The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Divan Bench Agency: DM9 DDB Publicidade / São Paulo Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Beach Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Dog Walker Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Clearly the Best Place - Jane Jetson Microwave Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
School Pic Agency: TBWA Hunt Lascaris / Johannesburg Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Single
Presto Agency: Wieden+Kennedy / Tokyo Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Local Knowledge Agency: Forsman & Bodenfors / Göthenburg Client: Göteborgs Posten Category: Outdoor / Outdoor: Campaign
Shade Runner Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Twist Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Blackmail, Nearly There, Treat Agency: Lowe / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Campaign
Celica Dog Agency: Saatchi & Saatchi / Torrance Client: Toyota Motor Sales Category: Consumer Television / Consumer Television :20 and Under: Single
Jean-Paul Agency: BDDP et Fils / Boulogne Billancourt Client: Le Cidem Category: International Foreign Language Commercial / Foreign Language Television
Delicate/Exotic/Very Personal/Permanent/Waterproof Agency: J. Walter Thompson / Barcelona Client: Coty Astor S.A. Category: Collateral Advertising / Collateral Posters: Campaign
Willie/Sherry/Phillip Agency: Crispin Porter & Bogusky / Miami Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Mr. Camouflage Suit Maker Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Blank Book Agency: D'Arcy / Hong Kong Client: D'Arcy HK Category: Collateral Advertising / Collateral: Self-Promotion
Beautiful Day, Deer Crossing, Rain Rain Go Away Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Radio / Consumer Radio: Campaign
Contract Dispute, Hold Out, Shaving Cream Agency: Downtown Partners / Toronto Client: St. Michael's Majors Category: Consumer Radio / Consumer Radio: Campaign
Missing Piece Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Bannister, Serpentine, Sink Agency: Ogilvy & Mather / Frankfurt Client: Mattel Category: Trade / Trade Color Full Page or Spread: Campaign
Street Kids Agency: Ogilvy & Mather / Frankfurt Client: Verein Fur Arbeits und Erziehungshilfe Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Polecat, Gobble Gobble, Treats for Santa Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Boat/Leaf Blower/Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Conference Room Agency: Fallon / Minneapolis Client: United Airlines Category: Trade / Trade Color Full Page or Spread: Single
Gandhi Agency: RMG David / Mumbai Client: Essar Category: Non-Broadcast / Non-Broadcast: Out-of-Home
What Are You?, Capture, Fanta Beam Agency: Hakuhodo / Tokyo Client: Coca-Cola Category: Consumer Television / Consumer Television :20 and Under: Campaign
Janine DiGiovanni/Eddie Adams/George Herman Agency: Adworks / Washington Client: Newseum Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Classifieds Agency: Davidandgoliath / Los Angeles Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Police Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Imagination/Whale Agency: Dentsu / Tokyo Client: Japan Ad Council Category: Public Service/Political / Public Service/Political Radio: Single
Josip Agency: TBWA / Berlin Client: Behinderten-Sportverband Berlin Category: International Foreign Language Commercial / Foreign Language Cinema
City Snow, Dots Fence, Treadmill, Collage Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Beetle Hardhat Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blank Sheet Agency: Taxi / Toronto Client: ABC Canada Literacy Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy Agency: Ogilvy & Mather / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
The Shell Agency: TBWA / Singapore Client: Thule Asia Category: Newspaper / Newspaper 600 Lines or Less: Single
Ashtray Agency: Dentsu Young & Rubicam / Singapore Client: Singapore Cancer Society Category: Outdoor / Guerilla Advertising: Single
Not Playstation 2 Agency: Whybin Lawrence TBWA / Sydney Client: Sony Computer Entertainment Category: Outdoor / Guerilla Advertising: Single
Winter Sale Agency: BMP DDB / London Client: Harvey Nichols Category: Newspaper / Newspaper Over 600 Lines: Campaign
Look at Me, Yawn, Father and Son Agency: Agulla & Baccetti / Buenos Aires Client: Telecom Category: Consumer Television / Consumer Television Varying Lengths: Campaign

2002 Advertising Silver Pencil

DM9 DDB Publicidade / São Paulo

MASP São Paulo Museum of Art

Divan Bench

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02040A

2002 Advertising Silver Pencil

Saatchi & Saatchi / London

Club 18-30

Beach

Consumer Magazine / Magazine Color Full Page or Spread: Single

02011A

2002 Advertising Silver Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Dog Walker

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02050A

2002 Advertising Silver Pencil

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place - Jane Jetson Microwave

Consumer Television / Consumer Television Under $50,000 Budget

02089A

2002 Advertising Silver Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports

Nail Gun

Consumer Television / Consumer Television :30/:25 Single

02073A

2002 Advertising Silver Pencil

TBWA Hunt Lascaris / Johannesburg

Sony PlayStation

School Pic

Newspaper / Newspaper Over 600 Lines: Single

02002A

2002 Advertising Silver Pencil

Wieden+Kennedy / Tokyo

Nike Japan

Presto

Exceptional Innovation in Marketing / Innovative Marketing: Single

02097A

2002 Advertising Silver Pencil

Forsman & Bodenfors / Göthenburg

Göteborgs Posten

Local Knowledge

Outdoor / Outdoor: Campaign

02019A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Shade Runner

Consumer Television / Consumer Television Over :30 Single

02066A

2002 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Twist

Consumer Television / Consumer Television Over :30 Single

02067A

2002 Advertising Silver Pencil

Lowe / London

Interbrew UK

Blackmail, Nearly There, Treat

Consumer Television / Consumer Television Over :30 Campaign

02070A

2002 Advertising Silver Pencil

Saatchi & Saatchi / Torrance

Toyota Motor Sales

Celica Dog

Consumer Television / Consumer Television :20 and Under: Single

02080A

2002 Advertising Silver Pencil

BDDP et Fils / Boulogne Billancourt

Le Cidem

Jean-Paul

International Foreign Language Commercial / Foreign Language Television

02093A

2002 Advertising Silver Pencil

J. Walter Thompson / Barcelona

Coty Astor S.A.

