The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
What Are You?, Capture, Fanta Beam
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola Category: Consumer Television / Consumer Television :20 and Under: Campaign
Street Kids
Agency: Ogilvy & Mather / Frankfurt
Client: Verein Fur Arbeits und Erziehungshilfe Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Classifieds
Agency: Davidandgoliath / Los Angeles
Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Bannister, Serpentine, Sink
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel Category: Trade / Trade Color Full Page or Spread: Campaign
Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Twist
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Gandhi
Agency: RMG David / Mumbai
Client: Essar Category: Non-Broadcast / Non-Broadcast: Out-of-Home
Blank Sheet
Agency: Taxi / Toronto
Client: ABC Canada Literacy Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy
Agency: Ogilvy & Mather / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Divan Bench
Agency: DM9 DDB Publicidade / São Paulo
Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Imagination/Whale
Agency: Dentsu / Tokyo
Client: Japan Ad Council Category: Public Service/Political / Public Service/Political Radio: Single
Mr. Camouflage Suit Maker
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Blank Book
Agency: D'Arcy / Hong Kong
Client: D'Arcy HK Category: Collateral Advertising / Collateral: Self-Promotion
Missing Piece
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Single
Blackmail, Nearly There, Treat
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Campaign
Celica Dog
Agency: Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales Category: Consumer Television / Consumer Television :20 and Under: Single
Willie/Sherry/Phillip
Agency: Crispin Porter & Bogusky / Miami
Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Janine DiGiovanni/Eddie Adams/George Herman
Agency: Adworks / Washington
Client: Newseum Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
School Pic
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Single
Clearly the Best Place - Jane Jetson Microwave
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Delicate/Exotic/Very Personal/Permanent/Waterproof
Agency: J. Walter Thompson / Barcelona
Client: Coty Astor S.A. Category: Collateral Advertising / Collateral Posters: Campaign
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Dog Walker
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Newspaper / Newspaper 600 Lines or Less: Single
Look at Me, Yawn, Father and Son
Agency: Agulla & Baccetti / Buenos Aires
Client: Telecom Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Jean-Paul
Agency: BDDP et Fils / Boulogne Billancourt
Client: Le Cidem Category: International Foreign Language Commercial / Foreign Language Television
Polecat, Gobble Gobble, Treats for Santa
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Boat/Leaf Blower/Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Winter Sale
Agency: BMP DDB / London
Client: Harvey Nichols Category: Newspaper / Newspaper Over 600 Lines: Campaign
City Snow, Dots Fence, Treadmill, Collage
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Beautiful Day, Deer Crossing, Rain Rain Go Away
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Radio / Consumer Radio: Campaign
Contract Dispute, Hold Out, Shaving Cream
Agency: Downtown Partners / Toronto
Client: St. Michael's Majors Category: Consumer Radio / Consumer Radio: Campaign
Beach
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Josip
Agency: TBWA / Berlin
Client: Behinderten-Sportverband Berlin Category: International Foreign Language Commercial / Foreign Language Cinema
Presto
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Local Knowledge
Agency: Forsman & Bodenfors / Göthenburg
Client: Göteborgs Posten Category: Outdoor / Outdoor: Campaign
Conference Room
Agency: Fallon / Minneapolis
Client: United Airlines Category: Trade / Trade Color Full Page or Spread: Single
Police
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Ashtray
Agency: Dentsu Young & Rubicam / Singapore
Client: Singapore Cancer Society Category: Outdoor / Guerilla Advertising: Single
Not Playstation 2
Agency: Whybin Lawrence TBWA / Sydney
Client: Sony Computer Entertainment Category: Outdoor / Guerilla Advertising: Single
Beetle Hardhat
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign