The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Swing, Kite, Clothesline Agency: Ambience D'Arcy / Mumbai Client: Marico Industries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Fish, Birdcage, Paint, Puppy Agency: Bozell / New York Client: Datek Category: Newspaper / Newspaper Over 600 Lines: Campaign
Suicide, Back Seat, Boot Agency: Contrapunto / Madrid Client: Smart Category: Newspaper / Newspaper Over 600 Lines: Campaign
Honey, I'm Home; Careful, They're Still Hot; Sorry, I'm Early Agency: Far East Public Company / Bangkok Client: Yontrakit Intersales Category: Newspaper / Newspaper Over 600 Lines: Campaign
Wilks, Lourve, Nations Collide Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Bigmart Agency: Impiric / Singapore Client: Giant Hypermart Category: Newspaper / Newspaper Over 600 Lines: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn Agency: Lowe Bull Calvert Pace / Johannesburg Client: Dulux Category: Newspaper / Newspaper Over 600 Lines: Campaign
Nike, Apple, Body-shop, Harley Davidson Agency: Ogilvy & Mather / Mumbai Client: Bennett Coleman & Co. Category: Newspaper / Newspaper Over 600 Lines: Campaign
Fevicol Sea Face, Dog, Heads Agency: Ogilvy & Mather / Mumbai Client: Pidilite Industries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Car Park, FootPrints, Speed Camera, Have You Seen Agency: Saatchi & Saatchi / London Client: Toyota Corolla Category: Newspaper / Newspaper Over 600 Lines: Campaign
Equalizer, Afro, Reggae Agency: Taxi / Toronto Client: Milestone Category: Newspaper / Newspaper Over 600 Lines: Campaign
Couch, Vase, Window Agency: TBWA Hunt Lascaris / Johannesburg Client: Interflora Category: Newspaper / Newspaper Over 600 Lines: Campaign
Toronto Film Festival - Ticket Booth Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Trade / Trade B/W Full Page or Spread: Single
Hammock Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Velux America Category: Trade / Trade B/W Full Page or Spread: Single
Committed To Excellence Agency: Publicis & Hal Riney / San Francisco Client: Publicis & Hal Riney Category: Trade / Trade B/W Full Page or Spread: Single
The Outdoors Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Evil Nemesis Agency: Goodby Silverstein & Partners / San Francisco Client: Wall Street Journal, The Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Drive In Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Baywatch Agency: Palmer Jarvis DDB / Vancouver Client: KVOS TV Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Guest Parking Agency: Palmer Jarvis DDB / Vancouver Client: KVOS TV Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Dry Grass Agency: Saatchi & Saatchi / Bangkok Client: Procter & Gamble Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Good Times Agency: Ammirati Puris / Toronto Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Single
Pub Agency: Ammirati Puris / Toronto Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Single
Sixty Second Theater: Shrek Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Sixty Second Theater: The Family Man Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Everyone Agency: Cliff Freeman and Partners / New York Client: Mike's Hard Lemonade Category: Consumer Radio / Consumer Radio: Single
Mr. Golf Ball Washer Inventor Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Horsedrawn Carriage Driver Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Male Fur Coat Wearer Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Public Toilet Paper Refiller Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Supermarket Free Sample Guy Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Wedding Band Guitar Player Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Crazy Cal Agency: DeVito/Verdi / New York Client: For Eyes Category: Consumer Radio / Consumer Radio: Single
Sushi Agency: DeVito/Verdi / New York Client: For Eyes Category: Consumer Radio / Consumer Radio: Single
Cow Friend Agency: Nail Commuications / Providence Client: Sublime Juices & Beverages Category: Consumer Radio / Consumer Radio: Single
Germans/Helicopter/Theatre Audience Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Kids Parties, Motivational Speaker, Pilot Agency: Brown Melhuish Fishlock / Sydney Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Campaign
Riot, Looting, War, Court Agency: Abbott Mead Vickers.BBDO / London Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Umpire/Peek/Sniff Agency: TBWA Hunt Lascaris / Johannesburg Client: Nashua Category: Consumer Television / Consumer Television :20 and Under: Campaign
Glass Agency: Abbott Mead Vickers.BBDO / London Client: Campbell Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
White Lines Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Consumer Magazine Campaign Agency: Archibald Ingall Stretton / London Client: Metropolis Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Beetle Shapes Campaign Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Counter Culture Campaign Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Make It Possible Agency: Bassat Ogilvy / Barcelona Client: Grauvell Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Earthquake Agency: Beast / Hong Kong Client: Samsonite Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Interesting Times Agency: Berry Bush BBDO / Cape Town Client: News 24 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Own Rules Agency: BMF / Sydney Client: Pedigree Dog Food Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Porn in the USA/Crash/Gun/Dinner/Glossy Mags Agency: BMP DDB / London Client: Guardian Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Loose Chippings/Dog Trailer/Baby Seat Agency: BMP DDB / London Client: Volkswagen Passat Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign

2002 Advertising Merit Award

Ambience D'Arcy / Mumbai

Marico Industries

Swing, Kite, Clothesline

Newspaper / Newspaper Over 600 Lines: Campaign

02127A

2002 Advertising Merit Award

Bozell / New York

Datek

Fish, Birdcage, Paint, Puppy

Newspaper / Newspaper Over 600 Lines: Campaign

02128A

2002 Advertising Merit Award

Contrapunto / Madrid

Smart

Suicide, Back Seat, Boot

Newspaper / Newspaper Over 600 Lines: Campaign

02129A

2002 Advertising Merit Award

Far East Public Company / Bangkok

Yontrakit Intersales

Honey, I'm Home; Careful, They're Still Hot; Sorry, I'm Early

Newspaper / Newspaper Over 600 Lines: Campaign

02130A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Wilks, Lourve, Nations Collide

Newspaper / Newspaper Over 600 Lines: Campaign

02131A

2002 Advertising Merit Award

Impiric / Singapore

Giant Hypermart

Bigmart

Newspaper / Newspaper Over 600 Lines: Campaign

02132A

2002 Advertising Merit Award

Lowe Bull Calvert Pace / Johannesburg

Dulux

Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn

Newspaper / Newspaper Over 600 Lines: Campaign

02133A

2002 Advertising Merit Award

Ogilvy & Mather / Mumbai

Bennett Coleman & Co.