Delicate/Exotic/Very Personal/Permanent/Waterproof

Collateral Advertising / Collateral Posters: Campaign

02037A

2002 Advertising Silver Pencil

Crispin Porter & Bogusky / Miami

Best Buddies

Willie/Sherry/Phillip

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02043A

2002 Advertising Silver Pencil

DDB / Chicago

Anheuser-Busch

Mr. Camouflage Suit Maker

Consumer Radio / Consumer Radio: Single

02059A

2002 Advertising Silver Pencil

D'Arcy / Hong Kong

D'Arcy HK

Blank Book

Collateral Advertising / Collateral: Self-Promotion

02032A

2002 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Beautiful Day, Deer Crossing, Rain Rain Go Away

Consumer Radio / Consumer Radio: Campaign

02062A

2002 Advertising Silver Pencil

Downtown Partners / Toronto

St. Michael's Majors

Contract Dispute, Hold Out, Shaving Cream

Consumer Radio / Consumer Radio: Campaign

02063A

2002 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Missing Piece

Outdoor / Outdoor: Single

02018A

2002 Advertising Silver Pencil

Ogilvy & Mather / Frankfurt

Mattel

Bannister, Serpentine, Sink

Trade / Trade Color Full Page or Spread: Campaign

02026A

2002 Advertising Silver Pencil

Ogilvy & Mather / Frankfurt

Verein Fur Arbeits und Erziehungshilfe

Street Kids

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

02048A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Miller High Life

Polecat, Gobble Gobble, Treats for Santa

Consumer Television / Consumer Television :30/:25 Campaign

02076A

2002 Advertising Silver Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports

Boat/Leaf Blower/Nail Gun

Consumer Television / Consumer Television :30/:25 Campaign

02077A

2002 Advertising Silver Pencil

Fallon / Minneapolis

United Airlines

Conference Room

Trade / Trade Color Full Page or Spread: Single

02023A

2002 Advertising Silver Pencil

RMG David / Mumbai

Essar

Gandhi

Non-Broadcast / Non-Broadcast: Out-of-Home

02091A

2002 Advertising Silver Pencil

Hakuhodo / Tokyo

Coca-Cola

What Are You?, Capture, Fanta Beam

Consumer Television / Consumer Television :20 and Under: Campaign

02083A

2002 Advertising Silver Pencil

Adworks / Washington

Newseum

Janine DiGiovanni/Eddie Adams/George Herman

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

02053A

2002 Advertising Silver Pencil

Davidandgoliath / Los Angeles

Mattel

Classifieds

Newspaper / Newspaper 600 Lines or Less: Campaign

02008A

2002 Advertising Silver Pencil

Ogilvy & Mather / Kuala Lumpur

Mattel Southeast Asia

Police

Collateral Advertising / Collateral Posters: Single

02034A

2002 Advertising Silver Pencil

Dentsu / Tokyo

Japan Ad Council

Imagination/Whale

Public Service/Political / Public Service/Political Radio: Single

02055A

2002 Advertising Silver Pencil

TBWA / Berlin

Behinderten-Sportverband Berlin

Josip

International Foreign Language Commercial / Foreign Language Cinema

02095A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

City Snow, Dots Fence, Treadmill, Collage

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02015A

2002 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Beetle Hardhat

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02029A

2002 Advertising Silver Pencil

Taxi / Toronto

ABC Canada Literacy Foundation

Blank Sheet

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02045A

2002 Advertising Silver Pencil

Ogilvy & Mather / Mumbai

Cancer Patients Aid Association

Cowboy

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02046A

2002 Advertising Silver Pencil

TBWA / Singapore

Thule Asia

The Shell

Newspaper / Newspaper 600 Lines or Less: Single

02007A

2002 Advertising Silver Pencil

Dentsu Young & Rubicam / Singapore

Singapore Cancer Society

Ashtray

Outdoor / Guerilla Advertising: Single

02020A

2002 Advertising Silver Pencil

Whybin Lawrence TBWA / Sydney

Sony Computer Entertainment

Not Playstation 2

Outdoor / Guerilla Advertising: Single

02021A

2002 Advertising Silver Pencil

BMP DDB / London

Harvey Nichols

Winter Sale

Newspaper / Newspaper Over 600 Lines: Campaign

02005A

2002 Advertising Silver Pencil

Agulla & Baccetti / Buenos Aires

Telecom

Look at Me, Yawn, Father and Son

Consumer Television / Consumer Television Varying Lengths: Campaign

02086A

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