The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Hire - Powder Keg, Star, The Follow Agency: Fallon / Minneapolis Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Presto Agency: Wieden+Kennedy / Tokyo Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pre World Cup Agency: Wieden+Kennedy / Tokyo Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
The Weight Check Agency: Hakuhodo / Tokyo Client: Coca-Cola Japan Category: Consumer Television / Consumer Television :20 and Under: Single
Celica Dog Agency: Saatchi & Saatchi / Torrance Client: Toyota Motor Sales Category: Consumer Television / Consumer Television :20 and Under: Single
Ronquido Agency: BBDO Mexico / Mexico City Client: Bayer de Mexico Category: Consumer Television / Consumer Television :20 and Under: Single
Classifieds Agency: Davidandgoliath / Los Angeles Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Sixty Second Theater: Hannibal, The Grinch, The Family Man Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Beautiful Day, Deer Crossing, Rain Rain Go Away Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Radio / Consumer Radio: Campaign
Contract Dispute, Hold Out, Shaving Cream Agency: Downtown Partners / Toronto Client: St. Michael's Majors Category: Consumer Radio / Consumer Radio: Campaign
Blank Sheet Agency: Taxi / Toronto Client: ABC Canada Literacy Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy Agency: Ogilvy & Mather / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
White Agency: Young & Rubicam / Miami Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Kill Your Speed Agency: Abbott Mead Vickers.BBDO / London Client: DETR Category: Public Service/Political / Public Service/Political Radio: Single
Imagination/Whale Agency: Dentsu / Tokyo Client: Japan Ad Council Category: Public Service/Political / Public Service/Political Radio: Single
You Never Know Agency: Ogilvy / London Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Radio: Single
Hearse Sponsorship Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Dog Walker Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Mia Agency: BVK / Milwaukee Client: Shaken Baby Association Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Janine DiGiovanni/Eddie Adams/George Herman Agency: Adworks / Washington Client: Newseum Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Cecilia, Marco, Antoni Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Campaign
Bannister, Serpentine, Sink Agency: Ogilvy & Mather / Frankfurt Client: Mattel Category: Trade / Trade Color Full Page or Spread: Campaign
Harvey, Dave, Matti, Melissa, John Agency: Black Rocket / San Francisco Client: MTV International Category: Trade / Trade Color Full Page or Spread: Campaign
Domino Agency: D'Arcy / Hong Kong Client: Philips Lighting Category: International Foreign Language Commercial / Foreign Language Television
Jean-Paul Agency: BDDP et Fils / Boulogne Billancourt Client: Le Cidem Category: International Foreign Language Commercial / Foreign Language Television
The Baby Agency: CLM/BBDO / Issy des Moulineaux Client: Midas Category: International Foreign Language Commercial / Foreign Language Television
Absolut LA Agency: TBWA\Chiat\Day / New York Client: Absolut Vodka Category: Outdoor / Outdoor: Single
Missing Piece Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Serie Agency: Agulla & Baccetti / Buenos Aires Client: HSBC La Buenos Aires Insurance Category: Consumer Television / Consumer Television Over :30 Single
Odyssey Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Shade Runner Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Twist Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Yawn Agency: Agulla & Baccetti / Buenos Aires Client: Telecom Category: Consumer Television / Consumer Television Over :30 Single
Josip Agency: TBWA / Berlin Client: Behinderten-Sportverband Berlin Category: International Foreign Language Commercial / Foreign Language Cinema
Conference Room Agency: Fallon / Minneapolis Client: United Airlines Category: Trade / Trade Color Full Page or Spread: Single
Filthy? Rich? Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Tock Tick Agency: Saatchi & Saatchi / Cape Town Client: Procter & Gamble-Oil of Olay Category: Newspaper / Newspaper Over 600 Lines: Single
School Pic Agency: TBWA Hunt Lascaris / Johannesburg Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Single
Crossword Agency: TBWA Hunt Lascaris / Johannesburg Client: Bic Category: Newspaper / Newspaper Over 600 Lines: Single
Worm/Police/Speed Limit Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Campaign
Delicate/Exotic/Very Personal/Permanent/Waterproof Agency: J. Walter Thompson / Barcelona Client: Coty Astor S.A. Category: Collateral Advertising / Collateral Posters: Campaign
Lance Armstrong, Palm Trees, Sand, Skiers Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Campaign
School Agency: Saatchi & Saatchi / London Client: Toyota GB Category: Consumer Television / Consumer Television :30/:25 Single
Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Organized Agency: Carmichael Lynch / Minneapolis Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Coronation, Moonwalk, Boxing Agency: Concept Farm, The / New York Client: International Division of the History Channel Category: Consumer Television / Consumer Television :30/:25 Campaign
Polecat, Gobble Gobble, Treats for Santa Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Boat/Leaf Blower/Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Subtitles, Orchestra, Photograph Agency: Miles Calcraft Briginshaw Duffy / London Client: Aristoc Category: Consumer Television / Consumer Television :30/:25 Campaign

