The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Fist fight/Cliff/London
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Harvey, Dave, Matti, Melissa, John
Agency: Black Rocket / San Francisco
Client: MTV International Category: Trade / Trade Color Full Page or Spread: Campaign
Yawn
Agency: Agulla & Baccetti / Buenos Aires
Client: Telecom Category: Consumer Television / Consumer Television Over :30 Single
White
Agency: Young & Rubicam / Miami
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Blood
Agency: Saatchi & Saatchi / London
Client: Emma Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
You Never Know
Agency: Ogilvy / London
Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Radio: Single
Mr. Company Computer Guy
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Husband & Wife/Father & Son/Fellow Workers
Agency: Dentsu / Tokyo
Client: Otsuka Pharmaceutical Category: Consumer Television / Consumer Television Over :30 Campaign
Ronquido
Agency: BBDO Mexico / Mexico City
Client: Bayer de Mexico Category: Consumer Television / Consumer Television :20 and Under: Single
Blues Name/Mad Libs/Value
Agency: Arnika / Richmond
Client: Boys & Girls Club of America Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Crossword
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Bic Category: Newspaper / Newspaper Over 600 Lines: Single
Lance Armstrong, Palm Trees, Sand, Skiers
Agency: Fallon / Minneapolis
Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Campaign
Organized
Agency: Carmichael Lynch / Minneapolis
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Mia
Agency: BVK / Milwaukee
Client: Shaken Baby Association Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Leonard, Gavin, Eric
Agency: Forsman & Bodenfors / Göthenburg
Client: Comviq Category: Consumer Television / Consumer Television Varying Lengths: Campaign
The Baby
Agency: CLM/BBDO / Issy des Moulineaux
Client: Midas Category: International Foreign Language Commercial / Foreign Language Television
Subtitles, Orchestra, Photograph
Agency: Miles Calcraft Briginshaw Duffy / London
Client: Aristoc Category: Consumer Television / Consumer Television :30/:25 Campaign
AllType
Agency: Leo Burnett / São Paulo
Client: Kelloggs Category: Newspaper / Newspaper Over 600 Lines: Campaign
Fish, Cow, Pig
Agency: Tandem Company Gausch DDB / Barcelona
Client: Miguel Torres Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Jerome Young
Agency: Leagas Delaney / San Francisco
Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pre World Cup
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Filthy? Rich?
Agency: Carmichael Lynch / Minneapolis
Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Box
Agency: BBDO / Bangkok
Client: Federal Express Category: Collateral Advertising / Collateral Posters: Single
Penis
Agency: DDB NZ Limited / Auckland
Client: SKY Television Category: Outdoor / Guerilla Advertising: Single
Slipped Poster
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Colman's Spray & Cook Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign