGA (Internacional Lesbians and Gays Association) Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Borders Perrin Norrander / Portland Client: Williamette Week/BPN Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Clarity Coverdale Fury / Minneapolis Client: Alzheimers Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Clarity Coverdale Fury / Minneapolis Client: Alzheimers Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Colle + McVoy / Minneapolis Client: Minneapolis League of Women Voters Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Colle + McVoy / Minneapolis Client: Minneapolis League of Women Voters Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: DeVito/Verdi / New York Client: ACLU Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: DeVito/Verdi / New York Client: ACLU Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: DeVito/Verdi / New York Client: National Congress of American Indians Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: FCB / Seattle Client: Burke Museum of Natural History & Culture Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: FCB / Seattle Client: Burke Museum of Natural History & Culture Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Palmer Jarvis DDB / Vancouver Client: St. John Ambulance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Palmer Jarvis DDB / Vancouver Client: St. John Ambulance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Pullar Smith / Minneapolis Client: New Hope Democrats for Al Gore Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Pullar Smith / Minneapolis Client: New Hope Democrats for Al Gore Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Saatchi & Saatchi / Singapore Client: Smoke Free Singapore Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Sawyer Riley Compton / Atlanta Client: Georgia Tech Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Sawyer Riley Compton / Atlanta Client: Georgia Tech Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: WORK / Richmond Client: Richmond Ballet Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: Young & Rubicam / Miami Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Agency: DM9 DDB / São Paulo Client: MASP-São Paulo Art Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Abbott Mead Vickers.BBDO / London Client: RSPCA Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: ARNOLD Worldwide / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Bartle Bogle Hegarty / London Client: Andrew Nebel/Barnardo's Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Borders Perrin Norrander / Portland Client: Williamette Week/BPN Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Colle + McVoy / Minneapolis Client: Minneapolis League of Women Voters Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: CONTRAPUNTO / Madrid Client: Amnistia International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Dentsu Young & Rubicam / Singapore Client: Samaritans of Singapore Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: DeVito/Verdi / New York Client: ACLU Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Fundacao SOS Mata Atlântica Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: GMO Hill Holliday / San Francisco Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: GMO Hill Holliday / San Francisco Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Huey/Paprocki / Atlanta Client: Atlanta History Center Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

2001 Advertising Gold Pencil

DeVito/Verdi / New York

ACLU

MANSON

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010057A

2001 Advertising Silver Pencil

Colle & Mcvoy / Minneapolis

Minneapolis League of Women Voters

Pizza Box

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010058A

2001 Advertising Bronze Pencil

The Miller Group Advertising / Santa Monica

Los Angeles Dance International

demolition derby

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010059A

2001 Advertising Gold Pencil

TBWA/London / London

The Big Issue Foundation

cold, soup, litter, heroin, beds

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010054A

2001 Advertising Silver Pencil

McCann-Erickson / 28046 Madrid

MEDECINS SANS FRONTIERES

RWANDA - BURUNDI, TIMOR-INDONESIA, RUSSIA - CHECHNYA

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010055A

2001 Advertising Bronze Pencil

Ogilvy & Mather Argentina / Cap. Fed.

Museo de la Ciudad (Museum of the City)