2002 Advertising Gold Pencil

Fallon / Minneapolis

BMW North America

The Hire - Powder Keg, Star, The Follow

Exceptional Innovation in Marketing / Innovative Marketing: Single

02096A

2002 Advertising Silver Pencil

Wieden+Kennedy / Tokyo

Nike Japan

Presto

Exceptional Innovation in Marketing / Innovative Marketing: Single

02097A

2002 Advertising Bronze Pencil

Wieden+Kennedy / Tokyo

Nike Japan

Pre World Cup

Exceptional Innovation in Marketing / Innovative Marketing: Single

02098A

2002 Advertising Gold Pencil

Hakuhodo / Tokyo

Coca-Cola Japan

The Weight Check

Consumer Television / Consumer Television :20 and Under: Single

02079A

2002 Advertising Silver Pencil

Saatchi & Saatchi / Torrance

Toyota Motor Sales

Celica Dog

Consumer Television / Consumer Television :20 and Under: Single

02080A

2002 Advertising Bronze Pencil

BBDO Mexico / Mexico City

Bayer de Mexico

Ronquido

Consumer Television / Consumer Television :20 and Under: Single

02081A

2002 Advertising Silver Pencil

Davidandgoliath / Los Angeles

Mattel

Classifieds

Newspaper / Newspaper 600 Lines or Less: Campaign

02008A

2002 Advertising Gold Pencil

Cliff Freeman and Partners / New York

Hollywood Video

Sixty Second Theater: Hannibal, The Grinch, The Family Man

Consumer Radio / Consumer Radio: Campaign

02061A

2002 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Beautiful Day, Deer Crossing, Rain Rain Go Away

