The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Abuse Agency: Colenso BBDO / Ponsonby Client: Youthline Category: Public Service/Political / Public Service/Political Radio: Single
Course for gays Agency: Saatchi & Saatchi / Madrid Client: ILGA (Internacional Lesbians and Gays Association) Category: Public Service/Political / Public Service/Political Radio: Single
Costa Design ID-Various Agency: Mother Ltd / London Client: Costa Coffee Category: Brand and Corporate Identity / Corporate Identity
Corporate Stationary Agency: The Jupiter Drawing Room (South Africa) / Cape Town Client: Ruth Chowles Category: Brand and Corporate Identity / Corporate Identity
Interactive Invitation - Schmooze Fest 3.0 Agency: Inetz / UT Client: Inetz Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
SPERM Agency: MRA Group / GA Client: MRA Group Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
IBM Olympics "Kayak Game" Agency: OgilvyInteractive worldwide / NY Client: IBM Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm Agency: Ames Design / Seattle Client: Pearl Jam Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Safety First: Bear Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Laramara Foundation Agency: Zentropy Partners / Thunder House Brazil / SP Client: Laramara Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
The Truth Agency: Circle.com / MA Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
2020 Green Agency: Second Story Interactive Studios / OR Client: Aetna Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living" Agency: Sudden Industries / NY Client: Columbia Records Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
adidas BEAT RUGBY Site and Rugby Game Agency: Saatchi & Saatchi New Zealand / Client: Adidas International Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
The Scrabbler Agency: Ogilvy / London Client: Mattel Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Lomu, ALto, Beckham Agency: 180 / Amsterdam Client: Adidas International BV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Dog, Park, Driving Test Agency: BMP DDB / London Client: Volkswagen Group Ltd Category: Consumer Television / Consumer Television Varying Lengths: Campaign
heavy.com Agency: Heavy / NY Client: Heavy Category: Brand Gaming / Brand Gaming - Banners
Elvis: That's the way it is Agency: The Chopping Block / NY Client: Turner Classic Movies Category: Brand Gaming / Brand Gaming - Banners
Hotelli Kultakala Agency: Sulake / Client: Kolumbus Oy Category: Brand Gaming / Brand Gaming - Banners
They Might Be Giants Agency: The Chopping Block / NY Client: They Might Be Giants Category: Brand Gaming / Brand Gaming - Banners
MoodMaker Agency: Red Sky Interactive, San Francisco / Ca. Client: Sutter Home Category: Promotional Advertising / Promotional Advertising - CD-ROM
Mercedes-Benz Information Counter System Agency: Iguana Interactive / NY Client: Mercedez-Benz Category: Promotional Advertising / Promotional Advertising - CD-ROM
Plumber Agency: Leo Burnett - London / London Client: McDonald's Category: Consumer Television / Consumer Television :20 and Under: Campaign
Monday Agency: Fallon London / London Client: UK Time, Timex Category: Outdoor / Outdoor: Single
Lose the Ability Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Stairs Agency: J. Walter Thompson de Mexico / Granada Client: Nike Mexico Category: Outdoor / Outdoor: Single
Heroes / Mr. Really Bad Toupe Wearer Agency: DDB Chicago / Chicago Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
Heroes / Mr. Pickled Pigs Feet Eater... Agency: DDB Chicago / Chicago Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
Heroes / Mr. Chinese Food Delivery Agency: DDB Chicago / Chicago Client: Anheuser Busch Inc., Bud Light Category: Consumer Radio / Consumer Radio: Single
Name Drop Agency: dweck! / New York Client: Foodline Category: Consumer Radio / Consumer Radio: Single
The Buddy Lee Challenge Agency: Fallon Interactive / MN Client: Lee Jeans, Co. Category: Integrated Branding Campaign
ESPN.com - Kathicam Agency: Ground Zero / CA Client: ESPN.com Category: Integrated Branding Campaign
Get Linked Agency: TBWA\Chiat\Day / CA Client: Earthlink Category: Integrated Branding Campaign
Infestation Campaign Agency: USA Networks / NY Client: USA Networks Category: Integrated Branding Campaign
Loneliest Place on earth Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Trade / Trade Color Full Page or Spread: Single
Ball of Lies Agency: Ground Zero Advertising / LOS ANGELES Client: Advertising Club of Los Angeles Category: Trade / Trade Color Full Page or Spread: Single
UGANDA, EL SALVADOR, LEBANON Agency: / Client: OLYMPUS OPTICAL LTD. Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
FASHION ONE, FASHION TWO, FASHION THREE Agency: Grey Worldwide / London Client: FINDUS Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
10socks Agency: BBDO Denmark / Category: E-Commerce / E-Commerce B2C - Web Sites
Nike iD Agency: Critical Mass / AB Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
Target Web Site Agency: Organic / IL Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
Target Web Site Agency: Organic / IL Client: Target.Direct Category: E-Commerce / E-Commerce B2C - Web Sites
C&A Agency: AgĂȘnciaClick / SP Client: C&A Category: E-Commerce / E-Commerce B2C - Web Sites
The Longest Day Agency: Hill Holliday / San Francisco Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
SWASTIKA Agency: Borders Perrin Norrander / Portland Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Suicide Note Agency: Ogilvy / London Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Chris Christmas Rodriguez Agency: Mother Ltd. / Client: Mother Ltd. Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Hungry? Agency: Fusebox / NY Client: Fusebox Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Barcellona Communications Inc. Enchanted Tiki-Rom Agency: Barcellona Communications, Inc. / CA Client: Barcellona Communications Inc. Category: Self-Promotion / Self-Promotion - CD-ROM

