The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Flavor Suggestions
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation PULL FROM BOOK Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
The Power of Advertising
Agency: Kohnke Hanneken / Milwaukee
Client: William F. Eisner Museum of Advertising & Design Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Holly
Agency: Ogilvy / London
Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Mink Coat+
Agency: BBDO / New York
Client: Frito Lay/Doritos Category: Consumer Television / Consumer Television :30/:25 Campaign
Chain Letter+
Agency: Cliff Freeman and Partners / New York
Client: Budget Category: Consumer Television / Consumer Television :30/:25 Campaign
Lumberjack+
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Consumer Television / Consumer Television :30/:25 Campaign
Orbit Campaign
Agency: GSD&M / Austin
Client: Land Rover North America Category: Consumer Television / Consumer Television :30/:25 Campaign
Under The Mess+
Agency: Leagas Delaney / Paris
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Campaign
Gap Holiday TV
Agency: Modernista! / Boston
Client: Gap, The Category: Consumer Television / Consumer Television :30/:25 Campaign
Sacramento Kings Player Campaign
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television :30/:25 Campaign
The power of flowers
Agency: Robert/Boisen & Likeminded / Copenhagen K
Client: Interflora Category: Consumer Television / Consumer Television :30/:25 Campaign
Ride Home/School/Family Snap
Agency: Saatchi & Saatchi / London
Client: Toyota GB/Toyota Corolla Category: Consumer Television / Consumer Television :30/:25 Campaign
Campaign 1
Agency: Secret Weapon Marketing / Santa Monica
Client: Jack in the Box Category: Consumer Television / Consumer Television :30/:25 Campaign
Spokesman
Agency: Venables Bell & Partners / San Francisco
Client: Ultimate TV Category: Consumer Television / Consumer Television :30/:25 Campaign
Turf, Superstition, Sent to Minors
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Campaign
Icee Perfect, Snack Flip, Bathroom Key, Tow In
Agency: Wieden+Kennedy / New York
Client: ESPN - Summer X Games Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
E=IQ2
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Single
Pie Chart
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Single
White Tiger
Agency: Batey / Singapore
Client: Singapore Zoological Gardens Category: Outdoor / Outdoor: Single
Line Up
Agency: M&C Saatchi / Melbourne
Client: Public Transport Corporation Category: Outdoor / Outdoor: Single
No Middle Ground Billboard
Agency: OgilvyOne worldwide / Makati City
Client: The Economist Category: Outdoor / Outdoor: Single
Cubicles
Agency: Publicis in the West / Seattle
Client: Washington State Lottery Category: Outdoor / Outdoor: Single
Absolut Alternative
Agency: TBWA/Chiat/Day / New York
Client: Absolut Vodka Category: Outdoor / Outdoor: Single
9 to 5
Agency: Axmith McIntyre Wicht / Toronto
Client: Labatt Breweries Category: Collateral Advertising / Collateral Posters: Single
White Tiger
Agency: Batey / Singapore
Client: Singapore Zoological Gardens Category: Collateral Advertising / Collateral Posters: Single
Guarantee
Agency: Bubba's Deli / Roswell
Client: Go With the Flow Category: Collateral Advertising / Collateral Posters: Single
Black Power
Agency: DM9 DDB Publicidade / São Paulo
Client: Antarctica/Malzbier Category: Collateral Advertising / Collateral Posters: Single
As A Male Skater
Agency: Fallon / Minneapolis
Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single
Skiers
Agency: Fallon / Minneapolis
Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single
Drive-In
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Travel & Tourism Category: Collateral Advertising / Collateral Posters: Single
Old Jeans
Agency: Ogilvy & Mather / Mexico City
Client: Mattel Matchbox Category: Collateral Advertising / Collateral Posters: Single
Pause
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Guinness Anchor Berhad Category: Collateral Advertising / Collateral Posters: Single
Worm
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Beach
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Musical Notes
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Malaysia Category: Collateral Advertising / Collateral Posters: Single
Speedy
Agency: TBWA / Berlin
Client: Kawasaki Motoren GmbH Category: Collateral Advertising / Collateral Posters: Single
Crossword
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Bic Category: Collateral Advertising / Collateral Posters: Single
Evolution
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW C1 Category: Collateral Advertising / Collateral Posters: Single
The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Collateral Advertising / Collateral Posters: Single
Turtle
Agency: Vinizius Young & Rubicam / Barcelona
Client: Swatch Category: Collateral Advertising / Collateral Posters: Single
Smile
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
Awe
Agency: Batey / Singapore
Client: Daimler Chrysler Category: Newspaper / Newspaper Over 600 Lines: Single
Shadow Boxer
Agency: BBDO Canada / Toronto
Client: Federal Express Canada Category: Newspaper / Newspaper Over 600 Lines: Single
Bricks
Agency: Berry Bush BBDO / Cape Town
Client: Isuzu Category: Newspaper / Newspaper Over 600 Lines: Single
Dinner
Agency: BMP DDB / London
Client: Guardian Category: Newspaper / Newspaper Over 600 Lines: Single
Newspaper
Agency: Bozell / New York
Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Single
Blue Chip
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Red Ken
Agency: Abbot Mead Vickers.BBDO / London
Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation PULL FROM BOOK
Title:
Flavor Suggestions
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02427A
Award:
2002 Advertising Merit Award
Agency:
Kohnke Hanneken / Milwaukee
Client:
William F. Eisner Museum of Advertising & Design
Title:
The Power of Advertising
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02428A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy / London
Client:
COI/Child Protection
Title:
Holly
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02429A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Frito Lay/Doritos
Title:
Mink Coat+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02511A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Budget
Title:
Chain Letter+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02512A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Mike's Hard Lemonade
Title:
Lumberjack+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02513A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Orbit Campaign