Consumer Radio / Consumer Radio: Campaign

02062A

2002 Advertising Silver Pencil

Downtown Partners / Toronto

St. Michael's Majors

Contract Dispute, Hold Out, Shaving Cream

Consumer Radio / Consumer Radio: Campaign

02063A

2002 Advertising Silver Pencil

Taxi / Toronto

ABC Canada Literacy Foundation

Blank Sheet

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02045A

2002 Advertising Silver Pencil

Ogilvy & Mather / Mumbai

Cancer Patients Aid Association

Cowboy

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02046A

2002 Advertising Bronze Pencil

Young & Rubicam / Miami

Amnesty International

White

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02047A

2002 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

DETR

Kill Your Speed

Public Service/Political / Public Service/Political Radio: Single

02054A

2002 Advertising Silver Pencil

Dentsu / Tokyo

Japan Ad Council

Imagination/Whale

Public Service/Political / Public Service/Political Radio: Single

02055A

2002 Advertising Bronze Pencil

Ogilvy / London

COI/Child Protection

You Never Know

Public Service/Political / Public Service/Political Radio: Single

02056A

2002 Advertising Gold Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Hearse Sponsorship

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02049A

2002 Advertising Silver Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Dog Walker

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02050A

2002 Advertising Bronze Pencil

BVK / Milwaukee

Shaken Baby Association

Mia

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02051A

2002 Advertising Gold Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

02052A

2002 Advertising Silver Pencil

Adworks / Washington

Newseum

Janine DiGiovanni/Eddie Adams/George Herman

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

02053A

2002 Advertising Gold Pencil

Saatchi & Saatchi / Hong Kong

Campaign Brief Asia

Cecilia, Marco, Antoni

Trade / Trade Color Full Page or Spread: Campaign

02025A

2002 Advertising Silver Pencil

Ogilvy & Mather / Frankfurt

Mattel

Bannister, Serpentine, Sink

Trade / Trade Color Full Page or Spread: Campaign

02026A

2002 Advertising Bronze Pencil

Black Rocket / San Francisco

MTV International

Harvey, Dave, Matti, Melissa, John

Trade / Trade Color Full Page or Spread: Campaign

02027A

2002 Advertising Gold Pencil

D'Arcy / Hong Kong

Philips Lighting

Domino

International Foreign Language Commercial / Foreign Language Television

02092A

2002 Advertising Silver Pencil

BDDP et Fils / Boulogne Billancourt

Le Cidem

Jean-Paul

International Foreign Language Commercial / Foreign Language Television

02093A

2002 Advertising Bronze Pencil

CLM/BBDO / Issy des Moulineaux

Midas

The Baby

International Foreign Language Commercial / Foreign Language Television

02094A

2002 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Absolut Vodka

Absolut LA

Outdoor / Outdoor: Single

02017A

2002 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Missing Piece

Outdoor / Outdoor: Single

02018A

2002 Advertising Gold Pencil

Agulla & Baccetti / Buenos Aires

HSBC La Buenos Aires Insurance

Serie

Consumer Television / Consumer Television Over :30 Single

02064A

2002 Advertising Gold Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Odyssey

Consumer Television / Consumer Television Over :30 Single

02065A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Shade Runner

Consumer Television / Consumer Television Over :30 Single

02066A

2002 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Twist

Consumer Television / Consumer Television Over :30 Single

02067A

2002 Advertising Bronze Pencil

Agulla & Baccetti / Buenos Aires

Telecom

Yawn

Consumer Television / Consumer Television Over :30 Single

02068A

2002 Advertising Silver Pencil

TBWA / Berlin

Behinderten-Sportverband Berlin

Josip

International Foreign Language Commercial / Foreign Language Cinema

02095A

2002 Advertising Silver Pencil

Fallon / Minneapolis

United Airlines

Conference Room

Trade / Trade Color Full Page or Spread: Single

02023A

2002 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

American Standard

Filthy? Rich?

Trade / Trade Color Full Page or Spread: Single

02024A

2002 Advertising Gold Pencil

Saatchi & Saatchi / Cape Town

Procter & Gamble-Oil of Olay

Tock Tick

Newspaper / Newspaper Over 600 Lines: Single

02001A

2002 Advertising Silver Pencil

TBWA Hunt Lascaris / Johannesburg

Sony PlayStation

School Pic

Newspaper / Newspaper Over 600 Lines: Single

02002A

2002 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Bic

Crossword

Newspaper / Newspaper Over 600 Lines: Single

02003A

2002 Advertising Gold Pencil

Ogilvy & Mather / Kuala Lumpur

Mattel Southeast Asia

Worm/Police/Speed Limit

Collateral Advertising / Collateral Posters: Campaign

02036A

2002 Advertising Silver Pencil

J. Walter Thompson / Barcelona

Coty Astor S.A.

Delicate/Exotic/Very Personal/Permanent/Waterproof

Collateral Advertising / Collateral Posters: Campaign

02037A

2002 Advertising Bronze Pencil

Fallon / Minneapolis

Sports Illustrated

Lance Armstrong, Palm Trees, Sand, Skiers

Collateral Advertising / Collateral Posters: Campaign

02038A

2002 Advertising Gold Pencil

Saatchi & Saatchi / London

Toyota GB

School

Consumer Television / Consumer Television :30/:25 Single

02072A

2002 Advertising Silver Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports

Nail Gun

Consumer Television / Consumer Television :30/:25 Single

02073A

2002 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

IKEA

Organized

Consumer Television / Consumer Television :30/:25 Single

02074A

2002 Advertising Gold Pencil

Concept Farm, The / New York

International Division of the History Channel

Coronation, Moonwalk, Boxing

Consumer Television / Consumer Television :30/:25 Campaign

02075A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Miller High Life

Polecat, Gobble Gobble, Treats for Santa

Consumer Television / Consumer Television :30/:25 Campaign

02076A

2002 Advertising Silver Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports

Boat/Leaf Blower/Nail Gun

Consumer Television / Consumer Television :30/:25 Campaign

02077A

2002 Advertising Bronze Pencil

Miles Calcraft Briginshaw Duffy / London

Aristoc

Subtitles, Orchestra, Photograph

Consumer Television / Consumer Television :30/:25 Campaign

02078A

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