Nike, Apple, Body-shop, Harley Davidson

Newspaper / Newspaper Over 600 Lines: Campaign

02134A

2002 Advertising Merit Award

Ogilvy & Mather / Mumbai

Pidilite Industries

Fevicol Sea Face, Dog, Heads

Newspaper / Newspaper Over 600 Lines: Campaign

02135A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Toyota Corolla

Car Park, FootPrints, Speed Camera, Have You Seen

Newspaper / Newspaper Over 600 Lines: Campaign

02136A

2002 Advertising Merit Award

Taxi / Toronto

Milestone

Equalizer, Afro, Reggae

Newspaper / Newspaper Over 600 Lines: Campaign

02137A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Interflora

Couch, Vase, Window

Newspaper / Newspaper Over 600 Lines: Campaign

02138A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Toronto Film Festival - Ticket Booth

Trade / Trade B/W Full Page or Spread: Single

02299A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Velux America

Hammock

Trade / Trade B/W Full Page or Spread: Single

02300A

2002 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Publicis & Hal Riney

Committed To Excellence

Trade / Trade B/W Full Page or Spread: Single

02301A

2002 Advertising Merit Award

Borders Perrin Norrander / Portland

Columbia Sportswear

The Outdoors

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02265A

2002 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Wall Street Journal, The

Evil Nemesis

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02266A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Drive In

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02267A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

KVOS TV

Baywatch

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02268A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

KVOS TV

Guest Parking

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02269A

2002 Advertising Merit Award

Saatchi & Saatchi / Bangkok

Procter & Gamble

Dry Grass

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02270A

2002 Advertising Merit Award

Ammirati Puris / Toronto

Labatt Breweries of Canada

Good Times

Consumer Radio / Consumer Radio: Single

02441A

2002 Advertising Merit Award

Ammirati Puris / Toronto

Labatt Breweries of Canada

Pub

Consumer Radio / Consumer Radio: Single

02442A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Sixty Second Theater: Shrek

Consumer Radio / Consumer Radio: Single

02443A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Sixty Second Theater: The Family Man

Consumer Radio / Consumer Radio: Single

02444A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Mike's Hard Lemonade

Everyone

Consumer Radio / Consumer Radio: Single

02445A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Golf Ball Washer Inventor

Consumer Radio / Consumer Radio: Single

02446A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Horsedrawn Carriage Driver

Consumer Radio / Consumer Radio: Single

02447A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Male Fur Coat Wearer

Consumer Radio / Consumer Radio: Single

02448A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Public Toilet Paper Refiller

Consumer Radio / Consumer Radio: Single

02449A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Supermarket Free Sample Guy

Consumer Radio / Consumer Radio: Single

02450A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Wedding Band Guitar Player

Consumer Radio / Consumer Radio: Single

02451A

2002 Advertising Merit Award

DeVito/Verdi / New York

For Eyes

Crazy Cal

Consumer Radio / Consumer Radio: Single

02452A

2002 Advertising Merit Award

DeVito/Verdi / New York

For Eyes

Sushi

Consumer Radio / Consumer Radio: Single

02453A

2002 Advertising Merit Award

Nail Commuications / Providence

Sublime Juices & Beverages

Cow Friend

Consumer Radio / Consumer Radio: Single

02454A

2002 Advertising Merit Award

BMP DDB / London

Guardian Film 4

Germans/Helicopter/Theatre Audience

Consumer Television / Consumer Television :20 and Under: Campaign

02529A

2002 Advertising Merit Award

Brown Melhuish Fishlock / Sydney

IKEA

Kids Parties, Motivational Speaker, Pilot

Consumer Television / Consumer Television :20 and Under: Campaign

02530A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

BBC News 24

Riot, Looting, War, Court

Consumer Television / Consumer Television :20 and Under: Campaign

02531A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Nashua

Umpire/Peek/Sniff

Consumer Television / Consumer Television :20 and Under: Campaign

02532A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Campbell

Glass

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02232A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

White Lines

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02233A

2002 Advertising Merit Award

Archibald Ingall Stretton / London

Metropolis

Consumer Magazine Campaign

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02234A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Beetle Shapes Campaign

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02235A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Counter Culture Campaign

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02236A

2002 Advertising Merit Award

Bassat Ogilvy / Barcelona

Grauvell

Make It Possible

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02237A

2002 Advertising Merit Award

Beast / Hong Kong

Samsonite

Earthquake

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02238A

2002 Advertising Merit Award

Berry Bush BBDO / Cape Town

News 24

Interesting Times

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02239A

2002 Advertising Merit Award

BMF / Sydney

Pedigree Dog Food

Own Rules

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02240A

2002 Advertising Merit Award

BMP DDB / London

Guardian

Porn in the USA/Crash/Gun/Dinner/Glossy Mags

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02241A

2002 Advertising Merit Award

BMP DDB / London

Volkswagen Passat

Loose Chippings/Dog Trailer/Baby Seat

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02242A

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