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02514A
Award:
2002 Advertising Merit Award
Agency:
Leagas Delaney / Paris
Client:
IKEA
Title:
Under The Mess+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02515A
Award:
2002 Advertising Merit Award
Agency:
Modernista! / Boston
Client:
Gap, The
Title:
Gap Holiday TV
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02516A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Sacramento Kings
Title:
Sacramento Kings Player Campaign
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02517A
Award:
2002 Advertising Merit Award
Agency:
Robert/Boisen & Likeminded / Copenhagen K
Client:
Interflora
Title:
The power of flowers
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02518A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Toyota GB/Toyota Corolla
Title:
Ride Home/School/Family Snap
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02519A
Award:
2002 Advertising Merit Award
Agency:
Secret Weapon Marketing / Santa Monica
Client:
Jack in the Box
Title:
Campaign 1
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02520A
Award:
2002 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Ultimate TV
Title:
Spokesman
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02521A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
Turf, Superstition, Sent to Minors
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02522A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN - Summer X Games
Title:
Icee Perfect, Snack Flip, Bathroom Key, Tow In
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02546A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
E=IQ2
Category:
Outdoor / Outdoor: Single
Annual ID:
02274A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Pie Chart
Category:
Outdoor / Outdoor: Single
Annual ID:
02275A
Award:
2002 Advertising Merit Award
Agency:
Batey / Singapore
Client:
Singapore Zoological Gardens
Title:
White Tiger
Category:
Outdoor / Outdoor: Single
Annual ID:
02276A
Award:
2002 Advertising Merit Award
Agency:
M&C Saatchi / Melbourne
Client:
Public Transport Corporation
Title:
Line Up
Category:
Outdoor / Outdoor: Single
Annual ID:
02277A
Award:
2002 Advertising Merit Award
Agency:
OgilvyOne worldwide / Makati City
Client:
The Economist
Title:
No Middle Ground Billboard
Category:
Outdoor / Outdoor: Single
Annual ID:
02278A
Award:
2002 Advertising Merit Award
Agency:
Publicis in the West / Seattle
Client:
Washington State Lottery
Title:
Cubicles
Category:
Outdoor / Outdoor: Single
Annual ID:
02279A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach
Category:
Outdoor / Outdoor: Single
Annual ID:
02280A
Award:
2002 Advertising Merit Award
Agency:
TBWA/Chiat/Day / New York
Client:
Absolut Vodka
Title:
Absolut Alternative
Category:
Outdoor / Outdoor: Single
Annual ID:
02281A
Award:
2002 Advertising Merit Award
Agency:
Axmith McIntyre Wicht / Toronto
Client:
Labatt Breweries
Title:
9 to 5
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02360A
Award:
2002 Advertising Merit Award
Agency:
Batey / Singapore
Client:
Singapore Zoological Gardens
Title:
White Tiger
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02361A
Award:
2002 Advertising Merit Award
Agency:
Bubba's Deli / Roswell
Client:
Go With the Flow
Title:
Guarantee
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02362A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Antarctica/Malzbier
Title:
Black Power
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02363A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Sports Illustrated
Title:
As A Male Skater
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02364A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Sports Illustrated
Title:
Skiers
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02365A
Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Drive-In
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02366A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mexico City
Client:
Mattel Matchbox
Title:
Old Jeans
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02367A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Guinness Anchor Berhad
Title:
Pause
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02368A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Worm
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02369A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02370A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Pool
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02371A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble Malaysia
Title:
Musical Notes
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02372A
Award:
2002 Advertising Merit Award
Agency:
TBWA / Berlin
Client:
Kawasaki Motoren GmbH
Title:
Speedy
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02373A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Bic
Title:
Crossword
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02374A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
BMW C1
Title:
Evolution
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02375A
Award:
2002 Advertising Merit Award
Agency:
TBWA / Singapore
Client:
Thule Asia
Title:
The Shell
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02376A
Award:
2002 Advertising Merit Award
Agency:
Vinizius Young & Rubicam / Barcelona
Client:
Swatch
Title:
Turtle
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02377A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Guinness
Title:
Smile
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02099A
Award:
2002 Advertising Merit Award
Agency:
Batey / Singapore
Client:
Daimler Chrysler
Title:
Awe
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02100A
Award:
2002 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Federal Express Canada
Title:
Shadow Boxer
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02101A
Award:
2002 Advertising Merit Award
Agency:
Berry Bush BBDO / Cape Town
Client:
Isuzu
Title:
Bricks
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02102A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Guardian
Title:
Dinner
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02103A
Award:
2002 Advertising Merit Award
Agency:
Bozell / New York
Client:
The New York Times
Title:
Newspaper
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02104A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Blue Chip
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02105A
Award:
2002 Advertising Merit Award
Agency:
Abbot Mead Vickers.BBDO / London
Client:
The Economist
Title:
Red Ken
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02106A