good air, architecture, nintendo, syphilis

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010056A

2001 Advertising Bronze Pencil

Saatchi & Saatchi / London

COI/Army

Floorboards

Public Service/Political / Public Service/Political Television: Single

010066A

2001 Advertising Gold Pencil

Grey Worldwide / Melbourne, Victoria

Transport Accident Commission

Never

Public Service/Political / Public Service/Political Television: Single

010067A

2001 Advertising Silver Pencil

J. Walter Thompson / London

Special Olympics

Different

Public Service/Political / Public Service/Political Television: Single

010068A

2001 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

Timebank

Turned Table

Public Service/Political / Public Service/Political Television: Single

010069A

2001 Advertising Bronze Pencil

CRISPIN PORTER & BOGUSKY / Miami

American Legacy Foundation

Bodybag

Public Service/Political / Public Service/Political Television: Single

010070A

2001 Advertising Gold Pencil

Euro RSCG Tatham McConnaughy / Chicago

Physicians for Human Rights

Shoebox

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

010060A

2001 Advertising Bronze Pencil

Ogilvy & Mather Frankfurt / Frankfurt

WWF Germany

World Climate Conference Den Haag Hotelroom Promotion

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

010061A

2001 Advertising Gold Pencil

Hill Holliday / San Francisco

National D-Day Museum

The Longest Day

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010051A

2001 Advertising Silver Pencil

Borders Perrin Norrander / Portland

BORDERS PERRIN NORRANDER

SWASTIKA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010052A

2001 Advertising Bronze Pencil

Ogilvy / London

The Samaritans

Suicide Note

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010053A

2001 Advertising Gold Pencil

Colenso BBDO / Ponsonby

Youthline

Abuse

Public Service/Political / Public Service/Political Radio: Single

010062A

2001 Advertising Silver Pencil

Saatchi & Saatchi / Madrid

ILGA (Internacional Lesbians and Gays Association)

Course for gays

Public Service/Political / Public Service/Political Radio: Single

10063A

2001 Advertising Merit Award

Borders Perrin Norrander / Portland

Williamette Week/BPN

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010422A

2001 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

Alzheimers Association

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010423A

2001 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

Alzheimers Association

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010424A

2001 Advertising Merit Award

Colle + McVoy / Minneapolis

Minneapolis League of Women Voters

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010425A

2001 Advertising Merit Award

Colle + McVoy / Minneapolis

Minneapolis League of Women Voters

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010426A

2001 Advertising Merit Award

DeVito/Verdi / New York

ACLU

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010427A

2001 Advertising Merit Award

DeVito/Verdi / New York

ACLU

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010428A

2001 Advertising Merit Award

DeVito/Verdi / New York

National Congress of American Indians

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010429A

2001 Advertising Merit Award

FCB / Seattle

Burke Museum of Natural History & Culture

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010430A

2001 Advertising Merit Award

FCB / Seattle

Burke Museum of Natural History & Culture

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010431A

2001 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

St. John Ambulance

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010434A

2001 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

St. John Ambulance

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010435A

2001 Advertising Merit Award

Pullar Smith / Minneapolis

New Hope Democrats for Al Gore

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010436A

2001 Advertising Merit Award

Pullar Smith / Minneapolis

New Hope Democrats for Al Gore

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010437A

2001 Advertising Merit Award

Saatchi & Saatchi / Singapore

Smoke Free Singapore

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010438A

2001 Advertising Merit Award

Sawyer Riley Compton / Atlanta

Georgia Tech

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010439A

2001 Advertising Merit Award

Sawyer Riley Compton / Atlanta

Georgia Tech

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010440A

2001 Advertising Merit Award

WORK / Richmond

Richmond Ballet

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010441A

2001 Advertising Merit Award

Young & Rubicam / Miami

Amnesty International

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010442A

2001 Advertising Merit Award

DM9 DDB / São Paulo

MASP-São Paulo Art Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010389A

2001 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

RSPCA

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010404A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Massachusetts Department of Public Health

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010405A

2001 Advertising Merit Award

Bartle Bogle Hegarty / London

Andrew Nebel/Barnardo's

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010406A

2001 Advertising Merit Award

Borders Perrin Norrander / Portland

Williamette Week/BPN

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010407A

2001 Advertising Merit Award

Colle + McVoy / Minneapolis

Minneapolis League of Women Voters

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010408A

2001 Advertising Merit Award

CONTRAPUNTO / Madrid

Amnistia International

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010409A

2001 Advertising Merit Award

Dentsu Young & Rubicam / Singapore

Samaritans of Singapore

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010410A

2001 Advertising Merit Award

DeVito/Verdi / New York

ACLU

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010411A

2001 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Fundacao SOS Mata Atlântica

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010412A

2001 Advertising Merit Award

GMO Hill Holliday / San Francisco

National D-Day Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010413A

2001 Advertising Merit Award

GMO Hill Holliday / San Francisco

National D-Day Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010414A

2001 Advertising Merit Award

Huey/Paprocki / Atlanta

Atlanta History Center

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

010415A

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