2001 Advertising Gold Pencil

Colenso BBDO / Ponsonby

Youthline

Abuse

Public Service/Political / Public Service/Political Radio: Single

010062A

2001 Advertising Silver Pencil

Saatchi & Saatchi / Madrid

ILGA (Internacional Lesbians and Gays Association)

Course for gays

Public Service/Political / Public Service/Political Radio: Single

10063A

2001 Design Silver Pencil

Mother Ltd / London

Costa Coffee

Costa Design ID-Various

Brand and Corporate Identity / Corporate Identity

010008D

2001 Design Bronze Pencil

The Jupiter Drawing Room (South Africa) / Cape Town

Ruth Chowles

Corporate Stationary

Brand and Corporate Identity / Corporate Identity

010013D

2001 Interactive Gold Pencil

Inetz / UT

Inetz

Interactive Invitation - Schmooze Fest 3.0

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

010038N

2001 Interactive Silver Pencil

MRA Group / GA

MRA Group

SPERM

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

010039N

2001 Interactive Bronze Pencil

OgilvyInteractive worldwide / NY

IBM

IBM Olympics "Kayak Game"

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

010040N

2001 Design Bronze Pencil

Ames Design / Seattle

Pearl Jam

Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm

Collateral Design / Promotional and Point-of-Purchase Posters: Single

010012D

2001 Design Bronze Pencil

Wieden + Kennedy / New York

ESPN

Safety First: Bear

Collateral Design / Promotional and Point-of-Purchase Posters: Single

010016D

2001 Interactive Gold Pencil

Zentropy Partners / Thunder House Brazil / SP

Laramara Foundation

Laramara Foundation

Non-Profit Organizations / Non-Profit - Web Sites

010063N

2001 Interactive Silver Pencil

Circle.com / MA

American Legacy Foundation

The Truth

Non-Profit Organizations / Non-Profit - Web Sites

010064N

2001 Interactive Bronze Pencil

Second Story Interactive Studios / OR

Aetna Foundation

2020 Green

Non-Profit Organizations / Non-Profit - Web Sites

010065N

2001 Interactive Gold Pencil

Sudden Industries / NY

Columbia Records

P.J. Olsson, "Visine" and "Good Dream" from the album "Words for Living"

Promotional Advertising / Promotional Advertising - Other Digital Advertising

010017N

2001 Interactive Silver Pencil

Saatchi & Saatchi New Zealand /

Adidas International

adidas BEAT RUGBY Site and Rugby Game

Promotional Advertising / Promotional Advertising - Other Digital Advertising

010018N

2001 Interactive Bronze Pencil

Ogilvy / London

Mattel

The Scrabbler

Promotional Advertising / Promotional Advertising - Other Digital Advertising

010019N

2001 Advertising Silver Pencil

180 / Amsterdam

Adidas International BV

Lomu, ALto, Beckham

Consumer Television / Consumer Television Varying Lengths: Campaign

010091A

2001 Advertising Bronze Pencil

BMP DDB / London

Volkswagen Group Ltd

Dog, Park, Driving Test

Consumer Television / Consumer Television Varying Lengths: Campaign

010092A

2001 Interactive Gold Pencil

Heavy / NY

Heavy

heavy.com

Brand Gaming / Brand Gaming - Banners

010053N

2001 Interactive Silver Pencil

The Chopping Block / NY

Turner Classic Movies

Elvis: That's the way it is

Brand Gaming / Brand Gaming - Banners

010054N

2001 Interactive Silver Pencil

Sulake /

Kolumbus Oy

Hotelli Kultakala

Brand Gaming / Brand Gaming - Banners

010055N

2001 Interactive Bronze Pencil

The Chopping Block / NY

They Might Be Giants

They Might Be Giants

Brand Gaming / Brand Gaming - Banners

010056N

2001 Interactive Silver Pencil

Red Sky Interactive, San Francisco / Ca.

