The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Smile
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Where There's Iron, There Can Be Rust
Agency: Almap BBDO Comunicacoes / São Paulo
Client: Tintas Coral Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Lemon
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Sidewalk
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Snow Boot
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Driving Around in Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
NYer Culture Issue - Window View
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
NYer Music Issue - Car Lighter
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cat
Agency: BBDO / Bangkok
Client: Pepsi-Cola Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Sebastian
Agency: BDDP et Fils / Boulogne Billancourt
Client: BMW France Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Earthquake
Agency: Beast / Hong Kong
Client: Samsonite Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pump
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Your Name Here
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Rich & Famous
Agency: Carmichael Lynch / Minneapolis
Client: Gibson Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Airplane
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Uneventful Life
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
What Color
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars of North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
'Tab'
Agency: Clemenger BBDO / Wellington
Client: South Pacific Tyres Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bottle
Agency: Crush / Singapore
Client: Cheng Yong Credit Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cleavage
Agency: Crush / Singapore
Client: Private Shop, The Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Instant Photo
Agency: D'Arcy / Shanghai
Client: Shanghai Toothpaste Company Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pencils
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Baby
Agency: DM9 DDB Publicidade / São Paulo
Client: Moto Honda da Amazonia Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Figures
Agency: DM9 DDB Publicidade / São Paulo
Client: TAM Airlines Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Piano
Agency: DPZ / São Paulo
Client: Johnson & Johnson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Socks
Agency: DPZ / São Paulo
Client: Timberland Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Old Car
Agency: Foote Cone & Belding / Sandton
Client: SC Johnson/Rally Car Wax Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Freezers
Agency: Forsman & Bodenfors / Göthenburg
Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Seatbelt
Agency: Forsman & Bodenfors / Göthenburg
Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Where Did We Park The Car?
Agency: Forsman & Bodenfors / Göthenburg
Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Float
Agency: Frog Advertising / Singapore
Client: Belluzio Footwear Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Escape
Agency: Frog Advertising / Singapore
Client: Denim Cartel Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bike Fall
Agency: Giovanni Foote Cone & Belding / São Paulo
Client: Izzo Motors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Climbing
Agency: Giovanni Foote Cone & Belding / São Paulo
Client: Chrysler Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Shelf
Agency: Giovanni Foote Cone & Belding / São Paulo
Client: Chrysler Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Ojo
Agency: Grey Mexico / Mexico City
Client: Glaxo Smithkline Beecham Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Garage
Agency: Grey Worldwide / Johannesburg
Client: Mazda Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Darwin
Agency: GSD&M / Austin
Client: Land Rover North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Oops
Agency: GSD&M / Austin
Client: United Healthcare Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Curious George
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Awake
Agency: Leo Burnett / Chicago
Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Chastity
Agency: Leo Burnett / Chicago
Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Windshield
Agency: Leo Burnett / Chicago
Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Tyres
Agency: Leo Burnett / McMahons Point
Client: Subaru Australia Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Drive In
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Relaxation Clinic
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Blank Page
Agency: Lowe / Bangkok
Client: Nestle Kit Kat Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Animal 1
Agency: Neogama / São Paulo
Client: Swatch Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Animal 5
Agency: Neogama / São Paulo
Client: Swatch Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Wailing Wall
Agency: Neogama / São Paulo
Client: Umbro Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Guinness
Title:
Smile
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02163A
Award:
2002 Advertising Merit Award
Agency:
Almap BBDO Comunicacoes / São Paulo
Client:
Tintas Coral
Title:
Where There's Iron, There Can Be Rust
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02164A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Lemon
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02165A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Sidewalk
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02166A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Snow Boot
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02167A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Driving Around in Squares
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02168A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
NYer Culture Issue - Window View
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02169A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
NYer Music Issue - Car Lighter
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02170A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Pepsi-Cola
Title:
Cat
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02171A