Sutter Home

MoodMaker

Promotional Advertising / Promotional Advertising - CD-ROM

010015N

2001 Interactive Bronze Pencil

Iguana Interactive / NY

Mercedez-Benz

Mercedes-Benz Information Counter System

Promotional Advertising / Promotional Advertising - CD-ROM

010016N

2001 Advertising Bronze Pencil

Leo Burnett - London / London

McDonald's

Plumber

Consumer Television / Consumer Television :20 and Under: Campaign

010090A

2001 Advertising Gold Pencil

Fallon London / London

UK Time, Timex

Monday

Outdoor / Outdoor: Single

010028A

2001 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London

The Economist

Lose the Ability

Outdoor / Outdoor: Single

010029A

2001 Advertising Bronze Pencil

J. Walter Thompson de Mexico / Granada

Nike Mexico

Stairs

Outdoor / Outdoor: Single

010030A

2001 Advertising Gold Pencil

DDB Chicago / Chicago

Anheuser Busch Inc. Bud Light

Heroes / Mr. Really Bad Toupe Wearer

Consumer Radio / Consumer Radio: Single

010070A

2001 Advertising Silver Pencil

DDB Chicago / Chicago

Anheuser Busch Inc. Bud Light

Heroes / Mr. Pickled Pigs Feet Eater...

Consumer Radio / Consumer Radio: Single

010072A

2001 Advertising Bronze Pencil

DDB Chicago / Chicago

Anheuser Busch Inc., Bud Light

Heroes / Mr. Chinese Food Delivery

Consumer Radio / Consumer Radio: Single

010073A

2001 Advertising Bronze Pencil

dweck! / New York

Foodline

Name Drop

Consumer Radio / Consumer Radio: Single

010074A

2001 Interactive Gold Pencil

Fallon Interactive / MN

Lee Jeans, Co.

The Buddy Lee Challenge

Integrated Branding Campaign

010048N

2001 Interactive Silver Pencil

Ground Zero / CA

ESPN.com

ESPN.com - Kathicam

Integrated Branding Campaign

010050N

2001 Interactive Silver Pencil

TBWA\Chiat\Day / CA

Earthlink

Get Linked

Integrated Branding Campaign

010051N

2001 Interactive Bronze Pencil

USA Networks / NY

USA Networks

Infestation Campaign

Integrated Branding Campaign

010052N

2001 Advertising Silver Pencil

Fallon / Minneapolis

Sports Illustrated

Loneliest Place on earth

Trade / Trade Color Full Page or Spread: Single

010036A

2001 Advertising Bronze Pencil

Ground Zero Advertising / LOS ANGELES

Advertising Club of Los Angeles

Ball of Lies

Trade / Trade Color Full Page or Spread: Single

010037A

2001 Advertising Silver Pencil

/

OLYMPUS OPTICAL LTD.

UGANDA, EL SALVADOR, LEBANON

Consumer Magazine / Magazine Color Full Page or Spread: Single

010015A

2001 Advertising Bronze Pencil

Grey Worldwide / London

FINDUS

FASHION ONE, FASHION TWO, FASHION THREE

Consumer Magazine / Magazine Color Full Page or Spread: Single

010016A

2001 Interactive Gold Pencil

BBDO Denmark /

N/A

10socks

E-Commerce / E-Commerce B2C - Web Sites

010044N

2001 Interactive Gold Pencil

Critical Mass / AB

Nike

Nike iD

E-Commerce / E-Commerce B2C - Web Sites

010045N

2001 Interactive Silver Pencil

Organic / IL

Target.Direct

Target Web Site

E-Commerce / E-Commerce B2C - Web Sites

010046N

2001 Interactive Silver Pencil

Organic / IL

Target.Direct

Target Web Site

E-Commerce / E-Commerce B2C - Web Sites

010046N

2001 Interactive Bronze Pencil

AgĂȘnciaClick / SP

C&A

C&A

E-Commerce / E-Commerce B2C - Web Sites

010047N

2001 Advertising Gold Pencil

Hill Holliday / San Francisco

National D-Day Museum

The Longest Day

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010051A

2001 Advertising Silver Pencil

Borders Perrin Norrander / Portland

BORDERS PERRIN NORRANDER

SWASTIKA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010052A

2001 Advertising Bronze Pencil

Ogilvy / London

The Samaritans

Suicide Note

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010053A

2001 Interactive Gold Pencil

Mother Ltd. /

Mother Ltd.

Chris Christmas Rodriguez

Self-Promotion / Self-Promotion - Other Digital Advertising

010061N

2001 Interactive Silver Pencil

Fusebox / NY

Fusebox

Hungry?

Self-Promotion / Self-Promotion - Other Digital Advertising

010062N

2001 Interactive Bronze Pencil

Barcellona Communications, Inc. / CA

Barcellona Communications Inc.

Barcellona Communications Inc. Enchanted Tiki-Rom

Self-Promotion / Self-Promotion - CD-ROM

010059N

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