Award:
2002 Advertising Merit Award
Agency:
BDDP et Fils / Boulogne Billancourt
Client:
BMW France
Title:
Sebastian
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02172A
Award:
2002 Advertising Merit Award
Agency:
Beast / Hong Kong
Client:
Samsonite
Title:
Earthquake
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02173A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Pump
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02174A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Your Name Here
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02175A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Gibson Guitars
Title:
Rich & Famous
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02176A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Airplane
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02177A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Uneventful Life
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02178A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars of North America
Title:
What Color
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02179A
Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
South Pacific Tyres
Title:
'Tab'
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02180A
Award:
2002 Advertising Merit Award
Agency:
Crush / Singapore
Client:
Cheng Yong Credit
Title:
Bottle
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02181A
Award:
2002 Advertising Merit Award
Agency:
Crush / Singapore
Client:
Private Shop, The
Title:
Cleavage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02182A
Award:
2002 Advertising Merit Award
Agency:
D'Arcy / Shanghai
Client:
Shanghai Toothpaste Company
Title:
Instant Photo
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02183A
Award:
2002 Advertising Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen
Title:
Pencils
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02184A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Moto Honda da Amazonia
Title:
Baby
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02185A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
TAM Airlines
Title:
Figures
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02186A
Award:
2002 Advertising Merit Award
Agency:
DPZ / São Paulo
Client:
Johnson & Johnson
Title:
Piano
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02187A
Award:
2002 Advertising Merit Award
Agency:
DPZ / São Paulo
Client:
Timberland
Title:
Socks
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02188A
Award:
2002 Advertising Merit Award
Agency:
Foote Cone & Belding / Sandton
Client:
SC Johnson/Rally Car Wax
Title:
Old Car
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02189A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Volvo Cars Sweden
Title:
Freezers
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02190A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Volvo Cars Sweden
Title:
Seatbelt
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02191A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Volvo Cars Sweden
Title:
Where Did We Park The Car?
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02192A
Award:
2002 Advertising Merit Award
Agency:
Frog Advertising / Singapore
Client:
Belluzio Footwear
Title:
Float
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02193A
Award:
2002 Advertising Merit Award
Agency:
Frog Advertising / Singapore
Client:
Denim Cartel
Title:
Escape
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02194A
Award:
2002 Advertising Merit Award
Agency:
Giovanni Foote Cone & Belding / São Paulo
Client:
Izzo Motors
Title:
Bike Fall
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02195A
Award:
2002 Advertising Merit Award
Agency:
Giovanni Foote Cone & Belding / São Paulo
Client:
Chrysler Brasil
Title:
Climbing
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02196A
Award:
2002 Advertising Merit Award
Agency:
Giovanni Foote Cone & Belding / São Paulo
Client:
Chrysler Brasil
Title:
Shelf
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02197A
Award:
2002 Advertising Merit Award
Agency:
Grey Mexico / Mexico City
Client:
Glaxo Smithkline Beecham
Title:
Ojo
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02198A
Award:
2002 Advertising Merit Award
Agency:
Grey Worldwide / Johannesburg
Client:
Mazda
Title:
Garage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02199A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Darwin
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02200A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
United Healthcare
Title:
Oops
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02201A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Curious George
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02202A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Polaroid
Title:
Awake
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02203A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Polaroid
Title:
Chastity
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02204A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Polaroid
Title:
Windshield
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02205A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / McMahons Point
Client:
Subaru Australia
Title:
Tyres
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02206A
Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Drive In
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02207A
Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Relaxation Clinic
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02208A
Award:
2002 Advertising Merit Award
Agency:
Lowe / Bangkok
Client:
Nestle Kit Kat
Title:
Blank Page
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02209A
Award:
2002 Advertising Merit Award
Agency:
Neogama / São Paulo
Client:
Swatch
Title:
Animal 1
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02210A
Award:
2002 Advertising Merit Award
Agency:
Neogama / São Paulo
Client:
Swatch
Title:
Animal 5
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02211A
Award:
2002 Advertising Merit Award
Agency:
Neogama / São Paulo
Client:
Umbro
Title:
Wailing Wall
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02212A
